Brian Florido Joins Linkby as Chris Wirasinha Gets Band Back Together

Why It Matters

The move strengthens Linkby’s credibility with global publishers and accelerates its performance‑marketing engine, positioning the firm as a key revenue source for digital media outlets.

Key Takeaways

• Florido becomes Linkby commercial product director.
• Pubfeed monetizes via CPC and CPM models.
• Seven ex-Pedestrian staff now at Linkby.
• Linkby serves US, UK, Australia, 100+ employees.
• Wirasinha praises Florido’s publishing relationships.

Pulse Analysis

Linkby’s Pubfeed platform reflects a broader shift in digital advertising, where brands seek editorial‑style placements that blend seamlessly with publisher content. By offering both CPC and CPM pricing, Pubfeed gives marketers performance metrics while preserving editorial control for publishers, a balance that has become increasingly valuable as ad‑blocking technology erodes traditional display revenue. This hybrid model taps into the growing demand for native advertising that feels authentic to readers, positioning Linkby as a conduit between performance‑driven brands and quality editorial environments.

The appointment of Brian Florido adds considerable weight to Linkby’s growth strategy. Florido built Val Morgan Digital from the ground up and helped Pedestrian achieve record‑breaking commercial success, demonstrating his ability to scale ad tech products in competitive markets. His experience with Pubfeed at Val Morgan means he can refine Linkby’s technology and sales approach, potentially expanding the platform’s reach and improving monetisation rates. Moreover, his extensive relationships across the global publishing landscape provide immediate access to new inventory, accelerating client acquisition and partnership development.

For the wider industry, Florido’s move underscores the convergence of performance marketing and premium editorial content. As advertisers allocate more budget to measurable outcomes, platforms that can guarantee brand safety, audience relevance, and transparent pricing will dominate. Publishers, meanwhile, gain a new revenue stream that does not compromise editorial integrity. Linkby’s expansion into major markets with a seasoned leadership team suggests it could become a pivotal player in the evolving ecosystem of performance‑focused native advertising, influencing how brands and publishers collaborate in the years ahead.