News•Dec 9, 2025
EngageLab Launches AI-Powered Customer Service Platform LiveDesk, Revolutionizing Enterprise Customer Experience
EngageLab unveiled LiveDesk, an AI‑driven customer service platform that blends AI agents with human agents to automate up to 90% of routine inquiries. The solution offers omnichannel connectivity across websites, apps, social media, and SMS, and claims to slash operational costs by 70% while boosting response speed and satisfaction above 90%. LiveDesk’s intelligent routing, smart ticketing, and analytics provide real‑time insights and personalized interactions for enterprises across retail, software, gaming, and other sectors. The launch positions EngageLab as a key player in the AI‑enabled enterprise CX market.
By MarTech Series
News•Dec 9, 2025
Salsa Technology and Optimove Partner to Strengthen CRM Personalization for Operators in Brazil and LATAM
Optimove and Salsa Technology have announced a strategic partnership that integrates Optimove’s CRM and personalization engine directly into Salsa’s iGaming platform, making it the first Brazilian platform to do so. The native integration streamlines onboarding, cutting deployment time and simplifying...
By MarTech Series
News•Dec 9, 2025
Martech Interview with Aquibur Rahman, CEO of Mailmodo
Aquibur Rahman, CEO of Mailmodo, explains how the platform transforms static email into interactive, app‑like experiences that can boost conversions up to three times. The company recently launched Mailmodo AI, a conversational agent that generates complete email campaigns—from copy to design...
By MarTech Series
News•Dec 9, 2025
Cadent Collaborates with Google Cloud to Bring Data-Driven Intelligence to Advertisers, Delivering 200 Percent Increase in Campaign Resolution
Cadent announced an expanded partnership with Google Cloud, deploying Gemini Enterprise and Vertex AI to power a new AI operating model. The model accelerated campaign resolution by 200%, lifted return on ad spend by 35%, and cut platform issue resolution...
By MarTech Series
News•Dec 9, 2025
My Code Appoints Amani Duncan as Chief Executive Officer
My Code announced Amani Duncan as its new chief executive officer, bringing a seasoned media and brand‑innovation leader to the culturally‑focused agency. Duncan arrives after steering BBH USA and serving on boards at Fender and Advertising Week, where she guided iconic...
By MarTech Series
News•Dec 9, 2025
Digital Silk Announces New Insights on AI’s Growing Impact on the SEO Landscape
Digital Silk has released a new research brief that examines how artificial intelligence is reshaping the SEO landscape, highlighting generative search summaries, adaptive ranking algorithms, and AI‑driven search features. The brief cites HubSpot’s 2025 State of Marketing Report, which finds...
By MarTech Series
News•Dec 9, 2025
monday.com Named a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Work Management Platforms
monday.com has been named a Leader in the 2025 Gartner Magic Quadrant for Marketing Work Management Platforms, joining its Leader status in Collaborative Work Management and Adaptive Project Management. This marks the second straight year the company tops all three...
By MarTech Series
News•Dec 9, 2025
SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven...
By MarTech Series
News•Dec 9, 2025
ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...
By MarTech Series
News•Dec 8, 2025
DataHawk: Unlock Enterprise eCommerce Intelligence With Actionable AI Insights
DataHawk launches an enterprise‑grade marketplace analytics platform that unifies data from Amazon, Walmart and other channels. The solution combines automated data collection, AI‑driven insights, and composable APIs to deliver real‑time visibility across organic ranking, paid media, inventory and compliance. Reported...
By Martech Zone Interviews
News•Dec 8, 2025
Why Today’s Buyer Journey No Longer Fits the Funnel
The traditional linear marketing funnel is collapsing as buyers now navigate self‑directed, omnichannel paths. Marketers responded by launching 209 campaigns on average—a 30% increase—while budgets shrank 15% in 2024, leading to widespread performance shortfalls. Executives are increasingly dissatisfied, with only...
By MarTech
News•Dec 8, 2025
Mobile Marketing with RCS: What You Need to Know
Apple’s iOS 18 update finally supports Rich Communication Services (RCS), expanding the channel from Android‑only to virtually all U.S. smartphones. The move pushes RCS reach from roughly 40 % to near‑100 % of phone users, aligning with daily traffic that now exceeds one billion...
By MarTech
News•Dec 8, 2025
Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
By MarTech Series
News•Dec 8, 2025
DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge...
By MarTech Series
News•Dec 8, 2025
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
By MarTech Series
News•Dec 8, 2025
O9 Strengthens Ties With World Economic Forum’s Associate Partnership
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
By MarTech Series
News•Dec 8, 2025
Why Privacy, Not AI, Is the Biggest Marketing Shift to Watch
Marketers are facing a more urgent shift than generative AI: tightening privacy regulations and the phase‑out of third‑party cookies. Laws such as GDPR and CCPA are forcing brands to obtain explicit consent and to be transparent about data use. As...
By MarTech
News•Dec 8, 2025
How to Level up Your AI Maturity From Tools to Transformation
The Martech 2026 report reveals that 70% of marketing teams now deploy AI content‑production agents and over half use customer‑facing chatbots, while external agents remain under‑utilized. McKinsey forecasts $750 billion of consumer spend will flow through AI‑powered search by 2028, underscoring the...
By MarTech
News•Dec 8, 2025
WP Staging: The Fastest Way to Clone, Stage, Back Up, and Migrate WordPress
WP Staging is a WordPress backup, cloning, and migration platform used by more than 245,000 professionals across 130 countries. The plugin offers one‑click staging, automated backups, and push‑to‑live deployment, handling large sites over 50 GB with minimal downtime. It supports multisite...
By Martech Zone Interviews
News•Dec 8, 2025
BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
By MarTech Series
News•Dec 8, 2025
New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
By MarTech Series
News•Dec 8, 2025
Allison Worldwide Expands Global Leadership with New Europe CEO
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
By MarTech Series
News•Dec 8, 2025
Nagarro Becomes OpenAI Services Partner to Support Industry-Scale AI Adoption
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
By MarTech Series
News•Dec 8, 2025
Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
By MarTech Series
News•Dec 8, 2025
RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
By MarTech Series
News•Dec 8, 2025
SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...
By MarTech Series
News•Dec 8, 2025
IMini AI Integrates Kling O1 for Next-Gen AI Video Creation
iMini AI announced the first‑to‑market integration of the Kling O1 AI video model, unlocking seamless cinematic video creation, editing, and natural‑language manipulation. The platform now lets creators, filmmakers, and brands generate and refine video content by simply describing their vision...
By MarTech Series
News•Dec 8, 2025
Beyond the Trend: How CMOs Are Using Cultural Intelligence to Lead Culture, Not Chase It
CMOs are shifting from reactive marketing to proactive cultural leadership by institutionalizing cultural intelligence within their organizations. They rely on real‑time social data, cross‑functional insight teams, and creator partnerships to anticipate cultural shifts before they become mainstream. This agility shortens...
By MarTech Series
News•Dec 7, 2025
How To Calculate Your Organic Search Potential in 2026
Traditional SEO forecasts overestimate traffic by ignoring zero‑click behavior and AI‑generated SERP features. The article proposes a new methodology that redefines addressable demand through topic clusters and applies three adjustment factors—Open‑Web Click Factor, Organic Share Factor, and AI Dampening Factor—to...
By Martech Zone Interviews
News•Dec 6, 2025
Premature Elaboration: The Fine Art of Snatching Defeat From the Jaws of Victory
The blog introduces "premature elaboration," where marketers overwhelm prospects with excess detail just as they’re ready to decide, causing lost sales. It uses pharma ads and sales anecdotes to illustrate the problem, then details how Lifeline Data Centers revamped its...
By Martech Zone Interviews
News•Dec 6, 2025
How Ratings and Reviews Sit at the Center of the Buyer Journey
Ratings and reviews have become the primary trust mechanism for both B2C and B2B buyers, eclipsing traditional advertising and product demos. In 2025, 99% of consumers and 89% of B2B purchasers rely on peer feedback before committing. The rise of...
By Martech Zone Interviews
News•Dec 5, 2025
From Chatbot to AI Agent: The Evolution of Intelligent Customer Support
The article traces the shift from scripted chatbots to generative AI agents that understand context, retain conversation history, and execute transactions. Integrating natural‑language understanding and large‑language models has lifted ticket‑deflection rates by 40‑60%, turning routine inquiries into self‑service solutions. Five...
By Martech Zone Interviews
News•Dec 5, 2025
From Clicks to Cash: Why Your Payment Gateway Belongs in the B2B MarTech Stack
Many B2B marketers see strong top‑of‑funnel metrics but lose revenue when prospects hit the payment and onboarding stage. The article argues that the payment gateway should be treated as a core MarTech component because it directly influences conversion, CAC, and...
By Martech Zone Interviews
News•Dec 5, 2025
Kling AI Launches Video 2.6 Model with “Simultaneous Audio-Visual Generation” Capability, Redefining AI Video Creation Workflow
Kuaishou’s Kling AI unveiled the Video 2.6 model on Dec 3, 2025, introducing simultaneous audio‑visual generation. The new capability creates synchronized sound and moving images in a single pass, removing the traditional silent‑video‑then‑dub workflow. Early tests show up to 60 % faster turnaround and...
By MarTech Series
News•Dec 5, 2025
Rethinking Marketing Creativity in Compliance-Heavy Industries
Regulated sectors such as finance, healthcare, legal and energy often view compliance as a barrier to marketing creativity, but structured workflows can change that. Slow review cycles and strict claim rules traditionally delay campaigns, yet pre‑approved templates, automated scanners and...
By MarTech
News•Dec 5, 2025
Salesforce’s Agentforce Life Sciences Selected by AstraZeneca as Its Unified Global Platform to Help Transform Customer Engagement
Salesforce announced that AstraZeneca has selected its Agentforce Life Sciences platform as a unified global solution for customer engagement. The AI‑powered, data‑driven system will connect AstraZeneca’s sales, medical and commercial teams with healthcare professionals worldwide. By centralising insights and workflows,...
By MarTech Series
News•Dec 5, 2025
Amazon Takes Aim at Data Silos and Lengthy Workflows with Quick Suite
Amazon launched Quick Suite in October 2025 to break data silos and streamline marketing workflows using agentic AI. The platform connects over a thousand applications—including Office 365, Adobe Analytics, Snowflake and Canva—through Quick Index and MCP, requiring only an AWS account....
By MarTech
News•Dec 5, 2025
How B2B Brands Stay Visible As Clicks Disappear
The rise of generative AI has transformed web search from a keyword‑driven, click‑through model to an answer‑first experience. B2B marketers now face “zero‑click” SERPs where users get instant answers without visiting a site. To stay visible, brands must optimize for...
By MarTech Series
News•Dec 5, 2025
The Art and Science of Persuasion: MarTech’s AI Is Becoming The Ultimate Creative Alchemist For Retail Media
Retail media has evolved from a niche experiment into a dominant advertising channel, with giants like Amazon, Walmart, and Target operating full‑fledged media ecosystems that include demand‑side platforms, inventory networks, and brand studios. MarTech’s artificial intelligence is now the engine...
By MarTech Series
News•Dec 5, 2025
Retail AI Council Launches Shopper Context Protocol Working Group to Strengthen Customer Relationships in the Era of Agentic AI
The Retail AI Council announced a new Shopper Context Protocol (SCP) Working Group, uniting retail and technology leaders to craft an open standard for sharing shopper‑context data. The initiative aims to prevent loyalty erosion as agentic AI agents become more...
By MarTech Series
News•Dec 5, 2025
Tealium Enables AI-Powered Contact Center Solutions with Amazon Connect Integration
Tealium announced a native integration with Amazon Connect, linking its real‑time data orchestration platform to the cloud‑based contact‑center service. The bi‑directional flow lets brands feed customer data into Amazon Connect and pull interaction outcomes back into Tealium, enabling AI‑driven personalization...
By MarTech Series
News•Dec 5, 2025
New Study Proves Data Integrity Is Critical Growth Driver in Digital Advertising
A new "Data Integrity Impact Study" released by Compliant, a media‑technology firm partnered with the World Federation of Advertisers, demonstrates that data integrity is a decisive growth lever for digital advertisers. The research, spanning 1,200 campaigns in 15 markets, shows...
By MarTech Series
News•Dec 5, 2025
In The Car Announces Strategic Engagement with Ink Digital Marketing
Embedded insurance platform In The Car has entered a strategic engagement with Ink Digital Marketing. The partnership is designed to strengthen the brand and accelerate market visibility for its point‑of‑sale insurance solution. Ink Digital will provide end‑to‑end digital marketing services,...
By MarTech Series
News•Dec 5, 2025
What Local Businesses Should Know About Google’s E-A-T Requirements
Google continues to prioritize its E‑A‑T framework—Expertise, Authority, and Trustworthiness—when ranking local businesses. The rise of AI‑driven search and shifting user behavior intensify the need for verifiable expertise and credible signals. Local firms must align their website, Google Business Profile,...
By MarTech Series
News•Dec 5, 2025
Iffel International Sets New 2.5-Second Mobile-First Website Standard
Iffel International rebuilt its own website to achieve a 2.4‑second mobile load time, establishing a new 2.5‑second mobile‑first performance benchmark. The agency announced that the underlying performance framework, powered by AI‑driven optimization, is now offered to businesses worldwide. By meeting...
By MarTech Series
News•Dec 5, 2025
Colle AI (COLLE) Activates Neural Texture Synthesizer for Ultra-Detailed Digital Asset Creation
Colle AI has launched its Neural Texture Synthesizer, a next‑generation rendering engine that creates ultra‑detailed textures for digital assets on multichain NFT platforms. The system adds visual depth, density, and realism while maintaining cross‑chain compatibility. Integrated into Colle’s existing AI...
By MarTech Series
News•Dec 5, 2025
FlutterFlow Introduces Dreamflow Enterprise to Help Organizations Ship Production-Ready Mobile Apps Faster
FlutterFlow unveiled Dreamflow Enterprise, an expanded version of its agent‑first app creation platform designed for large organizations. The new offering promises to break down silos between product, design, and engineering while delivering enterprise‑grade security, brand consistency, and architectural governance. By...
By MarTech Series
News•Dec 5, 2025
Codacy Launches “AI Risk Hub” And “AI Reviewer” To Tame the Wild West of GenAI Coding
Codacy, the automated security and code‑quality platform, unveiled two new AI‑driven capabilities – the AI Risk Hub and the AI Reviewer – to bring enterprise‑wide governance to AI‑generated code. The AI Risk Hub assigns compliance and security risk scores to...
By MarTech Series
News•Dec 5, 2025
Omada Charts the Future of Identity Governance in the Age of Agentic AI
Omada A/S announced a long‑term strategic vision that expands Identity Governance and Administration (IGA) beyond human users to include the growing ecosystem of autonomous AI agents and other non‑human identities. The company will introduce policy‑driven controls, real‑time risk scoring, and...
By MarTech Series
News•Dec 5, 2025
Aircall Leverages Ribbon and AWS to Power Global Communications Connectivity
Aircall, the AI‑driven voice platform for SMBs, is integrating Ribbon Communications' suite of cloud‑native solutions within Amazon Web Services. The partnership enables Aircall to accelerate product rollouts, streamline network operations, and meet diverse regulatory requirements globally. Ribbon’s Session Border Controllers,...
By MarTech Series