Rakuten TV Enterprise Launches LIVE CTV Event Series

Why It Matters

LIVE provides a dedicated forum for CTV stakeholders to shape advertising strategies, accelerating the sector’s maturity across Europe. The series underscores the growing importance of ad‑supported streaming in the region’s media ecosystem.

Key Takeaways

• LIVE series targets 150+ CTV senior executives per event
• First event hosts inaugural CTV Advisory Board meeting
• Rakuten TV operates in 43 European territories
• Upcoming events scheduled for London, Munich, Milan
• Advisory board includes leaders from IAB, Paramount, WPP

Pulse Analysis

Europe’s connected TV market is entering a pivotal growth phase, driven by the convergence of traditional broadcast, over‑the‑top platforms and programmatic advertising. Brands are shifting spend toward addressable, data‑rich ad formats, while consumers demand seamless, multi‑device experiences. This evolution creates a complex ecosystem where publishers, advertisers and technology providers must align on standards, measurement and revenue models to sustain momentum.

Rakuten TV Enterprise’s LIVE series addresses that need by assembling senior decision‑makers in a curated environment. The Madrid kickoff not only showcases Rakuten’s extensive reach across 43 territories but also launches its CTV Advisory Board, a think‑tank featuring executives from IAB Europe, Paramount, WPP and other industry heavyweights. By facilitating keynote sessions and networking, LIVE aims to surface actionable insights on ad‑tech integration, content monetisation, and regulatory shifts, positioning Rakuten as a central hub for European CTV discourse.

The broader implication for the industry is a more coordinated approach to tackling challenges such as audience fragmentation, privacy compliance, and measurement consistency. As LIVE expands to London, Munich and Milan, participants can expect collaborative frameworks that accelerate innovation and drive higher ad revenues. Ultimately, the series could catalyse a unified European CTV strategy, influencing global advertising trends and reinforcing the region’s competitive edge in streaming services.