B2B Growth News and Headlines

Channel Conflict 2.0: Managing the “Influencer” Ecosystem
NewsMar 6, 2026

Channel Conflict 2.0: Managing the “Influencer” Ecosystem

The article argues that traditional reseller‑only channel models are outdated as buyers now rely on consultants, agencies, and other “Super‑Connectors” for advice. It introduces partner influence attribution—a metric that tracks and rewards non‑reselling partners who influence deals through introductions, advocacy,...

By SalesTech Star
ParaZero Appoints New VP of Global Sales to Support Global Expansion
NewsMar 6, 2026

ParaZero Appoints New VP of Global Sales to Support Global Expansion

ParaZero Technologies announced the appointment of Bat‑Sheva Noy as Vice President of Global Sales, aiming to accelerate its international commercial push in the drone safety and aerospace defense arena. Noy arrives from a two‑decade tenure at Pfizer, where she led...

By Unmanned Systems Technology – News
Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying
NewsMar 5, 2026

Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying

Guideline launched its Media Plan Management MCP Server, allowing agencies and advertisers to link any MCP‑compatible AI agent—such as Claude or ChatGPT—to its media planning platform. Built on the open Model Context Protocol, the server provides a plug‑and‑play, read‑only connection...

By MarTech Series
PulsePoint Scales HCP Omnichannel Offering with Reddit Integration
NewsMar 5, 2026

PulsePoint Scales HCP Omnichannel Offering with Reddit Integration

PulsePoint announced an integration that lets healthcare marketers activate its proprietary HCP audience segments directly on Reddit. The self‑serve capability joins PulsePoint’s broader omnichannel ecosystem, enabling coordinated campaigns across social, programmatic display, EHR, DOOH and more. Marketers gain NPI‑level measurement...

By MarTech Series
Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
NewsMar 5, 2026

Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences

Comscore and Yahoo DSP have launched Proximic Political Audiences, a first‑to‑market solution that merges linear TV exposure data with Connected TV (CTV) targeting for political advertising. The partnership leverages Comscore’s local market measurement, Proximic’s activation platform, and Yahoo’s programmatic inventory...

By MarTech Series
Affirm’s Full-Stack Ambition Is Bigger than Consumer Finance Alone
NewsMar 5, 2026

Affirm’s Full-Stack Ambition Is Bigger than Consumer Finance Alone

Affirm kicked off 2026 with a flurry of strategic announcements, including a rent‑payment partnership with Esusu, a bank‑charter filing, and a debit‑card‑embedded BNPL solution via Fiserv. The firm also secured default checkout status with Bolt and integrated its BNPL service...

By Tearsheet
Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering
NewsMar 5, 2026

Tata Elxsi Launches DevStudio.ai, a Multi-Agent, ASPICE-Aligned GenAI Platform to Accelerate Automotive Software Engineering

Global design firm Tata Elxsi unveiled DevStudio.ai, a generative‑AI platform built for the automotive software development lifecycle. The solution uses a multi‑agent architecture aligned with ASPICE standards and can run on cloud or air‑gapped on‑premise environments. Early deployments with OEMs...

By MarTech Series
UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software
NewsMar 5, 2026

UpKeep Launches Studio, an App Platform That Lets Maintenance Teams Build Their Own Software

UpKeep announced Studio, an app platform that lets maintenance and operations teams build, install, and run custom software inside their CMMS without writing code. The platform features an AI‑driven chat builder, a curated marketplace of 30+ ready‑made apps, and a...

By MarTech Series
Particular Audience Just Smashed Open the Blackbox of AI Search
NewsMar 5, 2026

Particular Audience Just Smashed Open the Blackbox of AI Search

Particular Audience unveiled Search Model A/B Testing, enabling retailers to directly compare AI relevance models that drive organic and sponsored search results. Building on its Adaptive Transformer Search (ATS) technology, which has cut zero-result queries to under 0.5%—far below the...

By MarTech Series
Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency
NewsMar 5, 2026

Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency

Orange 142, a Direct Digital Holdings division, unveiled Ignition+, an AI‑powered programmatic platform designed for Fortune 1,000 brands and large agencies. The solution consolidates activation, supply access, optimization and measurement into a single stack, promising greater transparency and a flat‑fee pricing...

By MarTech Series
The Cost of High Sales Turnover and How to Avoid It
NewsMar 5, 2026

The Cost of High Sales Turnover and How to Avoid It

In a recent Sales Hunter Podcast episode, Alice Heiman warned that most companies still hire salespeople using outdated 1980s‑era criteria, creating a mismatch with today’s buyer journey. She argues that this misalignment drives high turnover, low productivity, and missed revenue...

By The Sales Hunter (Mark Hunter)
STIHL Launches B2B Marketplace Using Mirakl
NewsMar 5, 2026

STIHL Launches B2B Marketplace Using Mirakl

STIHL Inc. has introduced a dealer‑fulfilled B2B ecommerce marketplace built on Mirakl’s platform, letting customers browse and purchase chainsaws, trimmers and other equipment online. Orders are shipped from the company’s network of more than 10,000 authorized U.S. dealers, with pickup...

By Digital Commerce 360
Carparts.Com Inc (PRTS) Q4 2025 Earnings Call Transcript
NewsMar 5, 2026

Carparts.Com Inc (PRTS) Q4 2025 Earnings Call Transcript

CarParts.com reported FY 2024 revenue of $589 million, a 13% decline year‑over‑year, with gross profit of $197 million and a 33.4% gross margin, near the top of guidance. The fourth‑quarter results showed revenue down 15% to $133.5 million and a GAAP net loss...

By Motley Fool – Earnings Transcripts
Ciena Corp (CIEN) Q1 2026 Earnings Call Transcript
NewsMar 5, 2026

Ciena Corp (CIEN) Q1 2026 Earnings Call Transcript

Ciena reported record fiscal 2025 revenue of $4.77 billion, up 20% year‑over‑year, and EPS of $2.64, a 45% increase. The company posted a $7.8 billion order backlog of roughly $5 billion and raised its fiscal 2026 revenue outlook to $5.7‑$6.1 billion, reflecting strong demand...

By Motley Fool – Earnings Transcripts
One Liberty Properties Inc (OLP) Q4 2025 Earnings Call Transcript
NewsMar 5, 2026

One Liberty Properties Inc (OLP) Q4 2025 Earnings Call Transcript

OpenLane Inc. reported fourth‑quarter 2025 revenue of $494 million, up 9% year‑over‑year, and adjusted EBITDA of $76 million, a 5% increase. Dealer‑to‑dealer volumes surged over 20% in Q4, while the finance segment delivered 6% EBITDA growth despite flat net yields. The company...

By Motley Fool – Earnings Transcripts
OPIA LAUNCHES CLIENT GIFT CONCIERGE TO MODERNIZE CLIENT GIFTING FOR REAL ESTATE & SERVICE PROFESSIONALS
NewsMar 4, 2026

OPIA LAUNCHES CLIENT GIFT CONCIERGE TO MODERNIZE CLIENT GIFTING FOR REAL ESTATE & SERVICE PROFESSIONALS

Opia has introduced Client Gift Concierge™, a premium‑built digital gifting platform tailored for real‑estate agents and other service professionals. The solution replaces manual gift‑giving with instant, compliant, and retention‑focused rewards, offering access to more than 250 gift‑card options and automated...

By Retail Insider Canada
CrowdStrike ‘Turbo Charging’ Security Platform Growth With Falcon Flex: CEO George Kurtz
NewsMar 4, 2026

CrowdStrike ‘Turbo Charging’ Security Platform Growth With Falcon Flex: CEO George Kurtz

CrowdStrike’s Falcon Flex subscription model propelled its ARR related to Flex deals 120% year‑over‑year to $1.69 billion, contributing to a total ARR of $5.25 billion for fiscal 2026. The company’s managed‑service‑provider (MSSP) channel surged past $1.3 billion, up from under $100 million three years earlier....

By CRN (US)
Red Violet Inc (RDVT) Q4 2025 Earnings Call Transcript
NewsMar 4, 2026

Red Violet Inc (RDVT) Q4 2025 Earnings Call Transcript

Red Violet reported Q2 2025 revenue of $21.8 million, a 14% year‑over‑year increase and 21% organic growth after excluding a prior‑year one‑time transaction. The company posted a record adjusted gross margin of 84% and free cash flow of $4.8 million, up 47%...

By Motley Fool – Earnings Transcripts
GrowthRise Mastermind Recap Mar 3, 2026
NewsMar 3, 2026

GrowthRise Mastermind Recap Mar 3, 2026

The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...

By GrowthRise
Win Rate Vs. Close Rate: What’s the Difference & Why It Matters
NewsMar 3, 2026

Win Rate Vs. Close Rate: What’s the Difference & Why It Matters

The article clarifies the distinction between close rate—deals closed versus total leads—and win rate—deals won versus qualified opportunities. It highlights the common “denominator debate” that hampers consistent measurement across RevOps teams. Benchmark data from RAIN Group show elite sellers hitting...

By Outreach
TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors
NewsMar 3, 2026

TapClicks Expands Unified Marketing Intelligence with AudioGO and Instacart Instant-On Connectors

TapClicks announced two new Instant‑On connectors—AudioGO for streaming audio and Instacart Ads for retail media—expanding its AI‑powered Smart Marketing Cloud. The additions let agencies and brands pull audio and grocery‑shopping campaign data into a single platform for unified reporting and...

By MarTech Series
Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising
NewsMar 3, 2026

Dstillery, Keynes, and The Trade Desk Partner to Advance Agentic Advertising

Dstillery unveiled its DS-1 agentic advertising platform, partnering with CTV technology firm Keynes and major DSP The Trade Desk. The platform connects directly to Keynes’ Slack workspace via the Model Context Protocol, compressing audience discovery and custom modeling from days...

By MarTech Series
Sign Customiser Tops $75M as Sign Shops Ditch Spreadsheet Quotes for Online Ordering with AI Quote Automation
NewsMar 3, 2026

Sign Customiser Tops $75M as Sign Shops Ditch Spreadsheet Quotes for Online Ordering with AI Quote Automation

Sign Customiser, an Adelaide‑based quoting platform, has processed more than $75 million in merchant sales across 100 countries over the past four years. The solution replaces spreadsheet‑based pricing with an embeddable AI‑driven customiser widget that lets customers design, price, and pay...

By SalesTech Star
DataDome Launches Enhanced Partner Program Built for Depth
NewsMar 3, 2026

DataDome Launches Enhanced Partner Program Built for Depth

DataDome unveiled an enhanced Partner Program that unites resellers, technology alliances, and cloud partners to deliver comprehensive bot‑mitigation solutions. The program introduces three reseller tiers—Authorized, Growth, and Strategic—each with specific margins, enablement milestones, and co‑selling benefits, plus a new partner...

By Security Boulevard
RecordPoint Expands AI Governance Capabilities with New MCP Server Integration
NewsMar 3, 2026

RecordPoint Expands AI Governance Capabilities with New MCP Server Integration

RecordPoint has launched its Model Context Protocol (MCP) Server, a standardized gateway that lets any AI agent securely access governed enterprise data. The server provides permissioned, auditable access to sources such as SharePoint, Google Drive, and file shares without custom...

By MarTech Series
Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation
NewsMar 3, 2026

Coforge Advances Data Cosmos, a Next-Gen AI-Enabled, Cloud-Native Data and Analytics Platform Designed to Accelerate Enterprise Transformation

Coforge has launched Data Cosmos, an AI‑enabled, cloud‑native data engineering and analytics platform designed to unify fragmented enterprise data. The solution is organized into five portfolios—Supernova, Nebula, Hypernova, Pulsar, and Quasar—that address modernization, governance, DataOps, and GenAI adoption across the...

By MarTech Series
Teramind Launches the First AI Governance Platform for the Agentic Enterprise
NewsMar 3, 2026

Teramind Launches the First AI Governance Platform for the Agentic Enterprise

Teramind unveiled AI Governance, the first platform that extends enterprise‑grade oversight to every AI tool and autonomous agent used by employees, from ChatGPT to shadow AI. Internal research shows over 80% of workers use unsanctioned AI, with 49% hiding this...

By MarTech Series
Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing
NewsMar 3, 2026

Brick Marketing Develops System for Balancing SEO, AI Search, and Content Marketing

Brick Marketing unveiled a structured system that unites traditional SEO, Generative Engine Optimization (GEO) for AI‑driven search, content marketing, and coordinated social media promotion. The framework aims to keep brands visible in classic search while also positioning them within AI‑generated...

By MarTech Series
3 Best Email Databases For Prospecting In Europe
NewsMar 3, 2026

3 Best Email Databases For Prospecting In Europe

European B2B email database providers built for North America often deliver patchy coverage, high bounce rates, and limited GDPR safeguards for EMEA markets. This guide highlights three providers that place Europe at the core of their data strategy: Cognism, Dealfront,...

By Cognism Blog
Expandi Limited Acquires Kompass to Create Leading European B2B Data, Media and AI-Powered Marketing Platform
NewsMar 3, 2026

Expandi Limited Acquires Kompass to Create Leading European B2B Data, Media and AI-Powered Marketing Platform

Expandi Limited announced the acquisition of 100% of Kompass, creating Europe’s largest independent B2B data, technology, media and services platform. The combined group now employs over 250 staff across eight countries and offers a database of more than 70 million companies,...

By SalesTech Star
DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity
NewsMar 3, 2026

DMWF Spotlight: How Ecommerce Marketers Gain a Competitive Advantage – without More Complexity

E‑commerce marketers are confronting rising acquisition costs and a fragmented, multi‑device buyer journey that traditional search and social channels no longer dominate. Autonomous AI platforms now analyze live intent signals across the open internet, allowing brands to reach high‑intent shoppers...

By Marketing Tech News
DMWF Spotlight: Stop Personalising More. Start Thinking Better.
NewsMar 3, 2026

DMWF Spotlight: Stop Personalising More. Start Thinking Better.

The article argues that CRM success isn’t driven by more personalization or automation, but by better judgment and restraint. Companies often assume that increasing messages boosts engagement, yet customers feel overwhelmed and ignore the noise. Atombit advises focusing on what...

By Marketing Tech News
Box Inc (BOX) Q4 2026 Earnings Call Transcript
NewsMar 3, 2026

Box Inc (BOX) Q4 2026 Earnings Call Transcript

Box Inc. reported Q1 FY2026 revenue of $276 million, up 4% year‑over‑year, and billings surged 27% to $242 million, driven largely by pricing increases and rapid adoption of its AI‑focused Enterprise Advanced suite. Remaining Performance Obligations climbed 21% to $1.5 billion, while net...

By Motley Fool – Earnings Transcripts
EVgo Inc (EVGO) Q4 2025 Earnings Call Transcript
NewsMar 3, 2026

EVgo Inc (EVGO) Q4 2025 Earnings Call Transcript

EVGO reported a fourth‑quarter 2025 revenue of $678 million and GAAP net income of $32 million, with adjusted EBITDA reaching $126 million. The company secured a record $520 million in new or expanded contracts, including five ICE‑dedicated facilities that add roughly $400 million of annualized...

By Motley Fool – Earnings Transcripts
Cable One’s MBI Deal to Bolster Its Business Services Capabilities
NewsMar 2, 2026

Cable One’s MBI Deal to Bolster Its Business Services Capabilities

Cable One will acquire Mega Broadband Investments (MBI) to broaden its rural fiber footprint and diversify its business‑services portfolio. The deal adds roughly 210,000 residential and business customers and expands the company’s network to about 675,000 passings across 24 states....

By Lightwave
Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV
NewsMar 2, 2026

Smartly Announces Amazon DSP Integration to Extend Intelligent Creative and Campaign Management to Connected TV

Smartly announced an integration with Amazon DSP that lets advertisers extend their video campaigns to Amazon’s premium connected‑TV inventory, including Prime Video, Fire TV, and third‑party publishers. The partnership embeds AI‑driven creative optimization and personalization directly into Smartly’s platform, eliminating...

By MarTech Series
Criteo Joins OpenAI Advertising Pilot in ChatGPT
NewsMar 2, 2026

Criteo Joins OpenAI Advertising Pilot in ChatGPT

Criteo has become the first advertising‑technology partner in OpenAI’s ChatGPT Free and Go advertising pilot in the United States. The integration lets brands run Criteo‑powered ads directly within the ChatGPT interface, leveraging the platform’s commerce‑focused AI decisioning. Early data shows...

By MarTech Series
Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions
NewsMar 2, 2026

Abstract Infosys Expands Digital Services Portfolio to Include Advanced SEO and Integrated Digital Marketing Solutions

Abstract Infosys announced a major expansion of its digital services, adding a full suite of advanced SEO and integrated digital marketing solutions. The new portfolio includes technical SEO audits, structured data, link building, local search, multi‑channel campaigns, and real‑time performance...

By MarTech Series
VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms
NewsMar 2, 2026

VisibleFirst Launches Free WordPress Plugin to Help Businesses Get Discovered by AI Search Platforms

VisibleFirst has released a free WordPress plugin that enhances AI‑search visibility, enabling businesses to be recommended by platforms such as ChatGPT, Claude, Gemini, and Google AI Overviews. The tool provides an AI Visibility Score dashboard, auto‑generates an llms.txt file, adds...

By MarTech Series
RevOps Roundup: Week 9, 2026
NewsMar 2, 2026

RevOps Roundup: Week 9, 2026

The RevOps Roundup for week 9, 2026 aggregates fresh thought leadership on scaling sales teams, AI‑driven admin reduction, and tool integrations. Flowla outlines five high‑impact workflows to standardize sales processes once organizations exceed ten reps, emphasizing Digital Sales Rooms and CRM‑linked automation....

By RevenueOperations.com
Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal
NewsMar 2, 2026

Melbourne AI Agency Enterprise Monkey Quits ChatGPT Over Pentagon Deal

Melbourne‑based AI agency Enterprise Monkey announced it will move all internal AI operations, agents, and new product development from OpenAI to Anthropic’s Claude. The switch follows OpenAI’s introduction of advertising in ChatGPT and the company’s Pentagon contract, which the CEO...

By MarTech Series
HBX Group Deepens Traveloka Ties with Expanded Asia-Pacific Hotel Supply
NewsMar 2, 2026

HBX Group Deepens Traveloka Ties with Expanded Asia-Pacific Hotel Supply

HBX Group has extended its partnership with Traveloka, adding more than 40,000 locally‑contracted hotels to its Asia‑Pacific supply ecosystem. The deal, announced at HBX’s MarketHub Asia event in Bali, creates a two‑way content distribution channel that deepens coverage in Indonesia...

By TTG Asia
AI Sales Startup Firmable Bags $14 Million to Expand to the US
NewsMar 2, 2026

AI Sales Startup Firmable Bags $14 Million to Expand to the US

AI‑powered B2B sales startup Firmable announced a $14 million Series A round led by existing backer Airtree, earmarked for a U.S. market rollout and further development of its proprietary data engine and AI agents. The company, founded by former Aconex executives in...

By SmartCompany » StartupSmart (AU)
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
NewsMar 1, 2026

The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap

The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product...

By Forrester Blogs
Resideo Pushes Connected Products and Digital Buying Tools
NewsFeb 27, 2026

Resideo Pushes Connected Products and Digital Buying Tools

Resideo Technologies reported Q4 revenue of $1.895 billion, a 2% increase, and net income of $136 million, while full‑year sales hit a record $7.472 billion, up 11% from 2024. A one‑time $527 million loss, linked to ending a Honeywell indemnification agreement, turned the annual...

By Digital Commerce 360
What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.
NewsFeb 27, 2026

What Makes You Notice a Store’s Sign, or Ignore It? The Answer Makes This Franchise $115 Million a Year.

SpeedPro, a franchise specializing in large‑format graphics, now operates over 130 U.S. studios and generates roughly $115 million in annual sales. CEO Paul Brewster attributes the growth to a three‑pillar strategy—expanding the customer base, maintaining strong profit margins, and leveraging technology...

By Entrepreneur » Sales
Two Mortgage Veterans Boost Business Growth with Proactive Referral Partnerships
NewsFeb 27, 2026

Two Mortgage Veterans Boost Business Growth with Proactive Referral Partnerships

Mortgage veterans Craig Andriulli and Michael LiPari launched Fortress Mortgage Advisors to transform traditional referral relationships into true partnerships. They argue that sharing marketing expenses alone does not create a bond; instead, they train real‑estate agents, CPAs and financial advisors...

By Mortgage Professional America
DemandScience Launches Winnable Account System
NewsFeb 27, 2026

DemandScience Launches Winnable Account System

DemandScience has partnered with HG Insights and GTM Fabric to launch a Winnable Account System that enriches Ideal Customer Profiles with technographic, spend, competitive and buyer‑research intelligence. The collaboration introduces two new products—Propensity‑Based Audience Activation and In‑Market Buyer Activation—that score...

By Demand Gen Report
Buying Signals in B2B Sales: How to Identify and Act on Them
NewsFeb 27, 2026

Buying Signals in B2B Sales: How to Identify and Act on Them

The guide defines buying signals as observable actions that indicate a prospect is moving toward a purchase, ranging from demo requests to company‑level triggers like new funding. It ranks signals by strength, emphasizing that clusters of digital activity outweigh isolated...

By SalesHandy