Sigma Launches New Process Effectiveness Solution with Snowflake to Power AI-Driven Energy Operations
Sigma Computing has teamed with Snowflake to launch an end‑to‑end data platform for the energy sector, targeting the Overall Process Effectiveness paradox. The joint solution unifies IT, OT and IoT data, allowing oil, gas, power and utility firms to align plant‑level physics with real‑time market pricing. Built on Snowflake’s Energy Solutions and Sigma’s AI applications, it enables yield‑based optimization, safety improvements and emissions reductions. The partnership promises faster, margin‑focused decision‑making across the entire energy lifecycle.
Agri Spray Drones and WinField United Announce Co-Marketing Agreement to Advance Drone-Based Crop Application Across U.S. Agriculture
Agri Spray Drones and WinField United have signed a co‑marketing agreement to promote drone‑based crop application across the United States. The deal makes each company a preferred vendor in the other’s network, linking ASD’s spray‑drone systems with WinField’s adjuvant portfolio....
TELUS and RingCentral Expand Business Connect With AI-Powered Features for Canadian Businesses
TELUS and RingCentral are expanding their partnership to embed RingCentral’s AI suite into TELUS Business Connect, a cloud‑based communications platform for Canadian businesses. The integration adds AI Assistant, AI Receptionist, AI Insights, AI Chat, and AI Contact Centre capabilities, automating...
MGID and Marfeel Mark One Year of Partnership, Enhancing Real-Time Monitoring of Editorial Performance for Publishers
MGID celebrates the one‑year anniversary of its partnership with Marfeel, embedding Marfeel’s advanced analytics into the MGID+ suite. The integration delivers real‑time and historical content performance data, revenue analytics, and audience insights across all publisher sites. By combining content metrics...
AirOps Launches Page360, the First Unified Content Performance Layer for the AI Search Era
AirOps unveiled Page360, a unified data layer that brings together SEO metrics, web analytics, and AI search signals into a single real‑time dashboard. The platform lets marketers see how content performs across Google Search, AI assistants like ChatGPT, and engagement...
Lloyds Banking Group Pledges £2 Billion in Trade Finance to Assist UK Exporters
Lloyds Banking Group announced a £2 billion trade‑finance programme aimed at UK small‑ and medium‑sized enterprises and mid‑size corporates seeking to export. The funding sits within a broader £35 billion 2026 financing push and dovetails with the government’s £11 billion exporter support package....
How Ecommerce Succeeds in Africa
African ecommerce faces unique logistics hurdles, from informal addresses to poor infrastructure, inflating delivery costs and eroding consumer trust. Cash‑on‑delivery remains dominant as shoppers demand inspection before payment, increasing operational risk for merchants. Local innovators counter these challenges by deploying...
Inside Bank of America’s Plan to Own the Small Business Relationship
Despite a tough macro environment and recent White House policy shifts, U.S. small‑business applications are still climbing, according to Census data. Bank of America reports that 75 % of SMBs are feeling supply‑chain strain and foreign‑exchange volatility. To counteract these pressures,...
METRO Sees Sales Growth but Net Earnings Decline in Q1 2026 Financial Results
Metro Inc. reported first‑quarter fiscal 2026 sales of $5.285 billion, up 3.3% year‑over‑year, while net earnings dropped 12.8% to $226.3 million. Adjusted earnings showed modest improvement, with EPS rising 5.5% to $1.16. The decline was driven by a temporary shutdown of its...
Virgin Wines Reports Strong Christmas Trading
Virgin Wines UK posted a 5% year‑on‑year revenue increase during the Christmas period, driven by a 40% surge in new customers. In the six months to 2 January, total revenue rose 2% to £34.7 million, with commercial partnerships and corporate gifting outperforming...
Barclays Axpands Demo Directory for Startups
Barclays has launched the second phase of its Demo Directory, a digital platform that matches UK‑based startups with corporate investors and partners. The expansion widens eligibility to a broader range of sectors and adds new tools for pitch preparation, due‑diligence,...
Revolut Business Moves Into Revenue Operations with Recurring Billing Tool
Revolut Business has launched a native recurring billing tool that lets merchants automate subscription payments without paying for separate billing software. The feature is built into the existing Revolut Business platform, so users incur no additional subscription fees. It integrates...
Orbit Media Group Rebrands to Orbit One, Expanding Into Unified Business and AI Solutions
Orbit Media Group has rebranded as Orbit One, shifting from a pure creative agency to a full‑service business solutions partner. The new brand emphasizes integrated data, automation, and AI tools that connect marketing, finance, HR, and communication platforms into a...
Ecer.com: Driving Foreign Trade Into the Era of ‘Mobile Transactions’
Ecer.com’s mobile marketplace is reshaping cross‑border B2B trade by enabling end‑to‑end transactions on smartphones. Guangzhou Dinghao Furniture reduced a week‑long order cycle to a single call, leveraging instant messaging, real‑time video and 360° factory tours. Platform data shows response times...
Conquer Launches Voice Plus, A Mobile-First Field Sales App That Eliminates Manual Work
Conquer has introduced Voice Plus, a mobile‑first app that lets field sales reps capture calls, meetings and notes in under 30 seconds, removing the need for end‑of‑day CRM admin. The solution is built natively within Salesforce, syncing activity instantly to...
New Relic Data Report Reveals Clear Link Between AIOps Usage and Increased Engineer Productivity
New Relic’s 2026 AI Impact Report, based on 6.6 million users in 2025, shows that engineers leveraging the platform’s generative AI and AIOps features ship code 80% more frequently than peers without AI. AI‑strengthened observability cuts alert noise by 27% and...
Atrium Launches AIR, Its New Innovation Lab and Product Incubator, and Unveils ZephyrIQ, a Conversational AI Platform for On-Demand Workforce...
Global talent solutions provider Atrium announced the creation of Atrium Innovation & Research (AIR), a dedicated technology lab and product incubator. AIR’s first offering, ZephyrIQ, is a conversational AI platform that delivers instant, on‑demand insights from complex extended workforce data....
Why the Brain Rejects Ads Marketers Love
The article presents a five‑question framework—attention, memory, choice, trust, and emotion—derived from cognitive psychology to evaluate ad effectiveness. It shows how inattentional blindness, the serial‑position effect, choice overload, thin‑slicing, and emotional resonance shape a viewer’s split‑second decisions. Practical tips include...
75% of Visitors Will Switch to a Competitor When a Website Feels Unsafe, Liferay Survey Finds
Liferay’s 2026 Broken Trust Report, based on a survey of 1,000 U.S. adults, finds that 75% of users will abandon a website they perceive as unsafe and often turn to a competitor. A single “off” moment erodes trust for 61%...
C&I Expo Returns to Sydney as Convenience Retail Decision Makers Gather
The Convenience & Impulse Retailing Expo returns to Sydney on March 17‑18, gathering Australia’s petrol, convenience and independent grocery decision‑makers. Organisers project 1,200‑1,800 senior attendees and more than 120 exhibitors showcasing food, beverage, technology and store‑fit solutions. The event emphasizes...
Metcash Names Bruce Sabatta as CEO of Foodservice and Convenience
Bruce Sabatta will assume the role of CEO of Metcash Foodservice & Convenience on March 2, bringing more than three decades of industry experience, including a six‑year stint as COO of Primo Foods. He replaces Superior Foods founder Craig Phillips, who...
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LinkedIn Shares Tips on How to Boost Organic Posts [Infographic]
LinkedIn has published an infographic detailing how marketers can use its paid “Boost” feature to amplify organic posts, mirroring Facebook’s simple boost workflow. The tool now supports boosting content created by other members, extending reach beyond a brand’s own updates....
U.S. B2B Sales Top $15 Trillion, Ecommerce Redefines How Companies Buy
U.S. manufacturing and wholesale distribution sales reached $15.12 trillion in 2025, marking a modest 0.4% year‑over‑year increase. After a post‑pandemic surge of over 14% in 2021‑22, overall B2B demand has plateaued, while digital commerce channels are expanding at double‑digit rates. The...
Float Raises $73 Million for Canada-Focused Working Capital Tools
Float Financial, a Canada‑based business finance platform, announced C$100 million (≈US$73 million) in new debt financing from Silicon Valley Bank, First Citizens and a tier‑1 Canadian bank. The facilities allow Float to continue offering up to 4 % interest on business accounts—the highest...
How to Build a High-Quality Local Business Database That Drives Real Growth
Local businesses increasingly rely on high‑quality databases to drive sales and marketing efficiency. Fragmented lists and outdated spreadsheets cost time and revenue, while a systematic, verified data set enables precise targeting and stronger customer relationships. The article outlines a step‑by‑step...
You No Longer Have to Choose Between Insight and Impact
The article argues that the traditional split between qualitative insight and quantitative impact is becoming obsolete thanks to AI and advanced analytics. By applying generative LLMs and Bayesian methods, marketers can now achieve deep, nuanced understanding at massive scale. The...
Loyalty Didn’t Disappear. Brands Traded It Away.
Loyalty has not vanished; brands have diluted it by swapping genuine value for gimmicks and mistaking engagement for commitment. Traditional points and gamified programs generated activity metrics but failed to deliver incremental, margin‑adjusted revenue. As discount‑driven schemes compress profits, the...
How to Write Promotional Emails that Actually Convert
The MarTech article dissects why many webinar invitation emails fall flat, citing vague messaging, information overload, generic copy, weak subject lines, and poor timing. It then presents three proven copy frameworks—AIDA, PAS, and the 4Ps—to structure persuasive content. Best‑practice recommendations...
Michael Allain Joins Red Oak as Chief Revenue Officer
Red Oak, a compliance connectivity platform for financial services, has appointed Michael Allain as chief revenue officer to drive scalable revenue growth and operational excellence. Allain arrives with over 30 years of B2B sales experience, including two decades in highly...
XTI Aerospace to Host Town Hall Highlighting Strategic Inflection Point Following the Drone Nerds Acquisition
XTI Aerospace (Nasdaq:XTIA) will hold an investor town hall on February 5, 2026 at 4:30 PM EST to outline its post‑acquisition strategy after buying Drone Nerds in November 2025. Management will detail how Drone Nerds’ UAS platform and customer base give XTI clearer revenue visibility...
Synthesia Hits $4B Valuation, Lets Employees Cash Out
British AI startup Synthesia closed a $200 million Series E round, lifting its valuation to $4 billion, up from $2.1 billion a year earlier. The funding, led by GV and backed by existing investors, coincides with the company surpassing $100 million in annual recurring revenue...
Conversation with… People in Retail Awards Judge Giles Smith
Former Selfridges digital head Giles Smith discusses his return as a judge for the People in Retail Awards. He emphasizes the importance of celebrating frontline employees and unsung innovators rather than solely focusing on commercial metrics. Smith, now a technology...
French Connection Announces New US Licensing Partnership
French Connection Group has signed a long‑term licensing agreement with G‑III Apparel Group to develop and distribute its menswear, womenswear and accessories across North America, effective 1 February 2026. The partnership leverages G‑III’s design, sourcing and distribution capabilities and its established retail...
Gentle Fawn Leans on Longevity over Trends as Vancouver Fashion Brand Marks More than Two Decades
Gentle Fawn, a Vancouver‑based fashion label founded in 2003, has shifted its focus from wholesale‑only to a balanced omnichannel model, with its e‑commerce site now the largest sales channel. The brand serves roughly 600 retail partners across Canada and the...
The $42.8B Retail Media Playbook
Retail media generated $42.8 billion for Amazon in Q1 2025, driven by a server‑side ad serving architecture that delivers native ads without latency or privacy trade‑offs. The eBook outlines a modern retail media stack featuring sponsored products, zero‑impact loading, full reach, built‑in...
Retail’s Supply Chain Divide: Who Survives – and Who Won’t
Retail margins are tightening, making supply‑chain efficiency a make‑or‑break factor. Supply‑chain specialist Peter Jones splits the sector into "haves" – retailers that have invested in automated, next‑generation warehouse technology – and "have‑nots" still reliant on manual pick‑and‑pack processes. The COVID‑driven...
Agora's Nick Van Eck Bets on Stablecoin Boom in Enterprise Payments
Agora CEO Nick van Eck is steering the startup toward stablecoin‑driven enterprise payments, emphasizing cross‑border payroll and B2B transactions. The firm’s AUSD stablecoin and a stablecoin‑as‑a‑service platform aim to replace costly legacy remittance systems. Van Eck predicts multinational firms will...
Data Products and Services in the Saudi Capital Market
Data products are becoming the backbone of analysis, transparency, and regulatory oversight in the Saudi capital market. Structured datasets—covering market activity, investor ownership, issuer details, and participant behavior—enable consistent research across brokers, issuers, and regulators. Centralized delivery through platforms like...
Why Hong Kong Still Speaks the Global Language of Business Banking
Hong Kong continues to serve as a global hub for business banking, offering foreign firms a stable legal environment, open financial regulations, and extensive multi‑currency networks. Companies can open corporate accounts without residing locally, leveraging the city’s reputable banks to...
TrueVault (YC W14) Is Hiring a Growth Lead to Test Different Growth Channels
TrueVault, a Y Combinator‑backed privacy‑focused SaaS for SMBs, is hiring its first Growth Lead. The remote, US‑based role will design and test multiple acquisition channels, own the end‑to‑end sales motion, and drive a 15‑25% quarterly increase in qualified pipeline. Compensation...
M&A Advisor on Ecommerce Valuations
Frank Kosarek, co‑founder of BizPort, explains that ecommerce valuations now hinge on seller discretionary earnings (SDE) rather than top‑line revenue, with multiples typically 2×–2.5× and up to 5× for subscription‑heavy brands. He notes that buyers prefer companies generating recurring sales,...
The $2 Million Martech Procurement Mistake Hiding in Plain Sight
Marketing teams often buy attribution and other martech tools as quick transactions, ignoring the operational fit and integration needs. A mid‑size B2B firm spent $180,000 on a platform that delivered no reliable data because integration and data‑quality responsibilities were never...
December 2025 HubSpot Updates: Smarter Segmentation, Tighter AI Control, Less CRM Busywork
HubSpot’s December 2025 release adds operational upgrades that tighten data control and boost AI efficiency. Managers gain reCAPTCHA protection for live chat, a new Segment Analytics view, and AI‑driven Claude actions that can update CRM records on the fly. Administrators...
Amaze Announces Expanded Partnership with Contend to Scale the Next Generation of Creator-Led Commerce
Amaze Holdings announced an expanded strategic partnership with Contend, elevating the studio from advisor to fully integrated partner. The collaboration will combine Contend’s storytelling expertise with Amaze’s global commerce platform to deliver end‑to‑end creator‑led product launches. Throughout 2026 the duo...
Iliad Solutions Moves Into New UK HQ
Iliad Solutions, a global leader in payments testing, has relocated its UK headquarters to 1 City Square in Leeds. The move follows recent contract wins with major worldwide payments firms and reflects rapid expansion of its UK team. The Grade A...
Tourisme Montréal, Palais Des Congrès Secure Slate of Major Conventions Worth Nearly $100M
Tourisme Montréal and the Palais des congrès de Montréal announced a pipeline of major international and North‑American conventions that will generate close to $100 million in economic benefits and more than 100,000 hotel‑room nights. The bookings, spread from 2025 through 2035,...
RainFocus Introduces RainFocus Nexus, a Secure, Cloud-Agnostic System of Specialized AI Agents to Act As Teammates to Event Marketers
RainFocus unveiled Nexus, an AI‑driven collaboration layer that turns its event marketing platform into a team of specialized agents. The system introduces an orchestration layer, a context layer, and a unified system of record, enabling agents to automate configuration, guide...
PTSECR Introduces Scalable Customer Support Outsourcing for Businesses Focused on Growth and Retention
PTSECR launched a customer‑support outsourcing agency aimed at digital‑first companies in e‑commerce, SaaS, fintech, and other tech sectors. The service offers 24/7, omnichannel support—including chat, email, phone, and social media—delivered by globally distributed agents trained on each client’s brand and...
Comscore 2026 State of Programmatic Report: CTV and Audio Expected to Drive Growth With Cross-Channel Performance Measurement Critical to Smarter...
Proximic by Comscore’s 2026 State of Programmatic Report shows 58% of media buyers will boost programmatic spend next year, with CTV and audio emerging as the sole channels slated for budget growth. CTV is projected to command 26% of media...
FADEL Unveils FADEL AIVA™, Its AI Technology for Brand Compliance and Licensing Operations
FADEL introduced FADEL AIVA™, an AI platform that unifies generative, analytical, and predictive capabilities to automate brand compliance and licensing workflows. The solution embeds purpose‑built AI agents—such as a Reviewer Agent for product approvals and a Contract Ingestion Agent for...
