Branding in Asia - Latest News and Information
dentsu X unveiled The Creator Catalyst, a playbook that transforms fragmented creator activity into a systematic growth engine for brands. The framework, built for the Algorithmic Era, combines AI‑driven casting, early‑stage cultural integration, and commerce‑focused measurement to deliver scalable, measurable creator marketing. Research shows 82% of Millennials and 85% of Gen Z engage with creator content, while the creator economy is forecast to hit $528 billion by 2030. The playbook promises clearer ROI and faster cultural relevance for advertisers.
New York Festivals (NYF) has unveiled its 2026 Creative Marketing Strategy & Effectiveness Executive Jury, chaired by Ellie Bamford, Chief Strategy Officer at VML. The global panel of chief strategists from agencies such as Ogilvy, Dentsu, BBDO and others will...
Kao Corporation is launching its Bioré skincare line in South Korea as part of its Global Sharp Top strategy, expanding the brand’s presence beyond the 66 countries where it already operates. The rollout includes a unified global campaign for Bioré UV...
Malaysian dairy giant Lactalis Trading has teamed with advertising agency THE SHOUT GROUP to launch the “QBB – Pilihan Dipercayai Sepanjang Generasi” Hari Raya campaign, spotlighting QBB Pure Ghee’s heritage. The initiative centers on a “Cook with QBB” contest, offering...
Geetanjali Bhattacharji argues that fairness is an act of intentional care rather than a neutral stance, emphasizing that women’s humanity and ambition must be equally valued. She positions leadership as a conduit, creating pathways for other women to enter, stay,...
In an International Women’s Day interview, branding executive Hiroko Okita emphasizes that true leadership goes beyond articulating values; it requires embodying rights, justice, and authentic action. She links personal authenticity with tolerance, celebrating diversity and urging organizations to accept multiple...
Ida Mak, General Manager of TBWA Hong Kong, reflects on International Women’s Day 2026’s theme – Rights, Justice, Action – and argues that senior leaders must move beyond rule‑books to embed empathy and authenticity in advertising. She describes how her...
Toyota New Zealand partnered with Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ to refresh its “Let’s Go Places” platform by turning the country’s everyday streets into a giant advertisement. The campaign highlighted that one in four vehicles on New Zealand roads is a Toyota,...
Havas Thailand has created a Head of Strategy & Growth role and appointed Navinda Kittisubkul, a veteran with more than two decades of brand, media and research experience. The position will unite media, creative, data and AI capabilities to deliver integrated, client‑centric...
Audi India has appointed Wondrlab as its communications partner after a multi‑agency pitch, tasking the firm with leading a platform‑first brand strategy. The agency will weave Audi’s global philosophy into a unified Indian ecosystem that spans digital, social, content, media...
Guardian Malaysia unveiled its Hari Raya campaign “Seikhlas Pemberian, Seindah Lebaran” on March 1, 2026, partnering with THE SHOUT GROUP to produce an emotive film about a grandmother‑granddaughter gifting moment. The brand teamed with luxury fashion label Fiziwoo for an exclusive motif featured...
Elizabeth Tan argues that in an era saturated with seriousness, humor becomes a vital tool for emotional regulation. She notes that AI has made visual perfection cheap, eroding the value of effort in branding. Authenticity, she says, should no longer...
Oobit, an open payments platform backed by Tether and Solana, has named Katashe Group as its strategy, research, and ecosystem‑innovation partner. The alliance will generate market insights and experience frameworks to help Asian Web 2 platforms integrate digital‑asset wallets with traditional...
Agoda reports a 55 % month‑on‑month jump in accommodation searches from Malaysia, Indonesia and Singapore for the Hari Raya period of 20‑23 March 2026. While Bali stays the top choice, Japan and China have entered the top‑five list, reflecting a broader appetite for...
Carlsberg Asia’s 2026 Lunar New Year campaign, celebrating the Year of the Horse, combined a unified sonic anchor with AI‑enhanced zodiac packaging to deliver a region‑wide yet locally adaptable platform. Partnering with Chinese artist SKAI ISYOURGOD, the remix of “Blueprint...
