News•Feb 24, 2026
Samsung Ads’ Smart TV Carousel Delivers for Non-Endemic Brands
Samsung Ads introduced an Immersive Carousel ad unit on its European Smart TV home screens, supporting up to five rotating tiles per placement. The format appears on more than 70 million Samsung TVs, auto‑rotating every five seconds and also navigable via remote control. Early pilots with ITVx and a luxury menswear brand showed significant lifts in app engagement and brand awareness, especially when viewers interacted with all five tiles. Samsung executives cite the carousel as a breakthrough for both entertainment and non‑endemic advertisers seeking richer storytelling on the TV home screen.
By InternetRetailing
News•Feb 24, 2026
Streaming Toward Win-Win Negotiation: Spotify Upgrades Its Negotiating Strategy
Spotify has shifted from confrontational royalty disputes to collaborative negotiations, exemplified by its 2023 royalty framework overhaul. The new model introduces a 1,000‑stream annual threshold, fraud penalties, and length requirements for non‑musical tracks, aiming to curb AI‑generated and low‑value content....
By Program on Negotiation (Harvard Law)
News•Feb 24, 2026
Why Negotiations Fail
Negotiations often fail for reasons beyond a dramatic impasse, including agreements that later cause regret, deals that crumble during execution, and partnerships that underperform despite being signed. The article outlines three failure modes: walking away from a better deal due...
By Program on Negotiation (Harvard Law)
News•Feb 24, 2026
Negotiation Skills: Which Negotiating Style Is Best?
The article contends that no single negotiating style dominates; research shows cooperative negotiators consistently produce more creative, value‑creating outcomes and report higher satisfaction. However, pure cooperation can leave value on the table, while aggressive hard‑bargaining risks relationships. The most effective...
By Program on Negotiation (Harvard Law)
News•Feb 23, 2026
How to Future-Proof Your AI Stack with Data Governance
MarTech outlines a framework for B2B firms to future‑proof AI deployments through robust data governance and consent management. It stresses tagging consent metadata at capture, using centralized policy tools with decentralized enforcement, and establishing a cross‑functional governance council. The guide...
By MarTech » CRM (tag)
News•Feb 23, 2026
RevOps Roundup: Week 8, 2026
The RevOps Roundup for week 8, 2026 curates a suite of practical resources—from a guide on tracking outbound traffic in lead pipelines to AI workflow best practices and variance analysis techniques. It also highlights podcasts where CROs discuss scaling from $2 M to...
By RevenueOperations.com
News•Feb 23, 2026
Data Hygiene: How to Get Your CRM Shit Together
The article stresses that AI‑driven sales tools only succeed when CRM data is clean, warning that duplicates, outdated records, inconsistent fields, and broken ownership rules amplify errors. It outlines three core hygiene fixes: eliminating duplicate accounts, unifying fragmented intent signals,...
By Close Sales Blog
News•Feb 22, 2026
AI B2B Lead Generation: 7 Strategies I Use to Book Meetings
The article outlines seven AI‑driven tactics that let B2B sales teams locate, qualify, and outreach to prospects faster than manual methods. It highlights AI tools that can parse 800M+ contacts, generate personalized email sequences, score intent signals, and automate reply...
By SalesHandy
News•Feb 22, 2026
Building Sales Teams That Don’t Quit with Eric Laroque
In a February 2026 interview, Eric Larocque, founder of Cultivate Winning, detailed how his early experiences in a butcher shop and competitive hockey forged a grit‑first mindset that now drives his sales leadership. By overhauling team structure, deploying Salesforce and SalesLoft,...
By Membrain Blog
News•Feb 20, 2026
How to Build a Scorecard That Actually Improves Win Rates
Revenue.io outlines a step‑by‑step framework for building sales call scorecards that directly boost win rates. The guide stresses starting with clear outcome metrics, aligning questions to the sales methodology and specific call type, and crafting binary, observable questions that AI...
By Revenue.io
News•Feb 20, 2026
Variance Analysis for Sales and Revenue Teams
Revenue leaders often face unexplained forecast gaps, like a $700K shortfall, because traditional variance analysis is accountant‑focused and lags behind real‑time sales activity. The guide introduces nine revenue‑specific variance types—from sales volume to quota attainment—and a five‑step process that turns...
By Outreach
News•Feb 20, 2026
Preparing for the Agent-Driven Future of B2B Marketing
Gartner’s 2026 strategic outlook warns that AI will move beyond acceleration to reshape B2B buying, with agents mediating up to 90% of purchase decisions by 2028. Marketing teams must treat AI fluency as a core competency, embedding prompting skills and...
By Heinz Marketing
News•Feb 20, 2026
Lead Generation Statistics for 2026: Key Marketing Data
Lead generation remains a top priority for B2B marketers, yet 85% struggle to tie performance to revenue outcomes. Conversion challenges persist, with 79% of leads never converting without effective nurturing and inbound SEO leads achieving a 14.6% close rate versus...
By G2 Learn
News•Feb 20, 2026
How Do AI Call and Deal Summaries Work?
Revenue.io’s AI Call and Deal Summaries turn raw conversation recordings into structured insights inside Salesforce. The system transcribes audio, identifies speakers, and blends transcript data with linked CRM records to surface key customer needs, objections, risks, and next steps. At...
By Revenue.io
News•Feb 19, 2026
Best Intent Data Providers for B2B Teams in 2026
In 2026 the leading B2B intent data strategy has shifted from monolithic platforms to a modular stack that combines first‑party web signals with specialized third‑party providers. HubSpot’s real‑time visitor intelligence paired with Clay’s data‑orchestration forms the core, while G2, Common...
By RevPartners (RevOps)
News•Feb 19, 2026
Cold Email Statistics You Need to Know in 2026
Cold email continues to deliver the highest ROI among outbound channels, but success hinges on meeting 2026 benchmarks. Average reply rates sit between 3% and 5%, while top performers achieve 10% or higher. Personalization can lift replies by up to...
By SalesHandy
News•Feb 19, 2026
Contact Centre Strategies Summit Toronto 2026
The Contact Centre Strategies Summit Toronto 2026 will take place February 24‑25 at the Old Mill Toronto Hotel, offering both in‑person and virtual attendance. Organized by Strategy Institute, the two‑day event targets leaders from financial services, retail, telecom, healthcare, public...
By CMSWire » CRM/Customer Experience
News•Feb 19, 2026
Agentic AI: The Next Competitive Advantage for Revenue Teams
Agentic AI is emerging as the next competitive edge for revenue teams, extending the capabilities of AI Assist by autonomously executing tasks within defined guardrails. The technology shifts sales workflows from recommendation‑only to action‑oriented, delivering real‑time clarity, expanded capacity, and...
By Outreach
News•Feb 19, 2026
ZoomInfo vs UpLead: 2026 Data Comparison
ZoomInfo and UpLead are the two leading B2B data platforms, each catering to different buyer priorities. ZoomInfo boasts the largest U.S. contact database, intent signals, and deep workflow integrations, but its pricing is custom, contract‑based, and credit‑heavy. UpLead offers real‑time...
By Cognism Blog
News•Feb 19, 2026
The Rule of 100: Why the “Long Tail” Is Your Greatest Unlocked Profit Lever
The article introduces the "Rule of 100," urging retailers to price‑manage 100% of their assortment rather than focusing only on the top 5% of high‑visibility SKUs. It argues that the long‑tail 95% of products, though slower moving, contain the bulk...
By QuickLizard
News•Feb 19, 2026
How to Build a Repeatable Sales Process That Works
Many organizations invest heavily in building repeatable sales processes, yet adoption often stalls as teams revert to old habits. Research shows that 95% of high‑performing teams stick to a defined process, but only when it is simple, customer‑focused, and seamlessly...
By The Brooks Group
News•Feb 18, 2026
Brand and Company Name Normalization Rules and Best Practices
Company name normalization is a foundational step for clean GTM data, especially as AI amplifies the cost of poor quality. The article outlines practical rules—removing special characters, legal suffixes, standardizing case, extracting domains—and shows how Payfit cut duplicate records from...
By Openprise
News•Feb 18, 2026
The Price Waterfall: A Framework to Prevent Margin Leak & Improve Profits
The price waterfall is a visual framework that tracks every discount, rebate, allowance and fee from the list price down to the pocket price a company actually receives. By mapping each deduction, businesses can pinpoint where margin leakage occurs and...
By Vendavo
News•Feb 18, 2026
What Should I Talk To My Manager About?
Most B2B sales managers assume they are coaching, yet reps feel unsupported, creating a communication gap. The article proposes a structured cadence of distinct coaching calls—development, strategy, pipeline, deal, win/loss, and account planning—to give managers a clear framework. Each call...
By Membrain Blog
News•Feb 17, 2026
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
By Close Sales Blog
News•Feb 17, 2026
WTF Is N8n, and How Do I Use It for Sales?
n8n is a fair‑code, self‑hosted workflow automation platform that lets sales teams replace per‑task pricing models like Zapier with unlimited actions. Its visual node‑based editor supports branching, loops, and advanced error handling, enabling complex lead‑routing and CRM upsert workflows. By...
By Close Sales Blog
News•Feb 16, 2026
15 Sales Competencies Every Rep Needs to Succeed Today
HighSpot outlines a 15‑competency framework that equips B2B sales reps with repeatable skills ranging from prospecting to AI‑driven deal analysis. The article stresses that competencies are teachable through structured coaching, continuous practice, and data‑backed feedback. It highlights how AI tools...
By Highspot
News•Feb 12, 2026
Highspot Announces Intent to Merge with Seismic
Highspot and Seismic announced a definitive agreement to merge, creating a unified AI‑powered revenue enablement platform. The combined entity will operate under the Seismic brand, with Seismic CEO Rob Tarkoff leading and Highspot founder Robert Wahbe joining the board. Permira,...
By Highspot
News•Feb 10, 2026
Agentic Workflows: Revolutionizing AI-Powered Sales
Agentic workflows—AI‑driven, task‑orchestrating agents—are reshaping go‑to‑market (GTM) operations by embedding native intelligence into sales, marketing, and enablement platforms. They automate repetitive actions such as CRM updates, content recommendation, outreach sequencing, and pipeline prioritization, allowing reps to focus on high‑value selling...
By Highspot
News•Feb 10, 2026
Top 15 Characteristics of a Good Speaker
The article outlines fifteen core characteristics that distinguish a good speaker, ranging from confidence and clarity to storytelling and a strong conclusion. It emphasizes that effective speaking is a strategic skill for professionals involved in negotiation, leadership, and persuasion, not...
By Shapiro Negotiations Institute