B2B Growth News and Headlines

Chillisoft Australia Appoints Daniel Djundjek to Drive Cyber Security Growth
NewsApr 14, 2026

Chillisoft Australia Appoints Daniel Djundjek to Drive Cyber Security Growth

Chillisoft Australia has appointed Daniel Djundjek as its new business manager for cyber security solutions, aiming to accelerate growth in the Australian market. Over the past 12 months the distributor signed deals with vendors such as Armis, Entrust, Bitsight, Corelight,...

By ARN (Australia)
Ping Identity Picks Antony Collins to Lead APJ Channel
NewsApr 14, 2026

Ping Identity Picks Antony Collins to Lead APJ Channel

Ping Identity has appointed Antony Collins as regional vice‑president of channels and alliances for Asia Pacific Japan. Collins, a veteran with more than 25 years at firms like WalkMe, ServiceNow, Dell and IBM, will lead the scaling of Ping’s partner ecosystem and...

By ARN (Australia)
Surgepays Inc (SURG) Q4 2025 Earnings Call Transcript
NewsApr 14, 2026

Surgepays Inc (SURG) Q4 2025 Earnings Call Transcript

SurgePays Inc. posted a Q4 2025 revenue of $18.7 million, a 292% year‑over‑year increase driven by rapid expansion of its Lifeline‑subsidized MVNO, prepaid Point‑of‑Sale services and new wholesale partnerships. Subscriber counts surged to over 125,000 Lifeline users and 95,000 active LinkUp...

By Motley Fool – Earnings Transcripts
Icetana AI Boosts ARR by $37,000 with Expanded Curtin University Contract
NewsApr 13, 2026

Icetana AI Boosts ARR by $37,000 with Expanded Curtin University Contract

Icetana AI (ASX: ICE) announced a three‑year SaaS expansion with Curtin University, adding roughly $24,000 USD to its annual recurring revenue (ARR) and boosting the contract’s ARR by 85%. The company also secured a renewal with its largest client, Majid...

By Small Caps Mining
Help Your Partners Help Themselves: Elevate Indirect CX
NewsApr 13, 2026

Help Your Partners Help Themselves: Elevate Indirect CX

B2B firms now generate more than half of their revenue through partner channels, yet many lack post‑sale visibility into indirect customer interactions. This blind spot leads to uneven experiences, higher service costs, churn, and missed expansion opportunities. Forrester’s 2026 Partner...

By Forrester Blogs
Fever-Tree Appoints GHF as Exclusive London on Trade Partner
NewsApr 13, 2026

Fever-Tree Appoints GHF as Exclusive London on Trade Partner

Fever‑Tree, the UK’s leading premium mixer brand, has named GHF its exclusive on‑trade partner for London. The deal embeds GHF as a dedicated resource within Fever‑Tree’s UK commercial structure, reporting to the central team. GHF will drive distribution, account management...

By Retail Times (UK)
UJET Launches Google Cloud CCaaS by UJET
NewsApr 13, 2026

UJET Launches Google Cloud CCaaS by UJET

UJET announced the launch of Google Cloud CCaaS by UJET, a managed service that delivers Google Cloud’s AI‑driven contact‑center platform to small‑to‑medium businesses and mid‑market firms through AVANT’s Technology Solutions Distributor channel. The offering bundles the Gemini Enterprise for CX...

By destinationCRM (CRM Magazine)
SignAgent Launches New Marketplace Built for the Signage Industry
NewsApr 13, 2026

SignAgent Launches New Marketplace Built for the Signage Industry

SignAgent unveiled its Marketplace, a cloud‑based professional network that unites facility owners, wayfinding designers, and sign fabricators within a single digital environment. The new module embeds a vetted directory, live project syncing and standardized sign data, eliminating the industry’s historic...

By Airport Industry-News
18 Growth Marketing Channels That Actually Work in 2026
NewsApr 13, 2026

18 Growth Marketing Channels That Actually Work in 2026

The 2026 growth marketing playbook highlights 18 channels, with agentic AI emerging as the most transformative. Marketers must address infrastructure gaps in identity resolution, attribution, and unified behavioral data to unlock AI agents’ potential. Internal AI‑powered tools, account‑based outbound, and...

By Security Boulevard
Notch A Credit Union Win for Payroc
NewsApr 13, 2026

Notch A Credit Union Win for Payroc

Payroc LLC announced a new partnership with Jeanne D’Arc Credit Union, extending its payment‑processing platform to the credit union’s more than 100,000 members. The Tinley Park‑based firm will provide point‑of‑sale systems, online payment gateways, electronic invoicing and related services to the...

By Digital Transactions
US: Former Mushroom Kit Specialist Celebrates Expansion
NewsApr 13, 2026

US: Former Mushroom Kit Specialist Celebrates Expansion

Back to the Roots announced a Spring 2026 expansion with Target, extending its organic gardening line across more than 1,800 Target stores and online. The partnership, now in its ninth year, has grown from a single mushroom kit to a full...

By Vertical Farm Daily
Visa’s Neat Deal and Other Digital Transactions News Briefs From 4/13/26
NewsApr 13, 2026

Visa’s Neat Deal and Other Digital Transactions News Briefs From 4/13/26

Visa has teamed with insurance‑tech firm Neat to let European cardholders file digital claims, expanding its value‑added services. Repay Holdings defended its $372 million purchase of Kubra Data Transfer after investor Veradace Partners called the deal misguided. Klarna announced support for...

By Digital Transactions
The SB Podcast: Why Distribution Needs a Shake-Up
NewsApr 13, 2026

The SB Podcast: Why Distribution Needs a Shake-Up

Eoin Bara, founder of Tipple, argues that spirits brands must generate demand before chasing distribution. After burning out selling his own Mór Irish Gin, he created Tipple, a digital platform that lets brands sell directly to consumers and businesses while...

By The Spirits Business
5 Key Insights From the 2026 Campaign Optimization Series (#COSeries)
NewsApr 13, 2026

5 Key Insights From the 2026 Campaign Optimization Series (#COSeries)

Demand Gen Report’s 2026 Campaign Optimization Series gathered leaders from Demandbase, NetLine and Docket to dissect how B2B buying has moved far upstream. The webinars revealed that 83% of buyers define their requirements before ever speaking to a salesperson, forcing...

By Demand Gen Report
Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production
NewsApr 13, 2026

Kornit Digital Brings Global Apparel Leaders Together to Accelerate the Move Towards On-Demand Production

Kornit Digital gathered more than 500 leaders from the global apparel ecosystem at Konnections 2026 in Hollywood, Florida. The three‑day event highlighted the industry’s shift toward real‑time, on‑demand manufacturing and featured the debut of Atlas MATRIX, a platform that prints...

By MarTech Series
TSplus and Centerm Announce Strategic Partnership to Deliver Integrated Solutions in China
NewsApr 13, 2026

TSplus and Centerm Announce Strategic Partnership to Deliver Integrated Solutions in China

TSplus, a French remote‑access and cybersecurity firm, met with Chinese hardware leader Centerm in Fuzhou to cement a strategic partnership aimed at delivering integrated thin‑client solutions for the China market. The collaboration will embed TSplus software directly into Centerm’s Linux...

By AiThority » Sales Enablement
Freely Opens New Revenue Stream for CTV OS Partners with Spotlight Channels
NewsApr 13, 2026

Freely Opens New Revenue Stream for CTV OS Partners with Spotlight Channels

Freely, the free‑to‑air TV guide owned by BBC, ITV, Channel 4 and 5, will roll out "Spotlight Channels" later this year, allocating channel 31 and channels 90‑99 to CTV operating‑system partners. V, the company behind the VIDAA OS used on Hisense smart TVs, is...

By Broadband TV News
The #1 Sales Mistake That Destroys Your Deals Every Time
NewsApr 13, 2026

The #1 Sales Mistake That Destroys Your Deals Every Time

Mark Hunter warns that the most common sales error is leading conversations with the product instead of the prospect’s problem. He advises salespeople to open calls with targeted questions that surface the buyer’s pain points, then tailor relevance before any...

By The Sales Hunter (Mark Hunter)
The Unstructured Data Revolution in CRM – Interview with David Roberts of SugarCRM
NewsApr 12, 2026

The Unstructured Data Revolution in CRM – Interview with David Roberts of SugarCRM

In a recent Punk CX interview, SugarCRM CEO David Roberts argues that today’s CRM platforms function more as management dashboards than true seller tools. He predicts AI will ingest unstructured data—emails, calls, texts—to deliver real‑time contextual guidance, eliminating manual data entry....

By CustomerThink
2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine
NewsApr 12, 2026

2X Names Emily Atkinson Chief Client Officer to Operationalize Its Unified GTM Engine

2X announced Emily Atkinson as its new Chief Client Officer, a role created to unify the company’s go‑to‑market (GTM) engine across strategy, execution, technology, and AI. Atkinson will oversee the global client organization, aiming to close the execution gap that...

By CustomerThink
How to Turn Connections Into Strategic Partnerships That Scale
NewsApr 11, 2026

How to Turn Connections Into Strategic Partnerships That Scale

Debi Hammond argues that entrepreneurs must move beyond superficial networking to forge strategic alliances that amplify impact. She stresses intentionality, genuine curiosity, and value alignment as the foundation for durable partnerships. By evaluating intangibles such as trustworthiness and cultural fit,...

By Inc. — Leadership
German Industrial Pump Specialist Lutz Holding Expands Into Italy
NewsApr 10, 2026

German Industrial Pump Specialist Lutz Holding Expands Into Italy

Lutz Holding GmbH announced the launch of its Italian subsidiary, Lutz‑Jesco Italia S.r.l., in Milan. The new office builds on an existing sales partnership with Italian pump maker ARGAL and will deliver the full Lutz product range for water, wastewater,...

By The Maritime Executive
NozzlePro Launches Ecommerce Capability for Distributors
NewsApr 10, 2026

NozzlePro Launches Ecommerce Capability for Distributors

NozzlePro, a division of SuperKlean Washdown Products, launched an ecommerce platform on April 1 that lets distributors and end users browse, view list pricing, and purchase pressure‑wash nozzles instantly. The site offers immediate checkout at list price, full product visibility, and...

By Digital Commerce 360
Launching High-Performing Campaigns
NewsApr 10, 2026

Launching High-Performing Campaigns

Most marketing campaigns fail because they chase volume instead of insight. High‑performing campaigns replace mass blasts with micro‑campaigns that test single hypotheses and focus on signals such as hiring spikes or new tech adoption. By leading with the prospect’s problem...

By Predictable Revenue
LinkedIn Is A Sales Tool. Start Treating It Like One
NewsApr 10, 2026

LinkedIn Is A Sales Tool. Start Treating It Like One

LinkedIn is no longer just a networking platform; it has become a core sales engine for B2B firms. The article argues that executives should treat LinkedIn with the same rigor as traditional sales tools, leveraging data, targeted outreach, and content...

By Chief Executive
Thought Leadership Attracts Clients Like a Magnet
NewsApr 10, 2026

Thought Leadership Attracts Clients Like a Magnet

Thought leadership is emerging as a primary client‑acquisition engine for virtual CFO firms. A prospective client discovered the author’s practice through a web search that highlighted industry‑specific insights, bypassing any prior personal contact. The article underscores that showcasing deep sector...

By CPA Trendlines
Square Deepens Ties With NYC’s Birch Coffee as POS Push Continues
NewsApr 10, 2026

Square Deepens Ties With NYC’s Birch Coffee as POS Push Continues

Square, the payments arm of Block Inc., is deepening its partnership with New York‑based Birch Coffee by powering the coffee chain’s 12th location. Birch reported a 16% year‑over‑year revenue increase in 2025, attributing part of that growth to Square’s commerce...

By Digital Transactions
Does Cold Calling Work? Decoded With Data and a Proven Framework
NewsApr 10, 2026

Does Cold Calling Work? Decoded With Data and a Proven Framework

Cold calling remains viable in 2026, with industry data showing an average 2.3% conversion rate that top 25% of reps push to 10‑13% by refining inputs. Key metrics from Cognism and Gong reveal a 5.4% connect rate for average reps...

By SalesHandy
Engel Strengthens Customer Proximity, Service and Access with Engel Spain
NewsApr 10, 2026

Engel Strengthens Customer Proximity, Service and Access with Engel Spain

Engel has rebranded its former Spanish sales partner Roegele as Engel Spain, giving the injection‑molding machine maker a direct foothold in the country. The transition preserves decades‑long customer relationships while granting immediate access to Engel’s full technology suite, from machines...

By CompositesWorld
B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities
NewsApr 10, 2026

B2B Marketers Discover 'Revenue' After Years Of Enjoying Activities

A new Outcomes Rocket survey reveals that only 37% of B2B marketers can articulate a clear go‑to‑market strategy, while 63% rely on activity‑based metrics. The study of 511 U.S. and U.K. executives highlights which channels actually move the pipeline, with in‑person...

By MediaPost
Lottie’s Meats Partners with a Grocery Delivery Service
NewsApr 10, 2026

Lottie’s Meats Partners with a Grocery Delivery Service

Lottie’s Meats, a Denver‑based pork sausage brand, announced a partnership with grocery‑delivery service Misfits Market to sell its four premium sausage and ground‑pork lines nationwide. The collaboration lets customers order The Lottie, Bratwurst, Calabrian and Everyday products online, extending the...

By Meat+Poultry
YouLinc Launches Referral Partner Generation Platform for B2B Professionals on LinkedIn
NewsApr 10, 2026

YouLinc Launches Referral Partner Generation Platform for B2B Professionals on LinkedIn

YouLinc Digital LLC has launched a LinkedIn‑based referral partner generation platform aimed at B2B professionals across the United States. The solution combines campaign automation, human‑style messaging, conversation management and analytics to help users systematically identify and nurture complementary partners. Early...

By MarTech Series
Agentic AI for B2B Marketers: Start With Target Market Analysis
NewsApr 10, 2026

Agentic AI for B2B Marketers: Start With Target Market Analysis

Heinz Marketing has deployed a Target Market Agent, an agentic AI that automates the foundational discovery phase for B2B clients. The system extracts website data, conducts competitor analysis, and builds Ideal Customer Profiles, personas, and messaging briefs in a structured...

By Heinz Marketing
JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys
NewsApr 10, 2026

JWX Partners with QuantumPath to Give Media Buyers Holistic Control Across Their Programmatic Ad Buys

JWX announced an exclusive agreement with QuantumPath to launch a multi‑DSP agentic orchestration layer that sits above existing programmatic buying platforms. The new layer automates campaign setup, pacing, optimization and reporting across more than a dozen DSPs, reducing manual effort...

By MarTech Series
How Bad Data Breaks the Go-To-Market Engine
NewsApr 10, 2026

How Bad Data Breaks the Go-To-Market Engine

B2B marketers are increasingly blindsided by bad data that masquerades as high‑intent leads, inflating dashboards while real buying signals remain hidden. Flawed lead‑to‑account mapping, outdated firmographics and bot‑driven intent spikes erode the accuracy of pipelines and forecasts. The fallout ripples...

By MarTech Series
XTransfer Reinforces Commitment to Africa’s SME Trade
NewsApr 10, 2026

XTransfer Reinforces Commitment to Africa’s SME Trade

XTransfer, the leading B2B cross‑border payment platform, highlighted its African SME focus by participating in Rwanda’s Inclusive FinTech Forum and Johannesburg’s Solar & Storage Live Africa 2026. The company leverages its partnership with Flutterwave to offer local‑currency payment solutions for...

By The Manila Times – Business
“Buyability” Isn’t Really New, But It Is Really Important
NewsApr 10, 2026

“Buyability” Isn’t Really New, But It Is Really Important

LinkedIn and Bain & Company have launched a research initiative to define “Buyability,” the set of beliefs that give B2B buyers confidence to purchase or recommend a solution. A survey of 750 buyers revealed five key factors, with the ability to defend...

By CustomerThink
Partnerships Excite Ingredient Market
NewsApr 10, 2026

Partnerships Excite Ingredient Market

Ingredient supplier Wixon named Jason Williams, a veteran with more than 25 years in the sector, as chief commercial officer, tasking him with expanding industrial and protein sales and tightening project‑management and marketing. At the same time, Apura Ingredients partnered with NewTree...

By Beverage Industry
B2B Sales: What Great Selling Looks Like in 2026
NewsApr 9, 2026

B2B Sales: What Great Selling Looks Like in 2026

B2B selling in 2026 has transformed from a linear funnel into a fluid, multi‑stakeholder arena where buyers arrive informed and early engagement is critical. Sales reps must map committee dynamics, leverage deep account history, and adapt tactics as negotiations twist....

By Highspot
Bottega Shifts Canadian Distribution Strategy After 35 Years
NewsApr 9, 2026

Bottega Shifts Canadian Distribution Strategy After 35 Years

Italian wine and spirits producer Bottega announced a major overhaul of its Canadian distribution network, moving its national representation from long‑time partner Dandurand to Select Wines. The only exception is British Columbia, where Stile Brands will continue handling the brand...

By PAX International
How to Rehearse a Sales Pitch So You Can Walk In and Win
NewsApr 9, 2026

How to Rehearse a Sales Pitch So You Can Walk In and Win

The article argues that the most effective way to rehearse a sales pitch is to practice out loud in front of real people until the story is internalized, not merely memorized. Drawing on insights from Danny Fontaine of IBM, it...

By Sales Gravy
Amazon Plans to Launch Satellite Internet in Mid-2026
NewsApr 9, 2026

Amazon Plans to Launch Satellite Internet in Mid-2026

Amazon announced its home‑internet service, “Leo,” will launch in mid‑2026. The rollout will feature three antenna models—Nano, Pro, and Ultra—delivering up to 1 Gbps download and 400 Mbps upload speeds. Revenue commitments have been secured from partners such as Delta Air Lines,...

By Cord Cutters News
Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla
NewsApr 9, 2026

Helping Developers Expand to Every Corner of the World: The Big Show Bonus Episode, Sponsored by Xsolla

Xsolla’s Chief Marketing and Growth Officer Berkley Egenes discussed the company’s global‑first strategy on a sponsored episode of The Big Show recorded at the GDC Festival of Gaming. He emphasized Xsolla’s role in helping developers launch, monetize and scale games...

By GamesBeat
People Google You Before They Buy — Are You Ready?
NewsApr 9, 2026

People Google You Before They Buy — Are You Ready?

Fintech buyers in 2026 treat legitimacy verification as a separate funnel stage, researching a company’s regulatory status, security protocols, and pricing before evaluating product features. Rising fraud anxiety, AI‑driven research, and stricter regulations such as EU DORA and MiCA force...

By Entrepreneur » Sales
WunderKIND Ads Partners with Attain
NewsApr 9, 2026

WunderKIND Ads Partners with Attain

WunderKIND Ads and Attain announced a partnership to launch a commerce data solution that injects live, permissioned purchase information into digital advertising. The offering blends Attain’s verified transaction data with WunderKIND’s ad inventory, enabling precision segmentation, spend‑triggered activation, and real‑time...

By destinationCRM (CRM Magazine)
NIQ Partners with Adsquare
NewsApr 9, 2026

NIQ Partners with Adsquare

NIQ has teamed up with Adsquare to embed its GeoPurchase audience segments into Adsquare’s location‑intelligence platform, covering Europe, Canada and the United States. The partnership lets advertisers activate anonymized, purchase‑based segments across programmatic, cross‑screen and digital out‑of‑home (DOOH) campaigns. Marketers...

By destinationCRM (CRM Magazine)
Buying Groups Evolve. So Should Your Marketing
NewsApr 9, 2026

Buying Groups Evolve. So Should Your Marketing

As B2B buying groups expand to an average of 13 members, marketers are adopting buying‑group strategies that tailor content to each stakeholder’s criteria. Yet data on these stakeholders degrades 2‑5% each month, with roles in marketing, sales and technology turning...

By destinationCRM (CRM Magazine)
At Age 26, She Was a Construction Industry Outsider. Within 5 Years, Her Business Was Bringing In $5 Billion In...
NewsApr 9, 2026

At Age 26, She Was a Construction Industry Outsider. Within 5 Years, Her Business Was Bringing In $5 Billion In...

Maria Davidson, a former Goldman Sachs analyst, left venture firm 8VC to launch Kojo in 2018, a digital procurement platform for construction materials. Within five years the company became the U.S.'s largest platform, handling more than $5 billion in annual orders...

By Entrepreneur » Sales
MailRoute Expands MSP Program to Simplify Email Security Delivery
NewsApr 9, 2026

MailRoute Expands MSP Program to Simplify Email Security Delivery

MailRoute has refreshed its MSP and channel partner program to deliver email security as a fully white‑label service that can be provisioned in minutes via MX‑level filtering. The new model lets managed service providers onboard client domains by changing two...

By ChannelE2E