Untangld Appoints Amanda Quested Managing Director

Why It Matters

Quested’s leadership is expected to accelerate Untangld’s regional expansion and strengthen its value proposition for brands seeking unified creative solutions. The hire underscores the competitive pressure on agencies to offer integrated, data‑driven branding in a fragmented market.

Key Takeaways

• Amanda Quested joins Untangld as Managing Director
• Untangld expands leadership to drive APAC growth
• New role aims to integrate agency network services
• Clients gain strategic branding expertise under fresh leadership

Pulse Analysis

The appointment of Amanda Quested marks a strategic inflection point for Untangld, a network that has positioned itself as a bridge between boutique creativity and global scale. Quested’s track record at leading agencies—where she oversaw multi‑market brand rollouts and digital transformation initiatives—aligns with Untangld’s ambition to offer end‑to‑end solutions that blend insight, design, and technology. Her expertise in navigating the nuanced APAC consumer landscape is likely to attract multinational brands looking for localized yet cohesive brand experiences.

Industry analysts view this leadership change as part of a larger consolidation trend, where agencies are stacking talent to compete with in‑house marketing teams and tech‑first competitors. By installing a seasoned executive, Untangld signals its readiness to deepen collaborations across its partner agencies, from Landor to R/GA, fostering cross‑pollination of ideas and resources. This integrated model can reduce client friction, shorten time‑to‑market, and deliver measurable ROI—key metrics that senior marketers now demand.

For clients, the practical upside is a single point of accountability backed by a diversified creative pool. Quested’s mandate includes sharpening data‑driven storytelling, expanding service offerings such as experiential design, and scaling the network’s presence in fast‑growing economies like Indonesia and Vietnam. As brands grapple with shifting consumer expectations post‑pandemic, Untangld’s reinforced leadership could become a decisive factor in securing high‑impact campaigns that resonate across cultural boundaries.