AI Digital Relaunches Elevate: The AI-Powered Intelligence Platform Built to Break Open the Black Box
AI Digital has relaunched Elevate, an AI‑powered marketing intelligence platform that unifies research, planning, optimization and reporting across the digital ecosystem. The tool promises up to 90% reduction in manual research and planning time and 70% faster reporting, while remaining vendor‑agnostic across Meta, Google, Amazon, TikTok and 15+ DSPs. Early users report 20‑30% lower planning expenses and measurable improvements in budget distribution and conversion performance. Elevate’s glass‑box AI offers full transparency, replacing traditional black‑box solutions.
Cold Email Sequence: 5 Sequences with Ready-to-Use Examples
The guide reveals that a single cold email typically nets only 1‑2% replies, while a structured 4‑5‑email sequence can lift response rates to 8‑15%. It outlines optimal cadence—starting with a two‑day gap and widening to up to ten days—plus the...
Skip Partners with Loblaw for Grocery Delivery
Skip, the Canadian delivery platform, announced a partnership with Loblaw Companies Limited, integrating 13 of Loblaw's banners—including No Frills, Loblaws, and Real Canadian Superstore—into its grocery delivery network. The collaboration enables coast‑to‑coast, on‑demand grocery fulfillment for a broad range of products,...
Clutch Opens Ottawa Customer Hub at Bayshore
Toronto‑based Clutch launched its first Ottawa Customer Hub at Bayshore Shopping Centre, its second physical location nationwide. The hub, opening April 11, serves as a pickup, drop‑off and support centre for the company’s online vehicle buying and selling platform. Clutch, which...
Carrier Debuts Powerful New Tool to Drive High-Value Bookings
Carrier has launched “Limitless: Intimate Escapes,” a new ultra‑luxury travel volume aimed at smaller, high‑value groups. The offering follows a 45% rise in 2025 bookings between $75k‑$125k and reflects a shift toward intimate trips, with $125k+ bookings averaging 8.5 travelers...
Levanta Acquires Affiliate Network Perch+
Levanta announced the acquisition of Perch+, an affiliate network focused on Amazon sellers, adding roughly 60,000 vetted partners to its Marketplace. The deal brings Perch+ brands into Levanta’s suite of tools, including the Paid Placements model that enables flat‑rate creator...
Lycra Company Partners with Texhong on Renewable Fibres
Lycra Company announced a strategic partnership with Texhong International Group to develop renewable fibres for China’s stretch yarn market. Texhong will work exclusively with Lycra on integrating the fibre into core‑spun yarns, a key segment of stretch textiles. The deal...
FTI and E& Sign Cooperation Agreement to Explore Global Telecom and Digital Ecosystem Opportunities
Freedom Telecom International (FTI), a subsidiary of Freedom Holding Corp., and global tech group e& have signed a cooperation agreement at MWC26 to jointly explore telecom and digital ecosystem opportunities worldwide. The partnership creates a structured framework that leverages e&'s...
4 Ways to Automate Sendblue with Zapier
Sendblue lets businesses send and receive iMessage and SMS from a single number, and Zapier extends its reach by linking it to dozens of apps. The article outlines four automation patterns: instant lead follow‑up, CRM‑driven texting, centralized inbound routing, and...
Inside Sales vs Outside Sales: The Differences
Inside sales and outside sales differ primarily by where the interaction occurs—remote versus in‑person. Inside reps use phone, email and video to handle dozens of opportunities at low cost, while outside reps travel to meet customers, focusing on fewer, higher‑touch...
Silvaco Announces SiC Partnership with APEC
Silvaco Group announced an expanded strategic partnership with Taiwan‑based Advanced Power Electronics Corp. (APEC) to deepen the use of its Victory Device, Gateway, and SmartSpice solutions. APEC will deploy these tools across its silicon and silicon‑carbide (SiC) product lines, aiming...
Chillisoft Expands Fortra Distie Deal
Australian distributor Chillisoft has expanded its long‑standing partnership with U.S. cyber‑security firm Fortra to cover the vendor’s entire suite of solutions across Oceania. The new agreement upgrades a previous single‑product arrangement, such as Tripwire, into a full‑portfolio alliance, with Chillisoft...
NetLine, Demandbase Join Forces to Elevate ABM Programs
NetLine and Demandbase have launched a native integration that merges programmatic lead generation with account‑level intelligence, directly syncing Demandbase’s curated account lists into NetLine campaigns. The partnership bridges the longstanding gap between high‑level ABM insights and buyer‑level engagement, enabling marketers...
Lenovo Consolidates Partner Tiers, Incentives Amid Services Push
Lenovo is overhauling its Lenovo 360 channel framework by consolidating partner tiers into four unified levels—authorized, gold, platinum and platinum 360—and slashing the number of incentives by roughly 90 percent while keeping total value unchanged. The company also launched a new services...
Knog Sets New Distribution Partners in North America
Australian cycling accessories maker Knog announced new North American distribution agreements, adding BTI and QBP as its United States partners and Live To Play Sports as its Canadian distributor. The change ends an eight‑year exclusive relationship with Selle Royale USA,...
West Pak Avocado’s Roadmap to Retailer Success for California Season
West Pak Avocado announced its 2026 California season roadmap, highlighting a projected 330 million‑pound harvest—the third consecutive year above 300 million pounds. The company is promoting its California Gold and GEM bag programs, along with a Farm‑to‑Table PLU initiative, to help retailers...
Relynta Launches Inbox-First AI CRM for Small Businesses
Relynta unveiled an inbox‑first AI‑powered CRM designed for small businesses, merging email, contact management, appointment scheduling, estimates, invoicing, payments, SMS, and campaign tools into a single workspace. The platform’s business‑aware AI draws on company documents and website content to generate...
Gargash Auto Appoints iProspect as Agency of Record to Power Next Phase of Growth in the UAE
iProspect, a dentsu company, has been named the agency of record for Gargash Auto, the UAE’s official dealer for premium automotive brands such as Mercedes‑Benz and Alfa Romeo. The agency will oversee digital and out‑of‑home media strategy, planning and activation...
Calendar Marketing: The High-Impact Channel Marketing Pros Will Need in 2026
Marketers are pivoting from volume‑driven SEO to answer‑engine optimization (AEO) as AI‑powered search reshapes content discovery. While AI‑generated snippets increase brand visibility, they often deliver lower click‑through rates and conversions compared with traditional search results. To cut through the growing...
Keurig Dr Pepper Expands Partnership With Suntory Beverage & Food Europe
Keurig Dr Pepper and Suntory Beverage & Food Europe have broadened their long‑term alliance to push Dr Pepper, Canada Dry and other brands into 15 European markets, including France, Poland, Switzerland and Iberia. The deal emphasizes joint marketing, product innovation and logistics...
FATKID Launches to Aid GCC Restaurant Growth with Focus on Contributor Margins
Former Kitopi executives Ali Kandil and Elie Saade have launched FATKID, a Dubai‑based F&B growth partner that manages roughly USD 82 million in annual restaurant revenue across the GCC. The firm differentiates itself by focusing on contribution margin rather than vanity metrics,...
Demand Generation Vs. Lead Generation: The Real Differences
Demand generation and lead generation serve distinct but complementary roles in B2B marketing. Demand gen focuses on top‑of‑funnel awareness, trust building, and long‑term brand equity, while lead gen captures high‑intent prospects and feeds them into the sales pipeline. The article...
Why Prospects Ignore You and the Best Ways to Re-Engage Them
Prospects often go silent not because they reject you, but because they feel uncertain about the decision. This silence signals a confidence gap that salespeople must close by delivering targeted value and insight. Effective re‑engagement requires sharper, need‑focused questions, multi‑threaded...
Walmart Canada Launches Scintilla Digital Landscapes to Deliver Deeper E-Commerce Shopper Insights
Walmart Data Ventures has introduced the Scintilla Digital Landscapes solution in Canada, expanding its Scintilla platform beyond Channel Performance and Shopper Behaviour modules. Powered by first‑party data from Walmart.ca and its mobile app, the new tool maps shoppers’ online paths...
7 Best Phone Number Extractor Tools for B2B Outreach
The article reviews seven phone number extractor tools that help B2B teams collect, verify, and export phone contacts for outbound outreach. It distinguishes between lead‑finder databases—such as Saleshandy, Apollo, Lusha, and Kaspr—and text‑or web‑scraping utilities like BrowserAct, Apify, and a...
Fiserv (FISV) and Western Alliance Bank Announce Strategic Agent Bank Partnership
On March 17, Fiserv Inc. and Western Alliance Bank unveiled a strategic agent‑bank partnership that will embed Fiserv’s Clover point‑of‑sale ecosystem into the bank’s service suite. The deal, the largest of its kind for Fiserv by asset size, targets merchants...
Samsung Electronics Names KCTech, Wonik IPS Among Top Suppliers at 2026 Partner Day
Samsung Electronics held its 2026 Device Solutions Division Mutual Growth Cooperation Day, honoring 17 top suppliers for achievements in technology, cost efficiency and ESG performance. KCTech received the highest technology innovation award for advancing localized CMP equipment, while Wonik IPS...
NIQ's MRI-Simmons Partners with TransUnion
NIQ's MRI‑Simmons has deepened its partnership with TransUnion, adding its research‑driven audience segments to the TruAudience Data Marketplace. Marketers can now access thousands of syndicated segments covering psychographics, lifestyle, brand preferences and media habits, as well as request custom‑built audiences....
HubSpot Partners with TikTok
HubSpot announced that its Marketing Hub now integrates directly with TikTok, allowing marketers to create, manage, and measure both paid ads and organic posts from a single dashboard. The integration syncs CRM contact segments, enables look‑alike audience creation, and auto‑tracks...
Shopify Adds B2B Features for More Merchants
Shopify is extending its enterprise‑grade B2B suite to merchants on the basic, grow and advanced plans at no extra cost, bringing wholesale‑focused tools such as company profiles, custom catalogs, volume discounts, vaulted credit cards and payment terms to a broader...
India's 60 Mn SMBs May Present Next Big Revenue Opportunity for Telcos: Experts
India’s telecom operators face stagnant ARPU around ₹180‑200 ($2‑$2.5) per month as subscriber growth stalls at 1.17 billion. Analysts estimate that targeting the country’s 60 million small and medium enterprises could unlock up to ₹50,000 crore ($6 billion) in annual revenue through commissions, cloud...
JJG Aero Targets $100 Million Revenue in 5 Years, Focuses on Deepening Relationships with Existing Clients
Bengaluru‑based JJG Aero announced a goal to reach $100 million in revenue within five years, targeting a mid‑30% compound annual growth rate. The plan is backed by a $30 million Series B round led by Norwest Venture Partners, which will finance a new...
How Fifth Third Grew Embedded Banking Fee Revenue 53% in 2025
Fifth Third’s Newline embedded‑banking platform posted a 53% year‑over‑year increase in fee revenue for 2025, making it the fastest‑growing segment of the bank’s commercial payments business. The growth was driven by new partnerships with Stripe, Trustly, ADP and Corepay, and by...
PMI Builds Commerce Engine to Glean Customer Insights
Philip Morris International (PMI) has launched an omnichannel commerce engine in South Africa to reach informal‑market retailers that account for up to 75% of counterfeit tobacco sales. The solution uses USSD short‑codes on feature phones, multi‑language support, and low‑cost scooter...
Ecuador’s Shrimp Sector Working to Expand Sales in Japan
Ecuador’s shrimp farming sector posted a record $7.47 billion in export revenue last year, shipping 3.07 billion pounds of product. While China, Europe and the United States absorb over 90 % of shipments, sales to Japan rose 35.6 % in volume and 48.6 % in...
Truecaller Opens Global Market Access For Its Business Chat Platform
Truecaller has opened its Business Chat platform to global channel partners and enterprise solution providers, enabling a shift from low‑trust SMS to verified, media‑rich conversational messaging. The move gives brands access to over 500 million active users who already interact through...
Why Your LinkedIn Outreach Is Getting Ignored (And What to Fix Right Now)
LinkedIn offers unparalleled, real‑time data on prospects, yet many salespeople still send generic, misspelled, or overly automated messages that are deleted instantly. The article outlines the most common outreach errors—name misspellings, pitching in connection requests, mass‑VA blasts, “connect and forget,”...
FMG Acquires Testimonial iQ to Add Another Piece to Its Offering
FMG announced the acquisition of Testimonial iQ, a client‑testimonial platform launched in 2023, and will rebrand it as FMG Testimonials. The tool will be sold both as a standalone product and as part of FMG’s broader digital‑marketing suite, which already spans website...
Big Y To Host Local Partner Outreach Event In Springfield, MA
Big Y Foods will host a "Let's Talk Local: Partner with Big Y" information session on May 13 from 2‑4 p.m. at its Springfield, Massachusetts store support center. The event aims to connect regional businesses with the family‑owned grocer to explore...
LiveRamp Extends Partnership with Unity
LiveRamp has broadened its collaboration with Unity, integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices globally and 256 million in the United States. By leveraging first‑party data,...
Broot.ai Partners with Vonage
Broot.ai, a B2B contact‑management platform, has integrated Vonage Voice APIs to embed one‑click, in‑app calling and instant local‑number provisioning. The new feature lets sales and marketing teams dial prospects directly from the CRM and assign US, European, and Pacific local...
Guidefitter Deepens Strategic Partnership with Rocky Brands, Inc., Expands Platform to Include Muck and XTRATUF
Guidefitter, the outdoor‑recreation technology platform, has broadened its partnership with Rocky Brands to include The Original Muck Boot Company and XTRATUF alongside Rocky Boots. The expansion gives the two new brands access to Guidefitter’s network of more than 194,000 verified...
Gold Medal Launches 2026/27 Caribbean and Mexico Portfolio
Gold Medal has unveiled its 2026/27 Caribbean and Mexico portfolio, supported by a month‑long marketing push and a dedicated online hub. The campaign features a 116‑page brochure, ready‑to‑use assets and 21 specially selected holidays from regional UK airports. Agents who...
BrainDonors and HubSpot to Host B2B Growth Conference This May
BrainDonors and HubSpot are co‑hosting the B2B Growth Conf 2026 in Sofia on May 8, gathering over 500 B2B leaders to explore how to make revenue growth predictable. The single‑day agenda is split into four blocks—digital growth, revenue operations, AI‑driven outbound, and...
Melon Digital Secures Global eSIM Deal
Melon Digital, an MVNO platform‑as‑a‑service provider, has teamed up with global eSIM specialist Airalo to deliver instant digital connectivity for international visitors in South Africa. The partnership launches an eSIM offering through Melon Mobile, allowing travelers to access data, voice...
Nitro Swimming and Deboer Announce Strategic Partnership Beginning Fall 2026
Nitro Swimming announced a strategic partnership with performance swimwear brand deboer, set to launch in Fall 2026. The collaboration will equip Nitro athletes with advanced racing suits and training gear designed to accelerate development at every level. Both organizations cite...
B2B Merchandising Brand Fully Promoted Enters India, Plans Metro Expansion
Fully Promoted, the international B2B merchandising brand, launched its first Indian flagship store in Chennai, partnering with United Franchise Group. The franchise is headed by Suresh Raghuraj and Deepika Loganathan, who also manage the brand’s Australian operations. AI-driven platforms from...
Brother UK Hires New Commercial Chief Amid Channel Strategy Shake-Up
Brother UK has appointed long‑time veteran Julie Harrison as its new chief commercial officer, bringing more than 30 years of internal experience to the role. The promotion is part of a broader channel‑strategy overhaul aimed at expanding the company’s print...
Paymentology and Bank Zero Partner to Expand Access to South Africa’s Financial Ecosystem
Paymentology has partnered with South Africa’s branchless Bank Zero to accelerate digital banking access, merging Paymentology’s global card‑processing expertise with Bank Zero’s app‑first platform. The alliance will let fintechs, retailers, SMEs and digital platforms issue flexible Mastercard cards through a...
Your Happiest Customers Want to Advocate for You — Here’s How to Make It Easy
B2B firms often have satisfied customers, but their advocacy remains invisible to prospects. Traditional reference programs and review‑site campaigns are limited, creating fatigue and offering little scalable proof. Recording customer conversations—as podcasts, videos, or long‑form testimonials—produces authentic, reusable assets that...
