Your Happiest Customers Want to Advocate for You — Here’s How to Make It Easy
B2B firms often have satisfied customers, but their advocacy remains invisible to prospects. Traditional reference programs and review‑site campaigns are limited, creating fatigue and offering little scalable proof. Recording customer conversations—as podcasts, videos, or long‑form testimonials—produces authentic, reusable assets that future buyers can discover. Companies that surface these voices during the early research phase gain a decisive advantage in winning deals.
Why Your PLG Motion Is Leaking Revenue — And How to Fix It
Most B2B SaaS firms aren’t failing because their product is weak, but because data orchestration and cross‑team alignment are broken. Misaligned strategies, unmapped handoffs, and unusable event data cause product‑qualified leads to be misidentified, leaking revenue as PLG attempts scale...
The Natural Cycles Fertility App Can Now Access Temperature Data From Your Garmin Watch
Garmin has announced a partnership with the fertility‑tracking app Natural Cycles, enabling temperature data from compatible Garmin wearables to flow directly into the app. The integration currently supports models such as the Venu 4, Venu 3/3S, Venu X1, Fenix 8, and Forerunner 570/970. Natural Cycles...
New Sokin CFO Keeps Eye on North American Opportunity
London‑based cross‑border payment provider Sokin announced a strategic push into North America, backed by a $300 million Series B valuation and a $100 million debt facility. New CFO Tom Steer, hired from Financial Technology Partners, will steer capital strategy, M&A and growth initiatives....
Hightouch Launches DSP Marketplace Solution
Hightouch announced a new DSP Marketplace Solution that directly integrates its data onboarding platform with The Trade Desk and Yahoo DSP. The integration lets media networks build warehouse‑native audiences from purchase data, AI scores and consent flags, then list those...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
Outbound Vs. Inbound Sales: Which Is Better?
Outbound and inbound sales are not competing philosophies but complementary pipeline engines. Inbound generates high‑intent leads through content, SEO, and product‑led growth, delivering lower cost per opportunity and shorter cycles. Outbound offers predictable, controllable pipeline by targeting ideal accounts with...
Appfire Appoints Marc Gemassmer as Chief Revenue Officer
Appfire announced the appointment of Marc Gemassmer as Chief Revenue Officer, tasking him with steering the company’s global go‑to‑market strategy. Gemassmer brings more than two decades of enterprise software and security sales leadership, most recently scaling CloudBees to roughly $160 million in...
The Applitools Customer Success Blueprint: Focused on Outcomes Through Strategic Partnership
Applitools has revamped its Customer Success model to prioritize measurable outcomes and shared accountability throughout onboarding. The new blueprint introduces a Joint Success Plan that defines goals, stakeholders, timelines, and key metrics such as time‑to‑value, defect‑escape rate, and maintenance efficiency....
The Race for Restaurant Industry Leads Is Shifting Earlier in the Buying Cycle
Restaurant technology vendors are finding that most purchasing decisions are locked in before a new location opens, shifting the valuable lead window months earlier in the build‑out phase. Traditional inbound tactics targeting newly opened sites no longer capture the most...
Synnex Australia Adds Poly Solutions to HP Portfolio
Synnex Australia has broadened its distribution agreement with HP to incorporate the full Poly collaboration suite, covering audio, video, and voice hardware plus related software and services. The partnership adds pre‑sales expertise, enablement programs, and go‑to‑market support for partners. HP...
Sapiens Selects Industry Leader as Chief Marketing Officer
Sapiens International Corp appointed Eva Skidmore as chief marketing officer. Skidmore, a veteran B2B SaaS marketer from JAGGAER, Salesforce, Microsoft, will lead the global marketing team and embed AI into the go‑to‑market strategy. Her mandate is to unify marketing, sales,...
Kingfin Affiliate Program Review: Deep Dive Into the Olymptrade Partnership Experience
Kingfin runs the direct affiliate program for Olymptrade, a licensed online broker operating since 2014. The platform offers a low $10 minimum deposit, 250 tradable assets and 24/7 support, making it attractive for emerging‑market audiences. Affiliates can choose from four...
The Missed Pro Shop Purchase Driving Six-Figure Sales For Clubs
Tim Neill’s frustration with closed pro shops sparked Fescue & Dunes, an e‑commerce platform that lets destination golf clubs sell merchandise online 24/7. The service handles inventory, fulfillment and customer service, turning missed impulse purchases into measurable revenue. Early partners...
The Best Customers to Study When Scaling Into a New Market
Tech firms expanding into new geographies must decide whether their first customers should be familiar‑market users or target‑market users. Familiar users offer clearer, easier‑to‑interpret feedback, while target‑market users provide signals that are more transferable to the ultimate audience. The choice...
OMG Group Adds Sydney Distributor for Matcha Expansion
OMG Group announced a new distribution agreement with Sydney‑based Little Marionette, adding the coffee roaster to its matcha supply chain. The deal follows recent partnerships with Japan’s Sandai Group and Food & Dairy Co, giving OMG’s authentic Japanese matcha broader...
How to Find Emails From LinkedIn URLs (5 Proven Methods)
LinkedIn hosts over a billion professional profiles, but only 15‑30 % display email addresses, prompting sales and recruiting teams to use indirect methods. The article outlines five proven techniques: checking the profile’s Contact Info, using Google search operators, guessing corporate email...
GrowthRise Mastermind Recap Mar 31, 2026
The GrowthRise Mastermind on March 31 highlighted challenges across AI‑driven marketing tools, generative engine optimization, and LinkedIn and Meta advertising. Participants warned that automating ad data via APIs can trigger platform bans and recommended analysis‑focused tools like GetVictor and Sprites.AI. For...
Ingram Micro Scores Rugged Samsung Device Range for Local Distribution
Ingram Micro has incorporated Samsung’s full rugged mX device suite into its Australian distribution lineup, extending coverage of IP68‑rated phones and tablets that meet MIL‑STD‑810H durability standards. The partnership builds on an existing relationship and aims to make these devices...
The Demand Gen Engine: Why Buyer Interest Now Starts With Proof
B2B buyers are abandoning traditional outbound messaging in favor of self‑serve research backed by verifiable proof such as reviews, pricing transparency, and interactive demos. Edelman’s 2025 Trust Barometer and Gartner’s 2025 Buyer Study reveal that 61% of buyers now prefer...
Eaton to Establish Data Center-Focused Segment
Eaton announced a new global data‑center segment, appointing Angie McMillin as president, to unify its scattered data‑center teams. Sales in the Electrical Americas unit rose 16.1% to about $13.3 billion in 2025, driven by data‑center momentum. The move follows a $9.5 billion...
Our Lego Agency’s Jennifer Berry on Building Connected Commerce Beyond Channels
Lego’s in‑house Our Lego Agency now unites commerce, creativity and retail under a single operating model, eliminating traditional channel silos. The agency focuses on delivering seamless, audience‑first experiences across direct‑to‑consumer (DTC), partner retailers and physical stores. AI tools are deployed...
Nauto Available as O******** Partner on Geotab Marketplace, Expanding Access to Predictive AI-Powered Fleet Safety Technology
Nauto, a leader in AI‑powered fleet safety, announced its dash‑cam solution is now available through Geotab’s Order‑Now (O********) program on the Geotab Marketplace. The integration lets fleets purchase and deploy Nauto’s platform directly from Geotab, simplifying procurement and accelerating time‑to‑value....
New Marketplace Introduces Competitive Bidding for Microsoft 365 Licensing
LicenseBids, a new online marketplace, launches today to bring competitive bidding to Microsoft 365 and Google Workspace licensing procurement. The platform lets businesses submit RFQs and receive blind or concierge‑managed bids from qualified Cloud Solution Provider partners, aiming to increase...
Cargill India Witnessing Double-Digit Growth Rate, B2B Biz Emerging as Key Growth Pillar
Cargill India is posting double‑digit, mid‑teens growth, with its B2B operations emerging as the primary growth engine. The company’s Innovation Centre is collaborating with food manufacturers to develop healthier, premium solutions across bakery, chocolate and confectionery. While its B2C portfolio—featuring...
MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions
MRI‑Simmons and NIQ have joined Proximic by Comscore’s Data Partner Network, enabling the conversion of their ID‑based consumer and retail datasets into privacy‑first contextual audience segments. The partnership leverages Proximic’s predictive technology to deliver scalable, programmatic‑ready audiences without relying on...
GetVocal Introduces Control Center to Help Enterprises Scale AI Across 90 Percent Plus of Customer Conversations
GetVocal has launched the Control Center, a governance layer that lets human supervisors oversee and intervene in AI‑driven customer conversations in real time. The platform blends deterministic context graphs with a hybrid human‑AI workforce, allowing AI to autonomously resolve most...
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Bell Integration Wins NICE’s Implementation Partner of the Year for CX Innovation and AI-Led Transformation
Bell Integration has been named NICE’s Implementation Partner of the Year for CX Innovation and AI‑Led Transformation, recognizing its role in scaling the AI‑driven NICE CXone Mpower platform. The award highlights Bell’s deep expertise, including more than 350 AI practitioners...
Should Wasabi Technologies Make the Move From Direct Sales to a Channel Strategy?
Wasabi Technologies, a fast‑growing cloud storage startup, has built its revenue engine on a pure direct‑sales model. Founder David, a serial entrepreneur with a music‑tech background, now faces a go‑to‑market dilemma: whether to preserve the simplicity of direct relationships or...
Ray Media Advisory Wants To Fix Agency-Client Relationships Before They Break
Ray Media Advisory has launched a Partnership Accelerator to proactively safeguard brand‑agency relationships amid industry consolidation and AI‑driven workflow changes. The service, debuting March 31, runs 10‑12‑week sprints that include diagnostics, joint workshops, and a 90‑day accountability framework. It is being...
Credit Unions Want FinTechs on Speed Dial
FinTech partnerships with credit unions surged nearly 20% last year, shifting from a supplemental tactic to a core modernization strategy. Credit unions favor these alliances for speed, with 56% crediting FinTechs for faster, larger‑scale innovation. Payments and data analytics dominate...
Changhong and Grundig Form Strategic Partnership
Changhong, a leading Chinese home‑appliance maker, has secured a strategic partnership with Germany’s Grundy brand, obtaining a license to sell Grundig products across Europe (excluding Turkey), the Asia‑Pacific region, the CIS and China. The deal gives Changhong control of the...
Credit Is Now a Primary Growth Lever: Flipkart Wholesale on the Future of B2B Commerce
Flipkart Wholesale says credit has shifted from a peripheral service to the primary growth lever for India’s kirana stores. The company highlights three concurrent trends—localized supply chains, range‑driven buying, and deeper credit penetration—fueling higher ticket sizes and repeat orders. GST...
Blitz Franchise Partners with Crêpe Delicious to Accelerate National Expansion
Blitz Franchise has partnered with Crêpe Delicious to accelerate the brand’s national expansion across Canada. Crêpe Delicious, a fast‑casual crêpe and café concept with over 60 locations, is now actively recruiting franchise partners. Blitz will manage franchise recruitment, site selection, and development...
WOGI Partners with GalaxyJoy to Enable Vietjet SkyJoy's Cross-Border Rewards Expansion Across Southeast Asia
Singapore-based WOGI has partnered with GalaxyJoy to power Vietjet SkyJoy’s cross‑border rewards expansion across Southeast Asia. The collaboration adds more than 1,200 brands to SkyJoy’s catalogue, covering Vietnam, Singapore, Malaysia, Indonesia and Thailand. With a single integration, members—now over 18 million—can...
Google Appoints Gretta Svendsen as A/NZ Partner Lead
Google Cloud has appointed Gretta Svendsen as head of partner and alliance for Australia and New Zealand, succeeding Gary Denman. Svendsen, who previously led SAP’s corporate digital channel and held senior roles at Salesforce, Microsoft and Xero, will drive the...
Garrett Nicholson, Google
Google has appointed Garrett Nicholson to head its Global Food Ordering Partnerships within the Search and Gemini Partnerships team. Nicholson brings 13 years of experience at Google, spanning Ads, Commerce, and Search, and a two‑year stint in sales at IAC....
Hopper’s Tech Will Power RBC’s Travel Reward Program
Hopper’s B2B arm, Hopper Technology Solutions, has secured a long‑term partnership with the Royal Bank of Canada to run the Avion Rewards Travel platform, replacing Expedia. The agreement is expected to lift Hopper’s annual revenue by hundreds of millions of...
GigaCloud Partners with Otto Group to Expand European Marketplace Assortment
GigaCloud Technology Inc. announced a partnership with Otto Group to broaden the latter’s European B2B marketplace assortment. The collaboration will introduce select GigaCloud sellers, primarily furniture and appliance brands, onto Otto’s platform across more than 30 countries, tapping GigaCloud’s Asian...
Forrester B2B Summit North America Phoenix 2026
Forrester’s annual B2B Summit will convene senior revenue leaders in Phoenix from April 26‑29, 2026, focusing on AI‑driven go‑to‑market transformation. The event promises research‑backed frameworks to align marketing, sales, product, and customer‑success teams for measurable growth. Sessions cover unified GTM...
Zelle Renews Its Outreach to Minority Deposit Institutions
Zelle is renewing its outreach to minority deposit institutions by expanding partnerships with Velera and Jack Henry, making integration easier for community banks and credit unions. A survey of 250 banking executives shows 99% feel pressure to move money faster,...
Global Hotel Alliance Looks at India to Drive Growth
Global Hotel Alliance (GHA) announced that its Indian membership base surpassed one million, a 53% increase over the previous year, driven largely by its long‑standing partnership with luxury chain The Leela. The alliance’s Discovery loyalty program saw a 25% year‑over‑year rise...
Capitol AI Ramps up UK and EU Expansion With Regional Leadership and New Advisory Board
Capitol AI appointed Mike Nayler as Vice President of GTM for the UK and Europe, tasking him with leading the firm’s regional expansion and securing high‑security AI contracts. The company also unveiled a new advisory board featuring former Financial Times...
EXCLUSIVE: Leaked Pitchdeck Reveals Amazon’s Pitch to Get Advertisers on Rufus
Amazon is preparing to roll out Sponsored Ads on its AI‑driven shopping assistant Rufus, moving the feature from open beta to a general‑availability launch. The leaked pitch deck reveals that advertisers will be charged on a cost‑per‑click (CPC) basis and...
Made by Shein: The Ultra-Fast Fashion Giant Is Pitching Itself to Aussie Clothing Labels
Shein is courting Australian fashion labels to join its Xcelerator program, a supply‑chain‑as‑a‑service platform that plugs brands into its AI‑driven manufacturing, logistics and e‑commerce network. The initiative, which already supports 20 brands worldwide and has generated more than $400 million in...
3 Ways to Supercharge Your Company’s Sales Organization
In today’s uncertain market, executives are pushing sales teams to increase activity, assuming volume will translate into growth. The article argues that merely boosting call counts stalls once efficiency peaks, and that the quality of seller‑prospect interactions—accounting for up to...
Buy, License, or Build? Why Most Firms Struggle to Enter the UAE
Global firms are increasingly targeting the UAE as a financial and technology hub, but many stumble because they treat entry options—buy, license, or build—as interchangeable. The article argues that aligning the chosen route with the UAE's fragmented regulatory landscape (DIFC,...
Why Tech Startups Are Pivoting to Localised Digital Marketing in 2026
Tech startups are abandoning broad, global ad campaigns in favor of hyper‑local digital marketing as venture capitalists demand early profitability. Rising customer acquisition costs in 2026 make generic outreach inefficient, prompting founders to target specific geographic markets. Partnerships with local...
Arajet and Amadeus Sign Strategic Distribution Agreement to Accelerate Growth Across the Americas
Arajet, a rapidly expanding carrier in the Caribbean, has signed a strategic distribution agreement with travel‑technology leader Amadeus. The deal places Arajet’s flight inventory on the Amadeus Travel Platform, giving travel agencies across the Americas direct access to its routes....
