News•Oct 22, 2025
Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment
Presidio launched Resonate, an all-in-one content platform for sports, media and entertainment that integrates AWS Media Lake with agentic AI to unify archives, metadata and live feeds. The platform is designed to accelerate content activation and monetization by streamlining ingestion, indexing and real-time workflows, enabling faster search, repurposing and distribution. Resonate’s combination of cloud-native storage and AI-driven orchestration aims to cut time-to-market for rights holders and broadcasters and unlock new revenue streams through more efficient content reuse and personalized delivery.
By MarTech Series
News•Oct 22, 2025
Dynamo Software Unveils v3.0 Platform, Empowering General and Limited Partners With Advanced AI and Automation
Dynamo Software launched Dynamo v3.0, a major upgrade to its end‑to‑end alternative‑investment platform that centralizes deal sourcing, investor communications and portfolio monitoring while adding AI‑driven automation, an AI Document Hub for extraction/summarization and a HoldingsInsight service. The release responds to...
By MarTech Series
News•Oct 22, 2025
Locus Robotics Reports Record Growth Achieving 6 Billion Picks in Fastest Time Yet
Locus Robotics said it reached 6 billion picks in the fastest time in the company’s history, citing its strongest growth across two consecutive record quarters driven by accelerating customer implementations and faster time-to-value. The company attributed gains to broader adoption...
By MarTech Series
News•Oct 22, 2025
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI announced a WhatsApp Business Calls integration that brings its enterprise-grade voice AI capabilities—speed, consistency and automation used on phone lines—directly into the world’s largest messaging platform. The update addresses longstanding challenges with WhatsApp voice calls, allowing companies to...
By MarTech Series
News•Oct 22, 2025
Botify Launches AI Visibility to Eliminate Blind Spots for Brands
Botify unveiled AI Visibility, a beta solution within Botify Analytics that measures brands’ presence across AI search by tracking visibility on Google AI Mode, ChatGPT and Perplexity and using first‑party inputs from site crawls, Google Search Console, log files and...
By MarTech Series
News•Oct 22, 2025
ClearBlue Launches CBAM Market Insights to Help Businesses Navigate New EU Carbon Border Regulations
ClearBlue launched CBAM Market Insights, a new analytics service aimed at helping exporters and EU importers navigate the EU’s Carbon Border Adjustment Mechanism by tracking market trends and forecasting compliance obligations. The offering leverages ClearBlue’s Data Insights to model emissions...
By MarTech Series
News•Oct 22, 2025
Remesh Launches Remy: AI Agent That Transforms Research with Grounded, Citation-Backed Insights
Remesh unveiled Remy, an AI research agent that produces rapid, defensible insights with verifiable data citations and multi-modal analysis, positioning itself as a research-specific alternative to generic large language models. The agent is embedded directly into Remesh’s conversational research platform,...
By MarTech Series
News•Oct 22, 2025
Nextiva Publishes the Definitive CX Guide for the Agentic AI Era
Nextiva released Winning the Customer Experience Race, a guide by Edwin Margulies aimed at CX and IT leaders navigating the “agentic AI” era, offering a decision rubric, cross-industry playbooks, and data practices to operationalize AI in customer experience. The playbook...
By MarTech Series
News•Oct 22, 2025
Liquid Agency Launches Ai Studio to Supercharge Brand Creativity at Scale
Liquid launched Liquid Ai Studio™, an AI‑augmented creative service that combines human oversight with advanced generative tools to produce high‑fidelity, brand‑consistent content at scale. The offering covers photography, illustration, motion, video, audio and copy, supports human‑in‑the‑loop governance, and is sold...
By MarTech Series
News•Oct 22, 2025
Zip Launches Powerful Suite of AI Agents to Help Companies Identify Overpayments and Negotiate Better Deals – Driving Cost Cutting...
Zip unveiled a new suite of AI procurement agents at its Zip Forward conference, led by a Price Negotiation Agent that analyzes internal purchase history and external benchmarks to identify overpayments and recommend contract negotiation tactics across IT, services, real...
By MarTech Series
News•Oct 22, 2025
Elastic Introduces Agent Builder to Accelerate AI Agent Development
Elastic launched Agent Builder, a new set of capabilities powered by Elasticsearch that lets developers create custom AI agents directly on company data using a conversational approach to context engineering. The tool integrates retrieval-augmented techniques within the Elastic stack, enabling...
By MarTech Series
News•Oct 22, 2025
The Impact Lab Launches to Help Brands Get More From Amazon Ads
Impact Lab has launched a service aimed at simplifying the complex Amazon advertising ecosystem by helping brands assemble and manage disparate ad-tech components, data pipelines and vendor relationships. The offering targets common pain points—siloed tools, fragmented vendors and difficulty measuring...
By MarTech Series
News•Oct 21, 2025
Google’s Privacy Sandbox: What You Needed to Know, Before Its Demise
Google has abandoned plans to deprecate third‑party cookies in Chrome and instead will continue developing its Privacy Sandbox alternatives while offering users an opt‑in choice, a move that has sown widespread industry confusion and regulatory scrutiny. An IAB study found...
By MarTech
News•Oct 21, 2025
Marketing on LinkedIn: What You Need to Know
A practical guide to marketing on LinkedIn outlines the platform’s scale, tools and tactics for B2B marketers, noting an updated Company Intelligence API and new Accelerate campaign features with generative‑AI content capabilities. Key metrics cited include more than 830 million...
By MarTech
News•Oct 21, 2025
What to Do Now that Unique Isn’t Unique Anymore
Veteran creative Reid Holmes argues that the century‑old unique selling proposition no longer cuts through saturated markets and distracted consumers, and that brands must instead create unexpected, emotionally resonant solutions to earn attention. He illustrates the shift with examples: Ford...
By MarTech
News•Oct 21, 2025
Marketers Say Their Trust in Measurement Is Stalled
New research from TransUnion and eMarketer shows marketers’ confidence in measurement has stalled despite growing data complexity: 62% report some confidence, 54% saw no year‑over‑year change and 14% said confidence declined. Internal skepticism is widespread—60% say stakeholders question metrics at...
By MarTech
News•Oct 21, 2025
How to Turn Internal Docs Into Content that Converts
Marketers can unlock a steady source of high-performing content by repurposing internal documents—sales decks, onboarding materials, support FAQs and team chats—into customer-facing assets that answer real buyer questions. The piece outlines a six-step process (audit, simplify jargon, add context, reframe...
By MarTech
News•Oct 20, 2025
What Factors Are Driving B2B Marketing’s AI Adoption?
Forrester’s survey of over 1,000 B2B marketing leaders finds AI adoption has moved well beyond exploration, with many organizations actively experimenting or deploying AI across marketing use cases. Top decile “leading adopters” distinguish themselves by close CMO–CIO partnerships, stronger data‑driven...
By Forrester MarTech
News•Oct 20, 2025
Whoz Launches Mission-Ready AI Agents—Turning Resource Management Into a Competitive Growth Engine
Whoz launched a mission‑ready, agentic workforce orchestration platform that uses a network of AI agents—built on over 1 billion operational data points—to automate and optimize staffing, team assembly, and bench management for professional services and engineering firms. Early adopters report...
By MarTech Series
News•Oct 20, 2025
AI Search Is Collapsing the B2B Buyer Journey
AI‑powered search tools like ChatGPT, Perplexity and Google’s AI Overviews are radically shortening and reshaping the B2B buyer journey by delivering conversational, synthesized answers that reduce clicks to vendor sites. The shift already drives 2–6% of B2B organic traffic, AI...
By MarTech
News•Oct 20, 2025
Building a Martech Stack that Fits Local Business Reality
Small businesses should avoid enterprise-grade marketing platforms and instead build a hyperlocal martech stack focused on discoverability, community engagement and manageable costs. The article outlines a three-tier hierarchy—Tier 1 essentials like local SEO/listings (e.g., Yext), neighborhood-aware CRM, hyperlocal social channels...
By MarTech
News•Oct 20, 2025
What They Don’t Teach You About Marketing at Harvard Business School: Being Positionless by Optimove
Optimove argues for “Positionless Marketing,” a tech‑enabled approach that collapses handoffs so one marketer can access data, generate creative, launch campaigns and measure incrementality in minutes rather than weeks. The company cites proof points including Caesars cutting execution from five...
By MarTech
News•Oct 20, 2025
JointCommerce Launches A21+ ‘Household Targeting’ Solution for Connected TV Video Advertising
JointCommerce unveiled Household Targeting, a new A21+ cannabis audience solution that lets brands run verified adult-only campaigns on connected TV (CTV) by targeting households with confirmed 21-plus cannabis consumers. The product extends the company’s identity-backed ad stack from digital channels...
By MarTech Series
News•Oct 20, 2025
Eagle Eye Unveils Smart Rewards, A Real-Time Omnichannel Loyalty and Promotions Solution for Retailers
Eagle Eye has launched Smart Rewards, a real‑time, API‑first omnichannel loyalty and promotions engine within its Smart Checkout suite that applies personalised rewards and updates digital wallets at the point of purchase. The platform claims sub‑150 millisecond processing of discounts...
By MarTech Series
News•Oct 20, 2025
Stream Launches Vision Agents First Open-Platform, Video-First SDK for Real-Time Vision AI
Stream unveiled Vision Agents, an open-source, video-first SDK that enables developers to build real-time AI agents that can see, hear and understand low-latency video streams. The platform combines video intelligence with flexible integrations to leading AI models and tools, positioning...
By MarTech Series
News•Oct 20, 2025
NEWMEDIA.COM Chicago Search Engine Optimization Agency Launches Data-Driven SEO Visibility Services For Chicago Brands
NEWMEDIA.COM’s Chicago office has launched a data‑driven technical SEO visibility service aimed at helping local and national brands compete in a market of more than 100,000 local businesses by combining comprehensive technical audits, neighborhood‑level content clusters, and selective, quality-focused link...
By MarTech Series
News•Oct 20, 2025
Infrrd Announces the Official Launch of Ally: The First Agentic AI Workforce for Mortgage Auditing
Infrrd has officially launched Ally, an Agentic AI workforce designed specifically to automate mortgage auditing by interpreting, reasoning over, and acting on loan documentation. The platform extends Infrrd’s document-processing capabilities into decision-making workflows, promising to cut manual review time, improve...
By MarTech Series
News•Oct 17, 2025
Microsoft Extends AI Advancements in Dragon Copilot to Nurses and Partners to Enhance Patient Care
Microsoft expanded its Dragon Copilot AI clinical assistant with the first commercial ambient experience for nursing workflows and new extensibility to embed partner AI apps directly into clinicians’ workflows. The update links curated clinical content and tools from partners such...
By MarTech Series
News•Oct 16, 2025
Smarter Reporting, AI Enhancements Lead HubSpot’s September 2025 Updates
HubSpot’s September 2025 release delivers 14 practical product updates focused on smarter reporting, tighter data guardrails and modest AI enhancements aimed at reducing routine work. Highlights include social media metrics in the Custom Report Builder, a redesigned threaded CRM timeline,...
By MarTech
News•Oct 16, 2025
Why Your B2B Strategy Should Start with a Story that Builds Trust
B2B strategies should prioritize storytelling to build long-term, human trust that outlasts short-term performance gains, the article argues. It outlines a playbook—customer interviews, buyer personas, a content library, unified messaging and targeted ABM tactics—illustrated by Company A’s launch of a...
By MarTech
News•Oct 16, 2025
Marketing at the Speed Of Behavior: Why Martech Must Catch Up With Customers?
Marketers must shift Martech from scheduled, campaign-driven systems to real-time, behavior-driven platforms that respond within seconds to customer signals—clicks, cart adds or content views—because delays create a “behavior gap” that costs brands millions in missed engagement and conversions. The article...
By MarTech Series
News•Oct 15, 2025
AI Is Your Key to Better Market Research and Planning
MarTech argues that generative AI is transforming market research and planning by drastically shortening cycle times—turning processes that once took days into hours—and enabling faster, data-driven decision making. The piece highlights practical use cases and tools that streamline research, synthesis,...
By MarTech
News•Oct 15, 2025
Your Apps and Social Channels Depend on Email More than You Think
MarTech warns that despite the rise of apps and social platforms, email remains the most durable channel for building customer trust, loyalty and long-term engagement. The article argues apps face high churn and social trends are transient, while email—an owned...
By MarTech
News•Oct 15, 2025
Checkmarx One Surpasses $150M ARR and Expands Global Leadership in AI-Powered Application Security
Checkmarx said its Checkmarx One platform has surpassed $150 million in annual recurring revenue just three years after launch, driven by rapid global adoption of its agentic-AI application security tools. The company also introduced a new AI Coding Security Assistant...
By MarTech Series
News•Oct 14, 2025
GrowthRise Mastermind Recap Oct 14, 2025
The post recaps a GrowthRise Mastermind session for B2B marketing leaders, focusing on optimizing cold email outreach, domain handling, social ad tactics, and lead warming. It advises using Instantly as a front‑end gatekeeper, moving engaged contacts to tools like Beehive/Brevo,...
By GrowthRise
News•Oct 14, 2025
KERV.ai’s Interactive, Shoppable Solutions Are Now Available Across Amazon’s Portfolio of O&O and 3P Premium Inventory
KERV.ai has partnered with Amazon Ads to launch shoppable, interactive advertising solutions across Amazon’s premium inventory, including platforms like Prime Video and Fire TV. This collaboration allows brands to leverage KERV's advanced AI-driven creative capabilities, enabling seamless integration into their...
By MarTech Series
News•Oct 14, 2025
Analogic Corporation and Analytical AI Announce Strategic Partnership for Enhanced Security Detection Capabilities
Analogic Corporation has entered a strategic partnership with Analytical AI to integrate advanced artificial intelligence threat detection into its ConneCT Checkpoint and SeleCT Checked Baggage Computed Tomography (CT) systems. This collaboration aims to enhance security detection capabilities for Analogic’s extensive...
By MarTech Series
News•Oct 14, 2025
Force Management Launches Ascender AI to Power Its Sales Acceleration Platform with Built-In Intelligence
Force Management has unveiled Ascender AI, a sophisticated addition to its Ascender revenue acceleration platform, designed to provide real-time coaching and content navigation for sales personnel. This AI-driven assistant leverages Force Management’s established methodologies, offering personalized guidance based on individual...
By MarTech Series
News•Oct 14, 2025
Red Hat Brings Distributed AI Inference to Production AI Workloads with Red Hat AI 3
Red Hat has launched Red Hat AI 3, a comprehensive update to its enterprise AI platform designed to streamline the deployment of AI workloads from proof-of-concept to production. This platform integrates key components such as the Red Hat AI Inference...
By MarTech Series
News•Oct 14, 2025
Storyblok Unveils CMS Innovations that Enable Brands to Stay Visible and Confident on the New Web
Storyblok has launched innovative features and partnerships aimed at enhancing content management for brands navigating the AI-driven digital landscape. Key developments include the introduction of Strata, which provides deep content analytics, and FlowMotion, an automation layer that streamlines content workflows...
By MarTech Series
News•Oct 14, 2025
Zight Enhances Support Workflows with Request Video Logs, Zendesk Upgrades, and a New Integration Marketplace
Zight has announced three significant updates aimed at enhancing customer support workflows through its AI-powered visual communication platform. Key improvements include the introduction of session-level technical logs for its Request Video feature, a new Integration Marketplace for seamless connectivity with...
By MarTech Series
News•Oct 13, 2025
4 Questions Every SMB Should Ask Before Testing CTV
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.
By MarTech
News•Oct 13, 2025
Salesforce Launches Agentforce 360 to Embed AI Agents Directly in Slack for Marketing Teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. The post Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams appeared first on MarTech.
By MarTech
News•Oct 13, 2025
FADEL Unveils Next Chapter in AI Innovation with Agentic Automation on AWS Bedrock
FADEL, a global provider of AI-driven brand compliance and licensing software, announced the next chapter in its evolution — unveiling FADEL solutions powered by agentic AI, built on the AWS Bedrock Agentic AI platform. This milestone introduces advanced intelligent automation...
By MarTech Series
News•Oct 13, 2025
Vonage Announces Agentforce Identity Insights and Fraud Detection Powered by Next-Gen APIs
Vonage’s new AI-powered actions for Contact Centers boost agent productivity while delivering a secure, seamless customer experience Vonage, a part of Ericsson announced the launch of Vonage Agentforce Identity Insights and Fraud Detection, which provides insights for contact center agents, leveraging AI to...
By MarTech Series
News•Oct 13, 2025
Coveo Achieves AWS Generative AI Competency
Coveo, the leader in AI-Relevance, delivering best-in-class AI-search and generative experiences that maximize business outcomes at every point-of-experience, announced that it has achieved the Amazon Web Services (AWS) Generative AI Competency. This specialization recognizes Coveo as an AWS Partner that...
By MarTech Series
News•Oct 13, 2025
GrowthRise Mastermind Recap - Oct 7, 2025
The GrowthRise Mastermind recap walks B2B marketers through four key themes—AI integration in platforms like HubSpot, matched‑audience advertising on Google and Microsoft, AI‑optimized content strategy, and shifting from service‑based to AI‑enhanced recurring revenue models. It pinpoints challenges such as fragmented...
By GrowthRise
News•Oct 13, 2025
SyncWords Redefines Live Translation with Vocalics: Real-Time AI Dubbing That Captures
SyncWords, a global leader in AI-powered live subtitling and dubbing solutions, unveiledVocalics, the world’s first live AI voice dubbing technology which captures the tone, rhythm, and emotion of the original speaker and preserves them across languages in real time. A...
By MarTech Series
News•Oct 13, 2025
MediaGo Joins IAB UK to Empower a Transparent Advertising Ecosystem with Deep Learning
MediaGo, an intelligent advertising platform, announced its official membership with IAB UK, the leading industry body for the UK’s digital advertising industry. This milestone follows MediaGo’s certification as an official vendor of IAB Europe’s Transparency and Consent Framework (TCF), underscoring...
By MarTech Series
News•Oct 13, 2025
Oracle Joins The Smart Factory by Deloitte @ Wichita to Accelerate AI and Automation in Manufacturing
Deloitte announced that Oracle has joined the ecosystem at The Smart Factory by Deloitte @ Wichita. By co-innovating at The Factory, Deloitte and Oracle aim to help manufacturers and industrial organizations integrate artificial intelligence (AI) and automation into their operations, while streamlining...
By MarTech Series