News•Dec 11, 2025
TripleLift Closes a Breakthrough 2025 with Global Expansion, Creative Innovation and Strategic Partnerships Across CTV, Retail Media, and Addressability
TripleLift closed 2025 with aggressive global expansion, adding 15 new markets and a Paris office while cementing its role as a creative supply‑side platform. The firm unveiled Programmatic Pause Ads and expanded Enhanced Spots, driving CTV inventory to double year‑over‑year and accounting for nearly 20% of CTV revenue. A partnership with Amazon’s DSP Certified Supply Exchange spurred retail media growth of 110% YoY and lifted demand‑driven revenue 24‑fold. New leadership hires and AI‑focused creative automation set the stage for continued scaling in 2026.
By MarTech Series
News•Dec 11, 2025
Rallio Launches Revolutionary AI Assistant to Transform Multi-Location Brand Management
Rallio, powered by Ignite Visibility, launched the Rallio AI Assistant to automate multi‑location brand management. The tool consolidates data from analytics, content, community, and reputation tabs, delivering plain‑language insights and actionable recommendations via conversational queries. Its flagship competitive comparison and...
By MarTech Series
News•Dec 11, 2025
GA4’s Advertising Snapshot Shows Why Last-Click Attribution No Longer Fits AI-Led Journeys
The episode explains how GA4’s Advertising Snapshot reveals that last‑click attribution is outdated in today’s AI‑driven, multimodal customer journeys, where organic, SEO, social and AI‑generated touchpoints shape intent long before the final click. It highlights the Snapshot’s ability to visualize...
By MarTech
News•Dec 11, 2025
FYP to ROI: The TikTok Playbook for Brands
Visibrain’s new study dissects TikTok’s viral mechanics, revealing how timing, tone, audio and authenticity combine to spark massive engagement. The research contrasts TikTok’s spontaneity‑driven ecosystem with the polished aesthetics of X and Instagram, and shows how content strategies differ across...
By Marketing Tech News
News•Dec 11, 2025
Comcast Technology Solutions Selected by Charter and Cox For Back-End Management and Distribution of Out of Market Sports
Comcast Technology Solutions (CTS) secured separate agreements with Charter Communications and Cox to provide back‑end video management and distribution for out‑of‑market sports. The deals leverage Comcast MediaOrigination, part of the Media360 suite, to create, package, and enforce rights for linear...
By MarTech Series
News•Dec 11, 2025
XbotGo and Impact Soccer Announce Global Partnership to Transform Video Capture and AI-Driven Analysis
XbotGo and Impact Soccer announced a global partnership that links XbotGo’s AI‑powered sports cameras with Impact Soccer’s analytics platform. The integration enables automatic capture of every play and seamless transfer of footage for instant, data‑driven insights. Early pilots, such as...
By MarTech Series
News•Dec 11, 2025
Kanerika Earns Data Warehouse Migration to Microsoft Azure Specialization
Kanerika has been awarded Microsoft’s Data Warehouse Migration to Azure specialization, confirming its ability to move complex enterprise data warehouses to the cloud. The firm leveraged its proprietary FLIP platform and a suite of migration accelerators to automate traditionally manual...
By MarTech Series
News•Dec 11, 2025
Arhasi Launches Integrity-First AI Platform to Unite Speed and Trust in Enterprise AI Deployment
Arhasi has unveiled its Integrity‑First AI platform, positioning trust and speed as parallel rails for enterprise AI deployment. The framework rests on five non‑negotiable pillars—Responsible, Adaptable, Predictable, Immunable, and Defensible—and three core governance foundations covering AI workflows, business intelligence, and...
By MarTech Series
News•Dec 11, 2025
AGII Introduces Multi-Domain Insight Processor to Enhance Analytical Speed Across Web3 Systems
AGII unveiled its Multi‑Domain Insight Processor, an analytical engine that simultaneously interprets network conditions, smart‑contract data, behavioral signals, and external indicators for Web3 applications. The processor delivers near‑real‑time intelligence across multiple blockchains, enabling faster decision cycles and improved risk management....
By MarTech Series
News•Dec 11, 2025
Evertune Launches Topic Relevance and Brand Relevance: New Metrics Reveal Which Content Sources Actually Influence AI’s Brand Perceptions
Evertune introduced two new metrics—Topic Relevance and Brand Relevance—that identify which content sources truly shape AI’s perception of brands and categories. The metrics move beyond simple citation counts, revealing that frequently cited URLs often have low actual influence, while less‑cited...
By MarTech Series
News•Dec 11, 2025
Barchart Launches Market Replay Enterprise for Global Exchange Market Data Delivery
Barchart announced Market Replay Enterprise, an enterprise‑grade solution that delivers standardized, full‑exchange market data to institutions within days. The service covers futures, futures options, equities, and equity options, plus proprietary cash‑market datasets, and uses secure SFTP on AWS for rapid,...
By MarTech Series
News•Dec 10, 2025
Vidico: Unlock Scalable, High-Performing Video Production Today
Vidico positions itself as a scalable, end‑to‑end video and design production partner for marketing, product, and sales teams. The company reports over 1,200 completed projects, 1.5 billion cumulative views, and a 4.9‑star rating from more than 100 verified reviews. Its service...
By Martech Zone Interviews
News•Dec 10, 2025
What Is Authority?
The article defines business authority as the earned credibility that influences decisions, opinions, and actions across multiple channels. It outlines six authority types—domain expertise, industry leadership, search, social, market, and operational—each with distinct metrics and growth tactics. The piece highlights...
By Martech Zone Interviews
News•Dec 10, 2025
Why AI Content Strategies Need to Focus on Tasks Not Transactions
The episode reveals that AI chat assistants are primarily used for short, task‑oriented cognitive workflows—writing, planning, analysis, learning—rather than for commercial searches or transactions. Dan Petrovic’s analysis of millions of conversational turns shows that most sessions are under 1,000 words,...
By MarTech
News•Dec 10, 2025
What’s the State of the Enterprise B2B Buyer?
In this episode, Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, explains how AI has upended the traditional enterprise B2B buying journey, making research faster but the market noisier and trust harder to earn. She identifies a growing trust...
By MarTech
News•Dec 10, 2025
Karat Launches NextGen Interviews: The First Human-Led, AI-Enabled Talent Evaluation Solution
Karat announced NextGen, a human‑led, AI‑enabled interview solution designed to assess engineers for the emerging human + AI development model. The platform blends live expert interviewers with an integrated AI assistant, letting candidates tackle multi‑file projects while interviewers probe reasoning and judgment....
By MarTech Series
News•Dec 10, 2025
Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific Partnership
PubMatic, Untapped Growth, and tvScientific have formed a partnership that gives independent agencies AI‑driven buying power and real‑time CTV measurement. The collaboration merges PubMatic’s AI‑powered supply‑chain infrastructure, Untapped Growth’s collective purchasing model, and tvScientific’s performance‑level analytics. Agencies can now access...
By MarTech Series
News•Dec 10, 2025
BrowserStack Announces Availability of MCP Server in AWS Marketplace
BrowserStack announced that its MCP Server is now listed in the AWS Marketplace, allowing AWS customers to discover, purchase, and deploy the AI‑enabled testing layer directly from the cloud catalog. The open‑source integration connects popular AI assistants such as GitHub Copilot,...
By MarTech Series
News•Dec 10, 2025
Kustomer Launches Data Explorer, the First CX Platform Feature That Lets Leaders Talk to Their Data
Kustomer introduced Data Explorer, an AI‑powered feature that lets CX leaders query their unified customer data using natural language. The tool instantly generates visualizations, narrative explanations and prescriptive actions such as staffing adjustments or routing changes. Built on Kustomer’s unified...
By MarTech Series
News•Dec 10, 2025
OnePlan Launches “OnePlan NextGen PPM” For Organizations Migrating Off Microsoft Project Online
OnePlan unveiled its NextGen PPM solution to help enterprises migrate off Microsoft Project Online before its September 2026 retirement. The platform offers a structured, twelve‑week migration process powered by automation, expert guidance, and the OneConnect service, ensuring data fidelity and minimal...
By MarTech Series
News•Dec 10, 2025
Skyword Patents Dynamic AI Workflow to Deliver Breakthrough Speed, Quality and Precision in Content Marketing
Skyword announced the award of U.S. Patent No. 12,437,022 B1 for its Dynamic Generation of Work Requests technology, now embedded in the Accelerator360™ platform. The patented workflow uses AI to translate real‑time search insights into detailed, strategy‑driven content briefs and automatically pairs...
By MarTech Series
News•Dec 10, 2025
CGI to Deliver Secure Mobile Communications Solution for NATO
CGI has signed a contract with NATO’s Communications and Information Agency to deliver the HERMES secure mobile communications platform, partnering with secunet Security Networks. The solution blends CGI’s managed‑services expertise with secunet’s Secure Inter‑Network Architecture (SINA) hardware to provide classified‑level...
By MarTech Series
News•Dec 10, 2025
NiCE Launches Local Dedicated CXone Mpower Instance in South Africa, Expanding AI Customer Experience Capabilities Across the Continent
NiCE has launched a locally hosted CXone Mpower instance in South Africa, providing AI‑powered customer experience tools with full data residency. The platform runs on redundant data centers in Cape Town and Johannesburg, meeting strict regulatory requirements for financial and other...
By MarTech Series
News•Dec 10, 2025
Sprinklr Wins ADWEEK Tech Stack Award for Best Social Media Marketing Platform
Sprinklr has been named the winner of ADWEEK’s inaugural Tech Stack Award for Best Social Media Marketing Platform, highlighting its evolution from a pure‑play social‑media manager to an AI‑native unified CXM leader. The accolade, part of ADWEEK’s effort to spotlight...
By MarTech Series
News•Dec 10, 2025
How to Use CTV to Strengthen Your ABM Strategy
The episode explains how B2B marketers can integrate Connected TV (CTV) into Account‑Based Marketing (ABM) to offset rising costs on platforms like Google and LinkedIn. It outlines practical steps—identifying use cases across SaaS, professional services, manufacturing, and fintech; building targeted...
By MarTech
News•Dec 10, 2025
Doodle: The Smarter Scheduling Platform Built for Sales and Marketing Results
Doodle positions itself as a unified scheduling platform tailored for sales and marketing teams, aiming to eliminate the coordination bottlenecks that slow campaigns and deal cycles. By offering tools such as Group Polls, Booking Pages, and AI‑generated meeting descriptions, it...
By Martech Zone Interviews
News•Dec 10, 2025
Adform And Rtl Adalliance Partner To Promote Performance And Transparency For Programmatic Addressable Tv Buying
Adform and RTL AdAlliance have announced a partnership to bring programmatic addressable TV (ATV) buying to European broadcasters, starting with Austria and later expanding across the continent. The collaboration combines Adform’s demand‑side platform with RTL AdAlliance’s reach of over 30 million households and...
By MarTech Series
News•Dec 10, 2025
Selector Expands Global Reach with Availability on Microsoft Azure Marketplace
Selector, the AI‑driven observability and network intelligence platform, is now listed on the Microsoft Azure Marketplace. The integration lets enterprises procure and deploy Selector through existing Azure billing and procurement channels, accelerating implementation. It brings AI‑powered correlation, root‑cause analysis, digital‑twin...
By MarTech Series
News•Dec 10, 2025
AI Solution UK Launches AI SEO Master and AI Keyword Research Tool for Affordable Modern Search Optimization
AI Solution UK unveiled two AI‑powered SEO products—AI SEO Master and an AI Keyword Research Tool—designed to modernize search optimization. Both tools use large language models, search‑intent analysis and Google‑aligned guidelines, and are priced on a pay‑as‑you‑go basis starting at...
By MarTech Series
News•Dec 10, 2025
Madison Logic Strengthens ABM Portfolio with Global Connected TV and Audio Expansion
Madison Logic announced a global rollout of its ABM Connected TV (CTV) and audio advertising channels, adding programmatic CTV and digital audio inventory across all major regions. The expansion leverages 3.4 billion cross‑device signals and the company’s proprietary intent data to...
By MarTech Series
News•Dec 10, 2025
OnviSource Launches EngageHub, an AI-Native Platform for Contact Center Excellence
OnviSource unveiled EngageHub™, an AI‑native platform that consolidates conversational AI, real‑time agent guidance, and collaborative workforce tools for contact centers. The suite includes ChatOrchestra™ for multi‑channel, context‑aware interactions, AgentAssist™ for next‑best‑action coaching, and AgentEngage™ for micro‑coaching and quality assurance. Built...
By MarTech Series
News•Dec 10, 2025
Chief Digital and Artificial Intelligence Office Selects Google Cloud’s AI to Power GenAI.mil
Google Cloud’s Gemini for Government has been chosen by the Department of War’s Chief Digital and Artificial Intelligence Office as the inaugural enterprise AI on the GenAI.mil platform. The solution meets Impact Level 5 (IL5) and FedRAMP High standards, allowing secure,...
By MarTech Series
News•Dec 10, 2025
BigID Debuts Activity Explorer to Audit Sensitive Data and Investigate Insider Risk Across Hybrid Environments
BigID introduced Activity Explorer, a unified audit and investigation platform that aggregates activity logs from cloud services, SaaS applications, and on‑premises storage. The tool captures actions by human users, service accounts, and AI agents across environments such as AWS S3, SharePoint,...
By MarTech Series
News•Dec 10, 2025
Iterable Surpasses One Trillion Customer Interactions as Global Momentum Accelerates
Iterable announced it has processed over one trillion customer interactions, underscoring its rapid ascent in the enterprise marketing stack. The milestone coincides with a breakout year that featured record Black Friday performance, a 30% YoY lift in pre‑holiday volume, and...
By MarTech Series
News•Dec 10, 2025
TrueFoundry Launches AI Gateway on Product Hunt: Unified Control Plane for Agentic AI
TrueFoundry introduced its AI Gateway on Product Hunt, quickly rising to the top three and attracting over 135 community comments. The platform offers a unified control plane for managing, observing, and governing models, prompts, MCP servers, and agentic AI applications...
By MarTech Series
News•Dec 10, 2025
CreatorIQ Customers Diversified Creator-Led Investment and Growth in 2025, Activating 70% More Campaigns and Increasing Creator Payments 79% YoY
CreatorIQ’s 2025 Wrapped report shows a 70% year‑over‑year rise to over 44,000 campaigns across 170 countries, driven by deeper creator partnerships. Direct payments to creators jumped 79%, while creator‑generated content surged 141% to 12.8 million posts and 8.4 billion engagements. Instagram still...
By MarTech Series
News•Dec 10, 2025
Qlik Named a Leader for the 10th Time in 2025 Gartner® Magic Quadrant™ for Data Integration Tools
Qlik has been positioned as a Leader in the 2025 Gartner Magic Quadrant for Data Integration Tools, marking its tenth such recognition in a decade. The company attributes the accolade to its open, hybrid platform, Qlik Talend Cloud, which blends...
By MarTech Series
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News•Dec 9, 2025
GrowthRise Mastermind Recap Dec 9, 2025
The GrowthRise Mastermind call on December 9, 2025 tackled the seasonal sales slowdown and offered a playbook for turning the quiet month into a strategic advantage. Participants were urged to shift focus from quota‑chasing to content creation, SEO groundwork, and...
By GrowthRise
News•Dec 9, 2025
Anoki Launches with Index Marketplaces to Power Scene-Level Contextual Targeting Across CTV
Anoki has integrated its ContextIQ AI platform with Index Marketplaces, making scene‑level contextual intelligence available on a leading global ad exchange. The partnership lets marketers access real‑time data on tone, sentiment and subject matter for individual CTV scenes, aligning ads...
By MarTech Series
News•Dec 9, 2025
BigID Accelerates FedRAMP Authorization with Knox Systems to Power the Next Generation of Federal Data Security
BigID announced a partnership with Knox Systems to fast‑track its FedRAMP authorization, aiming to deliver its AI‑driven data security platform to U.S. federal agencies within months. The collaboration leverages Knox’s FedRAMP‑authorized managed cloud, cutting the typical three‑year, multi‑million‑dollar compliance cycle...
By MarTech Series
News•Dec 9, 2025
Messangi Promoted to Select Partner in Meta’s WhatsApp Partner Program
Messangi has been elevated to Select Partner in Meta’s WhatsApp Partner Performance Accelerator, reflecting rapid adoption of WhatsApp among its customers across the Americas. The promotion follows strong usage metrics where WhatsApp consistently outperforms legacy SMS in conversion, engagement, and...
By MarTech Series
News•Dec 9, 2025
EPAM Launches Seven Advanced AI Agents on Google Cloud Marketplace, Delivering High-Impact Solutions for Complex Industry Challenges
EPAM Systems announced the launch of seven enterprise‑grade AI agents on Google Cloud Marketplace, each built on Gemini Enterprise. The agents target high‑impact use cases such as KYC automation, clinical‑trial document authoring, drug‑discovery pipelines, SQL query optimization, retail media orchestration,...
By MarTech Series
News•Dec 9, 2025
IOPEX Unveils Command Agents: Enterprise-Ready Agentic AI for Autonomous Operations
iOPEX Technologies launched Command Agents, an enterprise‑grade agentic AI platform that autonomously senses, decides, and acts across complex business systems. Integrated with iOPEX’s Intelligence as a Service, the agents target finance, IT, sales, CX, media, and revenue operations, delivering measurable...
By MarTech Series
News•Dec 9, 2025
Why Martech Teams Need Diagnostic Talent in 2026
Martech teams are hitting a ceiling of stack entropy caused by a literacy gap, not by a lack of tools. The article argues that by 2026 the critical hire will be a diagnostic professional who can read, interpret, and maintain...
By MarTech
News•Dec 9, 2025
Marketing on Reddit: What You Need to Know
Reddit’s 2024 IPO propelled the platform into the spotlight as a viable marketing channel, backed by 73 million daily active users and 1.2 billion monthly active users. The company posted its first quarterly profit in Q3 2024, with revenue climbing 68% year‑over‑year to...
By MarTech
News•Dec 9, 2025
Dixstone Selects IFS Cloud to Power Global Offshore Operations
Dixstone has chosen IFS Cloud to modernize its offshore oil and gas operations across ten countries and more than 2,200 employees. The cloud platform will deliver real‑time project financial control, predictive maintenance for rigs and vessels, and integrated asset management....
By MarTech Series
News•Dec 9, 2025
LabelVie Advances AI-Driven Grocery Retail Transformation Through Long-Standing Collaboration with SymphonyAI
LabelVie, one of North Africa’s largest grocery retailers, is deepening a 20‑year partnership with SymphonyAI to extend AI‑driven transformation across its 270‑plus stores in Morocco and Ivory Coast. The new phase adds connected intelligence, predictive analytics, and end‑to‑end supply‑chain visibility....
By MarTech Series
News•Dec 9, 2025
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
Limelight Inc.’s 2026 State of Ad Networks report reveals a decisive shift from volume‑driven aggregation to quality‑focused curation. Networks are investing in supply‑path transparency, contextual data, and first‑party audience segmentation to combat privacy constraints and low‑quality traffic. Executives from Index...
By MarTech Series
News•Dec 9, 2025
Brightpoint Infotech Strengthens Its Position as a Global Microsoft Dynamics 365 ERP & CRM Partner with Major Milestones
Brightpoint Infotech announced a year of strong growth, highlighted by its finalist status for the 2025 Microsoft Partner of the Year award and the acquisition of five elite Microsoft Solutions Partner designations. The firm also secured two Stevie® Awards, expanded...
By MarTech Series
News•Dec 9, 2025
Skyetel Appoints Connie Valencia as Chief Operating Officer to Advance AI-Driven Innovation and Operational Excellence
Skyetel announced the appointment of Connie Valencia, MBA, PMP, CIA, as its new Chief Operating Officer. Valencia brings more than two decades of experience in AI strategy, digital transformation, and operational leadership across regulated industries. In her role, she will...
By MarTech Series