Digitas Australia Names Miriam Healy as Chief Technology Officer
•February 16, 2026
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Companies Mentioned
Why It Matters
The hire underscores Digitas’ commitment to data‑driven, AI‑powered services, giving clients a competitive edge in a fast‑evolving digital market. It highlights the growing strategic value of technology leadership within advertising agencies.
Key Takeaways
- •Miriam Healy appointed CTO of Digitas Australia.
- •Role includes scaling AI, machine learning, MarTech capabilities.
- •Over 25 years experience leading engineering for major brands.
- •Aims to drive platform innovation for leading Australian brands.
Pulse Analysis
The Australian advertising sector is increasingly defined by technology, with agencies racing to embed AI, data analytics, and sophisticated MarTech into client offerings. Digitas, part of the Publicis Groupe, has positioned itself as a pioneer in connected experiences, but to sustain that edge it needs a technology leader who can translate emerging tools into measurable growth. By appointing a seasoned CTO, the firm signals its intent to move beyond traditional creative services toward a fully integrated, data‑centric model that aligns with global agency trends.
Miriam Healy arrives with a portfolio that spans engineering leadership, large‑scale digital delivery, and cross‑functional collaboration across design, data, and AI teams. Her 25‑plus years of experience include steering complex projects for household brands, emphasizing reliability, ethics, and quality. This background equips her to expand Digitas Australia’s machine‑learning capabilities, refine its MarTech stack, and champion platform innovation. Healy’s focus on ethical AI and data‑informed decision‑making resonates with growing client demands for transparency and responsible technology use.
For Digitas’ clients—ranging from retail giants to financial services—the CTO’s agenda promises faster time‑to‑market for intelligent campaigns, deeper consumer insights, and scalable digital ecosystems. In a market where brand relevance hinges on real‑time personalization, Healy’s leadership could translate into higher ROI and stronger client retention. Moreover, her appointment reflects a broader industry shift: agencies are now building internal tech competencies to compete with pure‑play digital firms, ensuring they remain indispensable partners in the era of connected, intelligent brand experiences.
Digitas Australia names Miriam Healy as chief technology officer
Miriam Healy has been announced as the chief technology officer of Digitas Australia.
The announcement:
Digitas Australia today announced the appointment of Miriam Healy as chief technology officer, joining the agency’s leadership team.
Aligned with Digitas’ mission to create connected experiences that drive growth for clients, Healy will lead the agency’s technology vision and delivery across Australia. Her remit will include scaling up Digitas Australia’s agentic and machine learning capabilities, continuing to advance the agency’s MarTech and consumer technology offerings, and driving platform innovation and transformation for some of the country’s leading brands.
Davy Rennie, CEO of Digitas Australia, says, “We are evolving our technology offering in line with our partners’ diverse needs. Her craft and cultural impact will further enhance the way Digitas makes products for our clients, partners and ourselves. Beside our MD Kate Warren-Smith, Miriam will play a key role in shaping the continued growth of our business”.
Commenting on her new role, Miriam Healy shares, “Digitas has the platform, the people and the momentum to set the benchmark for connected intelligent brand experiences. I’m genuinely excited by the calibre of engineering here, coupled with the data-informed, brave ambition we bring to our client partnerships. It’s a powerful foundation for building work that delivers real impact and growth”.
With a career spanning more than 25 years, Healy joins Digitas Australia after her previous role as Engineering Director, where she partnered across design, data and AI to deliver large-scale digital experiences. Her work has spanned engineering leadership and delivery for household brands, with a consistent focus on quality, reliability and ethics in digital experiences.
Based in Melbourne, Healy commenced her role in February.
Source: Publicis Groupe
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The post Digitas Australia names Miriam Healy as chief technology officer appeared first on Mumbrella.
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