McKinsey’s latest report finds India’s direct‑to‑consumer (D2C) market, now worth $10‑11 billion, is set to explode to $55‑60 billion by 2030, growing at a 38% CAGR. This outpaces traditional e‑commerce marketplaces, whose sales are expected to reach only $100 billion with a 10‑12% CAGR. Nearly half of the incremental GMV will come from MSMEs shifting to D2C for lower costs and richer data. Quick‑commerce is also projected to surge to $35‑40 billion, while tier‑2 and tier‑3 cities already handle over 60% of shipments.
Blackberrys, the Indian menswear label, has appointed Sartaj Singh Mehta to its senior team, tapping a veteran with nearly three decades in fashion and lifestyle. Mehta most recently served as Senior Director of Product and Design at Pepe Jeans London,...