News•Oct 13, 2025
Oracle and Duality Deliver Privacy-First AI to Government and Defense Customers
Partnership powers secure data collaboration for mission-critical operations Oracle AI World –Duality Technologies secure data collaboration platform is now available in Oracle Cloud Marketplace and deployable on Oracle Cloud Infrastructure (OCI). This enables government, defense, and intelligence customers to secure their data collaboration for mission-critical operations with OCI’s built-in security and interoperability across specialized government, sovereign, and classified cloud environments, […]
By MarTech Series
News•Oct 13, 2025
What Are the Skills Marketers Should Develop as We Enter 2026?
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first...
By MarTech
News•Oct 13, 2025
You’re Paying Your Sales and Marketing Teams to Sabotage Each Other
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.
By MarTech
News•Oct 13, 2025
PdfRest Launches Summarize PDF API Tool: Delivering AI-Powered, Structured Document Insights for Developers
Empowering Developers to Automate Document Review Cycles and Transform Static Files into Actionable Intelligence pdfRest, a leader in comprehensive PDF processing solutions, announced the release of its innovative new Summarize PDF API Tool. This powerful, AI-powered REST API leverages OpenAI...
By MarTech Series
News•Oct 13, 2025
PhotoAIVideo.com Redefines Real Estate Marketing with AI Photo to Video Software
PhotoAIVideo.com’s AI photo to video software transforms static real estate photos into cinematic, professional videos that boost listings and engagement. PhotoAIVideo.com, an innovation from CloudPano Labs, is revolutionizing how real estate professionals create marketing content. With its advanced AI photo to...
By MarTech Series
News•Oct 13, 2025
AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.
By MarTech
News•Oct 13, 2025
Hyland Accelerates European Innovation With Its Cloud-Native, Agentic Platform Delivering Ai-Powered Content Intelligence
Fueled by a wave of product and technology advancements designed to meet the evolving needs of enterprises, Hyland is helping organizations unlock the full value of their unstructured data As part of the company’s CommunityLIVE World Tour, Hyland is bringing its latest...
By MarTech Series
News•Oct 13, 2025
Zoo 55 Partners with Merzigo to Support Growth and Expand Reach
Zoo 55, part of ITV Studios, has entered a landmark, multi-year partnership with digital distribution and monetisation leader Merzigo, in a deal that supports Zoo 55’s ambitious growth strategy and marks a strategically important UK expansion for Merzigo. As Zoo...
By MarTech Series
News•Oct 13, 2025
HCLTech Joins MIT Media Lab in the US to Collaborate on Next-Gen AI Research
HCLTech, a leading global technology company, has joined the MIT Media Lab, a world-renowned research and innovation ecosystem at the Massachusetts Institute of Technology (MIT) that brings together pioneering research and forward-thinking enterprises. This new engagement reflects HCLTech’s ongoing commitment to...
By MarTech Series
News•Oct 13, 2025
DXC Launches Assure Smart Apps to Accelerate AI-Driven Innovation in the Insurance Industry
Empowering insurers with smart automation and AI to modernize operations, enhance decision-making, and drive growth DXC Technology, a leading Fortune 500 global technology services provider, announced the launch of DXC Assure Smart Apps, a new suite of AI-powered, workflow-driven applications...
By MarTech Series
News•Oct 10, 2025
Zeta Global Unveils ‘Superintelligent,’ Natural Language AI Agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. The post Zeta Global unveils ‘superintelligent,’ natural language AI agent appeared first on MarTech.
By MarTech
News•Oct 10, 2025
Martech Stacks Evolve Through Capabilities, Not Tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. The post Martech stacks evolve through capabilities, not tools appeared first on MarTech.
By MarTech
News•Oct 10, 2025
Why It’s Time to Rethink Your B2B Thought Leadership Strategy — Especially Around Events
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your B2B thought leadership strategy — especially around events appeared...
By MarTech
News•Oct 10, 2025
Invisible Pages, Lost Revenue: Why Crawlability Poses a Huge Risk by Semrush Enterprise
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.
By MarTech
News•Oct 9, 2025
Adobe Introduces AI Agents to Help B2B Marketers Navigate Long Buying Cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.
By MarTech
News•Oct 9, 2025
The Pros and Cons of Specializing in Specific Martech Products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.
By MarTech
News•Oct 9, 2025
Your Website Isn’t Ready for AI Agents — Here’s What Needs to Change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.
By MarTech
News•Oct 9, 2025
How to Unify Customer Data Using Tools You Already Have
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.
By MarTech
News•Oct 29, 2024
The Importance of Compounding in Marketplaces
Recently, I had a discussion with a marketplace I advise, where the team raised an intriguing question.
By Casey Winters
News•Oct 25, 2024
Segment and Channel Expansion in Growth Teams
I want to discuss a challenge that many growth teams confront as they strive to create a significant impact within their companies.
By Casey Winters
News•Oct 23, 2024
Marketing Attribution for Scaling Startups
I want to discuss a topic that every marketer and data analyst loves: attribution.
By Casey Winters
News•Oct 22, 2024
Cartoon-Sized Hammers and Shot-Glass Sized Brains
Today, I want to discuss the topic of onboarding and activation, sharing an example that I recently found both illuminating and potentially beneficial to others.
By Casey Winters
News•Sep 19, 2024
The "No Differentiation" Illusion
How do we position a product that doesn't have any advantages over the alternatives? Let's start by entertaining the idea that maybe we're wrong about that.
By April Dunford
News•Sep 16, 2024
I Want My Corners
I work with a lot of product leaders and product managers that have direct access to CEOs, founders, or other leaders that are much more senior than them.
By Casey Winters
News•Sep 5, 2024
When To Revisit Your Positioning
You shouldn't wait until disaster strikes to adjust your positioning, but when it does, that's a great time to revisit it.
By April Dunford