Audacy Hosting “The Business of Sports Fandom” Webinar

Why It Matters

The session highlights a strategic shift toward data‑rich fan engagement, offering advertisers actionable insights to boost ROI in the rapidly evolving sports media landscape.

Key Takeaways

• Audacy hosts sports fandom webinar March 23.
• Focus on avidity over reach in marketing.
• Discuss Gen Z's impact on fan behavior.
• Panel includes Jason Newman, Kit Geis, Tiki Barber.
• Strategies for measurable advertiser performance revealed.

Pulse Analysis

Audacy, one of the nation’s leading audio‑content platforms, is leveraging its sports portfolio to host a live webinar titled “The Business of Sports Fandom: Turning Passion into Advertiser Performance.” Scheduled for March 23 at 2 p.m. ET, the session brings together senior executives—Jason Newman, senior vice‑president of sports marketing solutions at Audacy; Kit Geis, chief executive of Genesco Sports Enterprises; and former NFL star‑turned‑broadcaster Tiki Barber. By assembling a mix of agency, brand, and on‑air talent, Audacy aims to dissect how deep‑seated fan loyalty can be transformed into quantifiable advertising outcomes.

The program’s agenda spotlights a growing industry consensus that avidity, not sheer audience reach, is the true currency in sports marketing. Marketers are increasingly tracking fan intensity, frequency of interaction, and cross‑platform engagement rather than relying on blanket impressions. A particular focus is placed on Gen Z, whose digital‑first habits are reshaping where and how fandom is expressed—from short‑form video clips to interactive betting apps. Understanding these behavioral shifts enables brands to allocate spend toward touchpoints that generate authentic, high‑value connections.

Beyond theory, the webinar promises concrete performance benchmarks that the biggest sports advertisers are already using. Attendees will learn how to align sponsorships, audio spots, and social activations with measurable KPIs such as fan‑level purchase intent, incremental revenue lift, and brand sentiment uplift. By translating passion into data‑driven results, marketers can justify higher budgets and secure long‑term partnerships with leagues and teams. The insights shared are likely to influence media buying strategies across the broader entertainment ecosystem, reinforcing Audacy’s position as a catalyst for next‑generation sports advertising.