B2B Growth News and Headlines

MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning
NewsOct 13, 2025

MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning

MediaGo, an intelligent advertising platform, announced its official membership with IAB UK, the leading industry body for the UK’s digital advertising industry. This milestone follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), underscoring...

By MarTech Series
Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing
NewsOct 13, 2025

Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing

Deloitte announced that Oracle has joined the ecosystem at The Smart Factory by Deloitte @ Wichita. By co-innovating at The Factory, Deloitte and Oracle aim to help manufacturers and industrial organizations integrate artificial intelligence (AI) and automation into their operations, while streamlining...

By MarTech Series
Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers
NewsOct 13, 2025

Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers

Partnership powers secure data collaboration for mission-critical operations Oracle AI World –Duality Technologies secure data collaboration platform is now available in Oracle Cloud Marketplace and deployable on Oracle Cloud Infrastructure (OCI). This enables government, defense, and intelligence customers to secure their data collaboration for mission-critical...

By MarTech Series
What Are the Skills Marketers Should Develop as We Enter 2026?
NewsOct 13, 2025

What Are the Skills Marketers Should Develop as We Enter 2026?

Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first...

By MarTech
You’re Paying Your Sales and Marketing Teams to Sabotage Each Other
NewsOct 13, 2025

You’re Paying Your Sales and Marketing Teams to Sabotage Each Other

Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.

By MarTech
PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers
NewsOct 13, 2025

PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers

Empowering Developers to Automate Document Review Cycles and Transform Static Files into Actionable Intelligence pdfRest, a leader in comprehensive PDF processing solutions, announced the release of its innovative new Summarize PDF API Tool. This powerful, AI-powered REST API leverages OpenAI...

By MarTech Series
PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software
NewsOct 13, 2025

PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software

PhotoAIVideo.com’s AI photo to video software transforms static real estate photos into cinematic, professional videos that boost listings and engagement. PhotoAIVideo.com, an innovation from CloudPano Labs, is revolutionizing how real estate professionals create marketing content. With its advanced AI photo to...

By MarTech Series
AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot
NewsOct 13, 2025

AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.

By MarTech
Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence
NewsOct 13, 2025

Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence

Fueled by a wave of product and technology advancements designed to meet the evolving needs of enterprises, Hyland is helping organizations unlock the full value of their unstructured data As part of the company’s CommunityLIVE World Tour, Hyland is bringing its latest...

By MarTech Series
Zoo 55 Partners with Merzigo to Support Growth and Expand Reach
NewsOct 13, 2025

Zoo 55 Partners with Merzigo to Support Growth and Expand Reach

Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo...

By MarTech Series
HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research
NewsOct 13, 2025

HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research

HCLTech, a leading global technology company, has joined the MIT Media Lab, a world-renowned research and innovation ecosystem at the Massachusetts Institute of Technology (MIT) that brings together pioneering research and forward-thinking enterprises. This new engagement reflects HCLTech’s ongoing commitment to...

By MarTech Series
DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry
NewsOct 13, 2025

DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry

Empowering insurers with smart automation and AI to modernize operations, enhance decision-making, and drive growth DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications...

By MarTech Series
Zeta Global Unveils ‘Superintelligent,’ Natural Language AI Agent
NewsOct 10, 2025

Zeta Global Unveils ‘Superintelligent,’ Natural Language AI Agent

Athena from Zeta brings voice-powered intelligence straight into marketing workflows. The post Zeta Global unveils ‘superintelligent,’ natural language AI agent appeared first on MarTech.

By MarTech
Martech Stacks Evolve Through Capabilities, Not Tools
NewsOct 10, 2025

Martech Stacks Evolve Through Capabilities, Not Tools

Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. The post Martech stacks evolve through capabilities, not tools appeared first on MarTech.

By MarTech
Why It’s Time to Rethink Your B2B Thought Leadership Strategy — Especially Around Events
NewsOct 10, 2025

Why It’s Time to Rethink Your B2B Thought Leadership Strategy — Especially Around Events

Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your B2B thought leadership strategy — especially around events appeared...

By MarTech
Invisible Pages, Lost Revenue: Why Crawlability Poses a Huge Risk by Semrush Enterprise
NewsOct 10, 2025

Invisible Pages, Lost Revenue: Why Crawlability Poses a Huge Risk by Semrush Enterprise

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.

By MarTech
Adobe Introduces AI Agents to Help B2B Marketers Navigate Long Buying Cycles
NewsOct 9, 2025

Adobe Introduces AI Agents to Help B2B Marketers Navigate Long Buying Cycles

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.

By MarTech
The Pros and Cons of Specializing in Specific Martech Products
NewsOct 9, 2025

The Pros and Cons of Specializing in Specific Martech Products

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.

By MarTech
Your Website Isn’t Ready for AI Agents — Here’s What Needs to Change
NewsOct 9, 2025

Your Website Isn’t Ready for AI Agents — Here’s What Needs to Change

Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.

By MarTech
How to Unify Customer Data Using Tools You Already Have
NewsOct 9, 2025

How to Unify Customer Data Using Tools You Already Have

Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.

By MarTech
The Importance of Compounding in Marketplaces
PodcastOct 29, 2024

The Importance of Compounding in Marketplaces

Recently, I had a discussion with a marketplace I advise, where the team raised an intriguing question.

By Casey Winters
Segment and Channel Expansion in Growth Teams
PodcastOct 25, 2024

Segment and Channel Expansion in Growth Teams

I want to discuss a challenge that many growth teams confront as they strive to create a significant impact within their companies.

By Casey Winters
Marketing Attribution for Scaling Startups
PodcastOct 23, 2024

Marketing Attribution for Scaling Startups

I want to discuss a topic that every marketer and data analyst loves: attribution.

By Casey Winters
Cartoon-Sized Hammers and Shot-Glass Sized Brains
PodcastOct 22, 2024

Cartoon-Sized Hammers and Shot-Glass Sized Brains

Today, I want to discuss the topic of onboarding and activation, sharing an example that I recently found both illuminating and potentially beneficial to others.

By Casey Winters
The "No Differentiation" Illusion
PodcastSep 19, 2024

The "No Differentiation" Illusion

How do we position a product that doesn't have any advantages over the alternatives? Let's start by entertaining the idea that maybe we're wrong about that.

By April Dunford
I Want My Corners
PodcastSep 16, 2024

I Want My Corners

I work with a lot of product leaders and product managers that have direct access to CEOs, founders, or other leaders that are much more senior than them.

By Casey Winters
When To Revisit Your Positioning
PodcastSep 5, 2024

When To Revisit Your Positioning

You shouldn't wait until disaster strikes to adjust your positioning, but when it does, that's a great time to revisit it.

By April Dunford