ITV Studios Names Jemma Harvey EVP of Sales and Distribution for EMEA and the UK

Why It Matters

Harvey’s appointment strengthens ITV Studios’ commercial leadership in a rapidly evolving EMEA market, positioning the company to capture higher revenues from streaming and co‑production partnerships. Her proven track record with high‑value deals signals intensified competition for premium content.

Key Takeaways

• Harvey appointed EVP of Sales & Distribution EMEA/UK.
• Oversees 100,000+ hours catalog across digital, linear platforms.
• Prior BBC Studios tenure includes nine‑figure HBO Max deal.
• Focuses on expanding co‑production opportunities with broadcasters.
• First public appearance at Series Mania festival, Lille.

Pulse Analysis

ITV Studios is navigating a fragmented European media landscape where streaming giants and traditional broadcasters vie for premium inventory. By installing a seasoned executive like Jemma Harvey, the company signals its intent to consolidate sales operations and extract greater value from its extensive library. The role’s regional focus aligns with broader industry moves toward localized content strategies, ensuring that ITV can tailor distribution deals to distinct market dynamics while leveraging its global brand.

Harvey brings a two‑decade pedigree from BBC Studios, where she brokered landmark co‑production agreements such as "His Dark Materials" with HBO and secured a nine‑figure multi‑year output deal with HBO Max. At ITV, she has already driven scripted content sales and forged partnerships with platforms like BritBox and Arte. This blend of script‑driven expertise and high‑stakes negotiation experience equips her to negotiate lucrative windowing arrangements, expand ancillary revenue streams, and deepen relationships with both legacy broadcasters and emerging OTT services.

The appointment arrives as EMEA broadcasters accelerate investments in original programming to retain audiences against global streaming services. Harvey’s mandate to boost co‑production opportunities could unlock shared financing models, reducing risk while delivering locally resonant stories. For ITV Studios, the strategic emphasis on maximizing catalog value across digital and linear avenues may translate into higher licensing fees, stronger brand presence, and a more resilient revenue mix in a market that is evolving rapidly.