Shoboy, Dana Cortez To Co-Emcee Hispanic Radio Conference

Why It Matters

The conference spotlights the rapidly expanding Hispanic listening audience, offering advertisers and programmers a focused platform to engage this lucrative demographic. Featuring award‑winning talent as hosts underscores the market’s cultural relevance and commercial potential.

Key Takeaways

• Shoboy and Dana Cortez co‑emcee 2026 Hispanic Radio Conference.
• Event targets Spanish‑language broadcasters, advertisers, tech partners.
• Conference includes Medallas de Cortez Awards recognizing industry excellence.
• Early‑bird registration ends April 4 with discounted hotel rate.
• Hispanic audience growth drives advertiser interest in radio platforms.

Pulse Analysis

The Hispanic radio sector has become a cornerstone of U.S. media consumption, with the Latino population projected to reach 111 million by 2027. This demographic shift translates into higher advertising spend, prompting brands to seek authentic channels that resonate culturally. Radio Ink’s conference arrives at a pivotal moment, providing data‑driven insights and case studies that help marketers allocate budgets efficiently across Spanish‑language platforms.

Co‑hosting duties fall to Edgar “Shoboy” Sotelo and Dana Cortez, both celebrated for their on‑air charisma and industry accolades. Shoboy’s Marconi Award and Cortez’s historic role as the first Latina syndicated morning host lend credibility and draw attention to the event’s agenda. Their presence signals a commitment to diversity and showcases role models who embody the aspirations of a bilingual, bicultural audience, reinforcing the strategic importance of representation in media leadership.

Beyond keynote sessions, the two‑day gathering offers workshops, panel discussions, and the Medallas de Cortez Awards, which honor excellence in Hispanic broadcasting. Attendees can network with station owners, programmers, and tech innovators, exploring emerging tools such as AI‑driven audience analytics and programmatic ad buying. Early‑bird registration, open through April 4, includes a discounted hotel rate, encouraging participation from a broad cross‑section of the industry eager to shape the future of Hispanic radio.