Allen Sliwa Named PM Drive Co-Host at KGB-AM, San Diego

Why It Matters

Adding a recognized former Lakers voice bolsters KGB‑AM’s competitive edge in the crowded Southern California sports radio arena, likely attracting higher listener ratings and premium advertising dollars.

Key Takeaways

• Allen Sliwa joins KGB-AM as PM drive co-host.
• Show airs weekdays 3‑6 p.m. with Jon Schaeffer.
• Sliwa previously worked for Los Angeles Lakers Radio Network.
• PD Mary Ayala cites experience and listener connection.
• Move targets growth in San Diego sports talk ratings.

Pulse Analysis

The Southern California sports radio landscape is intensely competitive, with stations vying for the attention of passionate fans across multiple leagues. KGB‑AM, branded as Sports 760, has long relied on a mix of local commentary and syndicated content to maintain its market share. By reinforcing its afternoon drive slot—a critical period for commuter listeners—the station aims to solidify its position as the go‑to source for real‑time sports analysis and community engagement in San Diego.

Allen Sliwa’s transition from the Los Angeles Lakers Radio Network to KGB‑AM brings a distinct advantage: a broadcaster who has narrated high‑stakes NBA action for a national audience. His on‑air chemistry with former professional player Jon Schaeffer promises a blend of insider insight and relatable banter, appealing to both die‑hard fans and casual listeners. Sliwa’s reputation for vivid storytelling and his established social media following are expected to amplify the show’s reach beyond traditional radio, driving cross‑platform engagement.

Strategically, the move signals iHeartMedia’s intent to capture premium advertising inventory tied to sports betting, local businesses, and national brands targeting an affluent male demographic. Higher ratings during the 3‑6 p.m. window can translate into increased CPM rates, while the fresh talent pairing may attract sponsorships tied to live events and digital content. As the station leverages Sliwa’s profile, industry observers will watch whether the revamped drive show can outpace rival stations and set new benchmarks for sports talk programming in the region.