B2B Growth News and Headlines

Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce
NewsDec 3, 2025

Globant Recognized by Salesforce For Achieving Expert-Level Implementation in Next-Gen Platforms: MuleSoft, Data Cloud and Agentforce

Globant has been awarded Salesforce’s highest distinction for achieving expert-level implementations across MuleSoft Anypoint, Data Cloud, and Agentforce. The recognition underscores the company’s deep capabilities in integration, data management, and AI‑driven transformation. As a Salesforce Solution Partner, Globant now joins...

By MarTech Series
Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation
NewsDec 3, 2025

Zendesk Announces Strategic Collaboration Agreement with AWS to Deliver AI-Powered Contact Center Transformation

Zendesk announced a Strategic Collaboration Agreement with Amazon Web Services to fast‑track AI‑driven contact‑center capabilities. The partnership includes a joint go‑to‑market strategy and positions Zendesk as AWS’s Customer Experience Partner of the Year (Technology) globally. By leveraging AWS’s cloud infrastructure...

By MarTech Series
SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric
NewsDec 3, 2025

SAS’ Leading Decision Intelligence Capabilities Now on Microsoft Fabric

SAS has announced that its cloud‑based Decision Builder solution is now generally available on Microsoft Fabric. The integration lets customers apply SAS’s decision intelligence models directly to data stored in Fabric’s lakehouse, without moving data. Users can create, test, and...

By MarTech Series
Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence
NewsDec 3, 2025

Brandpoint Launches AI Optimize ℠ to Empower PR Teams in the Era of Search Intelligence

Brandpoint, a Minneapolis‑based sponsored content firm, unveiled Brandpoint AI Optimize ℠, a suite of AI‑driven tools aimed at PR, marketing and communications teams. The platform leverages large‑language models and GEO‑targeted algorithms to improve search visibility and content relevance across digital channels....

By MarTech Series
Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS
NewsDec 3, 2025

Kofile Technologies Launches Kleio, a Next Generation Document Intelligence and Engagement Platform Powered by AWS

Kofile Technologies unveiled Kleio, an AI‑driven Document Intelligence and Engagement Platform built on Amazon Web Services. The solution automates classification, extraction, and secure access to public records, aiming to modernize government preservation and digital interaction. Kleio integrates Kofile’s existing digitization...

By MarTech Series
3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow
NewsDec 3, 2025

3CLogic Revolutionizes Voice-Enabled Customer Service with ServiceNow

3CLogic announced a partnership with ServiceNow to embed its AI‑powered CPaaS and CCaaS capabilities directly into the Now Platform. The integration enables voice‑enabled customer service that leverages ServiceNow’s AI models for real‑time intent detection and automated routing. Enterprises can launch...

By MarTech Series
RankPrompt: How To Track Your AI Mentions Across LLMs
PodcastDec 3, 2025

RankPrompt: How To Track Your AI Mentions Across LLMs

RankPrompt is an AI‑focused SEO platform that measures how often a brand appears in answers generated by leading large language models such as ChatGPT, Gemini, Perplexity and others. It identifies gaps where a brand should be cited, benchmarks performance against...

By Martech Zone Interviews
SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights
PodcastDec 2, 2025

SimilarWeb: Unlock Hidden Traffic, Keywords, Competitor, and Channel Insights

SimilarWeb launches its Pro platform, delivering enterprise‑grade market intelligence that aggregates billions of digital signals into actionable insights. The suite covers traffic sources, keyword performance, affiliate networks, app engagement, and emerging GenAI search trends across over 100 million websites and 4 million...

By Martech Zone Interviews
Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer
NewsDec 2, 2025

Duck Creek Technologies Announces Veteran Enterprise Technology Leader Rajesh Raheja as Chief Technology Officer

Duck Creek Technologies has appointed veteran AI‑focused cloud leader Rajesh Raheja as its new Chief Technology Officer. Raheja, who brings more than two decades of experience in artificial intelligence, cloud architecture, and enterprise platforms, will steer the company’s global technology...

By MarTech Series
GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner
NewsDec 2, 2025

GIBO Signs Core Partnership Agreement with Ricloud, a NVIDIA Cloud Partner

GIBO Holdings Limited, an AI‑generated animation platform, has signed a Core Partnership Agreement with Ricloud AI Inc., a global AI cloud infrastructure provider and NVIDIA Cloud Partner. The deal gives GIBO access to Ricloud’s high‑performance GPU‑powered data centers across Southeast...

By MarTech Series
Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud
NewsDec 2, 2025

Reality Defender and Law & Forensics Partner to Protect Legal Sector From Deepfake Fraud

Reality Defender, an award‑winning deepfake detection platform, has entered a strategic partnership with Law & Forensics, a global legal‑engineering firm. The collaboration embeds Reality Defender’s forensic‑grade AI verification directly into law‑firm workflows, enabling real‑time identification of synthetic audio, video, and...

By MarTech Series
SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform
NewsDec 2, 2025

SharpenCX and Ytel Merge to Deliver a Unified, AI-Powered Customer Experience Platform

SharpenCX, a provider of AI‑driven contact‑center solutions, announced its merger with Ytel, a California‑based cloud communications firm. The combined entity will launch a unified CX platform that merges SharpenCX’s intelligent agent technology with Ytel’s outbound capabilities, including programmable voice, messaging,...

By MarTech Series
How to Design Holiday Promotions that Work
NewsDec 2, 2025

How to Design Holiday Promotions that Work

Chris Robson explains that holiday promotions often fail because they prioritize short‑term sales over sustainable margins. He highlights two pricing concepts—price discrimination and the sales hangover effect—that can turn seasonal offers into growth engines. By segmenting customers and designing trade‑offs,...

By MarTech
Eagle Eye Promotes APAC Executives as Regional Growth Accelerates
NewsDec 2, 2025

Eagle Eye Promotes APAC Executives as Regional Growth Accelerates

Eagle Eye, a SaaS and AI platform for loyalty and omnichannel marketing, announced a series of executive promotions across its Asia‑Pacific operations. Caitlin Stephens was elevated to Chief of Staff, joining other newly appointed regional leaders. The changes come as...

By MarTech Series
Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up
NewsDec 2, 2025

Preciso Goes Where the AI Action Is With New Shenzhen Tie-Up

Bid‑smart adtech company Preciso announced a strategic alliance with the Shenzhen Artificial Intelligence Industry Association (SAIIA), joining as an official vice‑president enterprise member. The partnership links Preciso to Shenzhen, one of the world’s premier AI hubs, giving it direct access...

By MarTech Series
Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format
NewsDec 2, 2025

Domino’s Slices Through the CTV Ad Space With New Interactive Gamebreaks Format

Domino’s Pizza, Samsung Ads, and agency Havas launched Europe’s first campaign using Samsung Ads’ GameBreaks interactive ad unit on connected‑TV. The format replaces traditional video spots with a playable trivia game that asks pizza‑related questions. Early metrics show the ad...

By MarTech Series
Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform
NewsDec 2, 2025

Defining the Future of Next-Generation AI-Native Workstations – AiPPT.com Launches Its Fully Upgraded Platform

AiPPT.com unveiled its fully upgraded platform, positioning it as a next‑generation AI‑native workstation for professionals, educators, and digital creators. The new suite embeds advanced generative AI models and multimodal creation tools that handle text, images, audio, and video within a...

By MarTech Series
Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy
NewsDec 2, 2025

Linkhome Launches AI Advertising Platform and “Pay for Closing” Model, Accelerating Monetization Strategy

Linkhome Holdings unveiled Linkhome AI Ads, an artificial‑intelligence‑driven advertising platform that leverages the company’s multimodal real‑estate AI model. The service introduces a novel "Pay for Closing" pricing structure, where advertisers pay only when a transaction closes. This launch is a...

By MarTech Series
PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website
NewsDec 2, 2025

PaayaTech Announces Rebrand of CorpSync with New Identity and Standalone Website

PaayaTech has officially rebranded its flagship enterprise platform CorpSync, unveiling a fresh visual identity and a dedicated website. The solution continues to automate Outlook email signatures, legal disclaimers, and contact synchronization for large organizations. The rebrand highlights rapid adoption across...

By MarTech Series
BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale
NewsDec 2, 2025

BigID Launches Agentic AI Remediation to Help Security Teams Act Faster and Cut Risk at Scale

BigID unveiled Agentic AI Remediation, an AI‑driven tool that automates data‑exposure fixes for security analysts and data owners. The capability leverages real‑time data intelligence to suggest and execute remediation actions, cutting the time needed to address alerts. By integrating with...

By MarTech Series
PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals
NewsDec 2, 2025

PageProof Launches Adobe Express Add-On for Fast and Structured Creative Approvals

PageProof has released a new add‑on that embeds its online proofing platform directly into Adobe Express. The integration lets creative teams capture feedback, manage version control, and run structured approval workflows without leaving the Express environment. Designed for enterprises, agencies,...

By MarTech Series
IQuanti and Profound Partner to Advance Organic Search in the AI Era
NewsDec 2, 2025

IQuanti and Profound Partner to Advance Organic Search in the AI Era

iQuanti and Profound have formed a strategic alliance to launch a full‑funnel Answer Engine Optimization (AEO) platform, also dubbed Generative Engine Optimization (GEO). The partnership merges iQuanti’s data‑driven marketing analytics with Profound’s AI visibility intelligence, creating a solution that measures...

By MarTech Series
VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025
NewsDec 2, 2025

VidAU.ai: Pioneering the Next Chapter of AI-Driven Video Marketing at Affiliate World Asia 2025

VidAU.ai showcased its AI‑driven video marketing suite at Affiliate World Asia 2025. The company introduced a new AI Agent that automatically generates, localizes, and optimizes video ads for affiliate partners. With digital video accounting for over 70% of internet traffic...

By MarTech Series
VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing
NewsDec 2, 2025

VizSense + Geminai: Women-Led AI Innovators Bring Holograms to Influencer Marketing

VizSense, a Boston‑based AI influencer agency, has teamed up with holographic storytelling pioneer Geminai to launch AI‑powered interactive holograms for brand campaigns. Both companies are women‑led, underscoring a growing leadership shift in deep‑tech marketing. The partnership enables influencers and celebrities...

By MarTech Series
LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon
NewsDec 2, 2025

LightMatrix Technology Unveils Aibox, a Glasses-Free AI-Powered 3D Digital Photo Frame — Launches Globally on Amazon

LightMatrix Technology has introduced Aibox, an AI‑powered, glasses‑free 3D digital photo frame that instantly converts ordinary 2D photos and videos into depth‑rich spatial displays. The device leverages proprietary AI algorithms to generate depth maps and projects them on an autostereoscopic...

By MarTech Series
TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock
NewsDec 2, 2025

TwelveLabs Launches Its Most Powerful Video Understanding Model, Marengo 3.0 on TwelveLabs and Amazon Bedrock

TwelveLabs unveiled Marengo 3.0, its most advanced video‑understanding foundation model, at AWS re:Invent. The model claims human‑level comprehension of visual, audio, and textual streams while scaling to enterprise workloads. Marengo 3.0 is now available through TwelveLabs’ platform and Amazon Bedrock,...

By MarTech Series
Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI
NewsDec 2, 2025

Deepgram Launches Streaming Speech, Text, and Voice Agents on Amazon SageMaker AI

Deepgram announced a native integration with Amazon SageMaker AI, delivering streaming speech‑to‑text, text‑to‑speech, and voice‑agent capabilities as real‑time SageMaker endpoints. The solution provides sub‑second latency and enterprise‑grade reliability directly through the SageMaker API, eliminating the need for separate infrastructure. By...

By MarTech Series
Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale
NewsDec 2, 2025

Retool Signs Strategic Collaboration Agreement with AWS to Drive Enterprise AppGen Innovation at Scale

Retool announced a multi‑year strategic collaboration agreement with Amazon Web Services to embed its enterprise AppGen platform into AWS’s cloud ecosystem. The partnership will deliver deep integrations that let developers build secure, AI‑powered internal applications faster, leveraging generative AI models...

By MarTech Series
Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe
NewsDec 2, 2025

Marvell Extends Collaboration with Microsoft, Expanding Azure Global Cloud Security Services in Europe

Marvell Technology and Microsoft have broadened their partnership, extending Azure’s cloud‑based security services powered by Marvell LiquidSecurity hardware security modules (HSMs) to European customers. The move adds new use cases such as key management, data encryption, and secure enclave workloads,...

By MarTech Series
Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations
NewsDec 2, 2025

Deloitte Selects Spire to Deliver Advanced Satellite Capabilities, Expanding Their On-Orbit Cyber and Data Operations

Global consulting firm Deloitte has engaged Spire to design, build, and operate a fleet of eight satellites. The satellites will carry on‑orbit cyber payloads and provide space‑derived data services to Deloitte’s commercial and government customers. This partnership expands Deloitte’s capabilities...

By MarTech Series
Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences
NewsDec 2, 2025

Algolia Integration with Amazon Bedrock, Unlocking the Next Generation of AI Experiences

Algolia announced a native integration with Amazon Bedrock, AWS’s managed service for foundation models. The partnership lets developers embed generative and agentic AI directly into Algolia’s search and discovery platform without building custom pipelines. Built‑in security, scalability and a no‑code...

By MarTech Series
Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business
NewsDec 2, 2025

Idomoo Partners With AWS To Power AI Video Creation on Amazon Q Business

Idomoo announced a strategic partnership with Amazon Web Services to embed its Lucas AI Video Creator into the Amazon Q Business platform. The integration lets enterprises pull approved data and brand assets directly into the low‑code video tool, enabling rapid,...

By MarTech Series
Composable Intelligence: Building Modular Martech That Thinks Together
NewsDec 2, 2025

Composable Intelligence: Building Modular Martech That Thinks Together

The article introduces the concept of composable intelligence, a modular approach that links disparate AI-driven MarTech tools into a unified ecosystem. It argues that while analytics engines, content generators, predictive models, and recommendation systems are individually powerful, they rarely communicate,...

By MarTech Series
How to Accurately Value Your Organic Search Efforts in 2025
PodcastDec 1, 2025

How to Accurately Value Your Organic Search Efforts in 2025

Organic search is being reframed as a capital asset rather than a free media channel, with its compounding rankings and evergreen content delivering lasting revenue. In 2025, organic sessions convert at an average 14.6 % versus 10 % for paid search, highlighting...

By Martech Zone Interviews
What Happens when No One Clicks Anymore
NewsDec 1, 2025

What Happens when No One Clicks Anymore

Generative AI tools like ChatGPT, Claude and Google’s AI Overviews are delivering answers directly, cutting the need for users to click through to publisher sites. Zero‑click searches now account for nearly 60% of mobile queries, and publishers reported an 89%...

By MarTech
AI Is Turning Personalization Into a Two-Way Conversation
NewsDec 1, 2025

AI Is Turning Personalization Into a Two-Way Conversation

AI is reshaping personalization from a one‑way broadcast into a two‑way collaborative conversation. Generative models now create bespoke visuals, copy, and journeys in real time, letting consumers co‑design their brand experiences. A German automotive brand demonstrated the approach by generating...

By MarTech
How a Customer-Centric B2B Journey Breaks the Funnel Model
NewsDec 1, 2025

How a Customer-Centric B2B Journey Breaks the Funnel Model

The article argues that the classic B2B funnel—awareness, consideration, decision—is misaligned with modern buyer behavior. It proposes a customer‑centric journey that is non‑linear, meets buyers on their terms, and extends beyond the sale into retention and advocacy. Marketers must adopt...

By MarTech
Why Content-Driven Branding Is the Real Fix for Zero-Click Traffic Loss
NewsDec 1, 2025

Why Content-Driven Branding Is the Real Fix for Zero-Click Traffic Loss

Zero‑click search results are stripping marketers of measurable traffic, prompting a shift toward content‑driven branding as the antidote. Rand Fishkin argues that a memorable, emotionally resonant brand can capture demand even when users never click. The article outlines how aligning...

By MarTech
Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark
PodcastDec 1, 2025

Calculating MarTech ROI Accurately: Why Most ROI Claims Miss the Mark

The article contends that most MarTech ROI claims are inflated because they ignore the full cost of ownership and the adoption curve. It details hidden cost categories such as implementation, training, governance, change‑management, and exit fees, arguing that benefits must...

By Martech Zone Interviews
Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation
PodcastNov 30, 2025

Proposify: Win More Deals With Faster, Smarter Proposal Workflow Automation

Proposify delivers an end‑to‑end proposal management platform that centralizes content, automates workflow, and embeds eSignatures and analytics. By pulling data directly from major CRMs, it reduces proposal creation time to an average of 17 minutes and claims close rates twice...

By Martech Zone Interviews
Are You Pricing Yourself Out of Business?
PodcastNov 30, 2025

Are You Pricing Yourself Out of Business?

Consultants often price services by the hour, ignoring the broader value they deliver, which leads to underpricing and business strain. The article argues for value‑based pricing, tying fees to measurable client outcomes such as cost savings or efficiency gains. It...

By Martech Zone Interviews
Listening: The Real Engine of Sales Success
PodcastNov 29, 2025

Listening: The Real Engine of Sales Success

Listening has emerged as the primary engine of modern sales, shifting the focus from persuasive pitches to deep buyer insight. The article introduces the LACE Framework—Listen, Acknowledge, Clarify, Explore—as a repeatable method that turns listening into a measurable discipline. By...

By Martech Zone Interviews
EBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync
PodcastNov 29, 2025

EBay Order Fulfillment: Automate Safe, Scalable Dropshipping Operations With Easync

eBay sellers face mounting fulfillment headaches as manual Amazon‑to‑eBay dropshipping leads to late tracking, account suspensions, and limited scalability. Easync’s Fulfillment by Easync (FBE) automates the entire process by routing orders through managed Amazon accounts, removing personal‑account risk and purchase...

By Martech Zone Interviews
Lodgify: The Quick and Easy Way to Build a Short-Term Rental Direct Booking Website
PodcastNov 29, 2025

Lodgify: The Quick and Easy Way to Build a Short-Term Rental Direct Booking Website

Lodgify introduces a purpose‑built website builder that lets short‑term rental hosts launch direct‑booking sites without coding. The platform bundles a built‑in reservation engine, channel manager syncing with Airbnb and Vrbo, and integrated payment processing. It claims direct bookings generate higher...

By Martech Zone Interviews
B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025
PodcastNov 27, 2025

B2B Video Marketing: Videos Have Increasingly Influenced Purchasing Decisions in 2025

The eMarketer B2B Video Marketing 2025 report shows video has become a core driver of trust and revenue in B2B buying cycles. Video now commands a growing share of digital ad spend, with formats like demos, creator‑led pieces, and short...

By Martech Zone Interviews
Top SaaS Video Production Companies in 2025
PodcastNov 26, 2025

Top SaaS Video Production Companies in 2025

The post lists the seven leading SaaS video production firms for 2025, highlighting each company's niche strengths—from Blue Carrot’s data‑driven animation to Sandwich Video’s cinematic live‑action style. It explains how these agencies translate complex software concepts into clear, engaging visual...

By Martech Zone Interviews
How to Stop AI Decisions From Repeating Human Biases
NewsNov 26, 2025

How to Stop AI Decisions From Repeating Human Biases

Artificial intelligence is increasingly used as an advisory tool, but its confident answers can conceal hidden biases that lead to harmful decisions. The article illustrates this with a Seattle police resource‑allocation query, where the AI suggested a high‑crime district without...

By MarTech
Why Marketing’s Next Power Move Depends on a Content Supply Chain
PodcastNov 26, 2025

Why Marketing’s Next Power Move Depends on a Content Supply Chain

Marketers face a surge in content demand that strains fragmented workflows, making a formal content supply chain essential. Adobe reports that 88% of marketers see demand doubling, while 87% struggle with lifecycle management. Integrating AI into a connected supply chain...

By Martech Zone Interviews
ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa
NewsNov 26, 2025

ICARO Media Group Enters New Multiyear Digital Network Deal with Elevator Giant Otis in Spain, Portugal and Africa

ICARO Media Group has secured a multiyear digital out‑of‑home partnership with Otis Mobility, installing AI‑powered screens in elevators across Spain, Portugal and several African markets. The deal will deliver advertising to more than 2.4 million daily viewers, leveraging ICARO’s recent acquisition...

By MarTech Series