How to Turn Leads Into Booked Calls That Actually Show Up
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AI Becomes Marketing Infrastructure; Power, Ethics Must Lead
2025 will be remembered as the year AI stopped feeling “emerging” and started feeling like infrastructure. It quietly seeped into every layer of marketing—creative, media, analytics, and even how leaders frame strategy and risk. At the same time, the social...
Offer 2‑3 Choices to Boost Customer Response
The most overlooked way to increase response? Give someone a choice. When you have a choice, you’re in control. And all humans crave control. We want to feel some agency. We don’t like to feel forced… Or backed into a...
How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework
How to Build a Complete Marketing Strategy That Drives Results: The Duct Tape Marketing Engine Framework written by John Jantsch read more at Duct Tape Marketing A Practical Guide to Building Your Brand, Attracting Ideal Customers, and Creating Remarkable Customer Experiences...
EQ Beats IQ: Human Touch Wins in AI Era
With AI, what’s more important: EQ (Emotional Quotient) or IQ (Intelligence Quotient)? #sponsored Gary Nugent , CEO of Informa TechTarget says brands who master the “right-brain” EQ elements of the buying journey will win in the age of AI. Full...
Align Your AI Marketing with 2026 Enterprise Adoption Trends
For all you marketers trying to generate demand for AI products or features, this one's for you: It's all about helping you understand the top trends and pains in AI Adoption in the Enterprise in 2026 so you can align...
Two Firms Whacked for Illegal Marketing Bombardment
The war on nuisance calls and texts continues to keep the Information Commissioner’s Office busy with the regulator releasing details... The post Two firms whacked for illegal marketing bombardment appeared first on DecisionMarketing.
Founders’ Top 3 Costly ICP Mistakes Revealed
After working on 500+ Ideal Customer Profiles, I’ve identified the top 3 mistakes most Founders make– and they’re costly. In fact, many Founders inside my Unstoppable Go-To-Market program joined because their ICP wasn’t delivering growth or results. The three most...
Free Tool Detects Keyword Cannibalization Instantly
A new, free and easy to use keyword cannibalization analyzer is here: CanniWizard by @jbobbink 🙌🔥 You use need to: * Connect your Google Search Console properties * It will automatically find cannibalization problems where multiple pages compete for the...
How to Capture Attention Without Clickbait
How to Capture Attention Without Clickbait written by John Jantsch read more at Duct Tape Marketing Catch the full episode: Episode Overview In this episode of the Duct Tape Marketing Podcast, host John Jantsch welcomes back bestselling author, keynote speaker,...
Transparency Over AI: Preserve Trust and Brand Integrity
At some point you or someone on your team will overuse AI and undo years of trust building that you may never get back. I'm not only talking about hallucinations. Be careful of sending obvious AI built documents to savvy people who...
AI Transforms Brand Visibility: Stay Relevant in Search
What AI means for Brands : How to stay visible, relevant and chosen 👇 My presentation from BOUSSIAS Perform Conference in Athens, going through: * How AI is really impacting search as a discovery channel * The implications to our...
What High Performing Email Campaigns Have in Common
The digital age might have ballooned marketing channels, but the old guard of communication, email, still reigns supreme when done right. High performing email campaigns, which turn prospects into loyalists while delivering a hefty return on investment, share core attributes...
Success Comes From Choosing the Right Game, Not Harder Work
"Outwork everyone" is a lie told by people who don't. I believed it for years. Work harder. Think harder. Grind harder. Outperform everyone. That was the formula. And it worked, technically. I got the titles. The bigger salary. A lot...
Launching My Substack: SEO & AI Search Outlook 2026
I finally did something I've been wanting to do for a long time: I launched a Substack 🥳 In my first piece, I shared a reflection about the SEO & AI search industry in 2025, what I think matters, and...
7 Ways I Use Claude Code To Run My Business (Feels Like Cheating)
The video showcases how a founder with zero coding experience leverages Claude Code to automate core business functions—from resurrecting stale sales opportunities to generating multi‑platform content. By wiring Claude‑driven agents into Slack, HubSpot, Gong, and Google Search Console, the creator...
Prioritize Clicks, Let Landing Pages Handle the Sale
Your number 1 job when running ads, sending emails, posting on social is to drive a click. It’s not to sell your product or service. It’s simply get them to click. Let your landing page sell your product… To many...
Personal Brand Issues Are Just Messaging and Offer Gaps
Most "personal brand" problems are messaging or offer problems in disguise Sell something people want Explain it so they know why they should want it Creating unignorable content becomes much easier
Premier League Consultant Slips Into Schuh CMO Job
Schuh has appointed a new chief marketing officer to succeed Stephanie Legg, who left the company in June 2025 to... The post Premier League consultant slips into Schuh CMO job appeared first on DecisionMarketing.
Key AI-Driven E‑Commerce Signals Marketers Prioritize Now
Here's what e-commerce signals marketers think will impact if AI showcases your product over the competitors. These signals will adjust over time as commerce through AI becomes more popular... but here's what 100 marketers think is important today. https://t.co/DzjF8lqF19
Simplify Decisions: Fewer Clicks Accelerate Growth
Marketing rule no one wants to hear: The easier you make it to say “yes,” the faster you grow. That means: • Fewer clicks • Fewer barriers • Fewer decisions Customers want clarity. If they have to think too hard,...
Perplexity AI Interview Explains How AI Search Works via @Sejournal, @Martinibuster
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search The post Perplexity AI Interview Explains How AI Search Works appeared first on Search Engine Journal.
Most Marketing Mistakes Are Minor and Forgettable
99% of marketing mistakes aren't the end of the world. Typos, dead links, late delivery, missed opps, format problems - they'll momentarily feel massive, when in reality, they're already forgotten. Relax.
Google AI Mode Fan-Out Prompts To Narrow Your Query
Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where...
Google Search Team Does Not Endorse LLMs.txt Files
Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that is some sort of endorsement from Google....
Poll: More Advertisers To Add Microsoft Advertising To Marketing Mix?
Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix...
Nativex Announces Strategic Partnership with Netflix to Bring Premium Streaming Inventory to Advertisers
Nativex, a leading global digital marketing and advertising platform, recently announced a new partnership with Netflix to help brands access and activate on Netflix’s fast-growing ad-supported streaming service. The collaboration will enable Nativex clients to reach highly engaged audiences around...
Google AI Mode Shows Product Inventory & Pricing In Light Font Color
Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.
Yext’s Visibility Brief: Your Guide to Brand Visibility in AI Search by Yext
Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
What Happens After a User Clicks Your Affiliate Link?
Most people who are new to loan affiliate marketing think the hard part is getting the click. They spend weeks working on SEO, content, or paid traffic. When clicks finally start coming in, they expect conversions to follow automatically. When...
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @Sejournal, @Martinibuster
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not The post Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries appeared first on Search Engine Journal.
Dinosaur Wins Task to Cook up New Breville Ad Strategy
Kitchen appliance brand Breville has set to overhaul its advertising and marketing strategy on the back of the appointment of... The post Dinosaur wins task to cook up new Breville ad strategy appeared first on DecisionMarketing.
Gen Z Is Changing Where Marketing Begins, Not Just Where It Ends
For many marketing teams, the change did not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention started to lose traction. Over...
Stack Creative Diversity in Phases
In the podcast, John Loomer explains a method called “stacking creative diversity” for Meta advertising, urging marketers to introduce varied creative assets gradually rather than flooding the platform with dozens of ads at launch. He notes Meta’s Andromeda push for diverse...
Cheil UK Hires Ex-MSQ Chief Nimmo to Head New Unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new... The post Cheil UK hires ex-MSQ chief Nimmo to head new unit appeared first on DecisionMarketing.
Influencer Spend Set to Soar Despite Brands ‘Flying Blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they... The post Influencer spend set to soar despite brands ‘flying blind’ appeared first on DecisionMarketing.
Everstone Combines Wingify, AB Tasty for $100M+ Digital Experience Optimization Platform
The combined business will serve more than 4,000 customers globally and surpass $100 million in annual revenue.
Planning for a Marketing Rebound in 2026: A Martech Perspective
Marketing budgets have been tight for the past few years, but several industry forecasts point to a measurable upswing heading into 2026. Analysts expect global ad-sales to rise about 6.3 percent, while the martech category is projected to expand by...
![The Rise of Gen AI Apps [Infographic]](https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/0bba91b48eca0a5003b92a071cff6318.webp)
The Rise of Gen AI Apps [Infographic]
Generative AI apps are set to see 118% download growth in 2026.
TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution
New data from TikTok, as it looks to reduce regulatory pressure.
Meta Says That the Science Does Not Support Teen Social Media Bans
Meta has outlined the scope of work that it’s undertaking to better protect teens.
🧠 How We Plan Our YouTube Videos (Start to Finish)
Think Media reveals the full workflow behind its relentless YouTube output, anchored by a single Millanote board that houses every piece of a video’s DNA—from competitor research to affiliate link placement. The team begins by dissecting rival videos, extracting winning...
Apple Testing New App Store Design that Blurs the Line Between Ads and Results
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Inside SearchGuard: How Google Detects Bots and What the SerpAPI Lawsuit Reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
As AI Search Evolves, Dubai Businesses Strengthen SEO with Generative Engine Optimization
As AI-driven search reshapes discovery, Dubai companies adopt Generative Engine Optimization to improve visibility across search engines and AI platforms. Search Engine Optimization (SEO) continues to remain one of the most effective and trusted long-term growth channels for businesses worldwide....
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Viooh Partners With Atmosphere Tv To Unlock Programmatic Access
VIOOH, a leading premium global digital out of home (DOOH) supply-side platform, recently announced a strategic partnership with Atmosphere TV, the world’s largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, North America...
How To Analyze Google Discover
Why Discover success depends on outperforming expected early performance, and how entities, headlines, and images shape long-term credibility. The post How To Analyze Google Discover appeared first on Search Engine Journal.
Meta Castigated for Illegal Canadian Debt Relief Ads
A Canadian licensed insolvency trustee is calling on Meta (NASDAQ:META) to explain why illegal debt-relief advertising continues to run on its platforms, despite repeated warnings, direct outreach, and mounting federal evidence that such practices are misleading, harmful, and in some...
Get Started with SEO Angel Investing (Step-by-Step)
The video walks viewers through a step‑by‑step playbook for launching an SEO‑focused angel investing practice, emphasizing that the most critical ingredient is a steady pipeline of deals rather than technical SEO expertise. The presenter argues that a personal brand serves as...