B2B Growth News and Headlines

FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications
NewsJan 13, 2026

FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications

FirstComm unveiled AscendOne, a unified communications platform that combines voice, messaging, video meetings, contact‑center functions and AI‑driven productivity tools into a single cloud solution. The platform runs on Intermedia Intelligent Communications’ AI‑enhanced infrastructure, offering 99.999% uptime and 24/7 U.S. support....

By MarTech Series
Sofa Club Hires Paul Brennan as Managing Director
NewsJan 13, 2026

Sofa Club Hires Paul Brennan as Managing Director

Sofa Club has appointed former Marc Jacobs executive Paul Brennan as its managing director. Brennan, who previously held senior roles at Yoox Net‑A‑Porter, Browns, John Lewis and most recently JW Anderson, will lead the brand’s UK expansion. The hire aligns...

By The Retail Bulletin
Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory
NewsJan 13, 2026

Boostr and Passendo Announce Strategic Partnership to Unify Ad Management for Publishers’ High-Value Email Inventory

Boostr, a unified ad‑management platform, has partnered with Passendo, an email‑ad serving specialist, to bring newsletter inventory into a single workflow. The integration links Boostr’s OMS and CRM tools with Passendo’s dedicated email server, creating a consolidated view of display,...

By MarTech Series
Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change
NewsJan 13, 2026

Zip Launches Enterprise Transformation Office, Tapping Former Fortune 500 CPOs to Guide Procurement Leaders Through AI-Era Change

Zip has unveiled an Enterprise Transformation Office (ETO) staffed by former Fortune 500 chief procurement officers to help customers modernize procurement with AI. The team, led by former Discover senior director Jason Moore, includes veterans from UnitedHealth Group, MGM Resorts,...

By MarTech Series
Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine
NewsJan 13, 2026

Pipeline360 Launches Ads360, Redefining B2B Advertising as a Measurable Demand Engine

Pipeline360 unveiled Ads360, an AI‑driven B2B advertising platform that ties media spend directly to demand and pipeline outcomes. The solution combines audience intelligence, cross‑channel activation and full‑funnel measurement into a fully managed service. Powered by the Navi360 engine, Ads360 delivers...

By MarTech Series
VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming
NewsJan 13, 2026

VdoCipher Addresses Scalability & Interactivity Challenges in Live Streaming

VdoCipher has launched a live‑streaming platform designed for enterprises, educators, and digital platforms that need broadcast‑grade quality at predictable costs. The service adds true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing...

By MarTech Series
Datadobi Strengthens Global Partner Strategy Designed for Enterprises Tackling Data Governance Challenges in the AI Era
NewsJan 13, 2026

Datadobi Strengthens Global Partner Strategy Designed for Enterprises Tackling Data Governance Challenges in the AI Era

Datadobi promoted Daniel Esposito to Vice President of Global Alliances, signaling a strategic push to broaden its partner ecosystem. The company aims to empower service partners—systems integrators, MSPs, and consultancies—to deliver StorageMAP‑based unstructured data management solutions. This move addresses the...

By MarTech Series
HawkEye 360 Appoints Michael Turner as Chief Legal Officer
NewsJan 13, 2026

HawkEye 360 Appoints Michael Turner as Chief Legal Officer

HawkEye 360 announced Michael Turner as its new Chief Legal Officer, effective December 2025. Turner brings over 25 years of legal and executive experience in defense technology and venture‑backed companies. Dennis Burnett will stay on as General Counsel, concentrating on...

By MarTech Series
Keeper Security Strengthens Atlassian Williams F1 Team’s Cyber Defenses With KeeperPAM
NewsJan 13, 2026

Keeper Security Strengthens Atlassian Williams F1 Team’s Cyber Defenses With KeeperPAM

Keeper Security released a case study showing how its unified, cloud‑native PAM solution, KeeperPAM, fortifies the Atlassian Williams Formula 1 team’s cyber defenses. The platform delivers zero‑trust, zero‑knowledge controls, role‑based access, privileged session monitoring and automated provisioning for a globally distributed...

By MarTech Series
BlueMatrix and Perplexity Partner to Bring AI-Powered Discovery to Institutional Research
NewsJan 13, 2026

BlueMatrix and Perplexity Partner to Bring AI-Powered Discovery to Institutional Research

BlueMatrix, the capital‑markets content platform, has teamed with Perplexity to embed AI‑driven research discovery within its entitlement‑aware framework. The integration lets institutional investors query broker research and real‑time data using natural language while preserving compliance, attribution and data ownership. Proprietary...

By MarTech Series
Diginius Is Now a Badged TikTok Channel Sales Partner
NewsJan 13, 2026

Diginius Is Now a Badged TikTok Channel Sales Partner

London‑based SaaS firm Diginius has been awarded a Marketing Technology badge in TikTok’s Marketing Partners Program, recognizing its proven ability to build and optimize TikTok campaign solutions. The badge places Diginius among a select group of vendors trusted to integrate...

By MarTech Series
Temporall Launches ‘Tempo’ to Solve the AI Value Paradox: AI Intelligence for the Enterprise
NewsJan 13, 2026

Temporall Launches ‘Tempo’ to Solve the AI Value Paradox: AI Intelligence for the Enterprise

Temporall unveiled Tempo, a unified AI Intelligence platform that consolidates telemetry from AI assistants, productivity suites, and HR systems into a single independent data model. The solution tackles the industry‑wide “AI Value Paradox” by directly linking AI usage to measurable...

By MarTech Series
Ad Security Trends And Threats For 2026
NewsJan 13, 2026

Ad Security Trends And Threats For 2026

Ad security faces a wave of AI‑driven threats in 2026, with deep‑fake videos and voice clones poised to power more convincing scams. Phishing attacks, already at 3.4 billion emails per day, will leverage AI tools to scale and evade detection. Drive‑by...

By MarTech Series
Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing
NewsJan 13, 2026

Rakuten Advertising Unveils Innovation Labs to Accelerate AI Innovation in Affiliate Marketing

Rakuten Advertising launched Innovation Labs, an AI‑focused collaboration hub within its Insights & Analytics portal, to speed up AI development for affiliate marketing. The platform offers AI Recommendations for advertisers to discover high‑performing publishers and AI‑driven product recommendations for publishers...

By MarTech Series
Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace
NewsJan 12, 2026

Bloomreach Announces Loomi Connect, Bringing Your Brand’s Search Intelligence to the OpenAI Marketplace

Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and...

By MarTech Series
Cross-Media Optimization in the Modern Martech Stack
PodcastJan 12, 2026

Cross-Media Optimization in the Modern Martech Stack

Cross‑media optimization reframes marketing as a unified portfolio rather than isolated channel silos, using incrementality to measure true business impact. It relies on data unification, causal experimentation, and response‑curve modeling to allocate spend across paid search, social, CTV, retail media,...

By Martech Zone Interviews
Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation
NewsJan 12, 2026

Miro Launches Collaborative AI Workflows to Transform How Teams Work and Accelerate Innovation

Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...

By MarTech Series
CDPs Are Dead, Brands Just Haven’t Noticed
NewsJan 12, 2026

CDPs Are Dead, Brands Just Haven’t Noticed

The article argues that customer data platforms (CDPs) are becoming obsolete as brands realize that managing person‑level identity data is costly, risky, and increasingly regulated. Instead of owning granular customer profiles, companies are moving toward platform‑managed identity solutions and lightweight...

By MarTech
Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing
NewsJan 12, 2026

Jivox Raises Strategic Financing, Rebrands As DaVinci Commerce To Power The New Era Of Agentic Commerce Marketing

DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...

By MarTech Series
Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally
NewsJan 12, 2026

Plume Acquires Sweepr to Deliver AI-Orchestrated Customer Experience Platform to ISPs Globally

Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...

By MarTech Series
Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC
NewsJan 12, 2026

Senzing Entity Resolution AI Now Available in AWS Marketplace for Risk & Fraud Detection and KYC

Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...

By MarTech Series
Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity
NewsJan 12, 2026

Sumsub Joins World Economic Forum Unicorn Community to Tackle AI Fraud and Advance Inclusive Digital Identity

Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...

By MarTech Series
March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%
NewsJan 12, 2026

March Networks Presents New Cloud Storage at Intersec Dubai, Reducing Video Storage Costs by up to 80%

March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...

By MarTech Series
Direct Online Marketing Launches Service To Help Brands Show Up In AI Search Engines Like ChatGPT
NewsJan 12, 2026

Direct Online Marketing Launches Service To Help Brands Show Up In AI Search Engines Like ChatGPT

Direct Online Marketing has introduced Generative Engine Optimization Services to help mid‑size and large enterprises appear in AI‑driven search platforms such as ChatGPT. The offering restructures digital assets, brand entities, and authoritative content so conversational AI can surface the brand...

By MarTech Series
MadSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots
NewsJan 12, 2026

MadSense and Symitri Unveil the Industry’s First Native OLM-Powered DSP Integration–Doubling Reach in Early Pilots

madSense and Symitri announced a strategic partnership that embeds Symitri’s PRISM AI directly into madSense’s OLM‑powered madBuy DSP, creating the industry’s first native AI‑driven DSP integration for the open web. The native integration enables real‑time, multimodal audience discovery and activation...

By MarTech Series
Glow Team Expands UI/UX Design Services for Digital Products
NewsJan 12, 2026

Glow Team Expands UI/UX Design Services for Digital Products

Glow Team, a leading product design agency, announced an expansion of its UI/UX services to cover scalable digital products such as SaaS platforms, web and mobile apps, and AI‑driven solutions. The broadened portfolio now includes design systems, UX audits, user...

By MarTech Series
Emergent: Ship Real Applications Faster With AI Builders
PodcastJan 11, 2026

Emergent: Ship Real Applications Faster With AI Builders

Emergent is an agentic AI platform that lets users build, deploy, and scale full‑stack web and mobile applications through natural‑language conversations. By automating design, coding, backend setup, and hosting, it compresses development cycles from weeks to minutes while delivering production‑grade...

By Martech Zone Interviews
Sender: The Affordable Email and SMS Platform Built for Growth
PodcastJan 11, 2026

Sender: The Affordable Email and SMS Platform Built for Growth

Sender is an email and SMS marketing platform that offers a free‑forever plan with full‑feature access, positioning itself as a low‑cost alternative to legacy ESPs. The service claims a 99.98% inbox placement rate thanks to dedicated sending infrastructure and continuous...

By Martech Zone Interviews
Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy
PodcastJan 10, 2026

Appfigures: From Downloads to Revenue, Build a Smarter App Growth Strategy

Appfigures is an all‑in‑one mobile app intelligence platform that unifies downloads, revenue, ad spend, ASO, reviews, and competitive data into a single dashboard. The service monitors over 4.4 million apps, processes more than $13 billion in annual revenue, and tracks 11 billion downloads...

By Martech Zone Interviews
CallHippo: Scale Outbound Sales Teams To Close More Deals Faster
PodcastJan 9, 2026

CallHippo: Scale Outbound Sales Teams To Close More Deals Faster

CallHippo is a cloud‑based virtual call‑center platform that consolidates outbound and inbound calling, messaging, analytics, and automation for sales teams. Its intelligent routing and parallel dialing cut time‑to‑contact, while AI‑driven insights provide real‑time coaching and automated call summaries. Integrated CRM...

By Martech Zone Interviews
Optiway Route Planner: Simplify Delivery Routes with Up to 200 Stops & an Intuitive Interface
PodcastJan 9, 2026

Optiway Route Planner: Simplify Delivery Routes with Up to 200 Stops & an Intuitive Interface

Optiway Route Planner is a logistics software that lets businesses create, optimize, and share delivery routes with up to 200 stops in a single plan. Its intuitive map‑based interface reduces planning friction, while built‑in optimization algorithms cut mileage and labor...

By Martech Zone Interviews
Ecommerce Success with Fractional Talent
NewsJan 9, 2026

Ecommerce Success with Fractional Talent

The Starters, launched in late 2023, is a two‑sided marketplace that connects ecommerce brands with vetted fractional talent, now hosting over 600 freelancers and serving 500 client brands. The platform differentiates itself by charging freelancers zero commission and requiring brands to...

By Practical Ecommerce
Lachlan Martin Google Ads Consultant Launches Service to Boost Sydney Businesses
NewsJan 9, 2026

Lachlan Martin Google Ads Consultant Launches Service to Boost Sydney Businesses

Sydney digital marketer Lachlan Martin launched a client‑focused Google Ads service aimed at service‑based businesses across Sydney and NSW. The offering begins with a profitability assessment to ensure campaigns are viable before any spend. It emphasizes high‑intent keyword targeting, daily...

By MarTech Series
How Inflation Reshapes Shopping Habits and Trust in Private Labels
NewsJan 9, 2026

How Inflation Reshapes Shopping Habits and Trust in Private Labels

Rising inflation is prompting shoppers to alter how they spend, favoring smaller quantities and lower‑cost alternatives such as canned fruit over fresh produce. Capgemini’s 2026 consumer study of 6,000 respondents shows nearly half of shoppers are trading down, while low‑...

By MarTech
ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos
NewsJan 9, 2026

ShortsIntel Launches AI Platform to Automate Collecting, Tracking, Rights Management UGC and Community Videos

ShortsIntel unveiled an AI‑powered Social Video Intelligence platform that automatically gathers, tags, and manages short‑form user‑generated videos from TikTok, Instagram Reels, and YouTube Shorts. The tool detects untagged brand mentions, streamlines rights clearance, and offers competitor Share‑of‑Voice insights. By centralizing...

By MarTech Series
Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture
NewsJan 9, 2026

Optrua and Advantage Design Group Announce CRM Modernization Initiative Driving 80% Increase in Lead Capture

Optrua and Advantage Design Group completed a CRM modernization project that migrated ADG to Microsoft Dynamics 365 and optimized the platform. The phased, business‑first approach delivered an 80% increase in lead capture, cut unnecessary database storage, and standardized sales workflows....

By MarTech Series
Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents
NewsJan 9, 2026

Syntes AI Announces Integration With OpenAI to Power Trusted, Actionable Enterprise AI Agents

Syntes AI announced a native integration with OpenAI, allowing enterprises to combine OpenAI’s large language models with Syntes’s execution and governance platform. The integration lets AI agents reason over live business data, enforce governance policies, and execute actions across ERP,...

By MarTech Series
Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys
NewsJan 9, 2026

Amperity Introduces the First Enterprise Customer Data Agent that Turns AI Insight Into Live Segments and Journeys

Amperity unveiled its Customer Data Agent, the first enterprise‑grade AI agent that turns natural‑language queries into live customer segments and journey workflows. Leveraging Amperity’s unified, real‑time customer profiles and patented identity resolution, the agent can generate activation‑ready outputs without engineering...

By MarTech Series
AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026
NewsJan 9, 2026

AI-Driven Future Innovation Experience — TCL Showcases Microsoft AI-Powered Smart Terminals at CES 2026

At CES 2026, TCL unveiled a new line of AI‑driven smart terminals that span displays, mobiles, wearables and home appliances. The devices embed Microsoft Azure Speech, Azure OpenAI and Copilot capabilities to deliver real‑time translation, content generation and personalized recommendations....

By MarTech Series
Super League Acquires Let’s Bounce, Inc. To Accelerate Full Funnel Marketing Within Gaming and UGC Channels
NewsJan 8, 2026

Super League Acquires Let’s Bounce, Inc. To Accelerate Full Funnel Marketing Within Gaming and UGC Channels

Super League announced the acquisition of Let’s Bounce, Inc., a marketing‑technology firm specializing in scalable, measurable brand engagement within gaming and user‑generated content (UGC) environments. The deal brings Bounce’s automation, loyalty mechanics, and campaign measurement tools into Super League’s playable‑media...

By MarTech Series
VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time
NewsJan 8, 2026

VIAVI Introduces Augmented Reality Solution for Visualizing Radio Frequency Signals in Real Time

VIAVI Solutions has launched RF Viewer, an augmented‑reality overlay that visualizes radio‑frequency (RF) signals in real time, and integrated it into its OneAdvisor 800 Wireless test platform. The solution was co‑developed with Verizon Wireless to help technicians locate passive intermodulation (PIM)...

By MarTech Series
3 Incrementality Testing Mistakes — and How to Avoid Them
NewsJan 8, 2026

3 Incrementality Testing Mistakes — and How to Avoid Them

Incrementality testing is becoming a core pillar of performance‑marketing measurement, but many teams still stumble over three common errors. First, they launch tests without a clear learning objective or decision framework. Second, they report lift percentages without translating them into...

By MarTech
A 5-Step Blueprint for CRM Naming Conventions
NewsJan 8, 2026

A 5-Step Blueprint for CRM Naming Conventions

The article outlines a five‑step blueprint for establishing consistent CRM naming conventions, covering component definition, structure selection, template creation, documentation, and team training. It emphasizes that chaotic asset names hinder searchability, reporting accuracy, and overall productivity. By adopting a clear...

By MarTech
Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations
NewsJan 8, 2026

Vertiv Expects Powering Up for AI, Digital Twins and Adaptive Liquid Cooling to Shape Data Center Design and Operations

Vertiv’s Frontiers report outlines how AI‑driven workloads are reshaping data center design, emphasizing five emerging trends. It highlights a shift toward higher‑voltage DC power architectures, on‑site energy generation, digital‑twin‑enabled rapid deployment, and adaptive liquid cooling to meet extreme densification and...

By MarTech Series
Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results
NewsJan 8, 2026

Actual SEO Media, Inc. Outlines a Practical SEO Debugging Framework for Quick Results

Actual SEO Media, Inc. released a practical SEO debugging framework aimed at quickly restoring lost search visibility. The guide identifies common causes such as technical errors, thin or duplicate content, and broken links that can trigger traffic drops. It outlines...

By MarTech Series
Transcosmos Co-Releases Privacy Consulting Services with Priv Tech
NewsJan 8, 2026

Transcosmos Co-Releases Privacy Consulting Services with Priv Tech

transcosmos and Priv Tech have launched a Privacy Consulting Services offering, slated for December 2025, to help firms navigate complex privacy regulations while deploying Conversion APIs (CAPI). The service combines transcosmos’s marketing implementation capabilities with Priv Tech’s privacy‑technology expertise to...

By MarTech Series
Using LinkedIn Automation and Advanced Tools in B2B Marketing
NewsJan 8, 2026

Using LinkedIn Automation and Advanced Tools in B2B Marketing

The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...

By Marketing Tech News
Learnie Partners with EZPZ Videos to Expand Access to Microlearning
NewsJan 8, 2026

Learnie Partners with EZPZ Videos to Expand Access to Microlearning

Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize...

By MarTech Series
Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management
NewsJan 8, 2026

Dscout and HeyMarvin Announce Integration, Uniting Research Execution, AI-Powered Analysis, and Insight Management

Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...

By MarTech Series