B2B Growth News and Headlines

The Future of B2B Marketing? Committee-Level AI Targeting
NewsFeb 27, 2026

The Future of B2B Marketing? Committee-Level AI Targeting

B2B marketers are shifting from single‑persona campaigns to committee‑level targeting, recognizing that buying decisions involve 5‑50 stakeholders across decision‑makers, influencers, and executors. Artificial intelligence now classifies each prospect’s role, predicts their buying stage, and orchestrates personalized messages in real time....

By Demand Gen Report
Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry
NewsFeb 27, 2026

Emerald Intel Launches Embedded Analytics, Delivering a Real-Time Macro View of the Cannabis Industry

Emerald Intelligence has introduced Embedded Analytics, a new SaaS feature that provides real‑time, macro‑level dashboards for the licensed cannabis and hemp market. The initial release includes four interactive dashboards covering state sales, company leaderboards, product sales, and store status, all...

By MarTech Series
New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation
NewsFeb 27, 2026

New AI Media Manager Modio Aims to Consolidate Fragmented Content Creation

Klono Inc. launched Modio.ai, an AI media manager that unifies content creation, organization, and distribution. The platform offers 32 creation types spanning images, video, audio, avatars, and documents, automatically selecting the optimal AI model for each task. Modio also chains...

By MarTech Series
Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent
NewsFeb 27, 2026

Siteimprove Expands Its Agentic Content Intelligence Platform with Conversational Analytics Agent, PDF and Image Accessibility Agent and Keyword Intelligence Agent

Siteimprove announced three new AI agents—Conversational Analytics, PDF and Image Accessibility, and Keyword Intelligence—expanding its agentic content intelligence platform. The Conversational Analytics Agent lets non‑technical users query data and generate reports using natural language. The PDF/Image Accessibility Agent automatically validates...

By MarTech Series
Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design
NewsFeb 27, 2026

Volt Agency Details Advanced Hyper-Personalisation Strategies on Wix Web Design

Volt Agency, a Wix‑focused web design firm, published a report detailing hyper‑personalisation strategies on the Wix platform. The study claims conversion lifts of up to 60% and revenue gains of roughly 40% when businesses shift from static sites to intent‑driven...

By MarTech Series
Voice AI Startup Origa Raises $450K Led by Antler Singapore
NewsFeb 27, 2026

Voice AI Startup Origa Raises $450K Led by Antler Singapore

Origa, a voice‑AI startup focused on consultative pre‑sales conversations, closed a $450,000 funding round led by Antler Singapore, bringing its total capital to $1 million. The company will use the capital to grow its engineering team, enhance product capabilities, and scale...

By Entrackr
Avoid Common Mistakes in B2B Data Appending: An Executive Guide
NewsFeb 27, 2026

Avoid Common Mistakes in B2B Data Appending: An Executive Guide

Accurate B2B data appending is a strategic lever that drives sales and marketing performance. Companies that rely on internal teams often face technical, resource, and compliance hurdles, leading to stale or incomplete records. Partnering with specialized data‑append providers delivers fresh,...

By Datafloq
To Jumpstart Centers of Influence Referrals, Think Outside the CPA
NewsFeb 26, 2026

To Jumpstart Centers of Influence Referrals, Think Outside the CPA

Financial advisors are urged to broaden referral networks beyond traditional CPAs and lawyers, embracing strategic alliances with diverse centers of influence. Mike Byrnes suggests using happy clients for warm introductions and targeting non‑traditional partners such as yacht dealers, realtors, clergy,...

By Financial Planning (Arizent)
Pipeline Velocity: How to Measure and Improve It
NewsFeb 26, 2026

Pipeline Velocity: How to Measure and Improve It

Pipeline velocity measures how fast qualified opportunities turn into revenue, using the formula (Opportunities × Average Deal Size × Win Rate) ÷ Sales Cycle Length. The guide explains why traditional coverage ratios can mask slow‑moving pipelines and how velocity serves as a leading indicator...

By Outreach
Saertex Expands Distribution Network in Turkey with Neva Composites
NewsFeb 26, 2026

Saertex Expands Distribution Network in Turkey with Neva Composites

Saertex has partnered with Neva Composites to expand its Turkish distribution network, giving local customers direct access to high‑quality multiaxial glass, carbon and natural‑fiber fabrics. The move strengthens Saertex’s presence in marine, aerospace and automotive sectors across Turkey. In parallel,...

By CompositesWorld
Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age
NewsFeb 26, 2026

Freestar Introduces pubOS, a Unified Publisher Operating System Built to Replace Fragmented Solutions and Navigate the AI Age

Freestar launched pubOS, a unified Publisher Operating System that replaces fragmented ad‑tech stacks with a single, integrated platform. The solution combines Freestar’s proprietary monetization tools—including a custom Prebid wrapper and AI‑driven yield engine—with a marketplace of identity, compliance, and analytics...

By MarTech Series
Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement
NewsFeb 26, 2026

Sinch Expands Its Platform With Agentic Conversations for AI-Powered Customer Engagement

Sinch unveiled Agentic Conversations, a suite that lets enterprises deploy AI agents across messaging, voice and email channels at scale. The platform offers an open, secure infrastructure that integrates with existing enterprise systems and supports both Sinch‑built and third‑party agents....

By MarTech Series
Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI
NewsFeb 26, 2026

Latino-Founded Applevel Reports $40M Valuation, Integrating WhatsApp Into GoHighLevel CRM and OpenAI

Latino‑founded startup Applevel announced a $40 million valuation after scaling its platform that syncs WhatsApp conversations into the GoHighLevel CRM and adds OpenAI‑driven response automation. The solution now serves over 4,500 active users in more than 36 countries and has recruited...

By MarTech Series
How Embedded BNPL Optimizes Cash Flow for SMBs: Inside the Intuit-Affirm Partnership
NewsFeb 26, 2026

How Embedded BNPL Optimizes Cash Flow for SMBs: Inside the Intuit-Affirm Partnership

Intuit has teamed with Affirm to embed a Buy‑Now‑Pay‑Later (BNPL) option directly into QuickBooks invoices, letting small‑business owners split customer payments while receiving the full amount upfront. The move turns QuickBooks from a bookkeeping tool into an actionable financial operating...

By Tearsheet
OutSystems Launches Elevate Partner Program
NewsFeb 26, 2026

OutSystems Launches Elevate Partner Program

OutSystems unveiled Elevate, a redesigned global partner program that replaces its previous one‑size‑fits‑all model with a performance‑driven “Earned Level” framework. The new system awards points across financial contribution, knowledge, customer satisfaction, and program track, with heightened weighting for agentic AI...

By AI-TechPark
Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises
NewsFeb 26, 2026

Ribbon and AWS Transform Cloud Deployment for Service Providers and Enterprises

Ribbon Communications announced a strategic collaboration with Amazon Web Services to deliver a cloud‑native, secure voice communications suite on AWS Marketplace. The offering bundles Ribbon’s Session Border Controller, policy routing engine, and centralized management platform as containerized services optimized for...

By MarTech Series
Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents
NewsFeb 26, 2026

Capxel Launches LLM-LD, the First Open Standard for Making Websites Readable by AI Agents

Capxel has launched LLM‑LD, the first open standard that makes website content directly readable by large language model agents. The specification defines a .well‑known/llm‑index.json file, AI Discovery Page format, and three conformance levels to guide brands in structuring data for...

By MarTech Series
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
NewsFeb 26, 2026

Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why

AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...

By MarTech Series
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
NewsFeb 26, 2026

Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows

Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...

By Marketing Tech News
GigaCloud Technology Inc (GCT) Q4 2025 Earnings Call Transcript
NewsFeb 26, 2026

GigaCloud Technology Inc (GCT) Q4 2025 Earnings Call Transcript

GigaCloud Technology reported record Q3 2025 revenue of $333 million, a 10% year‑over‑year increase, and a quarterly EPS of $0.99. Growth was powered by a 70% surge in European revenue, bringing the region to $100 million, while product revenue rose 16% YoY...

By Motley Fool – Earnings Transcripts
Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging
NewsFeb 26, 2026

Gushwork Bets on AI Search for Customer Leads — and Early Results Are Emerging

Gushwork, an India‑founded startup, closed a $9 million seed round that values it at $33 million post‑money. The company’s AI‑driven platform creates search‑optimized content, builds backlinks, and tracks leads to help businesses appear in AI‑powered search results such as ChatGPT and Gemini....

By TechCrunch AI
Partnerships Spell Potential Trend for 3PD Platforms and Temporary Housing Marketplaces
NewsFeb 25, 2026

Partnerships Spell Potential Trend for 3PD Platforms and Temporary Housing Marketplaces

In early 2026, leading third‑party delivery platforms are teaming up with temporary‑housing marketplaces. Airbnb launched an Instacart pilot that lets guests pre‑stock pantries and rewards hosts with cash and free Instacart+ membership, while Landing partnered with Gopuff to give guests...

By Food On Demand
Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion
NewsFeb 25, 2026

Valuedynamx Appoints Eileen Peacock, SVP, General Manager, Valuedynamx U.S. to Lead on Market Expansion

Valuedynamx, a Collinson Company specializing in purchase‑reward solutions, has appointed Eileen Peacock as SVP and General Manager of its U.S. operations. Peacock brings over three decades of experience across financial services, travel, retail and loyalty to steer business development and...

By Business Wire — Executive Appointments
Agentive Appoints Former Google Cloud Leader David Keene as Co-Founder and Chief Revenue Officer
NewsFeb 25, 2026

Agentive Appoints Former Google Cloud Leader David Keene as Co-Founder and Chief Revenue Officer

Agentive announced that former Google Cloud executive David Keene will serve as co‑founder and chief revenue officer. Keene brings more than three decades of leadership at Google Cloud, Salesforce, Oracle, SAP and recent CMO roles at Wipro Europe and Speechmatics....

By SalesTech Star
SoftwareOne to Launch Globally as an Authorized Google Cloud Distributor
NewsFeb 25, 2026

SoftwareOne to Launch Globally as an Authorized Google Cloud Distributor

SoftwareOne announced it is now one of the first global authorized Google Cloud distributors, extending its cloud portfolio across ten initial markets. The rollout includes Australia, Austria, Denmark, France, Finland, Germany, India, Norway, Sweden and the United States, with more...

By SalesTech Star
Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’
NewsFeb 25, 2026

Analytic Partners Identifies ‘5 Forces Shaping Marketing Budget Decisions in 2026’

Analytic Partners released a preview of its 2026 State of Commercial Decisioning Survey, based on 455 senior executives at $1 billion‑plus advertisers. The study finds commercial analytics, especially marketing mix modeling, now serves as the primary source of truth for budget,...

By MarTech Series
Adswerve Appoints Tom Zawacki as Chief Executive Officer
NewsFeb 25, 2026

Adswerve Appoints Tom Zawacki as Chief Executive Officer

Adswerve, a data‑focused consultancy at the AdTech‑MarTech crossroads, announced Tom Zawacki as its new chief executive officer. Zawacki arrives with more than three decades of experience in data, artificial intelligence and marketing technology, most recently serving as Chief Growth Officer...

By MarTech Series
TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes
NewsFeb 25, 2026

TapClicks Introduces SmartStory: Turning Campaign Data Into Stakeholder-Ready Presentations in Minutes

TapClicks launched SmartStory, an AI‑driven platform that converts live marketing data into polished PowerPoint and PDF decks within minutes. Built on TapClicks' enterprise‑grade data management layer, the solution pulls from thousands of MarTech and AdTech connectors to create unified, insight‑rich...

By MarTech Series
ITVibes Shows How AI Turns Websites Into Lead Engines
NewsFeb 25, 2026

ITVibes Shows How AI Turns Websites Into Lead Engines

ITVibes, a Houston digital‑marketing agency, is showing local service firms how AI‑backed website optimization can convert static sites into active lead generators. By analyzing real‑time user behavior, the agency identifies friction points, content gaps, and intent mismatches that hinder conversions....

By MarTech Series
EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads
NewsFeb 25, 2026

EnforceAuth Free Version Gives Enterprises AI-Native Auth for AI Agents, Machine Identities & Non-Human Workloads

EnforceAuth announced a free tier of its AI Security Fabric, giving enterprises a vendor‑neutral platform to govern AI agents, automated workflows, and machine identities. The solution shifts from traditional access control to decision‑centric authorization, evaluating each action with full context...

By MarTech Series
RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound
NewsFeb 25, 2026

RocketReach Expands Signal Driven AI Prospecting Through Strategic Partnership with Autobound

RocketReach announced a strategic partnership with Autobound to embed the latter’s Signal Engine into its platform. The integration adds more than 400 real‑time company and contact signals—including job changes, SEC filings, and product launches—to RocketReach’s existing contact database. This signal‑driven...

By MarTech Series
Northwood Space Names Zak Kirstein as Chief Revenue Officer
NewsFeb 24, 2026

Northwood Space Names Zak Kirstein as Chief Revenue Officer

Northwood Space has appointed Zak Kirstein as chief revenue officer, promoting the executive who has been with the company for just over two years. Kirstein previously led the head of growth function and was instrumental in securing a $100 million Series B...

By Via Satellite
The Mistakes That Make Founders Invisible
NewsFeb 24, 2026

The Mistakes That Make Founders Invisible

Founders often blame outbound for low reply rates, but the real issue is a flawed mental model that treats outreach as a volume problem. The article argues that outbound should be a learning system where hypotheses about the ideal customer...

By Predictable Revenue
How Revenue Optimization Drives B2B Growth: Strategies, Cycle, and Checklist for 2026
NewsFeb 24, 2026

How Revenue Optimization Drives B2B Growth: Strategies, Cycle, and Checklist for 2026

Revenue optimization is a data‑driven framework that fixes friction in the B2B sales journey, allowing firms to grow profit without increasing lead volume. The guide outlines a four‑stage cycle—track, identify, test, measure—and shows how disciplined RevOps can boost win rates...

By RevPartners (RevOps)
Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives
NewsFeb 24, 2026

Sony Pictures Networks India Names Shruti Aneja as Lead – Agency Partnerships & Key Network Initiatives

Sony Pictures Networks India appointed Shruti Aneja as Lead – Agency Partnerships to deepen agency collaboration and drive ad‑revenue growth across its channel suite. Aneja, with 12 years at SPNI, will steer integrated sales and brand‑integration initiatives. Meanwhile, Raj Cooling Systems launched...

By IndianTelevision.com
How Wealth Management Partnerships Can Benefit CPA Practices
NewsFeb 24, 2026

How Wealth Management Partnerships Can Benefit CPA Practices

CPA firms face a talent crunch and rising technology costs, prompting many to reconsider traditional growth routes. In 2024, financial‑services acquirers accounted for 32.9% of accounting sector deals, up from 18.9% in 2023, highlighting a shift toward wealth‑management partnerships. Such...

By Accounting Today
Building Preference Is The Key To Winning B2B Buyers
NewsFeb 24, 2026

Building Preference Is The Key To Winning B2B Buyers

B2B buying networks have become increasingly chaotic, with Forrester reporting that 73% of purchases involve three or more departments and an average of 13 internal and nine external participants. The research shows 68% of buyers start the process with a...

By Forrester (B2B Marketing)
IKEA to Open a Decathlon in Its Croydon Store
NewsFeb 24, 2026

IKEA to Open a Decathlon in Its Croydon Store

Swedish furniture giant IKEA is piloting a partnership with French sports retailer Decathlon by opening a standalone Decathlon shop inside its Croydon store this spring. The 1,188‑square‑metre unit will feature a dedicated entrance and more than 5,000 items across hiking,...

By The Retail Bulletin (UK)
Chef and Entrepreneur Launch Canadian Chocolate Maker to Challenge Foreign Suppliers
NewsFeb 24, 2026

Chef and Entrepreneur Launch Canadian Chocolate Maker to Challenge Foreign Suppliers

Toronto chef Brandon Olsen and entrepreneur Michael Held are launching As We Do Chocolate, a premium Canadian‑made chocolate manufacturer aimed at the B2B market. The venture seeks to fill a gap left by U.S. and European conglomerates by offering high‑quality,...

By Retail Insider Canada
Saudia Signs Five-Year Partnership with Six Flags Qiddiya City
NewsFeb 24, 2026

Saudia Signs Five-Year Partnership with Six Flags Qiddiya City

Saudi Arabian airline Saudia has inked a five‑year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the exclusive Official Premier Partner in the airline category. The deal will see Saudia create travel packages to the new theme park,...

By Blooloop — Theme Parks
ArisGlobal Launches XDI
NewsFeb 24, 2026

ArisGlobal Launches XDI

ArisGlobal unveiled XDI, a Data Intelligence Cortex that federates fragmented life‑science data without centralizing it. The platform delivers continuous, explainable, decision‑grade intelligence across domains such as pharmacovigilance, benefit‑risk, and regulatory operations. XDI promises up to 80% reduction in compliance effort...

By MarTech Series
Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises
NewsFeb 24, 2026

Scalo Partners With Databricks to Speed up Data & AI Innovation for Enterprises

Scalo announced an expanded partnership with Databricks, joining its Consulting and Service Integration Partner Program to bolster its Data & AI practice. The collaboration enables enterprise clients to centralize data on a lakehouse foundation, streamline data flows, and deploy AI...

By MarTech Series
Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls
NewsFeb 24, 2026

Infobip and ESA Boost Asteroid Impact Alerts with Instant Voice Calls

Infobip has teamed up with the European Space Agency to deliver asteroid impact alerts through its Voice API, replacing email notifications with instant phone calls. The integration enables ESA’s Meerkat Asteroid Guard to issue real‑time alerts 24/7, cutting response times...

By MarTech Series
Partnerships Key to Unlocking Value in Payments Space: KPMG International
NewsFeb 24, 2026

Partnerships Key to Unlocking Value in Payments Space: KPMG International

KPMG International’s new report warns that banks and retailers must forge strategic partnerships to keep pace with rapid payment‑technology change. Survey data from 500 banks and 500 retailers shows 54 % of retailers consider payment modernization essential, yet only 45 % say...

By Retail Insider Canada
Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence
NewsFeb 24, 2026

Bright Mountain and NeuIQ Announce Strategic Partnership to Advance AI-Driven Consumer Decision Intelligence

Bright Mountain’s Big Village unit has entered a strategic partnership with AI services firm NeuIQ to embed continuous, AI‑driven decision intelligence into its marketing platform. The collaboration modernizes data pipelines, adds reusable analytics assets, and delivers real‑time consumer insights to...

By MarTech Series
Freightos Revenues up Nearly 25% in 2025
NewsFeb 24, 2026

Freightos Revenues up Nearly 25% in 2025

Freightos reported $29.5 million revenue for 2025, a 24 % increase over 2024, driven by higher carrier participation and transaction volume. Adjusted EBITDA narrowed to a $11.2 million loss, improving from $12.6 million the prior year, while cash reserves remain sufficient to fund growth....

By Air Cargo News
ECER.com Redefines the Future of Mobile B2B Commerce
NewsFeb 24, 2026

ECER.com Redefines the Future of Mobile B2B Commerce

ECER.com is transforming international B2B trade by turning smartphones into full‑service sourcing hubs. The platform adds instant mobile alerts, multilingual AI chat and live video, letting buyers respond to inquiries any time, as demonstrated by a Guangzhou firm that closed...

By MarTech Series
MarTech Interview With Ethan Gustav, Group President, North America @ Infobip
NewsFeb 24, 2026

MarTech Interview With Ethan Gustav, Group President, North America @ Infobip

Ethan Gustav, Infobit’s Group President for North America, says AI has moved from a support‑only tool to a core marketing engine, with AI agents expected to handle up to 95% of customer interactions. He highlights the rise of domain‑specific language...

By MarTech Series
Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology
NewsFeb 24, 2026

Mktg.Tech Launches Independent Ranking and Evaluation Platform for Marketing Technology

Mktg.Tech has unveiled an independent platform that ranks and evaluates marketing technology tools, agencies, and AI solutions using a documented, data‑driven scoring system. The methodology assesses functionality, integration capability, operational impact, and category‑specific performance, delivering transparent comparative insights rather than...

By MarTech Series