Is Your Bloated B2B Website Disqualifying Leads?

Summary

The post argues that a B2B website’s primary purpose is lead capture and qualification, and that excessive content, complex navigation, slow performance, and inconsistent messaging create friction that disqualifies prospects. It highlights how over‑growth leads to cognitive overload, poor page speed, misaligned CTAs, and intimidating forms, while emphasizing the need for streamlined navigation, clear messaging, appropriate CTAs, short forms, and proper metadata/structured data. The author, Douglas Karr, advises a disciplined pruning approach—removing outdated or redundant elements—to keep the site fast, focused, and buyer‑centric, thereby improving conversion rates.