News•Nov 26, 2025
Malu Agency to Attend Affiliate World Asia 3-4 December 2025 in Bangkok to Promote Their Premium Agency Ad Accounts
Malu Agency announced its participation in Affiliate World Asia, scheduled for December 3‑4, 2025 in Bangkok. The company will use the event to promote its newly launched Premium Agency Ad Accounts, a whitelisted solution designed to accelerate campaign deployment and scaling. These accounts aim to serve both solo e‑commerce marketers and full‑service agencies seeking higher performance. By showcasing the product at a leading affiliate conference, Malu hopes to attract regional partners and clients.
By MarTech Series
News•Nov 26, 2025
Alsona Unveils the First Curated LinkedIn Expert Directory
Alsona, the AI‑driven LinkedIn automation SaaS, launched the LinkedIn Expert Directory, a curated marketplace of verified specialists in profile optimization, growth, lead generation, and content strategy. The platform vets experts through performance data and client testimonials, ensuring measurable outcomes for...
By MarTech Series
News•Nov 26, 2025
GoDaddy Accelerates Airo.ai Momentum with New AI Agents for Small Business Growth
GoDaddy has expanded its Airo.ai platform with six new AI agents aimed at simplifying marketing, operations, and website management for small businesses. The agents—covering inbox conversations, marketing calendar, online appointments, domain activation and protection, and a Do‑It‑For‑You service—automate tasks and...
By MarTech Series
News•Nov 26, 2025
Gradial and Stagwell (STGW) Team Up to Bring Agentic Marketing to More Brands
Gradial, an agentic AI specialist, and Stagwell, a marketing‑services network, announced a strategic partnership to deliver AI‑driven marketing solutions to brands. The joint go‑to‑market effort combines Gradial’s autonomous campaign creation platform with Stagwell’s creative and media expertise. The collaboration targets...
By MarTech Series
News•Nov 26, 2025
DataGroomr Announces Updates to Its AI-Powered Data Quality App on Salesforce AppExchange
DataGroomr has refreshed its AI‑powered data quality app on the Salesforce AppExchange, adding two flagship features: AI Recommendations and Live Dedupe. The AI Recommendations engine analyzes records and proposes optimal field mappings and cleansing actions, while Live Dedupe identifies and...
By MarTech Series
News•Nov 25, 2025
Stop Patching CX: Why Integration Is the New Standard
The post argues that relying on patchwork tools for customer experience (CX) creates fragmented journeys that cost businesses billions, and that seamless integration of systems is now the baseline expectation for customers. It illustrates how disjointed touchpoints—like repeated data entry...
By Martech Zone Interviews
News•Nov 25, 2025
CData Appoints Ken Yagen as Chief Product Officer to Lead AI Connectivity Strategy
CData Software has hired former MuleSoft executive Ken Yagen as Chief Product Officer to steer its AI‑native connectivity strategy. Yagen will oversee product strategy and engineering for CData’s Managed Model Context Protocol (MCP) platform, including the recently launched Connect AI...
By MarTech Series
News•Nov 25, 2025
Google to Auto-Link YouTube Channels and Google Ads Accounts
Google will begin automatically linking YouTube channels to Google Ads accounts when its systems detect a "high‑confidence connection" such as shared logins or cross‑account activity. Affected channel owners and Ads admins will receive an email 30 days before the link...
By MarTech
News•Nov 25, 2025
Tonic.ai Launches Fabricate Data Agent to Deliver Hyper-Realistic Synthetic Data via Agentic AI
Tonic.ai unveiled its Fabricate Data Agent, an AI-driven tool that creates hyper-realistic synthetic datasets from scratch, at AWS re:Invent. The agent leverages large language models to interpret natural‑language prompts and generate data that mirrors the statistical properties and privacy constraints...
By MarTech Series
News•Nov 25, 2025
NexPhrase Introduces Self-Learning AI for Real-Time Communication Coaching
Amplinyx Inc. launched Self-Learning AI within its NexPhrase platform, the first real‑time communication coaching solution that continuously adapts from live conversations. The feature tracks user responses to suggestions, links them to outcomes, and automatically shares successful tactics across teams after...
By MarTech Series
News•Nov 25, 2025
Continua Brings Amazon, Google, Instagram, and TikTok Shopping to Social AI
Continua, a Social AI platform for group chats, has integrated Amazon, Google Shopping, Instagram, and TikTok shopping capabilities ahead of the holiday shopping rush. The new features let users create and share wish lists, browse products, and complete purchases directly...
By MarTech Series
News•Nov 25, 2025
Creatio Publishes LATAM Edition of The State of AI Agents & No-Code, Revealing AI Agent Adoption and No-Code Momentum
Creatio released the Latin America edition of its State of AI Agents & No-Code report, finding that 90% of organizations in the region plan to make AI agents a strategic priority within the next year. The study highlights rapid adoption...
By MarTech Series
News•Nov 25, 2025
Sevenstar Websolutions Unveils AI-Optimized PPC Revolution – Promising 5x ROI for Businesses in 2025
Sevenstar Websolutions, a Noida‑based digital marketing agency, launched an AI‑optimized Pay‑Per‑Click platform that leverages proprietary machine‑learning models, real‑time bidding algorithms and first‑party customer data to automate campaign management across search, social and display channels. The company claims the platform can...
By MarTech Series
News•Nov 25, 2025
Is Your Martech Evaluation Process Still Stuck in a Pre-AI World?
Marketing leaders must overhaul their martech vendor evaluation process because AI has become a baseline feature rather than a differentiator. The article argues that most vendors now label any automation as "AI-powered," making it difficult to distinguish genuine adaptive intelligence...
By MarTech
News•Nov 25, 2025
TNL Mediagene Launches INSAIDA, New Video News Program Offering Deeper Analysis of Business and Society in Japan
TNL Mediagene announced the launch of INSAIDA, a video news program that pairs Business Insider Japan’s editorial reporting with video-native storytelling to provide deeper visual analysis of business, economics and society in Japan. The initiative targets the rising demand for...
By MarTech Series
News•Nov 25, 2025
Atento Reinforces Its Global and Strategic Leadership With a Technological Focus on The United States and Latin America
Atento announced that it will deepen its technological focus on the United States and Latin America, reinforcing its global leadership in customer experience transformation. The company will continue to deploy AI‑driven solutions, process automation and advanced analytics across all markets,...
By MarTech Series
News•Nov 25, 2025
Reach: Why Do Marketers Keep Chasing Audiences That Don’t Actually Exist?
Marketers continue to chase inflated reach numbers, a metric that counts dormant, bot and even deceased accounts. Social platforms amplify this illusion to please investors, inflate valuations and justify higher ad rates. The article argues that reach is a financial...
By Martech Zone Interviews
News•Nov 25, 2025
Stop Blasting and Start Connecting with Better Email Strategy
Natalie Jackson, Director of Demand Generation at CBIZ, argues that email marketing should shift from mass blasting to relationship‑focused communication. She emphasizes that email acquisition carries real costs, and unsolicited messages risk trust, spam complaints, and unsubscribes. For B2B and...
By MarTech
News•Nov 25, 2025
Azure Video Indexer: Boost Engagement Using AI-Driven Video Intelligence
Azure Video Indexer is a cloud‑and‑edge service that leverages AI to automatically analyze video and audio, extracting objects, emotions, speakers, transcripts, translations and other metadata. By overlaying this granular intelligence on traditional ad metrics, marketers can identify which creative elements...
By Martech Zone Interviews
News•Nov 25, 2025
Datatonic Taps Industry Leader to Accelerate AI & Data Expansion Across the Americas
Datatonic, a ten‑time Google Cloud Partner of the Year, has appointed Stephen Charko as Head of Sales, Americas, effective Nov. 3, 2025. Based in Toronto, Charko will steer the firm’s AI, data, and analytics sales across verticals such as telco, media,...
By MarTech Series
News•Nov 25, 2025
Context Joins Brandi AI’s Global Agency Partnership Program to Help Clients Strengthen Trust, Recognition and Visibility Across Generative AI Platforms
Context Public Relations has joined Brandi AI’s Global Agency Partnership Program, allowing the agency to offer clients tools to monitor and enhance their brand presence in AI-generated responses on platforms such as ChatGPT, Google Gemini, Anthropic Claude, and Perplexity. The...
By MarTech Series
News•Nov 25, 2025
Streann Media Partners with World Legends Padel Tour for AI-Powered Digital Production at Miami Finals
Streann Media has been named the official digital partner for the World Legends Padel Tour (WLPT) Miami Finals, scheduled for Nov. 29‑30, 2025 at Ultra Padel Club. The company will provide a multi‑camera production system, live streaming via its AI‑driven...
By MarTech Series
News•Nov 25, 2025
Brandfuel Launches AI-Native Product Experience Management Platform, Unifying the eCommerce Content Lifecycle From Creation to Conversion
Brandfuel announced the general availability of its AI‑native Product Experience Management (PXM) platform, designed to unify the entire eCommerce product content lifecycle for small‑to‑mid‑size brands and agencies. The platform combines AI‑driven data enrichment, brand‑profile training, multi‑language localization, content scoring, A/B...
By MarTech Series
News•Nov 25, 2025
Comviva Unveils Its AI Vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketingthe Platform
Comviva launched a GenAI‑driven MobiLytix® Real Time Marketing (RTM) platform that uses more than 120 predictive and prescriptive AI models to automate and optimize campaign creation, personalization, and reporting. The solution lets marketers instantly generate message variants, apply pre‑built templates,...
By MarTech Series
News•Nov 25, 2025
UNICEPTA Launches Integration with Microsoft 365 Copilot to Simplify Reputation Intelligence
UNICEPTA, the media intelligence arm of Stagwell’s Marketing Cloud, announced a new integration with Microsoft 365 Copilot that embeds its reputation‑management AI directly into Teams, Word and PowerPoint. The integration lets communications teams query real‑time media sentiment, reach and topics in plain...
By MarTech Series
News•Nov 25, 2025
Billo Rolls Out Powerful Creator Marketing Stack that Delivers Tangible Results
Billo has launched an upgraded creator‑marketing platform that integrates analytics from more than 326,000 creator‑made ads—accounting for $505 million in tracked purchases—into a unified workflow called CreativeOps™. The new suite includes a Smart Brief Builder that generates four data‑backed video concepts...
By Marketing Tech News
News•Nov 25, 2025
Matador AI Named Nissan USA Preferred Partner in First AI Category
Matador AI has been named an Official Preferred Partner of Nissan USA in the automaker’s inaugural AI Lead Nurturing category, marking the first such designation. The partnership follows Matador’s work with Nissan dealers since 2020, where its conversational AI platform...
By MarTech Series
News•Nov 25, 2025
BlockHorizon Launches Advanced Bitcoin On-Chain Analytics Platform Delivering Institutional-Grade Insights to All Users
BlockHorizon has launched a Bitcoin-only on-chain analytics platform that offers institutional-grade metrics, research tools, and proprietary data to traders, researchers, institutions, and enthusiasts. The platform consolidates multiple data sources into a unified interface, providing real-time dashboards, customizable alerts, and API...
By MarTech Series
News•Nov 25, 2025
Knowlesys Announces OSINT 2.0 Era: AI-Powered Cross-Modal Analysis Forges a Digital Shield for National Security
Knowlesys unveiled its OSINT 2.0 platform, an AI‑driven solution that harvests and cleanses data from the clear web, deep web and dark‑web forums before applying a multi‑modal fusion engine to analyze text, images and video in real time. The platform’s NLP/NLU...
By MarTech Series
News•Nov 25, 2025
Advantech Partners with D3 Embedded to Supercharge AMRs with Integrated Sense and Compute Package
Advantech announced a partnership with D3 Embedded to deliver an integrated sense‑and‑compute package for autonomous mobile robots (AMRs) in industrial settings. The solution combines Advantech’s Intel Core Ultra‑based AFE‑R360 and AFE‑R760 single‑board computers with RealSense Depth D457 and D3 Embedded’s...
By MarTech Series
News•Nov 25, 2025
Vodacom Announces Multi-Year Strategic Collaboration with Google Cloud to Boost Africa’s AI Advancement
Vodacom Group has entered a multi‑year strategic partnership with Google Cloud to modernise its data infrastructure and embed generative AI across its operations in Africa. The telco will migrate its data platforms to Google Cloud’s Data Cloud, including BigQuery, and...
By MarTech Series
News•Nov 25, 2025
Semantic Intelligence: Fuelling Contextual’s Programmatic Comeback
The article argues that semantic intelligence is revitalizing contextual advertising as a privacy‑safe, brand‑safe alternative to closed‑ecosystem programmatic buying, especially after Google’s antitrust trial highlighted the limits of regulation. By leveraging machine‑learning models and knowledge graphs, semantic data interprets page...
By MarTech Series
News•Nov 25, 2025
Why Southeast Asia’s Advertising Growth Demands Better Measurement
Southeast Asia’s ad‑supported streaming market is booming, with Singapore’s OTT video users projected to reach 4.5 million by 2029 and multi‑screen consumption becoming the norm—77 % watch on mobile and 64 % on smart TVs. This growth creates a measurement dilemma: traditional impression‑based...
By MarTech Series
News•Nov 25, 2025
Stagwell Partners with Harvard’s OpenDP to Guarantee Customer Privacy, Beginning with Its Partnership with Palantir for the Future of Marketing
Stagwell announced a partnership with Harvard’s OpenDP to embed differential‑privacy technology into its new AI‑driven marketing platform built with Palantir. The solution will let large enterprises analyze tens of millions of records for audience segmentation and campaign optimization while mathematically...
By MarTech Series
News•Nov 25, 2025
Mailtrap: The Smarter Way to Test and Ship Emails at Scale
The post introduces Mailtrap as a developer‑focused email service that streamlines testing and production sending, helping teams ship features faster while ensuring reliable deliverability. It highlights key capabilities such as a sandbox for safe testing, detailed analytics, compliance controls, bulk...
By Martech Zone Interviews
News•Nov 25, 2025
The Engagement Multiplier Hiding in Plain Sight
The author argues that text messaging (SMS) should be the core of any MarTech strategy because it offers unparalleled real‑time engagement, with 98% open rates and rapid read times, making it a powerful multiplier for customer interaction. Two key advantages...
By Martech Zone Interviews
News•Nov 24, 2025
The GA4 Setup Everyone Skips: A Complete Guide to Configuring Analytics for Real Business Outcomes
The post argues that simply installing Google Analytics 4 is insufficient; true value comes from tailoring GA4 settings to align with a specific business model and revenue goals. It walks readers through essential post‑setup steps—defining key conversion events, configuring custom...
By Martech Zone Interviews
News•Nov 24, 2025
Blackbaud Showcases AI-Powered Innovation and Intelligent Workflows at Bi-Annual Product Update Briefings
Blackbaud used its bi‑annual Product Update Briefings to unveil a wave of AI‑driven features across its nonprofit and education cloud suite. Highlights include the Development Agent, the first "Agent for Good" that autonomously manages donor portfolios, and AI chat assistants...
By MarTech Series
News•Nov 24, 2025
Why Isn’t There More Creativity in B2B Marketing?
Third Door Media’s Head of Content & Media, Mike Pastore, hosts a short interview with Jacob Sanders, creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman to explore why B2B marketers shy away from creative approaches....
By MarTech
News•Nov 24, 2025
Numa Introduces the First Voice AI with a Smart Inbox That Understands Every Customer Conversation for Dealerships
Numa announced the launch of the industry’s first Voice AI‑powered Smart Inbox for automotive dealerships, integrating real‑time call and message history, service updates, and team notes into a shared inbox. The system uses AI agents to understand the full context...
By MarTech Series
News•Nov 24, 2025
Kyndryl Launches Agentic AI Framework and Services for the Mainframe
Kyndryl announced a suite of agentic AI‑enabled services for IBM Z mainframe customers, integrating its Agentic AI Framework, Kyndryl Bridge, and IBM watsonx Assistant for Z to automate workflows, provide predictive analytics, and embed decades of mainframe expertise into an...
By MarTech Series
News•Nov 24, 2025
TapGoods Launches TapWise — the First AI Insights Agent for Rental Businesses
TapGoods, the leading software platform for equipment rental firms, unveiled TapWise, the industry’s first AI insights agent tailored for rental operations. TapWise lets users pose natural‑language queries and receive instant, data‑driven answers, recommendations, and performance insights on customers, inventory, revenue,...
By MarTech Series
News•Nov 24, 2025
Social Media Use Trends and Insights for Marketing Professionals
A new Marketing Tech News study shows YouTube (84%) and Facebook (71%) remain the dominant U.S. social platforms, while Instagram reaches half of adults and TikTok, WhatsApp, Reddit and Snapchat have modest but growing user bases. TikTok usage jumped from...
By Marketing Tech News
News•Nov 24, 2025
SAS Data Maker Launches in the Microsoft Marketplace
SAS announced that its new synthetic data generator, SAS Data Maker, is now available through the Microsoft Marketplace, offering enterprises a secure, no‑code tool to create statistically accurate data without exposing sensitive information. The solution combines data augmentation and generation...
By MarTech Series
News•Nov 24, 2025
Aduna and Comviva Partner to Drive Global Enterprise Adoption of Network Intelligence via NGAGE.ai
Comviva, a global digital transformation solutions provider, has entered a strategic partnership with Aduna, a worldwide aggregator of standardized network APIs, to launch a joint offering called NGAGE.ai. The collaboration will combine Comviva’s customer experience, data monetization, and digital financial...
By MarTech Series
News•Nov 24, 2025
Why Evergreen Content Expires Faster in an AI Search World — and What to Do About It
In the AI‑driven search era, evergreen content loses relevance much faster, with a typical shelf life shrinking from 24‑36 months to 6‑9 months. Large language models prioritize freshness signals such as updated dates, new backlinks, expanded sections, and recent external...
By MarTech
News•Nov 24, 2025
Hyland Unveils Powerful Cloud and AI Innovations That Streamline Content and Agentic Automation Across Industries
Hyland announced a suite of Q3 product updates to its Content Innovation Cloud, adding cloud‑native integrations for Salesforce, Guidewire ClaimCenter, SAP SuccessFactors and Workday that embed secure content management directly into these platforms. The company also rolled out enhancements to...
By MarTech Series
News•Nov 24, 2025
Coveo Accelerates the Future of AI-Driven Digital Experiences in New Alliance with Deloitte
Coveo, a leader in AI‑relevance and generative search, announced a strategic partnership with Deloitte Canada to help enterprises modernize their digital experience stacks. The alliance combines Coveo’s AI‑powered search and recommendation engine with Deloitte’s deep industry and consulting expertise to...
By MarTech Series
News•Nov 24, 2025
SEO’s Hype-Fueled Move To The Center Of The Marketing Mix
The episode explains how SEO, revitalized by AI tools like ChatGPT, has become central to marketing and is closely aligned with the emerging discipline of Answer Engine Optimization (AEO). While AEO differs technically—relying more on Bing’s index, less sophisticated bots,...
By Forrester MarTech
News•Nov 24, 2025
7 No-Code AI Tools Marketers Can Build Today to Boost Productivity and Engagement
MarTech’s AI‑focused column outlines seven no‑code AI tools marketers can deploy immediately, ranging from lead‑gen chatbots built with Chatfuel or ManyChat to email subject‑line generators using ChatGPT or Jasper, AI‑driven social post creators, personalized content engines, auto‑generated dashboards, design tools,...
By MarTech