What’s Next for Hospitality in 2026? Industry Leaders Weigh In | LODGING OnDemand Episode 62

Why It Matters

Understanding these trends enables hotel operators to capture higher ancillary spend and meet guest expectations, while guiding investors toward the most profitable, resilient property types in a cost‑pressured market.

Key Takeaways

• Guests prioritize authentic local experiences over traditional room amenities
• Personalized service, remembering names, drives repeat visitation and loyalty
• Millennials and Gen Z demand social impact and sustainability from hotels
• Ancillary revenue grows via curated packages, convenience, and exclusive partnerships
• Investors focus on economy, limited‑service, and extended‑stay assets for profitability

Summary

The Lodging OnDemand episode convened a cross‑section of hospitality leaders to map the industry’s trajectory toward 2026, focusing on how rising operating costs intersect with evolving guest expectations. Panelists highlighted a fundamental shift: travelers now ask "why am I going?" rather than merely "where should I go," demanding authentic, locally curated experiences that extend beyond the hotel room.

Key insights emerged around personalization, social impact, and ancillary revenue. Guests crave feeling seen, heard, and valued, prompting hotels to remember names, tailor amenities, and create memorable touchpoints such as custom honey‑mustard packets. Data cited in the discussion shows over 75% of Millennials and Gen Z prefer brands with a clear social‑impact component, turning sustainability into a marketing lever. Operators are responding by bundling unique local experiences, exclusive dining, spa, and fitness partnerships, and by monetizing convenience through room upgrades, pet‑friendly policies, and 24‑hour food options.

Notable remarks underscored the human element: "When you walk away feeling seen, you’ll want to return," and the extended‑stay owner in Oklahoma illustrated practical tactics—pet allowances, a nearby 24‑hour burger joint, and potential liquor licensing—to boost guest satisfaction and incremental revenue. Investors like Davon Ree emphasized intuition balanced with metrics, targeting economy, limited‑service, and extended‑stay properties as the most resilient segments in a cost‑inflated market.

The implications are clear: hospitality brands must redesign revenue models around experience‑driven packages, forge exclusive local partnerships, and embed ESG narratives to capture younger travelers’ wallets. Meanwhile, capital providers will prioritize asset classes that deliver steady cash flow with lower operational complexity, reshaping ownership structures across the sector.

Original Description

In this special Women’s History Month episode of LODGING OnDemand, and as a capstone to our Women in Lodging series, a powerhouse panel of hospitality leaders shares expert insights on the trends, challenges, and opportunities shaping the future of hotel operations, development, and guest experience. As the industry continues to evolve, these executives offer a candid look at how to navigate change and stay ahead.

Panelists:

Jennifer Glatt, Senior Contributing Editor – LODGING Magazine

Kristie Santora Rasheed, Vice President of Operations – Olympia Hospitality

Anna Blue, Founder & CEO – Blue Moss Group

Davonne Reaves, Founder & CEO – Vesterr

Jennifer Krapp, Head of Restaurant Operations – The Indigo Road Hospitality Group

Topics discussed:

Key trends shaping the hospitality industry in 2026

Operational challenges and opportunities for hotel leaders

The evolving role of food & beverage in hospitality

Strategies for growth, innovation, and long-term success

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