Cyber Tech Squad Becomes Official IONOS Partner
Cyber Tech Squad, a specialist in managed Linux server services, has formalized a partnership with European hosting giant IONOS. The alliance gives Cyber Tech Squad direct access to IONOS’s scalable cloud, VPS, and dedicated hosting platforms, enhancing its ability to deliver end‑to‑end Linux management. Clients will now benefit from faster deployments, advanced hardening, containerization, and 24/7 performance monitoring across major distributions. The collaboration also leverages IONOS’s GDPR‑compliant data centers and transparent pricing to support predictable budgeting for European businesses.
Booking Holdings to Consolidate B2B Operations Under Single Global Structure
Booking Holdings announced it will merge the strategic partnership units of Booking.com, Priceline and Agoda into a single global B2B organization. The restructure aims to give travel partners a unified point of contact, consolidate supply, technology and teams, and boost...
The Six Structural Shifts in B2B Buying & The Strategy for Sales & Marketing Leaders
AI is fundamentally reshaping B2B buying, with 89% of buyers now leveraging generative AI throughout the purchase journey. Six structural shifts—autonomous discovery, vendor expansion, compressed cycles, pricing transparency, evolving sales‑rep value, and a vendor readiness gap—are forcing CROs and CMOs...
Baidam Sets Sights on Growth and Impact
Baidam has accelerated its growth by promoting senior staff, notably appointing Anita Sheridan‑Roddick as chief revenue officer and Beau Hodge as CEO. The firm added 15‑17 new employees in the past six months, expanding its technical footprint across Victoria, ACT...
Marks & Spencer Takes Its Fashion Stateside with Nordstrom Deal
Marks & Spencer has entered the U.S. brick‑and‑mortar fashion market through a partnership with Nordstrom, placing its clothing line in 30 stores from Los Angeles to New York and on Nordstrom’s e‑commerce site. The launch features more than 60 women’s...
OnPoint, Byte Media Sign Partnership to Expand TikTok Shop Services
OnPoint and Byte Media have signed an MoU to jointly expand TikTok Shop services, focusing on livestream, affiliate networks, and AI‑driven content production. The partnership will deliver automated media‑buying solutions for small‑ and medium‑sized businesses, aiming to boost cost efficiency...
Revamp Your Sales Process in Under 10 Hours With This Simple Framework
The article presents a seven‑step, ten‑hour framework that lets founders overhaul their sales fundamentals without hiring new staff or buying expensive tools. By tightening positioning, auditing recent deals, scripting calls, systematizing follow‑up, creating lightweight collateral, defining an ideal client filter,...
Sentinels Announces Collaboration with Sandisk
North American esports franchise Sentinels has entered a strategic marketing partnership with flash‑storage leader SanDisk, making the SANDISK Optimus GX and GX PRO product lines official gear for its teams, creators, and events. The collaboration places SanDisk branding on Sentinels’ jerseys in...
Rapid Fusion Targets €1M Italian Expansion Through Exclusive Aivox Partnership
Rapid Fusion, a UK large‑format 3D printing firm, announced a €1 million (≈$1.09 million) expansion into Italy after signing an exclusive partnership with Aivox. The agreement gives Aivox rights to market and integrate Rapid Fusion’s LFAM platforms—including Zeus, Apollo, Medusa and the...
Refurbed and GoPro Announce Exclusive Partnership in Ireland
Refurbed has sealed an exclusive partnership with GoPro to sell refurbished HERO9‑11 cameras in Ireland, Denmark and Sweden. The collaboration follows a pilot that saw GoPro sales on the platform jump 195%, and reflects a 329% year‑on‑year increase in camera...
Embedding Payments for Growth: How ISVs Can Scale Through Vertical Focus and Partnerships
Embedded finance, also called embedded commerce or integrated payments, is reshaping how Independent Software Vendors (ISVs) deliver value, with the market projected to grow from $85.8 billion in 2026 to $370.9 billion by 2036 – a 15.8% CAGR. ISVs that adopt a...
Bandwidth Partners with New Agentforce Contact Center
Bandwidth announced a partnership with Salesforce’s newly launched Agentforce Contact Center, providing the voice and messaging infrastructure that powers the AI‑driven platform. Agentforce embeds a CRM‑native, AI‑enabled contact center directly into Salesforce, allowing enterprises to leverage full 360‑degree customer data...
SplashBI Names Brian Morgan Regional Sales Director for North America
AI‑powered analytics firm SplashBI announced the appointment of Brian Morgan as Regional Sales Director for North America. Morgan arrives with over 15 years of enterprise technology sales experience, most recently leading North American sales at Crunchr and holding senior roles...
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Transparent Partners and Kana have formed a strategic partnership to deliver enterprise‑grade, agentic AI for marketing. The consultancy brings end‑to‑end data strategy, architecture, and change‑management expertise, while Kana supplies a unified platform that learns, decides, and acts on real‑time data....
Vendfun Enters Indonesia with Local Distributor Partnership
Vendfun, a Malaysia‑based hospitality tech firm, has appointed Jakarta‑based Murni Solusindo Nusantara as its exclusive master distributor for Indonesia, marking its first distributorship outside Malaysia. The deal gives Murni responsibility for marketing, sales, installation and support of Vendfun’s Smart Mini...
ASML Seeks Partnerships with Indian Firms, Team to Visit Semiconductor Units Across the Country: Ashwini Vaishnaw
ASML announced plans to partner with Indian semiconductor firms, sending a delegation to visit local chip‑making units. The move aligns with India’s Semiconductor Mission 2.0, which expands focus from pure manufacturing to design, materials, equipment, chemicals and gases. Union Minister...
RONA Expands Partnership with AutoShack, Launching Shop in Shop Concept Across 12 Ontario Stores
Following a successful pilot program, this expansion marks the next phase of collaboration between the two companies, bringing AutoShack’s automotive parts into a significantly expanded retail footprint. The post RONA expands partnership with AutoShack, launching shop in shop concept across 12 Ontario...
Homeflow and Alto Join Forces
Homeflow and Alto Software Group have announced a partnership that integrates Homeflow’s lead generation and qualification tools with Alto’s CRM platform. The new integration allows estate agents to automatically push qualified leads from Homeflow’s website, lead manager, or valuation tools...
Datadog Scales Partner Ecosystem in the Age of AI
Datadog has dramatically expanded its partner ecosystem since relaunching its channel program in early 2024, quadrupling the number of partner managers in APAC over the past six quarters. The company bolstered its local presence by hiring former AWS partner sales...
Before You Say Yes to a Corporate Partnership, Answer These Five Make-or-Break Questions
Landing a corporate partnership can feel like validation for founders, but pilots often remain non‑revenue projects. Many startups waste time reshaping roadmaps only to discover no clear path to a contract after the trial ends. The article outlines five essential...
Verizon Channel Chief Mark Tina: ‘We’ve Now Prioritized The Channel The Right Way’
Verizon has consolidated all channel resources under a single leader, Mark Tina, who now reports directly to Business CEO Kyle Malady. This centralization eliminates internal silos, giving partners a single point of contact for wireline, wireless, and services. The revamped...
USA Cycling Is Getting Into the Used E-Bike Market
USA Cycling announced a two‑year partnership with Upway, the online marketplace for certified refurbished e‑bikes. The collaboration gives USA Cycling members exclusive discounts and provides a trusted platform for buying and selling used e‑bikes, spanning cargo, road, mountain and gravel...
Apple's Expanding Enterprise Footprint to Boost Sales: What's Ahead?
Apple’s fiscal Q1 2026 results show a surge in enterprise adoption, with companies such as Snowflake, AstraZeneca and Coppel deploying thousands of Macs, iPads and iPhone devices. The rollout of Apple Business as a free service across more than 200...
Looking to Generate Better B2B Leads? Why Industrial Companies Are Refining Their Strategy
Industrial manufacturers are moving from traditional trade‑show outreach to sophisticated, digital‑first lead generation. Because industrial sales involve multi‑million‑dollar contracts and multiple stakeholders, companies must align precise technical messaging with buyers’ pain points. The article highlights how data‑driven tactics—intent monitoring, account‑based...
Amplify Expands Leadership Roster with New President and Chief Revenue Officer
Amplify Technology announced Jason Rowley as President and Kimberly Hill as Chief Revenue Officer, bolstering its leadership as the AI‑native RIA platform scales. Rowley, formerly chief of staff and general counsel, will manage day‑to‑day operations, while Hill shifts from CFO...
G2 Introduces Innovations to Help Software Companies Build Trust and Win in the AI Answer Economy
G2 unveiled a suite of AI‑focused product upgrades designed to cement its role as the trust layer for B2B software buying. New structured FAQs, guided discussion prompts, and feature‑list reviews make buyer feedback easier for both humans and AI engines....
Suntory Expands European Partnership with Keurig Dr Pepper
Suntory Beverage & Food Europe will produce and distribute Dr Pepper and Canada Dry across fifteen European countries, expanding its long‑standing partnership with Keurig Dr Pepper. The agreement, effective January 2026, adds these brands to Suntory’s existing Schweppes portfolio and...
MessageGears Delivers Warehouse-Native Revenue Tracking for Enterprise Marketers With New Cross-Channel Conversion Analytics
MessageGears unveiled a warehouse‑native conversion reporting suite that links campaign performance directly to an organization’s data warehouse. The new capabilities deliver real‑time revenue and purchase attribution across email, SMS, push, in‑app and embedded messaging without adding extra tools. By reading...
CTrader Store Expands Affiliate Programme with Two Revenue Streams in One Extended IB Model
Spotware has upgraded the cTrader Store Affiliate Programme by adding a second revenue stream, allowing partners to earn both traditional Introducing Broker (IB) commissions from broker sign‑ups and up to 20% affiliate commissions on product sales. The new model preserves...
Deck Commerce Powers Eddie Bauer’s Digital Expansion with O5 Group
Deck Commerce has been chosen by O5 Group to power Eddie Bauer's next‑phase direct‑to‑consumer expansion across North America. The modern order‑orchestration platform now links Shopify storefronts, Amazon, and other marketplaces with a network of U.S. and Canadian fulfillment partners. A...
Westcon-Comstor Expands Cybersecurity and Networking Portfolio with Infoblox in Southern Africa
Westcon‑Comstor announced a distribution partnership with Infoblox to broaden its cybersecurity and networking portfolio across Southern Africa. The deal gives channel partners access to Infoblox’s unified platform that integrates DNS, DHCP, IP address management and security for hybrid and multi‑cloud...
How Going Digital Helped Hawaiian Bros Increase Catering Revenue
Hawaiian Bros Island Grill turned post‑pandemic catering demand into a double‑digit revenue boost by adopting Lunchbox Technologies' digital ordering platform. The flat‑fee solution replaced commission‑based models, allowing the fast‑casual chain to scale group orders through its own channels. A redesigned,...
Uber Discontinues Shuttle in Delhi NCR, Shifts Focus to B2B Employee Transport Services
Uber announced the discontinuation of its Shuttle bus service in Delhi NCR, effective March 27, marking the exit of its bus‑based commute offering from India’s last remaining market. The move follows similar shutdowns in Mumbai and Hyderabad, which were attributed...
Above Digital Shifts Focus to Outcomes-Driven Performance Marketing in 2026
Dubai‑based Above Digital is pivoting from ecommerce to an outcomes‑driven performance‑marketing model that emphasizes revenue‑focused campaigns for service‑based firms, B2B brands, the aesthetics sector and events. The agency is de‑prioritising vanity metrics, instead tracking lead‑to‑sale conversion and actual revenue impact,...
How to Scale Consignment Management Beyond 100+ Consignors
Caroline Desmond explains that retail POS systems, designed for single‑owner inventory, break down when a store exceeds 100 consignors. As intake volumes rise, staff spend more time on manual ownership assignments, payout calculations, and answering basic seller queries. The article...
How to Use Buying Signals for Contextual B2B Prospecting and Outreach
The article outlines a contextual outreach framework that replaces manual, multi‑tab prospecting with automated buying‑signal detection. By combining HubSpot, Clay, Trigify, and PhantomBuster, sales teams can surface real‑time intent data—tech‑stack changes, website visits, and social engagement—in seconds. This enriched context...
Assisted Prospecting with Clay in HubSpot (Part 2) | Webinar
The March 25, 2026 webinar walks viewers through an all‑bound prospecting system built on HubSpot and Clay. It shows how sales teams translate real‑time signals into daily outreach lists, prepare in minutes, and execute multi‑channel campaigns across email, calls, LinkedIn, and video....
OnBuy Accelerates European Rollout With Launch Into 8 New Markets
OnBuy, the UK‑based cashback marketplace, has launched in eight additional European countries, taking its footprint to 21 markets. The rollout follows a 152% quarterly sales surge and a 300% rise in site visits across its first 12 markets. Beta testing...
ERP Partner Ecosystems Shift From Distribution to Value Creation Models
ERP partner ecosystems are evolving from traditional distribution channels into strategic, value‑creation networks. Mid‑market vendors now prioritize partners who deliver domain expertise, advisory services, and deep integration rather than merely selling licenses. Cloud‑native architectures and open APIs enable seamless embedding...
Clari + Salesloft, 1mind Partner to Advance Revenue Orchestration
Clari + Salesloft announced a strategic partnership with AI firm 1mind, embedding 1mind’s digital teammates into its Predictive Revenue System. The agreement also marks the gradual sunset of the Drift conversational marketing tool, with existing clients being referred to 1mind...
SONAR and Prodensus Partner to Help Freight Brokers Win More Business, Before the Competition Even Responds
Prodensus and SONAR have announced a strategic integration that embeds SONAR’s real‑time spot rates, contract rates and lane scores directly into Prodensus’s AI‑driven freight RFP platform. The combined solution cuts the typical RFP response window from hours to under five...
Innovation Proves the Product Works
Dymeka Harrison, a commercialization veteran, argues that breakthrough products alone don’t guarantee lasting companies; adoption hinges on disciplined commercial execution. She cites the 70‑90% startup failure rate as largely driven by underdeveloped commercial foundations. Harrison outlines a holistic commercial system—segmentation,...
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Comcast Advertising unveiled Outcomes+, an AI‑driven targeting and attribution platform that spans its linear TV, streaming and addressable inventory. The solution leverages deterministic data from over 30 million households—more than 100 million authenticated viewers—and integrates new partnerships with Mastercard, Clarivoy, DISQO, Fandango,...
Leading Ecommerce Agencies Generate $170k in Revenue per SMB Client by Getting More From Their Audiences
A new Omnisend report of 717 agencies shows the top 10% generate an average $170,000 in annual revenue per SMB ecommerce client, equating to $16.70 per subscriber. The outperformance stems from a blend of SMS marketing, systematic A/B testing, and...
PostcardMania Adds Insurance X-Date Mailers for Insurance Agents to Its Roster of Automated Direct Mail Solutions
PostcardMania, a $100‑plus million marketing‑tech firm, launched Insurance X‑Date Mailers, an automated direct‑mail solution that sends personalized postcards to homeowners just before their home‑insurance policies expire. The service leverages daily proprietary data to target prospects by property type, value, year built,...
Bottom-Up Forecasting: What It Is and How to Use It
Bottom‑up forecasting builds revenue projections from granular inputs—rep headcount, quota attainment, deal size, and pipeline conversion—while top‑down starts with market‑level figures such as TAM and estimated share. Companies often combine both methods: a top‑down target sets strategic direction, and a...
Krvvy and Ugees Partner to Expand Product Ecosystems and Drive D2C Growth
Krvvy, a women’s innerwear and shapewear brand, and Ugees, an intimate‑wear wash brand, announced a strategic partnership to broaden their product ecosystems and drive direct‑to‑consumer growth. The collaboration will enable cross‑selling and post‑purchase care, aiming to improve retention and lower...
Transcend Welcomes Dianne Decena as Vice President of Partnerships
Transcend, a compliance layer for customer data, announced Dianne Decena as its new Vice President of Partnerships. Decena brings 20 years of experience scaling partner programs at SaaS firms such as ThoughtSpot and Medallia. Her hire comes as Gartner forecasts...
Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership
PubMatic and Untapped Growth have partnered to embed independent agencies’ proprietary buyer agents into PubMatic’s AgenticOS platform. The integration gives agencies instant access to billions of premium CTV, mobile and video impressions, over 250 data partners, and GPU‑accelerated infrastructure. Early...
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV
VideoAmp announced an integration with O‑N‑X, embedding its nationwide audience‑measurement dataset into the automated transaction platform for local broadcast TV. The partnership enables predictive delivery intelligence and more stable guaranteed‑impression transactions across all 210 U.S. markets. O‑N‑X, already licensed in...
