LGT’s Prince Max Urges Global Asset Diversification

Bloomberg Live
Bloomberg LiveMar 26, 2026

Why It Matters

The framework offers a blueprint for preserving wealth across generations while aligning capital with societal challenges, a priority for investors facing unprecedented macro‑economic uncertainty.

Key Takeaways

  • Diversify beyond public equities into private, low‑correlation assets.
  • Long‑term, multi‑generational horizon mitigates geopolitical and market noise.
  • Purpose‑driven investing aligns wealth with societal impact and resilience.
  • Maintain 5‑10% liquid reserves for opportunistic deployments during downturns.
  • Formal family constitutions preserve values across centuries of wealth stewardship.

Summary

Prince Max, representing LGT – one of the world’s oldest multi‑family offices – addressed Bloomberg’s audience on the need for global asset diversification amid heightened geopolitical tension, AI disruption and market volatility.

He warned that the flood of headlines creates noise, but long‑term trends such as artificial intelligence and shifting geopolitics are the true signals investors must navigate. Max advocated moving capital out of highly correlated public equities into private‑market assets that offer lower volatility and higher resilience, while keeping a modest cash buffer.

Citing his family’s 300‑year history, Max highlighted the creation of a family constitution and the purchase of governance rights that birthed a sovereign micro‑state – an unconventional asset that delivered outsized returns. He also noted that LGT typically holds 5‑10 % of assets in liquid form to seize opportunistic deals, and that purpose‑driven investing is embedded in the firm’s mandate.

For wealth managers and high‑net‑worth families, the message is clear: adopt a multi‑generational investment horizon, diversify across private and impact‑oriented assets, preserve liquidity for market dislocations, and codify family values to ensure enduring stewardship.

Original Description

LGT Chairman, Prince Max von und zu Liechtenstein tells Bloomberg’s David Ingles he's concerned about rising geopolitical risks and called on investors to spread their assets globally at the Bloomberg Family Office Summit 2026 in Hong Kong.
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