B2B Growth News and Headlines

Hopper Takes Over Canadian Bank Deal From Expedia
NewsApr 9, 2026

Hopper Takes Over Canadian Bank Deal From Expedia

Canadian travel‑tech firm Hopper has secured an exclusive agreement to power the travel and rewards portal for Royal Bank of Canada (RBC), the nation’s largest bank. The deal ends a more‑than‑a‑decade partnership that Expedia Group previously managed. RBC demanded exclusivity,...

By Skift – Technology
Yara India to Ramp up Digital Strategy to Strengthen Retailer Connectivity
NewsApr 9, 2026

Yara India to Ramp up Digital Strategy to Strengthen Retailer Connectivity

Yara India is accelerating its digital agenda by onboarding most of its channel partners onto the Retailer Ordering System (ROS) within the Yara Connect mobile app, boosting last‑mile product traceability. The move dovetails with expanded R&D into biological fertilizers, reflecting...

By The Hindu BusinessLine – Economy
From Compliance to Revenue: Ozone API Launches Guide to Help Banks Commercialise Open Banking
NewsApr 9, 2026

From Compliance to Revenue: Ozone API Launches Guide to Help Banks Commercialise Open Banking

Ozone API, founded by the original architects of the UK open‑banking standard, has released a free "Commercialising Open Banking" guide. The resource outlines a three‑tier framework—foundational, premium, and distribution APIs—to help banks shift from compliance‑only thinking to revenue‑generating models. It...

By The Fintech Times
Stop Selling to Enterprises. Start Building with Them.
NewsApr 9, 2026

Stop Selling to Enterprises. Start Building with Them.

Founders are moving from a pure sales mindset to co‑building AI solutions with large enterprises. As corporations scramble to deploy AI faster than they can develop it internally, they are seeking startup partners for joint pilots, data sharing, and rapid...

By Insight Partners (Insights)
Estonia’s Handhold Secures €3M Seed to Automate B2B Software Sales with AI Agents
NewsApr 9, 2026

Estonia’s Handhold Secures €3M Seed to Automate B2B Software Sales with AI Agents

Estonia‑based Handhold raised €3 million (≈$3.3 million) in a seed round led by Entourage Capital to automate inbound B2B software sales with multimodal AI agents. The platform assigns each lead a virtual “account manager” that qualifies prospects, delivers custom demos, and guides...

By ArcticStartup
How Cleantech Companies Can Reach More Buyers Online
NewsApr 9, 2026

How Cleantech Companies Can Reach More Buyers Online

Cleantech firms face unusually long, multi‑stakeholder sales cycles that demand educational, trust‑building digital outreach. Buyers now start research online, with 89% of B2B inquiries originating from search engines, shaping preferences before any vendor contact. The article advises creating high‑intent, solution‑specific...

By TechBullion
Scaling B2B Marketing: The Gem and Demand Spring Story
NewsApr 9, 2026

Scaling B2B Marketing: The Gem and Demand Spring Story

Gem, an AI‑first recruiting platform, was shouldering all campaign execution with a single marketer, handling three to four webinars each month and multiple quarterly campaigns. To alleviate the bottleneck, Gem partnered with Demand Spring, a revenue‑marketing agency that provides both...

By Demand Gen Report
Vaylens Targets Dealerships with New UK Sales Lead
NewsApr 9, 2026

Vaylens Targets Dealerships with New UK Sales Lead

Vaylens, a provider of intelligent EV‑charging software, has appointed Dianne Smith as its UK sales manager to drive growth in dealership and reseller channels. Smith, who spent over two decades at Jaguar Land Rover, Volkswagen and Audi, will lead efforts...

By AM Online
Solnul Expands European Presence with Lehvoss Distribution Deal
NewsApr 9, 2026

Solnul Expands European Presence with Lehvoss Distribution Deal

Solnul, MSP's potato‑derived resistant starch, has signed an exclusive distribution agreement with Hamburg‑based Lehvoss Group to broaden its European reach beyond the single client Sunday Natural. The partnership targets ready‑to‑mix fiber powders and meal‑replacement formulas, with the strongest inquiries coming...

By NutraIngredients (EU)
VAC Innovation to Distribute Toray’s AmberTool HX56 Tooling Prepreg in the UK
NewsApr 9, 2026

VAC Innovation to Distribute Toray’s AmberTool HX56 Tooling Prepreg in the UK

VAC Innovation has signed an MoU with Toray Advanced Composites to become the UK distributor of AmberTool HX56, a low‑temperature curing epoxy tooling prepreg. The partnership, announced at JEC World 2026, enables VAC to supply custom‑sized prepreg kits and maintain larger...

By JEC Composites
Nectar Social and Reddit Announce Strategic Data Partnership
NewsApr 9, 2026

Nectar Social and Reddit Announce Strategic Data Partnership

AI‑native social commerce platform Nectar Social has entered a strategic data partnership with Reddit, gaining access to the Reddit Data API. The integration allows enterprise brands to pull real‑time conversations from over 100,000 Reddit communities and combine them with data...

By MarTech Series
IODM Partners with TransferMate for 283 US University Rollout, Boosts Convera Revenue Share
NewsApr 9, 2026

IODM Partners with TransferMate for 283 US University Rollout, Boosts Convera Revenue Share

IODM Ltd announced a partnership with TransferMate to roll out its IODM Connect platform across 283 U.S. universities, using a one‑to‑many implementation model. The company projects onboarding at least five campuses per month in FY 2027 and secured a AUD 1 million, six‑month bridge...

By Small Caps Mining
Tecala Accelerates National Growth with New CRO and CTO Hires
NewsApr 8, 2026

Tecala Accelerates National Growth with New CRO and CTO Hires

Technology services firm Tecala announced the appointment of its first chief revenue officer, Domenico Garfi, and a newly created chief transformation officer, Hennie Laubscher. Garfi will unify go‑to‑market functions and drive commercial performance, while Laubscher will lead internal transformation, embedding...

By ARN (Australia)
New Link-Up Aims to Streamline Lettings – Here’s How
NewsApr 8, 2026

New Link-Up Aims to Streamline Lettings – Here’s How

HomeLet and Let Alliance have linked their Vision+ tenancy management platform with the Street.co.uk CRM, enabling letting agents to share property, landlord and tenant data across both systems. The integration eliminates manual data entry, cuts error risk, and allows agents...

By Property Industry Eye
OnePay Partners with Workday Wellness to Expand Distribution
NewsApr 8, 2026

OnePay Partners with Workday Wellness to Expand Distribution

OnePay announced a partnership with Workday Wellness to embed its banking, investing and credit‑building tools directly into the HR and benefits platforms used by employers. The integration will shift financial wellness from a passive perk to an actionable, in‑workflow experience...

By Finovate
GrowthRise Mastermind Recap Apr 7, 2026
NewsApr 8, 2026

GrowthRise Mastermind Recap Apr 7, 2026

The GrowthRise Mastermind call on April 7, 2026 tackled five core B2B marketing challenges. Participants learned to treat LinkedIn thought leadership as a demand‑generation tactic measured with view‑through and API‑based conversion tracking. The panel outlined a cost‑effective media mix—leveraging Meta for cheap...

By GrowthRise
TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer...
NewsApr 8, 2026

TELUS Digital: Research Shows Enterprises Are Leaving Significant Revenue on the Table by Underutilizing CX Partnerships for Sales and Customer...

TELUS Digital released an IDC‑sponsored InfoBrief revealing that most enterprises limit CX partnerships to support and cost‑optimization functions, with only a minority outsourcing sales or customer‑acquisition roles. The survey shows 27% of firms outsource analytics while just 15% outsource acquisition,...

By CustomerThink
Go-To-Market Fills The Basket, But Most B2B Pros Can't Even Define It
NewsApr 8, 2026

Go-To-Market Fills The Basket, But Most B2B Pros Can't Even Define It

The 2026 State of B2B Go‑To‑Market (GTM) Strategy study by Outcomes Rocket reveals that only 37% of B2B marketers view GTM as an integrated, cross‑functional framework, yet 70% claim their organizations are aligned around shared GTM goals. The remaining 30%...

By MediaPost Social Media & Marketing Daily
Integrated Weather Services Now Available For Radio Affiliates
NewsApr 8, 2026

Integrated Weather Services Now Available For Radio Affiliates

Seaboard Networks has teamed up with Local Storm Center to deliver localized weather forecasts to its nationwide radio affiliates. The partnership offers three market‑specific forecasts each day, available either bundled with Seaboard’s 24/7 formats or as a standalone product. By...

By Radio & TV Business Report (RBR+TVBR)
HG Insights Unveils Unified Revenue Growth Intelligence Platform
NewsApr 8, 2026

HG Insights Unveils Unified Revenue Growth Intelligence Platform

HG Insights announced the Revenue Growth Intelligence (RGI) Platform, a unified AI‑driven system that consolidates technographic, buyer intent, IT spend, buying‑center and contact intelligence. The launch includes the early‑preview RGI Agent Builder, which turns fragmented GTM data into shared context...

By Demand Gen Report
Make Smarter GTM Decisions With Intelligence At B2B Summit
NewsApr 8, 2026

Make Smarter GTM Decisions With Intelligence At B2B Summit

The B2B Summit North America will host a workshop titled “Use Market Intelligence To Make Smarter GTM Decisions,” led by Barbara Winters and a co‑host. Attendees will learn how to replace product‑centric, assumption‑driven go‑to‑market plans with data‑backed strategies. The session...

By Forrester Blogs
Quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy
NewsApr 8, 2026

Quantilope Launches ‘Ad Optimizer’: Leveraging AI to Bridge the Gap Between Creative Intuition and Brand Strategy

Quantilope has introduced Ad Optimizer, an AI‑driven research tool that evaluates advertising creatives frame‑by‑frame against Category Entry Points. The platform analyzes visual and audio elements, delivering actionable recommendations and intuitive dashboards within hours. By integrating this capability into its Consumer...

By MarTech Series
Understanding Client Acquisition Cost and How Financial Advisors Can Lower It
NewsApr 8, 2026

Understanding Client Acquisition Cost and How Financial Advisors Can Lower It

Client acquisition cost (CAC) measures the total marketing and sales spend required to win a new financial‑advisor client, typically calculated by dividing total acquisition expenses by the number of new clients. In 2024 the average CAC for advisors was about...

By SmartAsset – Blog
Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal
NewsApr 8, 2026

Hilton Targets India’s Midscale Market With 125-Hotel Royal Orchid Deal

Hilton announced a strategic partnership with Royal Orchid Hotels to launch 125 Hampton by Hilton properties across India’s western and southern regions. The hotels will operate under a franchise model, targeting the country’s expanding upper‑midscale segment. By leveraging Royal Orchid’s...

By Skift – Technology
US Rice Body Launches UK-Wide Campaign to Boost Demand
NewsApr 8, 2026

US Rice Body Launches UK-Wide Campaign to Boost Demand

USA Rice, the trade group for American rice growers and merchants, has launched a UK‑wide promotional campaign to lift demand for US‑origin rice. The effort combines an ambassador panel, trade‑fair appearances, a roadshow and influencer partnerships throughout 2026. US rice...

By Food Manufacture
HB Exclusive: Folio CEO on AAHOA Marketplace Partnership
NewsApr 8, 2026

HB Exclusive: Folio CEO on AAHOA Marketplace Partnership

Folio has been named the official technology platform for the Asian American Hotel Owners Association (AAHOA) Marketplace, integrating procurement with financial‑operations tools. Developed with Avendra International, the upgraded platform will roll out later this year and adds AI‑driven invoice processing,...

By Hotel Business
Little Caesars VP of Franchise Development Talks Brand Growth, Solid Operations
NewsApr 8, 2026

Little Caesars VP of Franchise Development Talks Brand Growth, Solid Operations

Little Caesars’ vice president of franchise and business development, Bryan Ketelhut, discussed the brand’s growth strategy on the Pizza Marketplace Podcast. He highlighted the company’s long‑standing focus on value, quality and convenience, anchored by the Hot‑N‑Ready model launched more than...

By Fast Casual
Spotware Launches cTrader Leads
NewsApr 8, 2026

Spotware Launches cTrader Leads

Spotware has launched cTrader Leads, a free acquisition channel that routes prospective traders from the cTrader Store and cross‑broker apps directly to brokers. Leveraging more than 11 million active cTrader users, the program delivers intent‑rich leads tied to each broker’s preferred...

By FX News Group
Leyra Selected by RÚV for Smart TV Streaming Rollout
NewsApr 8, 2026

Leyra Selected by RÚV for Smart TV Streaming Rollout

Icelandic public broadcaster RÚV has chosen Leyra's OTT platform for its new smart‑TV streaming service on Samsung and LG devices. Leyra, a joint venture of Accedo and Magine Pro, will deliver live and on‑demand TV and radio with full Icelandic language...

By Broadband TV News
Sulzer Joins Spinnova Ecosystem to Support Textile Fibre Availability
NewsApr 8, 2026

Sulzer Joins Spinnova Ecosystem to Support Textile Fibre Availability

Swiss engineering firm Sulzer has entered a co‑development agreement with Finnish textile innovator Spinnova to accelerate the commercial scale‑up of Spinnova’s sustainable fiber technology. Sulzer will provide expertise in pumping, mixing and fiber suspension flows, aiming to make the production...

By Just Style
How to Earn Customer Decisions in Sales
NewsApr 8, 2026

How to Earn Customer Decisions in Sales

Mark Hunter argues that sales success hinges on creating buyer certainty rather than applying pressure. He advises sellers to shift focus from moving the deal forward to moving the buyer’s thinking forward, using direct questions to surface hidden objections. By...

By The Sales Hunter (Mark Hunter)
Predictive Sales Analytics: An Invaluable GTM Resource
NewsApr 7, 2026

Predictive Sales Analytics: An Invaluable GTM Resource

Predictive sales analytics is reshaping B2B go‑to‑market (GTM) operations by swapping manual spreadsheet forecasts for AI‑driven, data‑backed insights. The technology blends current and historical CRM signals, content usage, and meeting data to surface real‑time account priorities and next‑step recommendations. By...

By Highspot
Pax8 Lays Another Foundation for the MSP Journey to Becoming MIPs
NewsApr 7, 2026

Pax8 Lays Another Foundation for the MSP Journey to Becoming MIPs

Pax8 has deepened its partnership with Google Cloud, positioning the duo to launch a Managed Intelligence Provider (MIP) model for managed service providers (MSPs) in 2025. The collaboration gives APAC MSPs a second hyperscaler option and embeds Google’s Gemini AI...

By ARN (Australia)
You Rolled Out a New Enablement Platform. Now What Actually Changes?
NewsApr 7, 2026

You Rolled Out a New Enablement Platform. Now What Actually Changes?

Deploying a unified sales enablement platform shifts the first 90 days from guesswork to data‑driven execution. In weeks 0‑2, teams gain a clear baseline of deal activity, buyer engagement, and follow‑up speed. Weeks 3‑6 bring AI‑assisted preparation, tighter follow‑ups, and data‑rich coaching...

By Highspot
Skip Adds Loblaw to Growing Grocery Network
NewsApr 7, 2026

Skip Adds Loblaw to Growing Grocery Network

Skip has sealed a partnership with Loblaw Companies, adding the retailer’s 13 banners—including No Frills, Real Canadian Superstore and Maxi—to its on‑demand grocery network. The deal extends Skip’s service to every Canadian postal code, allowing customers to order from a broader...

By Canadian Grocer
Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)
NewsApr 7, 2026

Why Your Deals Go Cold Before You Ever Get to the Close (Ask Jeb)

Philip, a character‑licensing agent in the Philippines, finds inbound deals close quickly while outbound outreach stalls. The root cause is treating fast, brand‑loving buyers the same as slow, business‑case‑driven prospects. By qualifying early, distinguishing seekers from decision makers, and inserting...

By Sales Gravy
Akamai Expands Channel Reach Through Arrow Partnership
NewsApr 7, 2026

Akamai Expands Channel Reach Through Arrow Partnership

Akamai announced a partnership with Arrow Electronics to broaden its channel reach, allowing Arrow’s partner network to resell Akamai’s edge, cloud, and security services. The deal integrates Akamai’s platform into Arrow’s enterprise computing solutions, streamlining procurement, onboarding, and billing for...

By ChannelE2E
TradeCentric, Commercetools Partner on B2B Ecommerce
NewsApr 7, 2026

TradeCentric, Commercetools Partner on B2B Ecommerce

TradeCentric and commercetools have formed a strategic partnership to integrate B2B e‑procurement with AI‑first commerce platforms. The collaboration enables suppliers to connect digital storefronts directly to buyers’ procurement systems, leveraging TradeCentric’s PunchOut capabilities to slash purchase‑order processing time by 80%...

By Digital Commerce 360
OptifiNow Integrates with PhoneBurner
NewsApr 7, 2026

OptifiNow Integrates with PhoneBurner

OptifiNow, a CRM provider for wholesale mortgage lenders, has launched a two‑way integration with PhoneBurner, a power‑dialer platform. The link lets users push contact lists directly into PhoneBurner for rapid outbound calls and automatically syncs call outcomes back into the...

By destinationCRM (CRM Magazine)
Start Value Pricing with Six Steps
NewsApr 7, 2026

Start Value Pricing with Six Steps

The article urges accounting firms to adopt value‑based pricing, moving away from traditional hourly rates. It introduces a six‑step framework designed to help CPAs define, communicate, and implement client‑centric fees. By focusing on outcomes rather than time, firms can capture...

By CPA Trendlines
Attabotics Announces Integrator Partnership Program to Expand Availability of Robotic Cube Storage Technology
NewsApr 7, 2026

Attabotics Announces Integrator Partnership Program to Expand Availability of Robotic Cube Storage Technology

Attabotics announced an integrator partnership program to broaden distribution of its 3D robotic cube storage solution, naming SAVOYE North America as the inaugural partner. The collaboration leverages SAVOYE’s AiRVOS™ WES platform to integrate Attabotics technology into end‑to‑end fulfillment workflows. By...

By RoboticsTomorrow
Attabotics Announces Integrator Partnership Program
NewsApr 7, 2026

Attabotics Announces Integrator Partnership Program

Attabotics announced an integrator partnership program to extend its 3D robotic cube storage technology through third‑party distributors. The first partner, SAVOYE North America, will combine its automated storage expertise with Attabotics’ hardware and software to deliver end‑to‑end fulfillment solutions. The...

By Modern Materials Handling
Wholesale Resurgence Reshapes Retail Growth Strategy
NewsApr 7, 2026

Wholesale Resurgence Reshapes Retail Growth Strategy

Retail brands are reversing the past decade's direct‑to‑consumer (DTC) focus, with wholesale emerging as the primary growth engine. Lightspeed’s 2026 State of B2B eCommerce report shows 78% of brands now rank wholesale as their top investment channel, while only 18%...

By Retail Insider Canada
Here’s What The ALSO Partnership Means For DoorDash (DASH) Stock
NewsApr 7, 2026

Here’s What The ALSO Partnership Means For DoorDash (DASH) Stock

DoorDash announced a strategic partnership with autonomous‑vehicle startup ALSO, coupling a multi‑year commercial agreement with a direct equity investment. ALSO recently closed a $200 million Series C round, and DoorDash’s co‑founder Stanley Tang will serve as a board observer. The collaboration focuses...

By Yahoo Finance — Markets (site feed)
China Shifts 5G Focus to Monetization and Enterprise Growth
NewsApr 7, 2026

China Shifts 5G Focus to Monetization and Enterprise Growth

China’s 5G market is approaching saturation, prompting operators to pivot from subscriber acquisition to monetizing enterprise and industrial services. The shift emphasizes higher‑value contracts such as private networks, smart manufacturing, and IoT connectivity, which promise greater ARPU and longer contract...

By RCR Wireless – Enterprise/IoT
Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales
NewsApr 7, 2026

Madhive Further Strengthens Its Leadership Team with Industry Veteran Peter Jones as SVP of Strategic Sales

Madhive announced the appointment of Peter Jones as Senior Vice President of Strategic Sales, adding a veteran with more than 20 years of experience in CTV, digital and DOOH. Jones will lead strategic sales initiatives, leveraging AI‑based targeting and the...

By SalesTech Star
Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities
NewsApr 7, 2026

Wishtree Technologies Announces Partnership with Databricks to Strengthen Data and AI Capabilities

AI‑native product engineering firm Wishtree Technologies announced it is now an official partner of Databricks, the leading data and AI platform. The collaboration enables Wishtree to deliver unified data pipelines, industry‑specific Unity Catalog models, and production‑grade AI solutions built on...

By MarTech Series
Automation Anywhere Reports 61% of Q4 Software Bookings From AI as Enterprises Deploy Agentic AI to Run Core Business Functions
NewsApr 7, 2026

Automation Anywhere Reports 61% of Q4 Software Bookings From AI as Enterprises Deploy Agentic AI to Run Core Business Functions

Automation Anywhere reported that AI‑powered offerings accounted for 61% of its Q4 software bookings, signaling a decisive shift from AI pilots to production‑scale deployments. The company saw double‑digit growth in non‑GAAP ARR and RPO, and its $1 million‑plus ARR customer base...

By MarTech Series
Building Business: A Strategic Approach to Referrals and COIs
NewsApr 7, 2026

Building Business: A Strategic Approach to Referrals and COIs

Brian Shapiro argues that referrals and centers of influence (COIs) remain the most cost‑effective lead sources for wealth‑management advisors. He outlines a four‑step referral process—identifying ideal referrers, simplifying the ask, timing requests, and acknowledging contributors. The article also details a...

By Advisor Perspectives