News•Mar 1, 2026
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. To close this gap, the B2B Summit North America introduces a certification, "Activating The Modern GTM," that blends Forrester research with hands‑on workshops. The program promises structured, applied learning that translates directly into measurable GTM activation.
By Forrester Blogs
News•Mar 1, 2026
The Slow Drip of Price Increases
Professor Suraj Malladi’s new economic model explains why many firms start with low prices and then raise them gradually. By treating the worst‑case demand scenario, the model shows that incremental price hikes maximize guaranteed profits when demand curves are stable...
By Kellogg Insight (Northwestern)
News•Feb 27, 2026
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...
By Entrepreneur » Sales
News•Feb 27, 2026
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
By Demand Gen Report
News•Feb 27, 2026
Sweep Launches Multi-Org Agent for Salesforce
Sweep introduced its Multi‑Org Agent for Salesforce, a tool that automatically maps dependencies, automations, and rules across fragmented Salesforce environments. The solution helps enterprises compare configurations, spot redundant or conflicting automations, and surface technical debt at scale. Sweep plans to...
By destinationCRM (CRM Magazine)
News•Feb 27, 2026
How to Plan a Sales Meeting: Agendas, Strategies, & Ideas that Drive Results
Sales meetings are essential for aligning reps with strategy, yet research shows 70 percent are unproductive. Effective meetings combine concise agendas, win celebrations, pipeline reviews, and focused coaching, especially for hybrid or remote teams. The guide outlines meeting types, cadence, virtual...
By Outreach
News•Feb 27, 2026
Buying Signals in B2B Sales: How to Identify and Act on Them
The guide defines buying signals as observable actions that indicate a prospect is moving toward a purchase, ranging from demo requests to company‑level triggers like new funding. It ranks signals by strength, emphasizing that clusters of digital activity outweigh isolated...
By SalesHandy
News•Feb 27, 2026
How AI Reduces Administrative Burden in Sales
Sales reps spend roughly 40% of their time selling and the remaining 60% on administrative tasks such as CRM updates, follow‑up emails, pipeline reporting, and multi‑tool research. This hidden workload erodes revenue capacity, leads to stale forecasts, and inflates compensation...
By Outreach
News•Feb 27, 2026
AI Won’t Fix Your Funnel, It Will Show You Where It’s Broken
Founders expect AI to smooth sales and marketing, but it only highlights existing misalignments. When teams share goals, data, and clear ownership, AI can act as a unifying intelligence layer. The Marketing Centre’s AI Future Forum proposes a three‑pillar health‑check—decisions,...
By Startups Magazine
News•Feb 27, 2026
On Sale Live 2026 to Bring Together the People Shaping the Experience Economy
On Sale Live 2026, a conference for sales, marketing and communications professionals in live entertainment, will be held on 15 May at a new Kings Cross venue in London. The event gathers over 250 senior decision‑makers from theatre, festivals, sport...
By Blooloop — Theme Parks
News•Feb 27, 2026
Momentum Delivers Industry-First Botless Google Meet Recording, Redefining Conversation Intelligence
Momentum announced a beta launch of its native Google Meet recording, the first conversation‑intelligence solution that captures meetings without a recording bot or third‑party sub‑processor. The same rollout introduces Autopilot for Contacts, an AI feature that extracts relationship details from...
By SalesTech Star
News•Feb 26, 2026
The Future of Enablement Is Performance
Sales enablement has progressed from simple content delivery to readiness training and now to performance enablement, which concentrates on real‑time deal execution. Leading organizations use a unified platform that combines content, AI‑driven insights, and continuous outcome measurement to surface gaps...
By Highspot
News•Feb 26, 2026
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...
By Financial Planning (Arizent)
News•Feb 26, 2026
Pipeline Velocity: How to Measure and Improve It
Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...
By Outreach
News•Feb 26, 2026
Total Addressable Market: What It Is and How to Calculate It
The guide explains total addressable market (TAM) as the maximum revenue a product could capture if every ideal customer bought it, and distinguishes it from serviceable addressable market (SAM) and serviceable obtainable market (SOM). It outlines three calculation methods—top‑down, bottom‑up,...
By SalesHandy