Emporix and ACR Deploy AI-Driven Commerce Automation – Reducing B2B Order Processing Time by Up to 87%
Emporix has deployed an AI‑driven orchestration layer for ACR that automatically reads, validates and processes PDF purchase orders. The solution slashed average order‑processing time from roughly eight minutes to under one minute, an 87% reduction, and lowered error rates. Implementation was completed in six months using Emporix’s headless, API‑first platform without a full replatforming. The automation now underpins ACR’s broader digital commerce suite and will extend to cart and self‑service functions.
Loyalzoo Unveils Integrated CRM and Advanced Loyalty Functionality for New MX™ POS Smart Terminals
Digital loyalty specialist Loyalzoo has partnered with POS provider Priority to embed its CRM directly into the new MX™ POS terminals. The built‑in solution gives merchants immediate access to customer data, AI‑powered segmentation and tiered loyalty programs without separate installations....
Snapshot and MindsDB Announce Strategic Partnership to Deliver AI‑Powered Solutions for the NetSuite Ecosystem
Snapshot, a NetSuite consulting firm, and MindsDB, an AI platform, have formed a strategic partnership to embed AI‑driven conversational analytics into the NetSuite ecosystem. The collaboration leverages MindsDB’s Enterprise AI engine and Snapshot’s ERP data expertise to deliver predictive models,...
Shein: ‘More than Six Hundred Sales Partners in Germany’
Shein reports more than six hundred German retailers have joined its marketplace, part of a broader network of thousands of sales partners across Europe. The Chinese fast‑fashion platform is leveraging new software integrations and a large logistics hub in Poland...
Fortinet Refocuses Partner Program to Meet Changing Customer Lifecycle Needs
Fortinet is overhauling its Engage Partner Program to prioritize the customer lifecycle rather than pure sales transactions. The revamped structure rewards channel partners for expertise, services, and long‑term engagement across design, deployment, and operation of Fortinet’s security platform. Initial sales...
Palantir and Moder Partner to Transform Mortgage Industry
Palantir Technologies and Moder announced a strategic partnership to co‑develop an AI‑powered mortgage operations platform, with Freedom Mortgage as the first pilot customer. The solution uses Palantir’s Ontology to translate regulatory guidelines into configurable, testable, auditable rules that integrate with...
How Better Data Is Improving Restaurant Lead Conversion for Technology Solution Providers and Other Restaurant Vendors
Timing is the decisive factor in restaurant‑technology sales, with most vendor decisions made months before a restaurant opens. Preopening Restaurants Resource offers an intelligence platform that uncovers restaurants in development, under construction, or early planning stages, allowing vendors to engage...
Dataminr and Crisis24 Announce Strategic Partnership to Pioneer the Future of AI-Powered Global Risk Management
Dataminr and Crisis24 announced a multi‑year partnership to build the industry’s most advanced Critical Event Management platform, blending Dataminr’s AI‑powered real‑time intelligence with Crisis24’s risk‑management suite. The combined solution will ingest over one million public data sources—text, image, video, audio,...
FreeWheel Integrates Tunnl Audiences to Accelerate Political and Public Affairs Targeting Across CTV for 2026 Campaigns
FreeWheel announced a direct integration with data‑partner Tunnl, adding more than 3,500 issue‑driven audience segments to its CTV buying platform. The partnership promises a roughly 90 percent match rate on premium CTV inventory, reducing waste and accelerating activation for political advertisers....
What Is a Go to Market Strategy? Guide for Enterprises
A go‑to‑market (GTM) strategy is a structured plan that guides enterprises in launching new products, entering new markets, or testing growth opportunities. The guide outlines core components—ideal customer profile, competitive research, messaging, targets, and tactics—while highlighting diverse GTM models such...
BambooBox Announces $6.6 Million to Build the Managed ABM Operating System for Enterprise Revenue Teams
BambooBox announced a $6.6 million Series A round led by Peak XV’s Surge to accelerate its Managed ABM Operating System. The platform blends AI‑driven orchestration with forward‑deployed ABM experts, aiming to solve the execution gap that many enterprises face with traditional ABM tools....
GoTo Launches LogMeIn Partner Network To Boost Channel Momentum
GoTo has unveiled the LogMeIn Partner Network, a channel‑focused program designed to re‑energize its relationships with IT resellers, managed service providers and global systems integrators. The initiative centers on LogMeIn Resolve and Rescue, offering AI‑driven endpoint management, remote support and zero‑trust...
Rapid7 Boosts Profitability, Simplification In Refreshed Partner Program
Rapid7 unveiled a refreshed partner program that lifts margins on deal registration and co‑sell, introduces an invitation‑only Platinum tier, and streamlines co‑sell structures. The new tier delivers higher rebates, custom demand‑generation, and early product road‑map access for top partners. Simplification...
Gartner: 67% of B2B Buyers Prefer a Rep-Free Experience
Gartner’s survey of 650 B2B buyers shows 67 % now prefer a rep‑free buying experience, while 45 % used AI tools during a recent purchase. The findings highlight a shift toward self‑directed, digitally mediated buyer journeys. As early interactions drop, static sales...
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
Harvard Business School lecturer Mark Roberge uses the InsightSquared case to illustrate why SaaS startups often stumble when they rush to scale sales after a Series A. He argues that founders rely on superficial Excel forecasts instead of bottom‑up revenue models,...
Why B2B Mega Events Are Going Extinct – and What’s Replacing Them
B2B mega‑events are losing relevance as sellers shift toward curated, intimate gatherings. Declining ROI, content commoditization, and buyers' heavy pre‑research—81% already favor a vendor—reduce the value of large trade shows. Information overload further erodes attention, making peer‑to‑peer trust and face‑to‑face...
Lulus Becomes Victoria’s Secret’s Latest Brand Partner
Lulus, the 30‑year‑old occasion‑wear label, is expanding its wholesale footprint by adding Amazon and Victoria’s Secret to its distribution roster. The brand already entered all 350 Nordstrom stores and broadened its assortment at Urban Outfitters, aiming to capture customers where...
David’s Bridal Launches Wholesale Division With a Focus on Independent Boutiques
David’s Bridal announced a new wholesale division aimed at independent boutiques worldwide, offering exclusive designer capsule collections that will not appear in its own stores or online. The program features collaborations with Vera Wang Bride, Oleg Cassini, and Viola Chan Couture and aligns with the...
“Message Not Received” Covers Marketing to Advisors
Financial institutions are struggling to reach independent advisors, a group projected to shrink by 32% by 2035. At Exchange’s Industry conclave, IAA CMO David Buzo outlined five rules to modernize advisor marketing, emphasizing precise targeting, appropriate channels, and value‑first engagement....
DMWF Spotlight: The New Rules of B2B: Gen Z, AI, and the Rise of Social-First Marketing
B2B marketing is undergoing a rapid transformation as Gen Z buyers demand transparent, peer‑validated experiences and AI amplifies strategic insight. These forces are pushing social media from a support role to the primary go‑to‑market engine, where credibility and real‑time influence shape...
DMWF Spotlight: Answer Engine Optimization (AEO): A Comprehensive Guide for 2026
Answer Engine Optimization (AEO) is emerging as a critical discipline that enables brands to appear within AI‑generated answers on platforms such as ChatGPT, Gemini, and voice assistants. Unlike traditional SEO, AEO focuses on concise, structured content and schema markup so...
Why Decathlon and MediaMarkt Are Partnering in Germany
Decathlon has struck a strategic partnership with MediaMarktSaturn to launch shop‑in‑shop sections inside the electronics retailer’s German stores, beginning with a 1,000 m² space at Munich’s Perlach Einkaufszentrum. The first location opens on March 26, with additional sites slated for later this...
Teneo and Thoughtworks Launch New AI-Focused Joint Venture
Teneo and Thoughtworks have launched an AI‑focused joint venture to help CEOs and boards accelerate business transformation in the "AI and agentic" age. The partnership combines Teneo’s 1,800‑plus C‑suite advisors and global network with Thoughtworks’ 10,000 engineers and proprietary agentic...
How Can GTM Teams Turn Buyer Signals Into High-ACV Deals?
Enterprise sales are no longer driven by instinct alone; modern buyers conduct extensive research before ever contacting a seller, generating a wealth of first‑, second‑, and third‑party signals. Companies that can capture these real‑time intent cues and translate them into...
The New Must-Haves in B2B Ecommerce Tech Stacks Go Beyond CRM and CMS
B2B ecommerce leaders are expanding beyond traditional CRM, analytics and CMS to meet rising buyer expectations for real‑time, self‑service experiences. Five emerging applications—product information management (PIM), digital experience platforms (DXP), configure‑price‑quote (CPQ) tools, B2B‑specific ecommerce platforms, and customer data platforms...
Hakan Özal Joins impact.com to Drive Enterprise Partnership Growth in DACH
impact.com has appointed Hakan Özal as Director of Sales for the DACH region, overseeing Germany, Austria and Switzerland. Özal will steer sales strategy toward enterprise advertisers that manage complex, cross‑channel partnership programs. The role emphasizes integrating affiliate, creator, referral and...
Associate Director, Partnerships
Dentsu’s Amplifi brand is hiring an Associate Director, Partnerships in New York to lead its Video, Audio, and Publishing vertical. The role reports to the Director of Partnerships and will own a portfolio of specialized media partners, drive strategy execution, negotiate...
#242 Inside XJet's New Product & Market Strategy with CEO Guy Zimmerman
XJet, a pioneer of NanoParticle Jetting, unveiled two new printers—the high‑throughput Carmel 5000X and the cost‑effective Carmel Pro—while also entering the precious‑metal additive market. CEO Guy Zimmerman explained the product evolution, highlighted key factors for building a compelling AM business...
4 Techniques for an Irresistible Value Prop
Effective value propositions require four essential components: proof of performance, certainty of the buying process, confidence the solution solves the problem, and trust in the seller. Without any of these, deals often stall or collapse, forcing sellers into price‑driven negotiations....
Plant-Based Eatery Smith and Daughters Eyes Expansion
Australian plant‑based chain Smith and Daughters, together with Smith and Deli, announced a national expansion backed by impact investor Kelly Jarrett. The rollout begins with a new Smith and Deli outlet in Melbourne’s CBD in April and the launch of...
Turning B2B Events Into Content Engines
Corporate B2B events are evolving from logistical chores into strategic content engines. Marketers often spend 80 to 200 hours on operational tasks, diverting senior talent from narrative development. By treating logistics as infrastructure and outsourcing execution, companies free creative resources...
Why Tigo Energy’s CELTEC Deal Matters for Solar Safety Compliance in Central America
Tigo Energy announced a strategic partnership with regional distributor CELTEC to bring its rapid‑shutdown and optimizer portfolio to Central America and the Caribbean. The collaboration targets markets where NEC 2017 and NEC 2020 safety codes are becoming mandatory, starting with Panama. Central...
Top B2B Cold Email Outreach Services: Boost Conversions and Maximize Lead Opportunities
The article surveys the five leading B2B cold‑email outreach services—ProspectOut, Belkins, CIENCE, Growth Rhino, and Martal Group—detailing their pricing structures, core capabilities, and ideal client profiles. ProspectOut emphasizes high‑accuracy prospect data starting at $500 a month, while Belkins offers full‑cycle...
The New ‘Frontier Partners’: Selling Change, Not Technology
IT distributors and vendors are being urged to abandon pure technology sales in favor of selling organizational change, a shift championed by Futurum Group’s Tiffany Bova. She introduced the concept of “frontier partners” – channel players that prioritize AI‑driven intelligence...
Jefferies Analyst Says Nike Wholesale Is Back on Track at Dick’s: Here’s Why
Jefferies analyst Randal Konik says Nike’s wholesale business is regaining momentum at Dick’s Sporting Goods, citing strong product‑led demand and collaborative activations. He highlights that both Dick’s and Foot Locker have completed inventory clean‑ups, removing pressure on Nike’s sell‑through. Konik notes...
Sales Velocity: What It Means and How to Increase It
Sales velocity measures how quickly qualified deals convert to revenue, linking pipeline volume, deal size, win rate, and cycle length. Companies with modern sales models grow 17‑21% faster, yet 84% of reps miss quota, highlighting the metric’s relevance. The formula...
Otter.ai Appoints Kenny Scannell as Chief Revenue Officer to Accelerate Global Growth and Enterprise Adoption of AI
Otter.ai announced the appointment of Kenny Scannell as Chief Revenue Officer to accelerate its global growth and enterprise adoption of AI‑driven conversation intelligence. Scannell brings more than two decades of SaaS revenue leadership, most recently tripling year‑over‑year growth as SVP...
MediaCo Appoints Neida Gotay as Vice President, Integrated Sales
MediaCo Holding Inc. has appointed Neida Gotay as Vice President of Integrated Sales. Gotay will manage local and national sales in Orlando and Atlanta while driving multi‑platform revenue growth across Florida markets. She brings 18 years of media sales leadership...
The Local Ecosystem: How B2B Partnerships Can Double Your Swim Club Membership
Traditional flyer distribution is no longer effective for swim‑club recruitment, especially in school environments where gatekeepers demand formal engagement. Club managers are urged to treat their facilities like CEOs, expanding beyond a single swimming program into a diversified aquatic portfolio...
Dmitry Shubov Consulting Attends Founders Meet Up | B2B Networking in Dubai Spotlights Deep, Founder-to-Founder Collaboration
Founders Connects hosted its second Founders Meet Up in Dubai on Jan. 29, 2026, bringing together SaaS, fintech, and enterprise startups with investors and service providers. The event featured structured matchmaking, small‑group Spotlight sessions, and topic‑specific discussions on go‑to‑market, B2B sales, and...
Fluent, Inc. Announces Partnership with Squire to Expand Commerce Media Solutions Beyond Traditional Retail Platforms
Fluent, Inc. announced a partnership with Squire, the all‑in‑one barbershop management platform, to extend its commerce‑media solutions into appointment‑based environments. The collaboration leverages Fluent’s experimentation framework and a Databricks‑backed data clean room that fuses Squire’s first‑party data with Fluent’s identity...
Synscribe Launches SEO AI Agent That Autonomously Executes SEO & GEO – Claims to Replace Traditional Agencies
Singapore‑based Synscribe unveiled a multi‑tenant AI agent built on the open‑source OpenClaw framework that autonomously handles end‑to‑end SEO and Generative Engine Optimization (GEO) tasks. The agent performs keyword research, creates landing pages, builds links and even drafts blog posts, reducing...
LINE Plus Unveils B2B Platform ‘ActEngine AI’ to Drive Enterprise Revenue Growth with Action-Oriented AI
LINE Plus launched ActEngine AI, an enterprise‑focused AI agent platform for customer service and sales. The CS‑oriented agent reduced case‑handling time by more than 60% and improved accuracy by 16% at Thailand’s LINE MAN Wongnai. The sales agent provides 24/7,...
New Loopio Research: RFP Revenue Influence Reaches a Five-Year High
Loopio’s 2026 RFP Trends & Benchmarks Report shows RFPs now influence 40% of company revenue, the highest level in five years. Annual RFP submissions rose 9% while average completion time dropped to 33 hours, two hours faster than last year....
Don’t Go Chasing Waterfalls: Why We Need a Better Metaphor for Demand
The article argues that the Marketing Qualified Lead (MQL) and its waterfall funnel metaphor have become entrenched in B2B despite growing criticism. It contends that the model reduces buyers to numbers and overlooks their agency, leading to misguided marketing tactics....
Spreetail Introduces the Brand Experience Portal (BEx)
Spreetail has unveiled the Brand Experience Portal (BEx), a real‑time dashboard that consolidates sales, advertising, and fulfillment data for its brand partners. The platform integrates existing tools such as Price Pulse, Promise Pro, True Ads, and Smart Shelf, delivering AI‑driven...
Shake Content’s Dani Markovits: Founders Who Ignore LinkedIn Are Ceding Their Best Acquisition Channel
Shake Content’s new chief commercial officer, former LinkedIn creator‑team leader Dani Markovits, warns that B2B founders who ignore LinkedIn are forfeiting their most effective acquisition channel. He argues that founder‑led posts generate higher trust and reach than corporate pages, especially...
Why a Streaming TV Ad Platform Is Buying Billboards
Vibe.co, a streaming‑TV ad platform, launched a bicoastal out‑of‑home campaign targeting enterprise ecommerce marketers, SaaS leaders, AI founders and venture capitalists. The effort places billboards, subway ads, buses and taxi tops in New York and the San Francisco Bay Area, featuring...
What Is Lead Generation? Top Strategies for Scaling Teams
Modern B2B lead generation has shifted from sheer volume to targeting the right accounts with verified, compliant data, turning interest into predictable pipeline. The article outlines a ten‑step funnel—from market definition and awareness to scoring, handover, and retention—highlighting the critical...
Cetera Aims to Find More Organic Growth Via $50B Retirement Plan Assets
Cetera Solutions is turning its $50 billion in retirement‑plan assets and nearly one‑million participants into a primary engine for organic growth. President Christian Mitchell said the firm will deepen workplace and W‑2 advisor channels, using retirement advice as a referral and...
