Launchd Acquires New Zealand Talent Agency WeAreTENZING to Expand ANZ Creator Network

Why It Matters

The acquisition deepens Launchd’s foothold in the fast‑growing ANZ creator economy, giving brands broader access to talent and opening new revenue streams for both the platform and its newly added creators.

Key Takeaways

• Launchd adds 100+ NZ creators to ANZ network
• Acquisition expands portfolio to 5,000 talent total
• Australian creator spend reaches $660M USD annually
• Deal gives NZ talent access to Australian market
• Series of 2025 acquisitions accelerates Launchd growth

Pulse Analysis

The creator economy in Australia and New Zealand is entering a new phase of maturity, with influencer marketing budgets now exceeding $660 million USD annually and growing at double‑digit rates. Brands are reallocating spend from traditional media to talent‑driven channels, where cultural relevance and audience attention converge. This macro trend creates a fertile environment for platforms that can aggregate and activate large pools of creators, making the market highly attractive for consolidation.

Launchd’s aggressive acquisition strategy—adding Huume, Hoozu, ICMI and now WeAreTENZING—reflects a deliberate play to become the dominant talent infrastructure in the region. By integrating WeAreTENZING’s roster of high‑profile athletes and social personalities, Launchd not only expands its talent count beyond 5,000 but also gains a ready‑made pipeline into the New Zealand market. The continued operation of the WeAreTENZING brand preserves local relationships while leveraging Launchd’s technology stack for booking and campaign management, accelerating cross‑border commercial opportunities.

For advertisers, the combined network offers a single point of contact to launch multi‑market campaigns, reducing friction and driving economies of scale. Creators benefit from broader brand access, higher‑value deals, and support services that span career stages. As the creator economy continues to outpace other digital categories, platforms like Launchd that can offer end‑to‑end solutions are poised to capture a larger share of spend, shaping the future of talent‑led marketing in the ANZ region.

Deal Summary

Launchd announced the acquisition of Auckland-based talent agency WeAreTENZING, adding over 100 athletes, creators and artists to its portfolio across Australia and New Zealand. The deal's financial terms were not disclosed, and WeAreTENZING will continue operating under its brand, led by CEO Dan Sing. The acquisition expands Launchd's creator network and talent activations.