Dakota Forms Partnership with Pocketalk to Bring Easy-To-Use Two-Way Translation to the Healthcare Sector
Dakota Integrated Solutions has partnered with Pocketalk to embed a two‑way translation device and enterprise app into its healthcare product line. The handheld Pocketalk unit translates spoken and written language in real time, featuring a noise‑cancelling microphone and support for dozens of languages without a monthly subscription. Designed for hospitals, GP surgeries, pharmacies and care homes, it aims to cut interpreter expenses and streamline patient‑provider communication while meeting GDPR and NHS data‑security standards. The deal also includes Dakota’s Ventana admin tool for centralized usage reporting.
Scale Computing Launches Velocity Partner Program
Scale Computing unveiled the Velocity Partner Program, a next‑generation channel initiative that swaps traditional volume‑based incentives for competency‑driven rewards. The program is designed to give partners greater autonomy, faster quote‑to‑close times, and predictable margins while reducing dependence on vendor resources....
MukAway Partners with MV Kelly
MukAway, a digital material‑management platform, has sealed a partnership with groundworks specialist MV Kelly, extending its reusable‑materials network across the United Kingdom. The deal gives MukAway access to MV Kelly’s hundreds of active residential sites, boosting transaction density and operational reach. MukAway...
Digital Insure Selects MHC to Modernize Customer Communications and Support Operational Resilience
Digital Insure, a Europe‑based digital‑first insurer, has chosen MHC’s NorthStar Customer Communications Management platform to replace its homegrown document‑generation system. The SaaS solution will run in a private Amazon cloud, boosting operational resilience, regulatory compliance and daily efficiency. MHC was...
Synamedia and SoFast Announce Strategic Go-to-Market Partnership
At the NAB Show 2026, Synamedia and SoFast announced a strategic go‑to‑market partnership to help broadcasters, OTT platforms, telecom operators and smart‑TV manufacturers launch FAST, PayTV and VOD services faster. The deal merges Synamedia’s cloud‑native video infrastructure with SoFast’s ready‑to‑deploy...
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
ZoomInfo remains the go‑to B2B data‑enrichment platform for large North‑American enterprises, offering a database of over 250 million contacts and 100 million companies. Its subscription‑plus‑credit pricing starts around $15,000 per year but can quickly climb into six‑figure enterprise contracts as credit consumption...
Cisco Goes to the Races with New Churchill Downs Multiyear Partnership
Cisco Systems announced a multiyear partnership with Churchill Downs to modernize network infrastructure across its racing venues and casinos, beginning in late 2026. The deal will replace more than 7,000 switches and create a unified routing fabric for 12 regional...
Wavelink Boosts Cyber Portfolio with Trellix
Wavelink has been appointed as Trellix’s distributor for Australia and New Zealand, expanding Trellix’s cyber‑security footprint in the region. The agreement centers on channel development, partner enablement, and value‑driven services, with Wavelink delivering training, pre‑sales and post‑sales support. Both companies highlight...
Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value
Strategic account leaders face growing complexity as B2B buying groups expand to around ten decision‑makers and deeper approval chains. Traditional negotiation models, built for single‑event deals, miss the pre‑deal conversations that shape outcomes. Shapiro Negotiations Institute proposes a three‑discipline model—preparation,...
Investing With Customers for Growth
Genesee & Wyoming (G&W) is leveraging customer‑driven industrial projects to fuel its own growth, exemplified by two flagship investments on opposite coasts. In Savannah, the Georgia Central Railway (GC) backed Hyundai’s $5 billion electric‑vehicle plant with track upgrades, higher speeds and...
The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
GTM teams are pairing Clay’s rapid prospect‑list building with Openprise’s data‑orchestration to turn enriched leads into clean, usable records. SDRs use Clay to pull from multiple sources, enrich, and export lists in minutes, while Openprise automatically deduplicates, standardizes job titles,...
A Six-Figure Order and a Runway for Growth: How Thomas Helps OSE Optics Connect With the Right Customers
OSE Optics, a precision optics maker, partnered with the Thomas industrial marketplace to overhaul its brand and launch an SEO‑optimized website. The revamp lifted the company from a single website inquiry in five years to a steady stream of high‑quality...
Indie Retailers Thriving Globally as Share of Orders Grows, JOOR Data Survey Shows
Independent fashion brands are increasingly turning to independent retailers, which have posted a 27% year‑on‑year order increase since 2020, while enterprise retailers fell 4% over the same period. Nearly half of brands now cite payment terms as a decisive factor...
Docupace Appoints Mike Conlon as Chief Revenue Officer
Docupace, a provider of AI‑enabled back‑office and compliance software for wealth‑management firms, announced the appointment of Mike Conlon as Chief Revenue Officer. Conlon will oversee the company’s end‑to‑end revenue strategy, integrating sales, marketing, client experience and partnerships under a single...
Piper Adds AviatorPro As Exclusive Ground School Partner For Flight School Alliance
Piper Aircraft announced at Sun ’n Fun 2026 that AviatorPro will serve as the exclusive ground‑school provider for its Flight School Alliance. The partnership links AviatorPro’s digital platform with Piper’s training fleet, including the Archer TX and Seminole aircraft, and...
Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement
Locality and Nielsen announced the integration of Nielsen’s Media Data Engine (MDE) into Locality’s broadcast advertising platform. The partnership makes Locality the first broadcast sales organization to deploy Nielsen’s MDE at scale, delivering demographic audience data across all 210 U.S....
3PL Marketing Spend Efficiency Diverged Dramatically in Q4: LeadCoverage
LeadCoverage’s Q4 2025 Supply Chain Growth Index reveals a stark split in 3PL marketing efficiency, with the median Logistics Growth Efficiency Ratio (LGER) dropping to $4.84 of pipeline per marketing dollar. While the average LGER sits at $25.74, the range...
Popmenu Integrates With SpotOn to Streamline Restaurant Operations and Drive Revenue Growth
Popmenu and SpotOn announced a direct integration that links Popmenu’s digital marketing suite with SpotOn’s point‑of‑sale platform. The native connection synchronizes online orders, payments and guest data, giving restaurants a single view of marketing performance and in‑store sales. By eliminating...
AgileBlue Amplify Program Targets MSP Revenue Growth From Existing Customers
AgileBlue launched the Amplify Partner Program to help managed service providers (MSPs) and managed security service providers (MSSPs) generate revenue from their existing customer base. The program replaces traditional certification‑heavy models with a Blueprint framework that delivers go‑to‑market plans, campaign...
Isle of Barra Prepares for US Debut
Isle of Barra Distillers, Scotland's westernmost whisky producer, has secured a distribution deal with Total Wine & More to introduce its gin, vodka and Island Dark Rum to the U.S. market. The launch will roll out in June across more...
Navigating the Future of AI Search: The DGR Interview with Branch’s Adam Landis
Branch’s AI Search and Discovery Enterprise Benchmark Report, based on 300 enterprise leaders, shows AI‑driven search delivers fewer visits but markedly higher‑intent users for B2B platforms. Marketers are urged to pivot from sheer traffic volume to funnel quality, emphasizing personalization...
Japanese Medical Devices Firm Create Medic Plans to Expand India Operations
Japanese medical‑device maker Create Medic announced a major push into India, opening a dedicated sales office in Chennai and planning similar hubs in Delhi, Kolkata and Ahmedabad. The firm is targeting roughly ₹100 crore (about $12 million) in annual revenue from the...
WineGB Appoints Head of Partnerships to Drive Growth
WineGB has created a new Head of Partnerships role, appointing Neil Walker to drive commercial growth for its members. The English and Welsh wine sector is expanding rapidly, with production reaching 16.5 million bottles in 2025—a 39% increase over 2024—and export...
IManage Appoints Ryan Begin and David Zember to Expand Global Partner Strategy and Technology Ecosystem
iManage announced the hiring of Ryan Begin as Vice President of Technology Partnerships and Ecosystem Strategy and David Zember as Vice President of Global Channels and Alliances. Begin, a former Salesforce executive who helped scale the AppExchange to over 7,000...
Bauer Media Taps Experian to Boost Audience Targeting
Bauer Media has partnered with Experian to embed its Mosaic consumer‑insight data into the company’s digital audio platform audioXi and publishing platform Illuminate. The integration gives advertisers access to consistent audience segments across Bauer’s 120 radio stations and more than...
PartnerStack Joins AppDirect in a Move That Could Reshape B2B Affiliate Distribution
PartnerStack announced it is joining AppDirect, merging its B2B affiliate infrastructure with AppDirect’s subscription‑commerce and marketplace platform. The combined offering will unite PartnerStack’s 152,000 active B2B partners and recurring‑commission tools with AppDirect’s network of 14,000 technology advisors and hyperscaler marketplace...
International Motors to Distribute New Chinese Van Brand in UK
International Motors Ltd (IML) has secured a multi‑year agreement to become the official UK distributor for Chinese commercial‑vehicle maker Foton, launching the brand’s light trucks, vans and buses in 2026. IML, which already represents Xpeng, Great Wall Motors, Subaru, Mitsubishi...
CPARSradar and Carahsoft Partner to Provide CPARS Management Solution to Government Contracting Community
CPARSradar LLC announced a partnership with Carahsoft Technology Corp., naming the latter its Master Government Aggregator for the CPARS ratings management platform. Through Carahsoft’s extensive reseller network, the subscription‑based solution will be offered to the broader government contracting community. The...
Top A/NZ Hitachi Vantara Partners Recognised for FY25
Hitachi Vantara recognized its top Australian and New Zealand partners at the ANZ Exchange 2026 event on the Gold Coast. Cordant earned the Rising Star award for rapid revenue growth, while The Missing Link captured Acquisition Partner for generating the...
Cisco Reinstates Compute Deal Registration; Partners Cheer Reversal
Cisco announced it will reinstate compute deal registration for its Unified Computing portfolio effective April 15, reversing a February policy change that eliminated the program. The move follows intense backlash from channel partners who reported margin erosion and loss of...
4 B2B Customer Experience Models Built for Revenue and Retention
B2B leaders are shifting from sentiment‑based CX programs to operational models that turn experience signals into concrete actions. The guide outlines four value‑realization patterns—renewal engineering, reliability‑led CX, operational transparency, and productized adoption—backed by case studies from Dow, KONE, Maersk and...
TENCEL™ Lyocell – HV100 Ramps Up with Mill Partnerships and Retail Placement
Lenzing Group’s TENCEL™ Lyocell – HV100 fiber, launched last year, is gaining rapid traction in the denim sector. At the Kingpins Show in Amsterdam, Lenzing announced 20 new mill partners across Bangladesh, Cambodia, China, Mexico, Pakistan, Türkiye and Vietnam, expanding its network from...
GrowthRise Mastermind Recap Apr 14, 2026
GrowthRise’s April 14 Mastermind session re‑examined B2B advertising strategy, urging marketers to treat campaigns as long‑term touchpoints rather than quick‑win tactics. Participants recommended a minimum 30‑day run time, focusing on engagement metrics such as video views and click‑through rates while...
How to Get to the C-Suite Without Burning Your Existing Relationships (Ask Jeb)
Account manager Jeremiah Wren faces pressure to engage CEOs, CIOs, and other C‑suite leaders about AI, yet 75% of his 270 accounts lack executive contacts. He worries that bypassing his mid‑level contacts could damage those relationships. The article advises treating...
Why Most GTM Teams Are Working Harder and Falling Further Behind
Go‑to‑market (GTM) teams are expending more effort yet missing revenue targets because many remain stuck in low‑maturity stages. Highspot’s GTM Maturity Model identifies three stages—Reactive, Structured, and Connected—showing how operational maturity unlocks AI impact and consistent execution. Teams in the...
The New Demand Engine: Why Peer Proof Is Reshaping the B2B Buying Journey
The B2B buying journey is moving from the traditional top‑of‑funnel to a network of peer‑generated proof. Hidden stakeholders—finance, legal, procurement—now shape vendor selection, and 79% of buyers favor thought leadership over product sheets. AI‑driven search and third‑party review platforms boost...
Tekmetric Launches Digital Ads and Tekmetric Phones
Tekmetric announced at its Tektonic 2026 conference the launch of two new services: Tekmetric Digital Ads, a self‑serve platform that boosts auto‑repair shops’ visibility on Google Maps and Yelp, and Tekmetric Phones, an integrated calling solution that surfaces customer history, vehicle...
AutoRaptor Launches AI Voice Agent
AutoRaptor, a CRM provider for independent auto dealerships, unveiled its AI Voice Agent, a fully automated conversational system that answers inbound calls, qualifies prospects, captures lead details, and schedules appointments. The agent instantly identifies caller intent, routes queries, and logs...
Rent the Runway Turns to Marketplace, Other Sideline Businesses to Stoke Revenue
Rent the Runway is diversifying beyond rentals by offering dry‑cleaning services to hotels, expanding its advertising arm, and launching an online marketplace in March. Revenue rose 7.7% year‑over‑year to about $330 million, while gross margin slipped, yet the company posted a...
Demandbase AI Now Available for Modern GTM Teams
Demandbase unveiled Demandbase AI at its April 14 conference, positioning it as the first AI‑first platform built for modern go‑to‑market (GTM) teams. The solution leverages proprietary Context Intelligence to filter noisy signals and align account data with pipeline objectives. New...
Beyond the Cart: How to Generate B2B Leads for Your Store
Retailers moving from consumer‑focused sales to B2B must redesign their storefronts, pricing, and sales processes. By segmenting prospects—from small firms spending around $625 per order to large corporations that can spend $62,500 in a month—stores can tailor messaging and offer...
Lumen Taps Longtime Partner Champion Jim Ortbals As New Channel Chief
Lumen Technologies has appointed longtime channel champion Jim Ortbals as senior vice president of global partner solutions, tasked with steering the company’s partner strategy amid its enterprise‑focused transformation. Ortbals, who brings more than 25 years of experience at firms like...
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RobotShop announced a strategic partnership with AGIBOT Innovation, becoming its value‑added distribution partner across the United States and Canada. The agreement gives RobotShop access to AGIBOT’s legged inspection robots and humanoid platforms, while providing integration, onboarding and deployment services. AGIBOT,...
Brad Ball Joins Styx Intelligence as Chief Revenue Officer to Scale Global Cybersecurity Footprint
Styx Intelligence, a global SaaS cybersecurity firm, announced the hiring of Brad Ball as its first chief revenue officer. Ball, who brings over 25 years of experience and a track record of scaling revenue at firms like BackBox, will oversee...
Philo Selects Reelgood to Power Content Intelligence and Personalization Across Its Streaming Platform
Philo, the San Francisco‑based live TV streaming service, has partnered with Reelgood to ingest the latter’s AI‑driven metadata and historical availability data across its entire catalog. Reelgood will deliver daily‑refreshed, deduplicated metadata for over 4 million titles, covering more than 300 streaming...
Z2 Entertainment Goes With Tixr For Colorado Venues, Including Boulder and Fox Theaters (Exclusive)
Z2 Entertainment has signed a ticketing partnership with Tixr that will cover its Colorado venues, notably the 625‑seat Fox Theater and the 1,150‑seat Boulder Theater. The agreement, effective April 26, gives Z2 access to Tixr’s reserved‑seating, resale, upgrade and refund‑to‑credit tools,...
AppDirect Acquires PartnerStack to Build Unified Platform for Partner-Led Growth
San Francisco‑based AppDirect announced the acquisition of Toronto‑originated PartnerStack, a partner relationship management platform with more than 138,000 B2B partners. The deal, whose financial terms were not disclosed, will merge PartnerStack’s network and PRM tools with AppDirect’s marketplace infrastructure to...
Snap Pitches ‘Conversational Commerce’ as TikTok Alternative
At AD Week’s Social Media Week, Snap’s global VP of SMB and mid‑market Sidharth Malhotra argued that the traditional marketing funnel no longer reflects today’s fragmented consumer journey. He highlighted that 40% of U.S. Snapchat users are not on TikTok and 80%...
PXG Partners With PGA Tour Superstore For Custom-Fit Clubs At Retail
PXG, the high‑performance golf club maker, has partnered with PGA Tour Superstore to sell its custom‑fit clubs, bags, balls and apparel in retail locations. The rollout begins today at select stores and is slated to reach all 75 PGA Tour...
Sprintex Secures Bangladesh Distribution Deal for Jet Blowers
Sprintex (ASX:SIX) signed an exclusive three‑year distribution agreement with Kingsley Engineering Service Corp to sell its G‑Series jet blowers in Bangladesh’s wastewater aeration market. The deal starts with an initial order of about AU$71,000 (≈US$47,000) and sets minimum purchases of...
