Streamers Line Up to Support the Kids of Puerto Rico

Why It Matters

Leveraging streaming ad inventory to fund the Boys & Girls Clubs provides critical resources for Puerto Rican youth and demonstrates a scalable CSR model that boosts both community impact and brand reputation.

Key Takeaways

• Streamers donate ad inventory to support Puerto Rico clubs.
• Boys & Girls Clubs serve 19,500 youth across 25 locations.
• Andy Plesser leads industry coordination for the initiative.
• Partners include LG Ads, Netflix, Roku, TelevisaUnivision, Vizio.
• Campaign invites additional streamers to contribute ad space now.

Summary

The video announces a coordinated industry effort, led by Beet.TV and spearheaded by Andy Plesser, to donate streaming ad inventory in support of the Boys & Girls Clubs of Puerto Rico. Alma Frontera, the organization’s CEO, thanks the partners and highlights the campaign’s goal of raising brand awareness and financial contributions for the nonprofit.

The PSA will run across multiple platforms, giving the clubs exposure to millions of viewers while unlocking ad-slot value that can be redirected to fund programs serving more than 19,500 children, youth and families across 25 centers from Vieques to Mayagüez. By converting otherwise commercial inventory into charitable support, the initiative creates a new revenue stream for the clubs without increasing costs for viewers.

Frontera specifically acknowledges key partners—LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and others—and praises Plesser’s pioneering role in rallying the streaming ecosystem. The message, delivered in both English and Spanish, underscores the urgency of additional donations, inviting any outlet with spare ad space to contact Plesser directly.

If successful, the campaign could set a precedent for media‑industry philanthropy, amplifying nonprofit funding while enhancing participating brands’ corporate‑social‑responsibility credentials and audience goodwill.

Original Description

Several leading streaming services have committed to support the Boys & Girls Clubs of Puerto Rico by donating substantial inventory for a Spanish-language public service announcement.

The PSA, created by Omnicom’s BBDO San Juan, will run on the Spanish language services of LG Ads, Netflix, Roku, TelevisaUnivision, Vizio and Comcast’s Xumo.

The program was first announced last month at the Beet.TV executive retreat.

Earlier this week in San Juan, Alma Frontera Colón, CEO of the Boys & Girls Clubs of Puerto Rico, spoke to the work of the organization and the value of the PSA campaign.

Beet.TV has long supported the organization. If you have inventory to contribute, email [e-mail]. You can also make a tax deductible contribution here.