
Sofa Club has appointed former Marc Jacobs executive Paul Brennan as its managing director. Brennan, who previously held senior roles at Yoox Net‑A‑Porter, Browns, John Lewis and most recently JW Anderson, will lead the brand’s UK expansion. The hire aligns with Sofa Club’s strategy to merge fashion‑forward design with home furnishings and accelerate growth across both e‑commerce and physical stores. Founder Tom O’Neill highlighted Brennan’s commercial expertise and scaling experience as critical for the company’s next phase.

Boostr, a unified ad‑management platform, has partnered with Passendo, an email‑ad serving specialist, to bring newsletter inventory into a single workflow. The integration links Boostr’s OMS and CRM tools with Passendo’s dedicated email server, creating a consolidated view of display,...

Zip has unveiled an Enterprise Transformation Office (ETO) staffed by former Fortune 500 chief procurement officers to help customers modernize procurement with AI. The team, led by former Discover senior director Jason Moore, includes veterans from UnitedHealth Group, MGM Resorts,...

Pipeline360 unveiled Ads360, an AI‑driven B2B advertising platform that ties media spend directly to demand and pipeline outcomes. The solution combines audience intelligence, cross‑channel activation and full‑funnel measurement into a fully managed service. Powered by the Navi360 engine, Ads360 delivers...

VdoCipher has launched a live‑streaming platform designed for enterprises, educators, and digital platforms that need broadcast‑grade quality at predictable costs. The service adds true DVR functionality, allowing viewers to pause, rewind, and replay up to six hours of an ongoing...

Datadobi promoted Daniel Esposito to Vice President of Global Alliances, signaling a strategic push to broaden its partner ecosystem. The company aims to empower service partners—systems integrators, MSPs, and consultancies—to deliver StorageMAP‑based unstructured data management solutions. This move addresses the...

HawkEye 360 announced Michael Turner as its new Chief Legal Officer, effective December 2025. Turner brings over 25 years of legal and executive experience in defense technology and venture‑backed companies. Dennis Burnett will stay on as General Counsel, concentrating on...

Keeper Security released a case study showing how its unified, cloud‑native PAM solution, KeeperPAM, fortifies the Atlassian Williams Formula 1 team’s cyber defenses. The platform delivers zero‑trust, zero‑knowledge controls, role‑based access, privileged session monitoring and automated provisioning for a globally distributed...

BlueMatrix, the capital‑markets content platform, has teamed with Perplexity to embed AI‑driven research discovery within its entitlement‑aware framework. The integration lets institutional investors query broker research and real‑time data using natural language while preserving compliance, attribution and data ownership. Proprietary...

London‑based SaaS firm Diginius has been awarded a Marketing Technology badge in TikTok’s Marketing Partners Program, recognizing its proven ability to build and optimize TikTok campaign solutions. The badge places Diginius among a select group of vendors trusted to integrate...

Temporall unveiled Tempo, a unified AI Intelligence platform that consolidates telemetry from AI assistants, productivity suites, and HR systems into a single independent data model. The solution tackles the industry‑wide “AI Value Paradox” by directly linking AI usage to measurable...

Ad security faces a wave of AI‑driven threats in 2026, with deep‑fake videos and voice clones poised to power more convincing scams. Phishing attacks, already at 3.4 billion emails per day, will leverage AI tools to scale and evade detection. Drive‑by...

Rakuten Advertising launched Innovation Labs, an AI‑focused collaboration hub within its Insights & Analytics portal, to speed up AI development for affiliate marketing. The platform offers AI Recommendations for advertisers to discover high‑performing publishers and AI‑driven product recommendations for publishers...

Bloomreach unveiled Loomi Connect, a new integration that delivers its product discovery engine to the OpenAI Marketplace via the Model Context Protocol. The solution lets ChatGPT and other conversational AI platforms surface ecommerce catalogues using the same search algorithms and...

Cross‑media optimization reframes marketing as a unified portfolio rather than isolated channel silos, using incrementality to measure true business impact. It relies on data unification, causal experimentation, and response‑curve modeling to allocate spend across paid search, social, CTV, retail media,...

Miro unveiled AI Workflows, a collaborative AI suite for its AI Innovation Workspace, enabling enterprise teams to build, customize, and share visual, multi‑step AI processes on a shared canvas. The solution combines visual Flows, conversational Sidekicks, and Visual Context Processing...

The article argues that customer data platforms (CDPs) are becoming obsolete as brands realize that managing person‑level identity data is costly, risky, and increasingly regulated. Instead of owning granular customer profiles, companies are moving toward platform‑managed identity solutions and lightweight...

DaVinci Commerce, formerly Jivox, announced a strategic financing round led by AI and enterprise veterans, including Saama Capital, Amit Singhal and Sohaib Abbadi. The capital will fuel product innovation and expand go‑to‑market efforts for its AI‑native platform that automates commerce...

Plume Design announced the acquisition of Dublin‑based Sweepr, an AI‑powered customer‑care orchestration platform. The combined solution leverages Plume’s real‑time device telemetry from half a billion connected homes with Sweepr’s no‑code workflow engine, enabling AI‑guided diagnosis and automated remediation across all...

Senzing announced that its entity‑resolution AI is now available through AWS Marketplace as a downloadable SDK. The solution runs natively on customers' AWS environments, offering real‑time or batch matching for risk, fraud and KYC use cases. It supports EC2, Aurora...

Sumsub, a leader in identity verification, has been admitted to the World Economic Forum’s Unicorn Community, granting it a seat at the 2026 Davos meeting. The company’s latest Identity Fraud Report shows AI‑driven fraud surged 180% YoY, with multi‑step attacks...

March Networks unveiled a tiered cloud storage solution at Intersec Dubai, leveraging AWS S3 Glacier for low‑cost long‑term video archiving while keeping recent footage on fast‑access storage. The model promises up to an 80% reduction in video storage expenses over...

Direct Online Marketing has introduced Generative Engine Optimization Services to help mid‑size and large enterprises appear in AI‑driven search platforms such as ChatGPT. The offering restructures digital assets, brand entities, and authoritative content so conversational AI can surface the brand...

madSense and Symitri announced a strategic partnership that embeds Symitri’s PRISM AI directly into madSense’s OLM‑powered madBuy DSP, creating the industry’s first native AI‑driven DSP integration for the open web. The native integration enables real‑time, multimodal audience discovery and activation...

Glow Team, a leading product design agency, announced an expansion of its UI/UX services to cover scalable digital products such as SaaS platforms, web and mobile apps, and AI‑driven solutions. The broadened portfolio now includes design systems, UX audits, user...

Emergent is an agentic AI platform that lets users build, deploy, and scale full‑stack web and mobile applications through natural‑language conversations. By automating design, coding, backend setup, and hosting, it compresses development cycles from weeks to minutes while delivering production‑grade...

Sender is an email and SMS marketing platform that offers a free‑forever plan with full‑feature access, positioning itself as a low‑cost alternative to legacy ESPs. The service claims a 99.98% inbox placement rate thanks to dedicated sending infrastructure and continuous...

Appfigures is an all‑in‑one mobile app intelligence platform that unifies downloads, revenue, ad spend, ASO, reviews, and competitive data into a single dashboard. The service monitors over 4.4 million apps, processes more than $13 billion in annual revenue, and tracks 11 billion downloads...

CallHippo is a cloud‑based virtual call‑center platform that consolidates outbound and inbound calling, messaging, analytics, and automation for sales teams. Its intelligent routing and parallel dialing cut time‑to‑contact, while AI‑driven insights provide real‑time coaching and automated call summaries. Integrated CRM...

Optiway Route Planner is a logistics software that lets businesses create, optimize, and share delivery routes with up to 200 stops in a single plan. Its intuitive map‑based interface reduces planning friction, while built‑in optimization algorithms cut mileage and labor...
The Starters, launched in late 2023, is a two‑sided marketplace that connects ecommerce brands with vetted fractional talent, now hosting over 600 freelancers and serving 500 client brands. The platform differentiates itself by charging freelancers zero commission and requiring brands to...

Sydney digital marketer Lachlan Martin launched a client‑focused Google Ads service aimed at service‑based businesses across Sydney and NSW. The offering begins with a profitability assessment to ensure campaigns are viable before any spend. It emphasizes high‑intent keyword targeting, daily...

Rising inflation is prompting shoppers to alter how they spend, favoring smaller quantities and lower‑cost alternatives such as canned fruit over fresh produce. Capgemini’s 2026 consumer study of 6,000 respondents shows nearly half of shoppers are trading down, while low‑...

ShortsIntel unveiled an AI‑powered Social Video Intelligence platform that automatically gathers, tags, and manages short‑form user‑generated videos from TikTok, Instagram Reels, and YouTube Shorts. The tool detects untagged brand mentions, streamlines rights clearance, and offers competitor Share‑of‑Voice insights. By centralizing...

Optrua and Advantage Design Group completed a CRM modernization project that migrated ADG to Microsoft Dynamics 365 and optimized the platform. The phased, business‑first approach delivered an 80% increase in lead capture, cut unnecessary database storage, and standardized sales workflows....

Syntes AI announced a native integration with OpenAI, allowing enterprises to combine OpenAI’s large language models with Syntes’s execution and governance platform. The integration lets AI agents reason over live business data, enforce governance policies, and execute actions across ERP,...

Amperity unveiled its Customer Data Agent, the first enterprise‑grade AI agent that turns natural‑language queries into live customer segments and journey workflows. Leveraging Amperity’s unified, real‑time customer profiles and patented identity resolution, the agent can generate activation‑ready outputs without engineering...

At CES 2026, TCL unveiled a new line of AI‑driven smart terminals that span displays, mobiles, wearables and home appliances. The devices embed Microsoft Azure Speech, Azure OpenAI and Copilot capabilities to deliver real‑time translation, content generation and personalized recommendations....

Super League announced the acquisition of Let’s Bounce, Inc., a marketing‑technology firm specializing in scalable, measurable brand engagement within gaming and user‑generated content (UGC) environments. The deal brings Bounce’s automation, loyalty mechanics, and campaign measurement tools into Super League’s playable‑media...
VIAVI Solutions has launched RF Viewer, an augmented‑reality overlay that visualizes radio‑frequency (RF) signals in real time, and integrated it into its OneAdvisor 800 Wireless test platform. The solution was co‑developed with Verizon Wireless to help technicians locate passive intermodulation (PIM)...

Incrementality testing is becoming a core pillar of performance‑marketing measurement, but many teams still stumble over three common errors. First, they launch tests without a clear learning objective or decision framework. Second, they report lift percentages without translating them into...

The article outlines a five‑step blueprint for establishing consistent CRM naming conventions, covering component definition, structure selection, template creation, documentation, and team training. It emphasizes that chaotic asset names hinder searchability, reporting accuracy, and overall productivity. By adopting a clear...
Vertiv’s Frontiers report outlines how AI‑driven workloads are reshaping data center design, emphasizing five emerging trends. It highlights a shift toward higher‑voltage DC power architectures, on‑site energy generation, digital‑twin‑enabled rapid deployment, and adaptive liquid cooling to meet extreme densification and...
Actual SEO Media, Inc. released a practical SEO debugging framework aimed at quickly restoring lost search visibility. The guide identifies common causes such as technical errors, thin or duplicate content, and broken links that can trigger traffic drops. It outlines...

transcosmos and Priv Tech have launched a Privacy Consulting Services offering, slated for December 2025, to help firms navigate complex privacy regulations while deploying Conversion APIs (CAPI). The service combines transcosmos’s marketing implementation capabilities with Priv Tech’s privacy‑technology expertise to...

The article examines how LinkedIn automation and advanced B2B marketing tools are reshaping lead generation and client outreach. It highlights the dual focus on efficiency—through automated email, posting, and lead scoring—and deeper personalization via data‑driven segmentation. While these technologies cut...

Learnie announced a strategic partnership with Prositions’ EZPZ Video Library, integrating thousands of bite‑sized nanolearning videos into its mobile‑first community microlearning platform. The new library adds ready‑made content on leadership, communications, safety, HR compliance and technology, which organizations can customize...

Dscout and HeyMarvin have launched an integration that links Dscout’s AI‑driven research workflows with HeyMarvin’s AI‑native insight repository. The connection automatically syncs study data, enabling natural‑language queries, real‑time trend spotting, and AI‑assisted question refinement. Researchers can now move from data...

Qualytics announced a technology partnership with Databricks to embed its automated data‑quality platform directly into the Databricks Data Intelligence Platform. The integration runs natively on the lakehouse, generating up to 95% of quality rules automatically and delivering row‑level anomaly detection...

NinjaOne has been positioned as a Leader in the 2026 Gartner Magic Quadrant for Endpoint Management Tools, underscoring its cloud‑native, unified platform. The company highlights AI‑driven autonomous patch management, new FedRAMP, GovRAMP and Texas‑RAMP authorizations, and a customer base exceeding...