Media33 Appoints Ex-Spark Foundry Managing Director Pete Butler to Managing Partner Role

Why It Matters

Bringing a seasoned leader from a top global network signals Media33’s intent to compete more aggressively in Australia’s media landscape, offering clients deeper strategic insight and operational excellence. This move reflects broader industry trends where independent agencies are leveraging top talent to deliver boutique service with scale, making it a timely development for brands seeking agile, high‑impact media solutions.

Summary

Media33 announced the appointment of Pete Butler, former Managing Director of Spark Foundry, as its new Managing Partner effective 1 March 2026. Butler will collaborate with the executive team to drive the agency’s next growth phase, enhance client partnerships, and boost strategic and operational capabilities. Both Butler and Media33’s Executive Director Michael Lambert highlighted the agency’s strong culture, client‑centric approach, and the alignment of Butler’s leadership style with the firm’s ambitions. The hire underscores Media33’s commitment to scaling its independent media expertise across sectors like FMCG, retail, and live entertainment.