Energize Marketing: 2026 The Year of the Pipeline Mandate
Energize Marketing’s 2026 State of Demand Generation report declares 2026 “the Year of the Pipeline Mandate,” marking a decisive shift from activity‑based metrics to measurable pipeline and revenue impact. The survey of 300 senior B2B marketers shows 52% rank qualified pipeline as their top priority and more than 90% list pipeline, ABM or lead quality among their three main goals. While intent data, automation and AI adoption is near‑universal, only a minority deem intent data highly effective, and just one‑third of firms consider their demand‑generation programs truly mature. The report highlights persistent gaps in data activation, sales follow‑up, and the superior performance of research‑heavy content in driving qualified pipeline.
B2B Purchases Aren’t Made by Individuals
B2B buying decisions now involve 5‑16 stakeholders across finance, IT, operations, and executive functions, making consensus the true driver of deals. Millennials and Gen Z compose roughly 71% of these buying groups, preferring digital, collaborative research channels over traditional sales...
Mistral AI, Pigment, Ekimetrics: How French Scale-Ups Have Successfully Expanded Into the UK
French AI‑focused scale‑ups Ekimetrics, Pigment and Mistral AI are using London as a launchpad for European expansion, citing the UK’s $1.2 trillion market and deep talent pool. The United Kingdom’s aggressive AI investment—over £44 bn in private capital since 2024 and a...
Modius and Bridgepointe Partner to Enhance Enterprise Infrastructure Management
Modius Inc., a DCIM specialist, has signed a strategic reseller agreement with Bridgepointe Technologies, enabling the advisory firm’s IT strategists to offer Modius’ OpenData platform. The collaboration delivers real‑time operational intelligence and predictive analytics through a single‑pane‑of‑glass interface for AI...
Genesis AI Hires Former Amazon Leader Vivian Sun to Advance Commercialization
Genesis AI appointed former Amazon automated‑driving executive Vivian Sun as Vice President of Commercial and Strategy. Sun will design the company’s go‑to‑market playbook and forge global partnerships for its full‑stack general‑purpose robotics platform. The hire follows Genesis AI’s recent $105 million...
Fractal Unveils Intelligent Sales Agents to Accelerate B2B Growth
Fractal introduced Flyfish.ai, an AI‑native revenue acceleration platform that deploys more than 35 coordinated intelligent agents across the entire B2B sales lifecycle. Early enterprise pilots report up to 30% faster deal cycles and a 42% lift in sales productivity by...
As Channel Complexity Grows, Saltbox Mgmt Expands Capabilities for Salesforce Partner Cloud
Saltbox Management announced the addition of Salesforce Partner Cloud to its service suite, extending its expertise across the Salesforce ecosystem. The new offering targets manufacturers and complex B2B firms that need tighter visibility into partner activity and streamlined indirect revenue...
Idorsia and Pharmalink Sign Agreement to Distribute Quviviq
Swiss biotech Idorsia has signed an exclusive agreement with UAE‑based Pharmalink Drug Store to distribute its insomnia drug Quviviq (daridorexant) across Kuwait, Oman, Qatar, Bahrain and the United Arab Emirates. Under the deal Idorsia will receive an upfront payment, retain...
Acer Launches New Channel Partner Portal on 50th Anniversary
Acer unveiled its new Channel Partner Portal during its 50th‑anniversary event in Milan, creating a unified digital hub for European resellers. The platform bundles training documentation, product catalogs, pricing tools, bid opportunities, marketing assets, loyalty programs and warranty information. It...
Tees Valley Portal to Boost Local Economy
The Tees Valley Business Board has launched a new supplier database designed to connect local firms with major project contracts and national or international investors. Companies can opt‑in by providing basic contact and service information, allowing the portal to match...
9 Data Enrichment Strategies B2B Sales Teams Should Use in 2026
Data enrichment has become a non‑negotiable pillar for B2B outbound teams, as stale or incomplete contact records drive bounce rates and generic outreach. The article outlines nine practical strategies—from basic validation and appending to AI‑driven personalization and intent‑signal layering—that directly...
Lovable's Revenue Has Jumped 33 Percent in a Month Amid Vibe Coding Frenzy
Lovable, the Stockholm‑based vibe‑coding startup valued at $6.6 billion, reported a 33 percent jump in annual recurring revenue, climbing from $300 million to $400 million in a single month. The company now serves over 15 million daily active users and generates 200,000 new projects each...
Vereigen Media Focused on Modern Approach to Content Syndication
Vereigen Media has launched a new content‑syndication tool built around its proprietary Verified Content Engagement (VCE) methodology. The VCE model replaces passive lead capture with consent‑driven, first‑party data and human‑verified interaction signals, ensuring prospects truly engage with assets. The platform...
Target Market Examples: How to Define Yours (B2B Focus)
The article clarifies that a B2B target market is a narrowly defined set of companies you can realistically win, not a broad category. It outlines four segmentation dimensions—firmographic, technographic, psychographic, and behavioral/intent—and provides seven concrete examples illustrating each layer. A...
Sigmatex Signs Distribution Agreement with Link Composites at JEC World 2026
Sigmatex, a 40‑year‑old global carbon‑fibre textile maker, has signed a distribution agreement with India’s Link Composites at JEC World 2026. The deal makes Link Composites the official distributor of Sigmatex’s certified fabrics across India, covering aerospace, renewable energy, automotive, infrastructure...
Infuse, InkHub Partner to Deliver the First True End-to-End 1to1 Buyer Experience
Infuse and InkHub have launched an exclusive partnership that delivers a true end‑to‑end 1to1 buyer experience, extending personalization from the initial outreach email through a custom landing page to the final content asset. The solution merges Infuse’s proprietary demand intelligence—backed...
DemandFactor Rebrands as Demand.com
DemandFactor announced it is rebranding as Demand.com, a move that aligns its corporate identity with a broader full‑funnel demand generation platform. The new name emphasizes the company’s focus on end‑to‑end B2B demand generation, performance marketing, partner activation, recruitment, and agency...
B2BMX 2026 Keynote: Elfried Samba Looks to Bring the Sexy Back to B2B Marketing
At B2BMX 2026, Elfried Samba urged marketers to treat B2B as a sexy, emotionally‑driven space rather than a purely technical one. He highlighted that human connection and community‑first strategies are the strongest growth levers, citing his agency Butterfly Effect’s work...
Kochava Expands Certified Partners Programme
Kochava has broadened its Certified Partners Programme, adding LG Ad Solutions, InMobi, Digital Turbine, Jampp, Adikteev and AppNext to the roster that already includes Meta, Google Ads, Snapchat, TikTok, Liftoff and YouAppi. The programme, launched in December 2025, certifies partners...
Chapman Freeborn Signs up R-BAG Group
Chapman Freeborn has appointed R‑BAG Group as its General Sales Agent for cargo charter services across Eastern Europe, effective March 1, excluding Poland where it retains a dedicated team. The partnership is designed to deepen market penetration and improve customer support...
With New 'VIA' Strategy, General Dynamics IT Evolves How It Will Pursue Growth
General Dynamics Information Technology (GDIT) has booked $18.3 billion in new contracts since its 2023 technology‑investment rollout and is now launching the VIA (Vision, Innovation, Acceleration) strategy. The new approach builds on a $1.2 billion capital infusion to expand advanced‑manufacturing and digital...
Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers
Serval, an AI‑powered IT automation platform founded by former Verkada product leader Jake Stauch, hit a $1 billion valuation within two years of its April 2024 launch. By reframing discovery to ask IT leaders what work they would offload, the team uncovered...
The Future Of B2B GTM Isn’t Human Versus AI
B2B leaders are confronting an alignment challenge rather than a pure AI adoption hurdle. While 88 % of firms intend to deploy AI agents, legacy point‑solution tools have delivered only fleeting productivity gains. The article urges a shift toward a hybrid...
Global Trade at Your Fingertips: How Ecer.com Is Powering the Mobile Revolution in B2B
Ecer.com is spearheading the mobile B2B revolution by consolidating messaging, AI‑driven translation, and transaction tools into a single smartphone app. The platform enables real‑time negotiations, illustrated by a Spanish buyer finalising a deal with a Chinese supplier in under 24...
BBC Studios Set to Partner with Bauer Media Audio in First of Its Kind Commercial Deal in Seven European Markets
BBC Studios has teamed with Bauer Media Audio to become the exclusive third‑party seller of its podcast advertising in seven European markets – Sweden, Norway, Denmark, Finland, Poland, Slovakia and Portugal. The deal, executed through Bauer’s audioXi digital audio marketplace,...
Tickblaze Announces CME Futures Market Data Distribution Partnership
Tickblaze announced a partnership to embed CME Group futures market data into its trading platform, delivering both Level 1 top‑of‑book pricing and Level 2 depth‑of‑market information. The integration supplies real‑time, exchange‑sourced data directly to traders while Tickblaze manages entitlement, reporting and compliance...
Epiroc Announces Ground Support Partnership with DYWIDAG Australia
Epiroc has formed a strategic partnership with DYWIDAG Australia to distribute its ground support solutions throughout Oceania and Indonesia. The agreement makes DYWIDAG the official regional distributor, providing technical support and maintaining local inventory. This is Epiroc’s first ground‑support partnership...
AAHAR 2026 – 40th Edition: Strengthening India’s Role in the Global Food Economy Through a Structured B2B Platform
The 40th edition of AAHAR, India’s premier B2B food‑and‑hospitality exhibition, showcases the country’s expanding role in the global food economy. With India accounting for roughly a quarter of global milk, spice and rice output, the event links producers, processors and...
The 90% Renewal Story Behind Cisco Enterprise Agreements
Cisco’s Enterprise Agreement 3.0 is achieving a 90% renewal rate across Sub‑Saharan Africa, signalling strong customer confidence. The model consolidates multiple contracts into a single, predictable spend plan, simplifying licensing and budgeting. Partners like Westcon‑Comstor turn complex renewal data into...
Priority Technology Holdings Inc (PRTH) Q4 2025 Earnings Call Transcript
Priority Technology Holdings reported broad‑based same‑store sales weakness in its merchant solutions segment, with restaurants, construction and wholesale trade hit hardest. A $2 million year‑over‑year revenue headwind stemmed from residual‑purchase runoff and lower end‑market revenue, improving from a $4.5 million drag earlier...
DemandScience’s Content-IQ Increases AI Visibility for B2B Brands
DemandScience has launched Content‑IQ, a proprietary platform that unifies AI Visibility Optimization, content architecture, and web personalization to transform B2B content into a measurable pipeline engine. The system uses patented content opportunity scoring to build pillar‑based topic networks that boost...
How to Scale Signal-Based Selling with HubSpot, Clay, and Octave
The guide explains how to build a fully automated GTM engine by linking HubSpot, Clay, and Octave. It shows how real‑time buying signals can trigger workflows, how Clay’s waterfall data enrichment delivers verified emails at minimal cost, and how Octave...
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
Smokiez Partners with Global Cannabis Exchange for International Expansion
Smokiez, the fourth‑largest U.S. edible brand, announced a partnership with Global Cannabis Exchange to accelerate its international rollout. The company, currently in 22 states, aims to add four more U.S. markets, plus Puerto Rico and Costa Rica, by the end...
Alteryx Accelerates Its Next Phase of Growth with AI-Ready Data and Automation at Enterprise Scale
Alteryx announced it has crossed $1 billion in annual recurring revenue and now powers over 380 million automated workflows each year through its Alteryx One platform. The company positions the solution as an AI‑ready data foundation that delivers governed, repeatable workflows for...
Swiftly Announces Partnership with Merchants Distributors (MDI) to Power Next-Generation Shopper Engagement Technology and Enhance Digital Experience for Independent Grocers
Swiftly announced a partnership with Merchants Distributors (MDI) to equip more than 600 independent grocers with a modern web platform, SmartCircular™ weekly circular solution, and the AI‑driven Audience Optimizer™. The collaboration aims to unify digital circulars, off‑site amplification, and targeted...
UPS’ Future Is Less E-Commerce, More SMB, B2B and Healthcare
UPS is restructuring its network to reduce reliance on Amazon, shedding roughly $5 billion in revenue and 2 million daily packages. The carrier will pivot toward higher‑margin verticals such as business‑to‑business, industrial, healthcare and small‑business shipments. Through its Digital Access Program, UPS...
Zoho MCP: Launching the Future of Work
Zoho unveiled the Model Context Protocol (MCP), a shared communication layer that lets AI agents orchestrate actions across Zoho’s suite and over 300 third‑party applications with a single natural‑language prompt. By exposing a standard API, MCP translates user intent into...
The Marketing Week Podcast: ServiceNow CMO on Challenging the Status Quo in B2B Marketing
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Fuelcell Energy Inc (FCEL) Q1 2026 Earnings Call Transcript
FuelCell Energy announced a sweeping restructuring that shifts resources to its proven molten carbonate platform while pausing broader solid‑oxide R&D, aiming to cut operating expenses by 30% versus FY2024. The company posted GAAP revenue of $37.4 million, narrowed its operating loss...
Cold Calling Tips: 15 Proven Ways to Get More Meetings
Cold calling remains effective in 2026, but only when it’s driven by data, research, and a structured follow‑up system. Top‑performing teams build signal‑based call lists, research a single prospect insight, and use an insight‑led talk track instead of a generic...
Anthropic's New Marketplace Lets Enterprise Customers Spend Their Existing AI Budget on Third-Party Tools
Anthropic announced the Anthropic Marketplace, a storefront where enterprise customers can purchase third‑party applications built on Anthropic’s AI models. Launch partners include Snowflake, Harvey, and Replit. The company will not charge commissions and allows customers to allocate part of their...
Voomi Supply Raises $10 Million to Expand B2B Ecommerce Platform for HVAC
Voomi Supply announced a $10 million financing round led by Asymmetric Capital Partners, with participation from Highmount Capital, David Hawkins, and existing backer Operator Partners. The capital will accelerate development of its AI‑driven B2B ecommerce platform, broaden its supplier network, and...
Pod Digital Media Expands Growth Audience Marketplace for Brands in 30+ Markets
Pod Digital Media (PDM) has entered a multi‑year partnership with One Venture Group to launch a growth audience marketplace spanning more than 30 U.S. markets and 72 live events. The platform matches brands with high‑value cultural audiences—such as jazz fans,...
Clari + Salesloft and 1mind Partner to Advance AI-Driven Revenue Orchestration
Clari+Salesloft announced a strategic partnership with AI‑growth pioneer 1mind, embedding 1mind’s Superhuman digital teammates into its Predictive Revenue System. The collaboration replaces the legacy Drift conversational tool, creating a unified, real‑time engagement and forecasting loop. A recent Clari+Salesloft survey found...
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm...
Coca-Cola Expands AI Use in Marketing and Product Development
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology announced a multi‑year strategic partnership to serve as the DSP of record for WHOOP’s connected‑TV advertising. The collaboration will enable household‑level CTV activation, linking media exposure directly to measurable business outcomes. Viant’s AI‑powered, transparent programmatic platform will provide...
CobbleStone Software Announces Major VISDOM AI Enhancements to Accelerate Contract Review and Collaboration
CobbleStone Software has rolled out major upgrades to its VISDOM AI platform, boosting document processing speed and embedding AI tools directly into its collaborative editor. The new preloading feature lets users drag‑and‑drop contracts for background OCR and analysis, eliminating long...
