The Secret to a Valuable Brand: Why You Should Stop Buying What Others Like
In this Art Basel‑recorded episode, Gary Vaynerchuk argues that true brand value comes from owning your narrative instead of chasing trends, using his VeeFriends IP as a case study for building cultural relevance through characters and community. He explains how strategic event activations, fashion collaborations, and digital assets like NFTs create lasting brand equity, and warns collectors to avoid buying for status, which signals insecurity. The takeaway is that brands should focus on purpose, authenticity, and cultural impact rather than mimicking what others like, positioning themselves as the originators of culture.
What Sustainable Marketing Looks Like in 2026
In this episode, host Andréa Jones outlines a sustainable 2026 marketing plan built around a personal point of view and a single piece of signature content that anchors the entire ecosystem. She emphasizes authentic storytelling, leveraging supporting content to funnel...
Instagram Puts Burden of AI Slop on Creators (514)
Joe and Robert discuss a stabilizing U.S. labor market and the impact of permanent corporate tax cuts on 2026 profits, then turn to Instagram's stance on AI-generated content, arguing the platform is shifting the burden of authenticity onto creators. They...
How to Show up in AI Results in 2026 with Elizaveta Shutova (NEWBIE)
Elizaveta Shutova explains that in 2026 SEO must target both traditional rankings and AI-generated search snippets, as AI overviews now appear in over 23% of queries and pull data from a wide range of sources like Reddit, Wikipedia, and YouTube....
Paid Ads, AI, and Organic Social Content — What Actually Works Now
In this fireside chat Gary Vaynerchuk breaks down the current marketing mix, explaining how paid ads, AI tools, and organic social content each play a distinct role in a platform‑first strategy. He demystifies algorithm mechanics, stresses that AI is now...
Intentional Marketing for Podcasters With Sam Brake Guia [Mics to Millions Podcast]
In this episode, Andréa Jones contrasts the unsustainable "be everywhere" tactics of traditional marketing with her mindful, intentional approach that prioritizes a single signature piece—her podcast—and supporting content that drives listeners back to it. She shares practical tactics such as...
THIS Will Help You Become Better at Making Content
In this 4‑hour 4Ds session, GaryVee tackles the biggest hurdles creators face and offers a practical roadmap for improving content. He stresses delivering real value, leveraging AI tools without losing authenticity, and using TikTok, LinkedIn, and Instagram ads strategically while...
Knowledge Workers Freak Out Over AI (511)
Joe Pulizzi and Robert Rose dissect two Wall Street Journal stories: the surge in demand for "storytellers"—a rebranding of long‑standing content work—and the growing anxiety among knowledge workers facing layoffs and AI disruption, emphasizing that adaptability and a fluid professional...