Focus 360 Names Pettersen to Director Role

Why It Matters

Pettersen’s industry expertise and the new dashboard give Focus 360 a competitive edge in delivering data‑rich, agile radio and digital campaigns, attracting advertisers seeking measurable ROI.

Key Takeaways

• Becky Pettersen appointed Director of Sales Planning at Focus 360.
• Pettersen brings five years VP experience from Katz Media.
• New Counterpoint dashboard integrates Focus Glass for real‑time metrics.
• Central sales‑planning inbox streamlines advertiser requests.
• Expansion enhances campaign transparency for brands and creators.

Pulse Analysis

Focus 360, a Connecticut‑based media network that blends traditional radio with digital creator content, is sharpening its sales‑planning function by appointing Becky Pettersen as Director. Pettersen arrives from Katz Media Group, where she spent five years steering sales‑planning strategy for a portfolio of national radio stations. Her track record of aligning agency objectives with seller capabilities positions her to streamline the end‑to‑end campaign workflow at Focus 360. The hire complements recent senior appointments and signals the company’s intent to professionalize its sales operations as the industry leans toward integrated, cross‑platform solutions.

The timing of Pettersen’s arrival coincides with the rollout of an upgraded dashboard that merges Counterpoint’s planning engine with Focus 360’s proprietary Focus Glass platform. By pulling data from Marketron and WideOrbit logs, the system offers advertisers real‑time visibility into impressions, spot placement, and performance across AM/FM stations and digital creator slots. This granular insight reduces the latency between planning and execution, allowing media buyers to adjust spend on the fly. The unified interface also simplifies reporting for agencies, delivering a single source of truth that enhances accountability and optimization.

From a market perspective, the combination of seasoned leadership and advanced analytics strengthens Focus 360’s value proposition in a crowded audio advertising arena. Brands increasingly demand transparent, measurable outcomes, and the new sales‑planning hub promises faster turnaround and clearer ROI metrics. As programmatic buying gains traction in radio, Focus 360’s technology stack positions it to compete with larger conglomerates while retaining the flexibility of a boutique network. Pettersen’s role will be pivotal in translating these capabilities into revenue growth and deeper partnerships with both advertisers and creator talent.