Ex-Landmark Executive Harish Pandey Joins GoWit Leadership

Why It Matters

The hire underscores GoWit’s aggressive push into the fast‑growing retail‑media markets of MENA and India, positioning the company to capture high‑margin ad revenue and reshape regional ad‑tech dynamics.

Key Takeaways

• Pandey brings 10+ years ad-tech leadership experience
• Role focuses on retailer acquisition in MENA, India
• GoWit recently opened Dubai office, partnered with Publicis Media
• AdOmega partnership adds programmatic retail media capabilities
• Retail media market poised for rapid growth regionally

Pulse Analysis

Retail media is emerging as a cornerstone of digital advertising in both the Middle East and India, driven by rising e‑commerce penetration and brands’ appetite for first‑party data. In 2025, ad spend on retail‑media platforms in these regions surpassed $1.2 billion, outpacing traditional display growth. Advertisers are shifting budgets toward on‑site and in‑store inventory, seeking measurable ROI and direct shopper influence. This macro trend creates a fertile environment for technology providers that can integrate data, inventory, and demand‑side capabilities across omnichannel touchpoints.

GoWit has been positioning itself at the nexus of this opportunity, recently establishing a Dubai hub and securing a partnership with Publicis Media Middle East to broaden its agency network. The addition of Harish Pandey, a veteran with deep ties to Landmark Group’s retail‑media business, adds operational heft and regional insight. Pandey’s mandate includes scaling retailer onboarding, unlocking new demand sources, and leveraging his AdOmega alliance to deliver programmatic, data‑driven campaigns. Together, these moves aim to accelerate GoWit’s market share and generate high‑margin revenue streams for participating retailers.

For brands and retailers, Pandey’s arrival signals a more sophisticated, locally attuned service offering. The combined GoWit‑AdOmega platform promises end‑to‑end campaign management—from data collection to real‑time bidding—tailored to the nuances of MENA and Indian consumer behavior. Competitors will need to match this blend of technology and regional expertise to stay relevant. As retail media continues its rapid ascent, GoWit’s strategic hires and partnerships could set a new benchmark for ad‑tech firms operating in emerging markets.