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The video marks the 30th anniversary of McKinsey’s corporate website, tracing its launch on February 29, 1996, and celebrating three decades of digital evolution. From an initial 350 daily visits from 20 countries, the site grew to over one million monthly users by the 2010s and now attracts roughly 100 million visitors annually. Milestones include richer career content, a mobile‑first Insights app in 2013, and the consolidation of knowledge, client service and communications under a single digital roof. During the COVID‑19 pandemic, mckenzie.com became the primary global source for rapid insight, while recent AI‑driven tools such as Ask McKinsey, launched in 2025, deliver interactive, human‑guided answers at scale. The journey illustrates how a professional services firm can leverage emerging technologies to maintain thought‑leadership, enhance client engagement, and secure a competitive edge in an increasingly digital marketplace.
The video explains how NASA’s 1958 moon‑shot was organized, focusing on the rapid creation of the agency by merging three distinct government bodies and the external consulting role McKinsey played in shaping its structure. McKinsey was tasked with turning three disparate...
Bridget McCormack, president and CEO of the American Arbitration Association, outlined how AI‑driven innovation has reshaped the organization’s service model. Strategic transformation initiatives accelerated case processing, enhanced client outcomes, and generated measurable financial gains. The changes illustrate how a century‑old...
Bridget McCormack explains how the American Arbitration Association (AAA) sidesteps the dreaded “pilot purgatory” by embedding experimentation within a formal, funded innovation platform. The organization treats every new concept as a candidate in a structured funnel, moving ideas from ad‑hoc...
The American Arbitration Association (AAA) announced a strategic partnership with QuantumBlack, the advanced analytics arm of McKinsey, to co‑develop an AI‑driven arbitrator platform. The collaboration builds on three years of internal AI experimentation across case management, legal, engineering, and marketing...
QuantumBlack, McKinsey’s AI practice, emphasizes a human‑centered approach to advanced analytics. It blends human insight with machine learning to deliver tangible outcomes across industries. The firm highlights a culture of continuous learning, challenging assumptions, and rapid adaptation as core to...
The video outlines Intel’s initiative to transform inbound service calls into revenue‑generating interactions by layering artificial intelligence onto traditional call‑center operations. By teaming with McKinsey and Google, Intel built a platform that automatically transcribes, categorizes, and analyzes calls, delivering real‑time insights...
McKinsey partners Jill Zucker and Greg Kelly say most executives aspire to growth but fail to convert intent into sustained, profitable results. Their research finds 63% of companies collect customer data but only 15% use it to guide growth, and...
