Asheville’s WWNC Adds FM Signal

Why It Matters

The FM simulcast enhances signal reliability and audience reach, strengthening iHeartMedia’s local news footprint and providing advertisers with expanded market access in a region where timely information is vital.

Key Takeaways

• WWNC adds FM translator W225CJ at 92.9 MHz.
• iHeartMedia expands news/talk reach in Western North Carolina.
• FM simulcast improves accessibility during emergencies like Hurricane Helene.
• Local advertisers gain broader audience across AM and FM bands.
• Station aims to boost listener engagement with credible local content.

Pulse Analysis

Across the United States, AM stations are increasingly turning to FM translators to overcome technical limitations and attract younger listeners. FM offers clearer audio, better in‑car reception, and broader demographic appeal, making it a strategic asset for legacy broadcasters. WWNC’s addition of 92.9 FM aligns with this industry shift, allowing the station to preserve its heritage brand while modernizing its distribution platform.

For the Asheville market, the FM simulcast carries significant public‑service value. During Hurricane Helene, WWNC’s AM signal proved essential for emergency updates, but FM’s superior penetration in mountainous terrain ensures that critical alerts reach households that might otherwise lose connectivity. By delivering trusted news on both bands, iHeartMedia reinforces its role as a reliable information hub, fostering community resilience and trust in local media.

From a business perspective, the dual‑band presence expands advertising inventory and creates new revenue streams. Advertisers can now target listeners on AM and FM simultaneously, maximizing reach without additional production costs. Moreover, the move positions iHeartMedia competitively against regional rivals that rely solely on AM or digital platforms. As audiences continue to fragment, leveraging FM translators offers a cost‑effective path to grow market share and sustain local content investment in Western North Carolina.