B2B Growth News - Page 15

News•Jan 15, 2026

How You.com 10x’d MQLs with Multithreaded Marketing

You.com pivoted from a consumer search engine to an AI‑search infrastructure provider and overhauled its go‑to‑market strategy under CMO Kady Srinivasan. By segmenting prospects into AI natives and AI laggards and adopting a multithreaded marketing model, the company increased marketing‑qualified leads tenfold and lifted average contract value by 86%. The model relies on generalist marketers, prompt‑marketing specialists, and parallel flywheel workflows that feed content, founder activity, and sales. AI‑driven automation tools underpin the approach, though the stack now spans 22 separate solutions.

By SaaStock

News•Jan 15, 2026

Limelight Inc. Launches New Programmatic Optimisation Tool

Limelight Inc. has unveiled the Adaptive Rules Centre (ARC), a rules‑based toolkit that automates inventory curation on its white‑label programmatic platform. Early adopters reported revenue lifts exceeding 300% and fill‑rate gains of more than 900% when ARC is active. The...

B2B Growth News and Headlines

B2B Growth Pulse

How You.com 10x’d MQLs with Multithreaded Marketing

Limelight Inc. Launches New Programmatic Optimisation Tool

Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows

Aon Expands Data Center Insurance Program to $2.5bn

Salesforce vs Veeva - the Game's Afoot and the Life Sciences Battleground Is Hotting Up!

CyrusOne Announces Robert Johnson as New Chief Business Officer

Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers

LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality

Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features

Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations

Voxel CEO, Vernon O’Donnell, to Speak at EHS Management Institute Event on Securing Buy-In From AI-Driven Safety

Pepco Group Posts 4.3% Q1 Revenue Growth

Finseta Revenue Growth Slows to 9% as Tariff Uncertainty Weighs on FX Activity

Skene Raises €800k to Accelerate Software Growth via AI Agents

Google Launches New Initiative to Help Indian AI Startups Scale for Enterprise Adoption

US Legaltech Unicorn Harvey Is Pushing Hard Into Europe. Can It Win?

Four Takeaways On The State Of Social Suites

SaasRise Mastermind Recap - Jan 14, 2026

Ant International Logged Over 2 Billion Cross-Border Payments Last Year

Harvest Acquires Firstance to Expand European WealthTech Reach

Tieto Acquires OpenSpring and GrupoOnetec to Expand in Spain

VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing

MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display

Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity

RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management

Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance

OpenX Increases Investment in Global Supply Infrastructure and Publisher Development Personnel

Vonage Elevates Customer Engagement with Launch of Omnichannel Conversations for Agentforce Marketing

Diligent Acquires 3rdRisk to Deliver AI-Native Third-Party Risk Management at Scale

Why B2B Marketers Need to Be Using Financial Media Networks

FiscalNote Achieves Major Milestone for PolicyNote, Completing Customer Migration From Legacy FiscalNote Platform

Netradyne Unveils Video LiveSearch: Industry First On-Device Search Capability Powered By Natural Language and Edge AI

Orion Innovation Expands Kochi Presence with New Facility and Launch of OI Envision Studio

Thomson Reuters Convenes Global AI Leaders to Advance Trust in the Age of Intelligent Systems

Customer-Led Content Trends – Digital Silk Reveals 7 Common Idea Sources

BRMG, A Hover Group Company, Welcomes Veteran Marketing Strategist Kensel Tracy as Operating Partner

SymphonyAI Launches Next-Generation CINDE Merchandising Agents, Bringing Agentic AI Into Core Merchandising Decisions, Powered by Microsoft Foundry and Azure

Forbes Agency Council Member Scott Keever Releases ‘Future-Proof Your SEO,’ Warns Businesses to Prepare for AI Search Revolution

National Tiles Transforms Its Business With a Unified Data Foundation From Domo and Snowflake

wsup.ai Announces Launch of Next-Generation AI Character Platform

Nutshell’s Ai Agent Marketplace Is Here to Save You Time and Keep Moving Deals Forward

Blackbaud Welcomes 12 Innovative Startups to Its Social Good Tech Accelerator

As Professional Hair Care Grows in US Retail and E-Commerce, Davines Bets on Old-School Salons

GrowthRise Mastermind Recap Jan 13, 2026

Should Your Sales Team Be on Social Media? A Strategic Evaluation of Modern Social Selling vs Automated Outreach

Always-On Retail: How MVNOs Are Solving the Multi-Location Connectivity Challenge

DXC Strengthens Alliance with SAP as a RISE with SAP Validated Partner

Avalon GloboCare Regains Compliance with Nasdaq Stockholders’ Equity Requirement, Launches Marketing for Automated Generative AI Video Platform

FirstComm Launches AscendOne, A Unified UC + CC + AI Platform Transforming Business Communications

B2B Growth Pulse

How You.com 10x’d MQLs with Multithreaded Marketing

Limelight Inc. Launches New Programmatic Optimisation Tool

Highwire and The Bliss Group Unite to Build The Modern Marketing and Communications Partner for Innovative, High-Growth Organizations

New Report From Meltwater and We. Communications Reveals 90% of PR Teams Are Integrating Generative AI Into Their Workflows

Aon Expands Data Center Insurance Program to $2.5bn

Salesforce vs Veeva - the Game's Afoot and the Life Sciences Battleground Is Hotting Up!

CyrusOne Announces Robert Johnson as New Chief Business Officer

Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers

LinkedIn Automation Update Helps Sales Teams Scale Outreach Without Losing Message Quality

Golpo AI Unveils Redesigned Interface and Powerful New Video Creation Features

Evertune Launches Shopping Intelligence to Track Brand Visibility in AI-Powered Product Recommendations

Voxel CEO, Vernon O’Donnell, to Speak at EHS Management Institute Event on Securing Buy-In From AI-Driven Safety

Pepco Group Posts 4.3% Q1 Revenue Growth

Finseta Revenue Growth Slows to 9% as Tariff Uncertainty Weighs on FX Activity

Skene Raises €800k to Accelerate Software Growth via AI Agents

Google Launches New Initiative to Help Indian AI Startups Scale for Enterprise Adoption

US Legaltech Unicorn Harvey Is Pushing Hard Into Europe. Can It Win?

Four Takeaways On The State Of Social Suites

SaasRise Mastermind Recap - Jan 14, 2026

Ant International Logged Over 2 Billion Cross-Border Payments Last Year

Harvest Acquires Firstance to Expand European WealthTech Reach

Tieto Acquires OpenSpring and GrupoOnetec to Expand in Spain

VideoProc Introduces AI-Powered Enhancement Workflow for High-Quality Video Editing

MediaMint and Spotify Announce Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display

Keytomic Launches First All-in-One SEO Platform to Help Brands Rank on Google, ChatGPT, Claude, and Perplexity

RingCentral Named a Leader in the IDC MarketScape for AI-Enabled Contact Center Workforce Engagement Management

Ketch Launches ‘Opt-Out Sync’ to Deliver Unified, Cross-Channel Do Not Sell Compliance