Associate Director, Partnerships

Why It Matters

Senior partnership leadership is critical for agencies to monetize fast‑growing video, audio, and publishing ecosystems and to deliver integrated solutions for advertisers. This hire signals Dentsu’s push to deepen its media‑technology footprint and capture emerging revenue streams.

Key Takeaways

• Oversees video, audio, publishing partnership portfolio
• Translates market strategy into actionable partner plans
• Negotiates and ensures delivery of partnership agreements
• Coordinates cross‑functional teams for integrated solutions
• Tracks value creation and growth from partner initiatives

Pulse Analysis

Dentsu’s Amplifi division is expanding its partnership capabilities with a senior role that bridges media buying, technology, and creative activation. The Associate Director, Partnerships will act as the nexus between the agency’s internal teams—investment, activation, planning, and trading—and external media partners across video streaming, audio platforms, and publishing networks. By consolidating these relationships under a single leader, Dentsu aims to streamline deal execution, improve data‑driven insights, and accelerate the rollout of innovative ad formats that meet client demands.

The media landscape is undergoing rapid transformation as advertisers shift spend toward over‑the‑top (OTT) video, podcasting, and premium digital publishing. Brands seek integrated campaigns that combine reach, targeting precision, and measurable outcomes. An experienced partnership executive can identify emerging platforms, negotiate favorable terms, and translate complex agreements into actionable activation plans. This role’s focus on value creation and extraction ensures that each partnership contributes to revenue growth while fostering experimentation with new ad technologies.

For professionals, the position offers a compelling blend of strategic influence and operational responsibility. With a salary range of $94,000 to $118,000 and a robust benefits package—including health, 401(k), and generous paid time off—the role is positioned to attract talent capable of navigating multi‑stakeholder environments. Based in New York, the Associate Director will help future‑proof Dentsu’s media practice, driving both client success and internal innovation across the rapidly evolving video, audio, and publishing sectors.