Open Influence Names Julie Levitas Greenhouse VP of Partnerships in New York

Why It Matters

The addition of a seasoned sales executive enhances Open Influence’s ability to secure larger brand deals and scale its creator‑marketing platform, positioning the agency for accelerated growth in a competitive influencer market.

Key Takeaways

• Julie Levitas Greenhouse joins as VP Partnerships, New York
• Brings 25+ years digital ad and sales expertise
• Previously led sales for BabyCenter, What to Expect brands
• Managed large teams at AOL, ShareThis, adMarketplace
• Strengthens Open Influence’s commercial leadership amid growth

Pulse Analysis

Open Influence, founded in 2013, serves clients like AT&T, Uber, and Google. As brands shift budgets to influencer‑driven campaigns, agencies must scale partnership functions and prove ROI. The recent promotion of Maggie Reznikoff to Chief Client Officer highlighted a push for tighter go‑to‑market execution, and adding a Vice President of Partnerships in New York reinforces that plan. Strengthening the commercial team in a major media hub positions Open Influence to capture more enterprise accounts and deepen its creator ecosystem. The New York office also serves as a gateway to East Coast advertisers.

Julie Levitas Greenhouse brings over 25 years of digital advertising and sales leadership, most recently directing strategic sales for Everyday Health Group’s BabyCenter and What to Expect brands. Her experience at AOL, ShareThis, and adMarketplace included overseeing multi‑channel ad products and teams of up to 35 people, directly relevant to negotiating brand‑creator collaborations. Greenhouse’s proven ability to scale revenue and manage cross‑functional sales operations equips Open Influence to expand its partnership pipeline, secure higher‑value contracts, and embed data‑driven targeting into influencer campaigns. Her network of agency and brand contacts further accelerates deal flow.

The appointment reflects a broader industry move toward formal partnership roles that blend brand strategy with the rigor of traditional media sales. As programmatic influencer platforms mature, agencies that combine creative storytelling with sophisticated sales infrastructure gain a competitive edge. Open Influence’s enhanced leadership is poised to accelerate growth beyond Los Angeles, tapping New York’s advertiser base to win new verticals such as finance and automotive. Marketers can expect more strategic partnership options and stronger performance metrics, while rivals may feel pressure to upgrade their own commercial teams. This strategic depth may also attract larger enterprise budgets in the coming year.