AI Is Rewiring Your Customer’s Mind… And Marketing Will Never Be the Same

Summary

The post reviews Mark Schaefer’s new book *How AI Changes Your Customers*, arguing that AI is reshaping customers’ cognition, emotions, and decision‑making, forcing marketers to target both algorithms and humans. It highlights the risks of shortcut thinking, reduced patience and loyalty, and the rise of AI as an intermediary gatekeeper, while proposing Generative Engine Optimization and strong trust signals as essential tactics. Ultimately, the author stresses that humanity—vulnerability, imperfection, and shared experiences—remains the decisive brand advantage, with AI serving as a tool to amplify, not replace, human connection.