News•Mar 1, 2026
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product and customer success, modernize buyer‑led processes, and leverage AI‑driven insights. To close this gap, the B2B Summit North America introduces a certification, "Activating The Modern GTM," that blends Forrester research with hands‑on workshops. The program promises structured, applied learning that translates directly into measurable GTM activation.
By Forrester Blogs
News•Feb 27, 2026
Resideo Pushes Connected Products and Digital Buying Tools
Resideo Technologies reported Q4 revenue of $1.895 billion, a 2% increase, and net income of $136 million, while full‑year sales hit a record $7.472 billion, up 11% from 2024. A one‑time $527 million loss, linked to ending a Honeywell indemnification agreement, turned the annual...
By Digital Commerce 360
News•Feb 27, 2026
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...
By Entrepreneur » Sales
News•Feb 27, 2026
Two Mortgage Veterans Boost Business Growth with Proactive Referral Partnerships
Mortgage veterans Craig Andriulli and Michael LiPari launched Fortress Mortgage Advisors to transform traditional referral relationships into true partnerships. They argue that sharing marketing expenses alone does not create a bond; instead, they train real‑estate agents, CPAs and financial advisors...
By Mortgage Professional America
News•Feb 27, 2026
DemandScience Launches Winnable Account System
DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...
By Demand Gen Report
News•Feb 27, 2026
Buying Signals in B2B Sales: How to Identify and Act on Them
The guide defines buying signals as observable actions that indicate a prospect is moving toward a purchase, ranging from demo requests to company‑level triggers like new funding. It ranks signals by strength, emphasizing that clusters of digital activity outweigh isolated...
By SalesHandy
News•Feb 27, 2026
Tagshop AI Expands AI Ad Creation With Kling 3.0, Seedance Models, New Templates, and Upcoming AI Ad Clone Feature
Tagshop AI unveiled a major upgrade that integrates Kling 3.0, Seedance V1 Pro and 2.0 models, expanding its AI‑driven video ad creation suite. The enhancements deliver cinematic visual quality, faster multi‑variant generation, and a library of professionally designed templates for...
By MarTech Series
News•Feb 27, 2026
The Future of B2B Marketing? Committee-Level AI Targeting
B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....
By Demand Gen Report
News•Feb 27, 2026
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...
By MarTech Series
News•Feb 27, 2026
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...
By MarTech Series
News•Feb 27, 2026
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...
By MarTech Series
News•Feb 27, 2026
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...
By MarTech Series
News•Feb 27, 2026
Voice AI Startup Origa Raises $450K Led by Antler Singapore
Origa, a voice‑AI startup focused on consultative pre‑sales conversations, closed a $450,000 funding round led by Antler Singapore, bringing its total capital to $1 million. The company will use the capital to grow its engineering team, enhance product capabilities, and scale...
By Entrackr
News•Feb 27, 2026
Avoid Common Mistakes in B2B Data Appending: An Executive Guide
Accurate B2B data appending is a strategic lever that drives sales and marketing performance. Companies that rely on internal teams often face technical, resource, and compliance hurdles, leading to stale or incomplete records. Partnering with specialized data‑append providers delivers fresh,...
By Datafloq
News•Feb 26, 2026
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...
By Financial Planning (Arizent)