Augmentir’s True Productivity™ Surpasses 5 Million AI-Optimized Time & Motion Studies
Augmentir announced that its True Productivity™ algorithm has completed over 5 million AI‑optimized time‑and‑motion studies since its 2019 launch, now supporting more than 30,000 processes across 70 countries and delivering 150,000 studies each month. The platform filters out up to 30% noisy data, automatically identifies non‑value‑added time, process and worker variability, and ranks improvement opportunities for continuous‑improvement teams. With the new Augie™ AI Agent Studio, manufacturers can deploy custom agents that act on these insights—triggering targeted training, recommending process changes, and flagging deviations in real time. Integrated AR‑driven immersive learning turns the analytics into context‑aware, on‑the‑job training that speeds competency and enforces standard work.
Bluehost Strengthens Global Web-Hosting Platform with the Power of Oracle Cloud Infrastructure for SMBs
Bluehost Group announced that it has migrated nearly a million small‑business customers to Oracle Cloud Infrastructure (OCI), delivering 4‑5× faster median response times and enterprise‑grade scalability. The move, slated for full completion in 2026, promises up to 30% lower cost‑per‑customer,...
Mermaid: Automate Visualization of Workflows, Funnels, Systems and Journeys
The post introduces Mermaid, an open‑source text‑based diagramming tool that lets developers, marketers, and sales teams embed live visualizations directly in Markdown, code repositories, and knowledge bases. It highlights how Mermaid’s simple syntax and version‑controlled diagrams streamline workflow documentation—from CI/CD...
How B2B SEO Is Evolving in 2025: Trends and Expert Recommendations
In this post, Douglas Karr outlines how B2B SEO is shifting in 2025 toward AI‑driven content understanding, deeper search‑intent targeting, and richer media formats such as voice search and video. He stresses that keyword stuffing is obsolete; instead, businesses must...
Top Healthcare Data Platform Development Companies in 2025
The post outlines the critical role of unified healthcare data platforms and profiles seven top development firms—Edenlab, Health Catalyst, Innovaccer, CitiusTech, Merative, Datavant, and Sophia Genetics—detailing their specialties from large‑scale cloud architectures to genomics‑focused analytics. It emphasizes how these partners...
How to Write an Acceptance Agreement
The post explains that an acceptance agreement is a crucial, often‑overlooked contract addendum that defines how technical marketing deliverables are evaluated, approved, and transferred between a client and vendor. It outlines essential components such as IP ownership, deliverable criteria, payment...
GrowthRise Mastermind Recap Oct 21, 2025
The GrowthRise Mastermind call for B2B marketing leaders covered practical tactics for integrating cold outreach with HubSpot, leveraging AI agents to scale outreach, and improving lead quality from Meta and LinkedIn ads. Key takeaways include storing cold leads as non‑marketing...
Bulk Email Restrictions From Google, Yahoo and Microsoft: What You Need to Know
Google and Yahoo began enforcing bulk‑email rules on Feb. 1 2024, and Microsoft followed in April 2025, targeting senders that dispatch 5,000+ messages per day to their domains. The mandates require full SPF, DKIM and DMARC authentication, a reported spam rate below 0.10 %...
Zuper Launches the First AI-Powered Smart Glasses Built for the Skilled Trades
Zuper announced Zuper Glass, the first AI‑powered smart glasses built for skilled‑trade field workers such as roofers, HVAC, electrical and plumbing technicians. The rugged, voice‑activated device integrates with Zuper’s AI operating system and mobile app to capture photos, video, notes...
What Comes After ‘Data-Driven Marketing?’
At Zeta Global’s annual Zeta Live! event, chief data officer Neej Gore argued that the era of “data‑driven” marketing is becoming obsolete, as advances in AI and predictive analytics shift the focus to “answers‑driven” approaches. He emphasized that contextual intelligence,...
Two Decades Online: The Evolution of Digital Behavior and the AI Decade to Come
The post traces the transformation of North American digital behavior from 2005 to 2025, showing how near‑universal connectivity, mobile‑first usage, and mature social‑media ecosystems have shifted marketing from optional online touchpoints to foundational strategies. It highlights key trends such as...
5 Marketing Maturity Levels: From Siloed to Autonomous by Semrush Enterprise
Semrush Enterprise’s November 5 2025 briefing maps marketing maturity across five levels—Siloed, Connected, Integrated, Predictive, and Autonomous—each defined by deeper cross‑pillar integration and automation. The piece illustrates the costs of siloed operations with a Lidl TikTok case, then shows how integrated workflows...
DoubleVerify Introduces DV AI Verification™ Offering to Identify and Manage Agent Interactions and Avoid AI Slop
DoubleVerify announced DV AI Verification™, a new suite of products that lets advertisers detect and manage interactions with both declared and undeclared AI agents and steer clear of low‑quality AI‑generated content. The platform already processes roughly 2 billion AI‑related interactions each...
Snowflake Intelligence Brings Agentic AI to the Enterprise
Snowflake announced that its Snowflake Intelligence platform is now generally available to its 12,000‑plus customers, offering an enterprise‑wide AI agent that answers natural‑language queries across structured, unstructured and third‑party data. In the first three months, more than 1,000 customers deployed...
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Advertising in Southeast Asia is booming as OTT and CTV adoption rises, with Singapore projected to have 4.5 million OTT users by 2029 and penetration climbing to 72.8%. Viewers increasingly consume ad‑supported content across multiple screens—77% on mobile and 64% on...
New Global Survey Reveals Oracle Database Customers Are Evolving Their Database Strategies Citing High Costs, Support Challenges and Need for...
Rimini Street released results of its 2025 Database Strategies and Support Survey of over 200 Oracle Database managers, finding that 63% of Oracle customers consider support costs too high and 87% are dissatisfied with response speed and expertise. As a...
Top Healthcare Analytics Companies Transforming Data Into Insight
The post outlines seven leading healthcare analytics firms—Kodjin, Health Catalyst, Innovaccer, CitiusTech, Merative, Datavant, and Sophia Genetics—highlighting each company’s unique data integration, analytics, and AI capabilities for providers, payers, and life‑sciences. It emphasizes how these platforms transform fragmented clinical, operational,...
Two-Thirds of Listeners Say Podcasts Recommendations Drive Purchase Decisions
A new Acast‑commissioned Podcast Pulse 2025 study of 2,500 listeners across nine markets finds that 67% have made a purchase directly after a podcast recommendation, while 75% do not label podcasters as influencers. Listeners rank podcasters alongside journalists for credibility...
Sitecore Unveils SitecoreAI, Ushering in the AI-First Era of Digital Experience
Sitecore announced SitecoreAI, a composable SaaS digital experience platform built on XM Cloud that puts artificial intelligence at the center of marketing. The offering includes Agentic Studio, a visual workspace with 20 pre‑built AI agents and tools for creating custom...
IAB Tech Lab Launches Device Attestation Support in Open Measurement SDK to Combat Device Spoofing
IAB Tech Lab has introduced Device Attestation support in its Open Measurement SDK, initially for Apple devices and Fire TV, leveraging the IETF Privacy Pass Protocol to deliver privacy‑preserving attestations from device manufacturers. The capability lets buyers, sellers and verification firms...
Snowflake Unveils New Developer Tools to Supercharge Enterprise-Grade Agentic AI Development
Snowflake unveiled a suite of new developer tools aimed at accelerating the build, test and deployment of enterprise‑grade, agentic AI applications. The offering adds Cortex Code, an AI‑assistant for natural‑language interaction, GA of Cortex AISQL and Dynamic Tables for declarative AI pipelines,...
Oasis Security and Sequoia Launch the First Practitioner-Built Governance Framework for Agentic AI Access
Oasis Security, in partnership with Sequoia Capital and leading CISOs, unveiled the Agentic Access Management (AAM) Framework, a practitioner‑built, vendor‑neutral governance model for securing machine‑to‑machine AI agents and non‑human identities. The seven‑pillar framework includes a free maturity assessment to help...
How to Get genAI to Say It Doesn’t Know
The article outlines practical prompts and habits to make ChatGPT and other generative AI tools admit when they lack sufficient information, helping users avoid hallucinations. It recommends upfront instructions, follow‑up challenges, and rewarding honest “I don’t know” responses, noting that...
How GA4 Records Traffic From Perplexity Comet and ChatGPT Atlas
Google Analytics 4 records traffic from AI‑powered browsers differently: Perplexity Comet typically passes a referrer (e.g., perplexity.ai) and appears as a referral source, while ChatGPT Atlas often strips referrer headers, causing sessions to be logged as Direct or (not set). This inconsistency leads...
AI Is Rewriting Visibility in the Zero-Click Search Era
Zero‑click search is accelerating as AI‑generated answers and featured snippets replace outbound clicks, with Google’s AI Overviews rising from 6.49% to 13.14% of U.S. desktop searches between January and March 2025. Marketers are urged to shift focus from traditional rankings...
Poor Data Quality Hampering Businesses and Their AI Plans
A Salesforce State of Data and Analytics report finds that 84% of data and analytics leaders say their data strategies need a complete overhaul before AI ambitions can succeed, as poor‑quality, outdated or siloed data hampers insight generation. While 63%...
Winning the Platform Shift by Braze
Braze argues that the rise of modern AI marks a platform shift for marketers, moving them from rote tasks to strategic, creative work by deploying autonomous AI agents that can personalize 1:1 communications at scale. The article outlines how AI...
Thomson Reuters Joins NetDocuments ndConnect Program to Deliver Secure, Integrated AI Experiences for Legal Professionals
Thomson Reuters has joined NetDocuments’ ndConnect interoperability program, linking its CoCounsel Legal AI platform directly with the NetDocuments cloud. The integration lets legal teams securely share content with CoCounsel, conduct research, drafting and document analysis, and automatically save AI‑generated output...
New Partnership: Jellyfish Wins Cosnova Media Account
Jellyfish has been selected as the new paid‑media partner for cosnova, the $1 billion‑revenue cosmetics group behind Essence and CATRICE. The agency will run cosnova’s paid social and broader media strategy across 14 key markets, leveraging its proprietary AI‑driven tools such...
Youscan Redefines Ai Transparency in Social Listening with the New Insights Copilot
Youscan unveiled its Insights Copilot, an AI‑driven social‑listening platform that foregrounds transparency by surfacing source data, confidence scores and audit trails for every insight. The solution monitors major social channels in real time, provides explainable AI explanations, and claims to...
Amperity Unveils ‘Real-Time Profiles’ Enabling Brands to Recognise and Respond to Customers Instantly
Amperity, the AI‑powered customer data cloud provider, announced a new Real‑Time Profiles capability that merges live streaming signals with each customer's full historical data, enabling brands to identify and act on individual shoppers the instant they engage. The feature eliminates...
Advantech Unveils New Edge AI Solutions for Robotics, Automation, and Gen AI Powered by Qualcomm Dragonwing
Advantech announced a collaboration with Qualcomm Technologies and Edge Impulse to launch new edge‑AI solutions built around Qualcomm’s Dragonwing IQ‑9075 processor, delivering up to 100 TOPS of AI performance via dual Hexagon NPUs and an 8‑core Kryo Gen 6 CPU. The partnership introduces the AIR‑055...
SafeGuard Privacy Unveils Privacy Assist™ AI — First Legal-Grade AI for Privacy Compliance at Scale
SafeGuard Privacy launched Privacy Assist™ AI, a legal‑grade, audit‑ready artificial‑intelligence layer that automatically reviews policies, contracts and privacy documents to generate compliant answers for internal assessments and external RFIs, complete with cited evidence. The solution runs inside SafeGuard’s secure cloud,...
Cognizant Adopts Anthropic’s Claude to Accelerate Enterprise AI Adoption at Scale and Deploys Claude to Drive Internal AI Transformation
Cognizant announced a partnership with Anthropic to embed the Claude family of large‑language models, including Claude Code, the Model Context Protocol and the Agent SDK, into its engineering platforms and industry blueprints. The firm will roll out Claude to up...
IBS Software Announces Strategic Collaboration Agreement with Amazon Web Services to Redefine Airline Retailing
IBS Software has signed a multi‑year Strategic Collaboration Agreement with Amazon Web Services to co‑engineer iRetail, an AI‑first, cloud‑native airline retail platform that covers the full Offer‑Order‑Settle‑Deliver value chain. The platform replaces fragmented legacy systems with a unified, data‑driven foundation...
Brand Networks Expands Aimy with AI-Powered TV Advertising, Built on Comcast’s Universal Ads API
Brand Networks announced that its AI‑driven advertising platform Aimy will now support TV campaigns through integration with Comcast’s Universal Ads API. The upgrade enables advertisers to generate, target and optimize TV spots automatically, using real‑time audience data from Comcast’s X1...
Cisco Debuts New Unified Edge Platform for Distributed Agentic AI Workloads
Cisco unveiled the Unified Edge platform, a converged system that bundles compute, networking, storage and built‑in zero‑trust security into a single, modular chassis designed for distributed, agentic AI workloads at the edge. The solution offers zero‑touch deployment, centralized management via...
Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network
Acxiom and ReachTV announced a partnership to create the industry’s first data‑powered travel media network, combining Acxiom’s granular consumer‑travel data with ReachTV’s linear TV inventory across more than 100 stations. The joint platform will enable advertisers to deliver real‑time, location‑based...
Cisco Supercharges Its Secure Enterprise Network Architecture for the AI Era
Cisco unveiled a suite of AI‑ready networking innovations aimed at modernizing campus, branch and industrial environments. The rollout introduces AgenticOps—a platform that blends a proprietary large‑language model with AI Assistant to automate tasks, provide unified Meraki‑Catalyst visibility, and enable AI‑driven...
DXC Named a Leader by IDC MarketScape in Worldwide AI Services for National Civilian Government
DXC Technology was named a Leader in IDC’s 2025 MarketScape for Worldwide AI Services for National Civilian Government, topping a review of 20 vendors. The report cites DXC’s AI‑driven legacy‑modernization tools, deep sector expertise across tax, welfare, justice and home‑affairs...
Dahua Technology Unveils Regional Hub in Budapest, Strategically Elevating Global AIoT Ecosystem and Localized Value Creation
Dahua Technology inaugurated a new regional showroom in Budapest on Oct. 23, creating a dedicated hub for its Central Eastern Europe, Nordic and Türkiye markets. The facility will showcase the company’s latest AIoT products—such as Full‑color, WizColor, AcuPick, DoLynk Cloud and...
Codacy Launches Free AI Coding Risk Assessment to Benchmark AI Security and Compliance Posture
Codacy announced a free AI Coding Risk Assessment service that lets developers benchmark the security, privacy and regulatory compliance of AI‑generated code. The tool scans codebases for vulnerabilities, data‑handling issues and compliance gaps, delivering a risk score and remediation recommendations,...
System1 Introduces Test Your Ad Competitive Edge, the Only Emotion-Driven Creative Intelligence Platform to Help Brands Shape Creative Strategy
System1 unveiled Test Your Ad Competitive Edge, an emotion‑driven creative intelligence platform that aggregates more than 100,000 ads into the world’s largest open effectiveness database. The service combines System1’s proprietary Premium emotional response metrics—Star, Spike and Fluency—with daily refreshed ad...
Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce Marketing Cloud
Merkle, the dentsu‑owned CX consultancy, has teamed with Airship and Salesforce Marketing Cloud to launch a mobile‑first loyalty accelerator that integrates Salesforce Loyalty Management with Airship’s real‑time mobile messaging and wallet capabilities. The solution lets marketers design and deploy loyalty...
Zenity Launches Runtime Protection for AI Agents Built with OpenAI AgentKit
Zenity announced a new Runtime Protection solution designed specifically for AI agents built on OpenAI’s AgentKit. The offering adds a lightweight security layer that monitors agent behavior in real time, enforces policy controls, and blocks malicious or out‑of‑bounds actions without...
How to Turn Holiday Shoppers Into Loyal Friends, Not One-Time Buyers
Ed Poppe argues that holiday shoppers can be turned into long‑term brand advocates by replacing discount‑driven loyalty programs with genuine, friend‑like interactions. He cites La Quinta’s 2012‑2014 postcard experiment, where personalized handwritten notes from the VP of Loyalty doubled member...
Why Behavioral Segmentation Beats Personas for Real Personalization
The article argues that traditional demographic or persona‑based targeting oversimplifies customers, while behavioral segmentation captures the motivations and contexts that drive intent. By clustering users around actions, content consumption, and trust signals, brands can build dynamic personalization engines that anticipate...
Why Do Disconnected Data and Silos Persist in Marketing Organizations?
Marketing teams continue to wrestle with data silos caused by departmental ownership, fragmented legacy systems, and cultural resistance to sharing. These technical and organizational barriers prevent a unified customer view, limit AI-driven insights, and create integration and scalability challenges. Overcoming...
How Agentic AI Is Changing the Future of Marketing
The article promotes the upcoming MarTech Conference keynote on Nov. 4, 2025, where Scott Brinker will discuss the rise of agentic AI—autonomous, goal‑driven systems that act as teammates rather than mere tools. It explains how these AI agents are reshaping research, creative,...
AI Gains Influence with Shoppers, but Search Still Rules
AI has risen to become the second‑most influential source for shoppers, trailing only search engines, according to a new IAB and Talk Shoppe report. Forty‑six percent of "AI shoppers" say they use AI on most or every purchase and 80 % expect...
