News•Nov 24, 2025
NIQ Joins TikTok Marketing Partners Program Earning Media Mix Modeling Badge
NielsenIQ (NIQ) has been awarded a Media Mix Modeling (MMM) badge as part of TikTok’s newly launched Marketing Partners Program, highlighting its capability to deliver advanced analytics and full‑funnel measurement for TikTok campaigns. The badge places NIQ among a select group of third‑party partners vetted by TikTok for expertise in cross‑channel attribution and ROI modeling. NIQ will now offer advertisers integrated MMM solutions that combine TikTok data with its own consumer intelligence to quantify the impact of TikTok media within broader marketing mixes. The move underscores NIQ’s strategic push to expand its measurement suite onto emerging social platforms.
By MarTech Series
News•Nov 24, 2025
Veeva Announces Expanded Partnership with Roche
Veeva Systems announced that Roche Pharmaceuticals is extending its long‑standing collaboration by adopting Veeva Vault CRM, the company’s next‑generation, AI‑driven customer engagement platform. The move adds agentic AI capabilities to Roche’s sales and medical teams, aiming to streamline interactions with...
By MarTech Series
News•Nov 24, 2025
Applause Brings Real-World AI Testing to Tech For Retail 2025
Applause, the global leader in crowdsourced digital testing, will showcase its AI-driven testing solutions for retail applications, chatbots, IVR systems and virtual agents at Tech For Retail 2025 in Paris on November 24-25. The company will demonstrate how its real‑world...
By MarTech Series
News•Nov 24, 2025
Ogury Appoints Industry Leader Nicolas Bidon as Chief Executive Officer
Ogury, a global leader in persona‑based advertising, announced that Nicolas Bidon, former CEO of GroupM Nexus Global, will assume the role of Chief Executive Officer on December 1. Bidon brings more than 20 years of international adtech experience and a...
By MarTech Series
News•Nov 24, 2025
Clarivate Launches Derwent Patent Monitor to Enable Fast and Accurate Decision-Making with AI
Clarivate Plc has introduced Derwent Patent Monitor, an AI‑driven enterprise platform designed to accelerate and improve the accuracy of patent reviews for intellectual property and R&D teams. The solution automates the analysis of patentability, freedom‑to‑operate (FTO) and infringement risk, delivering...
By MarTech Series
News•Nov 24, 2025
Technology Protects Retailers, Issuers, and Consumers From CNP Fraud
Card‑not‑present (CNP) fraud, where purchases are made without the physical card, continues to cost retailers, issuers and consumers billions worldwide. A new suite of technologies—primarily multi‑factor authentication (MFA) embedded in banking apps and tokenization of card data—are being deployed to...
By Marketing Tech News
News•Nov 24, 2025
LCPC AI Announces Renewed Focus on Smarter Decision-Making Tools Amid Digital Asset Volatility
LCPC AI said the recent turbulence in digital assets is spurring demand for more sophisticated, transparent decision‑making tools. While market prices have slipped, institutional investors remain cautiously optimistic about the long‑term outlook, prompting a search for platforms that deliver clearer...
By MarTech Series
News•Nov 24, 2025
Nativeads.ai Brings Generative AI to Power the Future of Dynamic Advertising
Nativeads.ai, a creative‑tech startup built on large language models, officially launched its generative‑AI platform that lets brands produce on‑brand display and native ads at scale. The solution offers end‑to‑end workflow automation—including AI‑driven concept generation, resizing, CTA creation, and human‑in‑the‑loop editorial...
By MarTech Series
News•Nov 24, 2025
Ecer.com Builds New Mobile B2B Marketplace Infrastructure
Ecer.com announced the launch of a new mobile‑first B2B marketplace platform designed to streamline cross‑border trade. The infrastructure leverages a cloud‑native architecture and AI‑driven matching to enable sellers and buyers to negotiate, transact, and manage logistics entirely from smartphones. Ecer...
By MarTech Series
News•Nov 24, 2025
ConversionBox: Commerce-Trained AI Platform Engineered to Improve eCommerce Conversion Outcomes
CommerceShop, a veteran eCommerce agency, unveiled ConversionBox, a commerce‑trained AI platform aimed at boosting product discovery and conversion rates for online retailers. The engine leverages data from more than 10,000 eCommerce sites that the agency has built and analyzed over...
By MarTech Series
News•Nov 24, 2025
HDR to Power Next Evolution of Mobile Video
Mobile video now accounts for 70‑80% of global data traffic, driving demand for higher‑quality streams on smartphones. Technicolor’s Advanced HDR solution, capable of up to 10,000‑nit mastering and metadata‑driven dynamic HDR‑to‑SDR conversion, is being rolled out across ATSC 3.0 broadcast and...
By MarTech Series
News•Nov 24, 2025
One Click SEO Unveils AI-Integrated Real Estate Tech Suites Powered by One Click Geo and Monkee.ai
One Click SEO announced the launch of its Custom Real Estate Tech Suites, an integrated platform that replaces legacy real‑estate software with a unified ecosystem featuring IDX listings, AI‑powered customer relationship management tools, and geo‑targeted search technology from One Click...
By MarTech Series
News•Nov 24, 2025
Sotavento Medios Expands in 2025: Launches AI-Driven ‘Go Digital’ Initiative in the Philippines and Australia
Singapore‑based digital agency Sotavento Medios announced a 2025 expansion into the Philippines and Australia, launching a CSR‑driven “Go Digital” program that will provide free, enterprise‑grade SEO and AI‑powered marketing services to 100 SMEs in each market. The rollout includes its...
By MarTech Series
News•Nov 24, 2025
Custify Introduces New AI Agents to Transform Customer Success Work
Custify has unveiled CustodyAI, an AI‑powered suite that converts customer data into actionable playbooks, concise summaries and automated workflow tasks for B2B SaaS customer‑success teams. The platform promises to slash administrative overhead, accelerate response to churn signals and enable higher‑touch,...
By MarTech Series
News•Nov 23, 2025
The Potential of MarTech Isn’t the Dots—It’s the Connections That Complete the Vision
Douglas Karr argues that the real power of MarTech lies not in the sheer number of platforms (the "dots") but in the connections that stitch data, events, and identities into coherent customer journeys. He highlights how most digital transformations underinvest...
By Martech Zone Interviews
News•Nov 23, 2025
Is Your Bloated B2B Website Disqualifying Leads?
The post argues that a B2B website’s primary purpose is lead capture and qualification, and that excessive content, complex navigation, slow performance, and inconsistent messaging create friction that disqualifies prospects. It highlights how over‑growth leads to cognitive overload, poor page...
By Martech Zone Interviews
News•Nov 22, 2025
Beware of the SaaS Contact Pricing Penalty
Douglas Karr warns that SaaS platforms that price by contact count silently penalize businesses by billing for unconfirmed, bounced, inactive, or duplicate records that add no value. He illustrates the issue with his own email platform experience and extends it...
By Martech Zone Interviews
News•Nov 22, 2025
How Accurate Is Digital Geographic Location Data?
The post explains that most digital location data—especially IP‑based geolocation used by analytics, ads, and CRM tools—is fundamentally inaccurate, often placing users miles or even states away from their true positions. It outlines how different connection types (mobile GPS, cell...
By Martech Zone Interviews
News•Nov 21, 2025
What Are Google’s Core Web Vitals and Page Experience Factors?
The post explains Google’s Core Web Vitals—Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift—and the broader Page Experience signals that now affect search rankings. It highlights how these metrics are measured via PageSpeed Insights and Search Console, and...
By Martech Zone Interviews
News•Nov 21, 2025
R Systems Elevated to UiPath Diamond Partner Status and Recognized as a UiPath Agentic Automation Fast Track Partner
R Systems International Ltd. has been elevated to UiPath’s Diamond Partner tier and named a UiPath Agentic Automation Fast Track Partner, underscoring its deep expertise in AI‑driven automation. The Fast Track designation grants R Systems early access and training on...
By MarTech Series
News•Nov 21, 2025
The Overlooked Infrastructure Problem Holding Personalization Back
Shama Hyder warns that personalization is no longer a differentiator but a baseline expectation, and its success now hinges on back‑office infrastructure rather than front‑end tech. She highlights that 45% of CRM data is inaccurate and manual routing delays real‑time...
By MarTech
News•Nov 21, 2025
Infobip Enhances Voice Solutions to Restore Consumer Trust in North America
Infobip is expanding its Voice platform in North America to accelerate adoption of its Branded Calling ID (BCID) service, partnering with major U.S. telecom carriers and leveraging its recent acquisition of Peerless Network, which gives it coverage of 98% of...
By MarTech Series
News•Nov 21, 2025
KPI Partners Opens New Bengaluru Office to Accelerate Global Data, Analytics & GenAI Innovation
KPI Partners announced the launch of a new office in Bengaluru, India, to expand its global delivery capabilities in data engineering, analytics, GenAI and digital transformation. The hub will recruit 450‑500 specialists over the next year, creating next‑gen Centers of...
By MarTech Series
News•Nov 21, 2025
New Markets, New Customers: Why Digital Accessibility Is Now a Growth Strategy
A new AccessiWay survey of 5,000 EU and UK consumers reveals that 61% abandon online purchases due to accessibility issues, representing over €50 billion in lost transactions annually. The study shows 85% encounter digital barriers, while accessible sites enjoy 23% more...
By Marketing Tech News
News•Nov 21, 2025
Influence Everywhere, All at Once
The Goat Agency argues that creator‑generated content is now central to marketing, citing Nielsen data that 92% of consumers trust user‑generated content over brand messaging and its own campaigns showing over 80% lift in conversions. It warns that platform fatigue—Meta...
By Marketing Tech News
News•Nov 21, 2025
How Performance Teams Are Taking over Influencer Marketing in 2025
Influencer marketing is evolving from a brand‑centric activity to a core performance lever, as platforms like Meta and TikTok reward creator‑driven content. The Cirqle offers an end‑to‑end operating system that integrates with major social and e‑commerce platforms, providing AI‑powered creator...
By Marketing Tech News
News•Nov 21, 2025
IDEMIA Public Security Expands Collaboration with Microsoft as a Launch Partner of Microsoft Entra Verified ID
IDEMIA Public Security has been named a launch partner for Microsoft Entra Verified ID, following a successful pilot and announced at the Microsoft Ignite Conference in San Francisco. The partnership will integrate IDEMIA’s biometric liveness and document verification technology into...
By MarTech Series
News•Nov 21, 2025
Appian AI Transforms Clinical Workflows for Global Public Health Agencies
Appian and Ignyte Group’s “Bring AI to Work(flow” solution won the HL7 AI Challenge and was named a Pioneer in Healthcare Innovation for its standards‑based AI platform that embeds machine‑learning and generative AI into clinical and operational workflows. The platform...
By MarTech Series
News•Nov 21, 2025
XPFlow Launches Alfie, an AI Assistant That Reinvents Affiliate Marketing
XPFlow unveiled Alfie, an AI‑driven assistant that automates affiliate discovery, outreach, and program management. The tool analyzes a brand’s website, maps competitor affiliate opportunities, and delivers five curated leads daily with personalized outreach drafts, all integrated into XPFlow’s affiliate platform....
By MarTech Series
News•Nov 21, 2025
Martech and the Rise of Adaptive Automation
The article argues that traditional rule‑based marketing automation is reaching its limits in an environment flooded with real‑time customer signals across dozens of channels. It promotes adaptive automation—AI‑driven, self‑learning Martech ecosystems—as the next evolution, capable of continuously interpreting data, reallocating...
By MarTech Series
News•Nov 20, 2025
Salesforce Adds Observability to Agentforce, Aiming to Boost AI Performance and Trust
Salesforce announced an observability suite for its Agentforce 360 Platform, giving enterprises real‑time insight into AI agent performance through Agent Analytics, Agent Optimization, and Health Monitoring tools. Built on the Session Tracing Data Model and delivered via Agentforce Studio, the...
By MarTech
News•Nov 20, 2025
Dyad Launches New AI Capabilities to Streamline Email and Document Processing for MGAs, Wholesalers, and Program Admins
Dyad announced two AI-driven enhancements to its ALIS DX platform: an Email Triage Agent that automatically categorizes and routes incoming emails to the appropriate policy or workflow, and an Extractor that uses intelligent character recognition to capture structured data from PDFs,...
By MarTech Series
News•Nov 20, 2025
Unitel Voice: Unlock a Business-Ready Virtual Phone System in Minutes
Douglas Karr highlights Unitel Voice as a plug‑and‑play virtual phone system that lets small‑business owners set up a professional, mobile‑ready phone presence without any IT expertise. The platform bundles essential features—auto attendant, call routing, voicemail transcription, team messaging, and more—through...
By Martech Zone Interviews
News•Nov 20, 2025
What B2B Marketers Can Learn From Asia’s Fast-Evolving Strategies
Asian B2B marketers are reshaping outreach by moving away from email toward chat‑based platforms and data‑rich tools. In China, WeChat’s business version WeCom enables integrated CRM functions, driving conversion rates at Qì Pèi Yún from 2% to 6% through unified...
By MarTech
News•Nov 20, 2025
Waalaxy: Transform LinkedIn Into a Predictable Revenue Engine for Outreach
Douglas Karr explains that manual LinkedIn outreach is a major time drain and proposes Waalaxy as a unified platform that automates LinkedIn and email prospecting, enriches leads with verified emails, and centralizes conversations in a CRM‑style inbox. Key features include...
By Martech Zone Interviews
News•Nov 20, 2025
HomeSage.ai Launches Next-Generation Property Intelligence APIs Powered by Upgraded AI Models
HomeSage.ai unveiled a next‑generation suite of property‑intelligence APIs that leverage upgraded neural‑network and computer‑vision models to analyze more than 145 million U.S. properties in real time. The platform adds 20+ specialized endpoints—including Investment Potential, Property Condition, Renovation Cost and ROI, and...
By MarTech Series
News•Nov 20, 2025
SAP Transformation Applied Intelligently with BeMind by BearingPoint
BearingPoint launched BeMind, an AI‑powered end‑to‑end platform designed to accelerate SAP transformation projects. After an 18‑month development and testing in more than 20 real‑world implementations, the tool claims to cut effort and project timelines by 20‑30 percent while boosting deliverable...
By MarTech Series
News•Nov 20, 2025
96% Businesses Are Already Leveraging LLM Models Like ChatGPT, Gemini, Perplexity for Content Creation: Goodfirms Survey
A Goodfirms survey released on November 20, 2025 found that 96% of businesses are already using large language models such as ChatGPT, Google Gemini and Perplexity for content creation, with 55% fully integrating LLMs into their marketing workflows. The study...
By MarTech Series
News•Nov 20, 2025
Exploring the Role of Bold Identity in Modern Brand Development
Brands across sectors are shifting from muted, neutral identities to bold, character‑driven branding to cut through the information overload that modern consumers face. The article highlights how vivid color palettes, distinctive typography, and a clear, confident tone create a "spice...
By MarTech Series
News•Nov 20, 2025
Marketers Want Personalization At Scale, But Can’t Reach It. What’s Next?
A new Adobe survey of 300 marketers and 700 consumers finds that while 97% of marketers believe personalized content at scale is achievable, two‑thirds consider the journey daunting. The main obstacles are exploding content volume, creative bottlenecks, and limited real‑time...
By MarTech Series
News•Nov 20, 2025
Readymode® Launches Agentforce AI Chat to Deliver 24/7 First-Line Customer Support
Readymode® announced the launch of Agentforce, an AI‑powered chat integrated into its outbound sales engagement platform, offering 24/7 first‑line support directly within the product. The tool provides real‑time, contextual assistance for tasks such as troubleshooting, call‑cadence optimization, and account settings,...
By MarTech Series
News•Nov 20, 2025
RealtyAds Releases First-of-Its-Kind Report Proving Measurable ROI for Class A Office Assets Through AI-Driven Marketing
RealtyAds released a new report, “The Class A Office Leasing Report: How AI Delivered Measurable ROI,” showing that AI‑driven, CRE‑specific digital marketing generated $874 in return for every $1 spent on Class A office assets in 2025. The data, covering $5.56 B...
By MarTech Series
News•Nov 20, 2025
Marketing 360: Scale Your Small Business With One All-in-One Digital Marketing Platform
The post introduces Marketing 360 as an all‑in‑one digital marketing platform that combines software tools with a dedicated marketing team to help small businesses grow without hiring full‑time experts. It highlights key features—including ads management, AI‑driven content creation, CRM, ecommerce, email,...
By Martech Zone Interviews
News•Nov 19, 2025
Tamr Unveils Curator Hub to Solve the Hardest Part of Data Quality and Curation
Tamr announced Curator Hub, a new AI‑native master data management module that pairs LLM‑based agents with human‑in‑the‑loop oversight to resolve the toughest 5% of data‑quality issues. The platform automates bulk data mastering while the Hub provides a prioritized issue queue,...
By MarTech Series
News•Nov 19, 2025
Genesys Cloud Enables Aterian to Deepen Customer Loyalty Across Global Marketplaces and Reduce Costs by 65%
Genesys Cloud’s AI‑powered Experience Orchestration platform has helped Aterian, the multibrand consumer products maker behind Squatty Potty, cut its cost of ownership by 65% while reducing average handle time by roughly 25%. By unifying channels across Amazon, Walmart, eBay, Temu and...
By MarTech Series
News•Nov 19, 2025
The Real Reason Marketing Budgets Get Cut — and How to Stop It
Marketing budgets are frequently cut because leaders fail to translate activity‑focused metrics into financial outcomes that resonate with CFOs and boards. Common pitfalls include relying on optimistic, non‑incremental ROI estimates, neglecting to reuse past insights, presenting proposals without clear de‑risking...
By MarTech
News•Nov 19, 2025
AVOXI Proactive Service SaaS Uses AI to Detect Voice Channel Issues Before Clients 97% of the Time
AVOXI has launched a proactive service SaaS that leverages artificial intelligence to monitor its voice communication channels and identify issues before customers experience them, achieving a 97% detection rate. The platform continuously analyzes call quality metrics, network latency, and error...
By MarTech Series
News•Nov 19, 2025
Rivvit Launches AI-Powered Virtual Analyst, Changing How Investment Teams Interact with Data
Rivvit Inc. announced the launch of an AI‑powered virtual analyst that lets investment managers query portfolios, documents and reports through natural language conversation, eliminating the need for manual queries or dashboard building. The tool leverages Rivvit’s unified, governed data foundation...
By MarTech Series
News•Nov 19, 2025
Omada Receives Dual Recognition as Leader and Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA)
Omada has been named both a Leader and an Emerging Innovator in QKS Group’s SPARK Matrix™ for Identity Governance & Administration (IGA). The dual recognition highlights Omada’s strong market presence and its recent innovations in identity management solutions. QKS Group’s...
By MarTech Series
News•Nov 19, 2025
Quo: Streamline Your Sales Team Communications with a Unified Text and Voice Platform
The post introduces Quo, a unified business phone system designed to simplify sales team communications by consolidating calls, texts, and voicemails into a single shared inbox. It highlights key features such as automatic call recording, voicemail transcription, robust contact management,...
By Martech Zone Interviews