Walk-On’s to Open New Nashville Restaurant with Country Music Star Cole Swindell

Why It Matters

The partnership leverages Swindell’s massive fan base and Daniel’s hospitality expertise to accelerate Walk-On’s brand penetration in a key music‑city market, potentially boosting franchise sales and enhancing the chain’s celebrity‑partner growth model.

Summary

Walk-On’s Sports Bistreaux announced a new franchise partnership with Marriott franchisee Jamie Daniel of Daniel Hospitality and country music star Cole Swindell to open a Walk-On’s location on Broadway in Nashville, slated for 2027. The collaboration adds a high‑profile celebrity partner to the brand’s growing franchise portfolio, which already includes athletes like Drew Brees and Dak Prescott. The Nashville venue will blend Walk-On’s game‑day sports bar atmosphere with Nashville’s honky‑tonk style, featuring personal touches from Swindell. Founder and CEO Brandon Landry highlighted the expansion as a strategic move to deepen the brand’s footprint in new markets.